What Visitpeipsi does

MTÜ Peipsimaa Turism, operating commercially as Visitpeipsi, is an Estonian non-profit association (Mittetulundusühing) and destination marketing organization that coordinates tourism development and promotion across the Peipsimaa region, an eight-municipality area spanning Alutaguse, Mustvee, Peipsiääre, Tartu, Luunja, Kastre, Räpina and Setomaa valds around Lake Peipsi. The organization operates under the Peipsimaa Development Strategy 2019-2030, which was jointly developed by the constituent municipalities and guides regional tourism marketing, product development, and balanced regional growth. It targets both domestic Estonian travelers and international visitors from Finland, Russia, Germany, Scandinavia and the UK, with approximately 40,000 international tourists per month during high season and a 6% year-over-year visitor increase recorded in 2018.

The core product is the visitpeipsi.com web platform — a WordPress-based multilingual tourism information portal available in Estonian, English, Russian, Latvian, German and Finnish, providing accommodation listings, event calendars, hiking trail information, food and dining guides, and an integrated e-commerce store selling publications, event tickets and regional products. The portfolio additionally includes the annual Sisevete (Inland Waters) Festival held across multiple lake harbors, the Metsa Matkarada (Forest Trail) — a 1,050 km Riga-to-Tallinn cross-border hiking route of which 255 km traverses Peipsimaa as part of the European E11 trail — and an Accessible Hiking Trails project targeting the E9 and E11 routes. Supporting infrastructure is conventional: Google Analytics and Hotjar for usage analytics, Facebook Pixel for advertising, and YouTube and Google Maps for embedded media; no proprietary AI/ML components are deployed.

Revenue is derived almost entirely from EU and regional development grants — EAFRD, the European Maritime, Fisheries and Aquaculture Fund (EMFAF), the Interreg Central Baltic Program, and the Peipsiveere Program — funding tourism marketing, event organization, and cross-border development projects, supplemented by modest direct e-commerce sales. Operational scale is small: 2-10 personnel including Chairman Taavi Vogt and Executive Director Eveli Jürgenson, with cumulative disclosed project throughput of 35+ projects worth approximately 800,000 EUR between 2011 and 2020. The organization holds no patents, has no disclosed paying enterprise customers, and is governed as a member-funded non-profit operating under Estonia's Third Sector Code of Ethics.

Name

Visitpeipsi

Legal name

MTÜ Peipsimaa Turism

Website

https://visitpeipsi.com

Company type

Private

Operating status

Operating

Short description

MTÜ Peipsimaa Turism (operating as Visitpeipsi) is an Estonian non-profit destination marketing organization promoting tourism across eight municipalities around Lake Peipsi via a multilingual web portal, the Sisevete Festival, EU-funded cross-border hiking projects, and regional product development.

Ownership category

akta.pro rank

Product category

Regional Tourism Marketing and Promotion

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Accessibility & Inclusion Services (ADA Access, Adaptive Programs, Multilingual Support) (THAAAGAJ)

Keywords

• Regional tourism promotion
• Destination marketing services
• Cultural festival organization
• Hiking trail development
• Multilingual tourism information

Headquarters

HQ city

Kasepää village, Mustvee vald

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. EU Project Funding: MTÜ Peipsimaa Turism receives operational and project support funding through EU rural development programs including Peipsiveere program, EAFRD (European Agricultural Fund for Rural Development), and Interreg Central Baltic program. Funding supports tourism promotion, event organization, and regional development activities.
2. Product Sales: Online web store selling Peipsimaa products including publications, event tickets, and regional specialty items. The e-commerce operates under MTÜ Peipsimaa Turism with bank transfer payment processing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Visitpeipsi (MTÜ Peipsimaa Turism) is a non-profit destination marketing organization that promotes tourism across the Peipsimaa region of Estonia covering eight municipalities. Its core offering is a comprehensive multilingual tourism information portal (visitpeipsi.com) providing visitor information on attractions, accommodations, events, food, and culture, supplemented by an e-commerce web store selling regional products and publications, and a portfolio of organized events and tourism development projects including the Sisevete Festival and hiking trails.

Product overview

Visitpeipsi operates as a comprehensive regional tourism information and development platform for Peipsimaa, Estonia. The organization provides a unified tourism portal delivering visitor information about attractions, accommodations, events, food, culture, and activities across eight municipalities. The portfolio includes the annual Sisevete (Inland Waters) Festival as a flagship event product, hiking trail development projects including the Metsa Matkarada (Forest Trail) and Accessible Hiking Trails initiatives, printed and digital marketing materials in multiple languages, and regional product labeling programs for local fish products. The organization coordinates cross-border tourism development and implements EU-funded projects for sustainable tourism development.

Differentiator

Problem solved

Functional benefit

Brands

• Sisevete Festival: Annual inland waters festival held at various harbors around Lake Peipsi, including Vasknarva, Mustvee, Varnja, Piirissaare, Mehikoorma, Räpina, and Luunja.
• Metsa matkarada (Forest Trail)

Products and services

• Visitpeipsi Tourism Information Platform A comprehensive regional tourism information portal (visitpeipsi.com) providing visitor information about attractions, accommodations, events, food, culture, and activities across eight municipalities in Peipsimaa, Estonia. Available in six languages: Estonian, English, Russian, Latvian, German, and Finnish.
• Sisevete Festival (Inland Waters Festival) Annual inland waters festival held across multiple harbors (Vasknarva, Mustvee, Varnja, Piirissaare, Mehikoorma, Räpina, Luunja) around Lake Peipsi, celebrating the lake's culture with concerts, workshops, and water activities. Free entry festival organized by MTÜ Peipsimaa Turism.
• Metsa Matkarada (Forest Trail) Cross-border hiking trail project (1050 km total, 255 km in Peipsimaa) creating a long-distance hiking route from Riga to Tallinn through Latvia and Estonia, part of the European E11 trail. Implemented with Interreg Central Baltic co-financing (total budget 1,215,720 EUR including 960,418.80 EUR ERDF contribution).
• Accessible Hiking Trails Project International project improving accessibility of European long-distance trails (E9 Coastal and E11 Forest trails) for different social groups including wheelchair users, visually impaired visitors, families with small children, and people with disabilities. Partnership with Eesti Maaturism MTÜ (Estonian Rural Tourism Association).
• Visitpeipsi Web Store (Pood) Online web store at visitpeipsi.com/pood/ selling Peipsimaa regional products including publications, event tickets, and regional specialty items. Operates under MTÜ Peipsimaa Turism with bank transfer payment processing.
• Peipsimaa Fish Product Labeling Regional labeling program applying the Peipsimaa logo to authentic local fish products to identify genuine regional fish products and support local fisheries businesses in the Peipsimaa region.
• Peipsimaa Multilingual Publications Printed and digital promotional materials including event calendars, trail guides, cultural guides, nature guides, and food guides in multiple languages (Estonian, English, Russian, Latvian, German, Finnish) for tourism marketing. Available both as printed materials and digital PDF downloads.

Quantifiable outcome

• 35+ projects implemented 2011-2020 with 800,000 EUR total value
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Alutaguse, Mustvee, Peipsiääre, Tartu, Luunja, Kastre, Räpina, Setomaa MunicipalitiescoreStrategic or Co-development Partner · 1 January 2019Seven municipalities jointly developed the Peipsimaa Development Strategy 2019-2030 under the coordination of MTÜ Peipsimaa Turism. The strategy guides regional tourism development and coordinated promotion of Peipsimaa as a unified destination.
• Peipsi-Alutaguse KoostöökodacoreStrategic or Co-development PartnerLEADER cooperation group covering Alutaguse municipality area. Co-implements regional development projects and tourism marketing initiatives.
• Peipsi Kalanduspiirkonna Arendajate KogucoreStrategic or Co-development PartnerFisheries Local Action Group implementing fishing industry development projects and sustainable use of fishery resources in the Peipsi region.
• Jõgevamaa KoostöökodacoreStrategic or Co-development PartnerLEADER cooperation group for Jõgeva county supporting rural development and local entrepreneurship initiatives.
• Tartumaa ArendusseltscoreStrategic or Co-development PartnerLEADER cooperation group for Tartu county area covering Luunja, Kastre municipalities.
• Piiriveere LiidercoreStrategic or Co-development PartnerLEADER cooperation group covering border region development including Mustvee and Räpina areas.
• Lauku ceļotājs (Latvian Country Tourism Association)coreStrategic or Co-development PartnerLead partner in the Forest Trail (Metsa matkarada) cross-border hiking project. Implements the 1050km long-distance trail from Riga to Tallinn crossing Peipsimaa.
• Eesti Maaturism MTÜcoreStrategic or Co-development PartnerEstonian Rural Tourism Association - partner in Accessible Hiking Trails project improving accessibility of E9 and E11 hiking trails for different social groups.
• Setomaa Turism MTÜcoreStrategic or Co-development PartnerPartner in Forest Trail project covering Setomaa portion of the cross-border hiking route from Latvia to Estonia.
• Ökokuller MTÜminorStrategic or Co-development PartnerEnvironmental organization partner in Forest Trail project for sustainable nature tourism development.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Visit Tartu: Regional DMO for Tartu, one of the eight municipalities covered by Visitpeipsi. Both organizations compete for tourism mind share and visitor flow within the same Estonian region, with overlapping audiences (domestic and international tourists visiting southeastern Estonia).
• Eesti Maaturism MTÜ: Estonian Rural Tourism Association, listed as a direct partner on the Accessible Hiking Trails project. Both organizations promote rural tourism in Estonia, develop hiking trails (E9/E11), and serve the same rural tourism business segment across overlapping geographies.
• Visit Saaremaa: Regional DMO for Saaremaa island, Estonia's leading nature tourism destination. Both organizations focus on nature-based tourism, hiking trails, and cultural heritage promotion with similar product offerings (festivals, accommodation guides, multilingual content).
• Visit Estonia: Estonia's national destination marketing organization. Visitpeipsi operates as a regional DMO that promotes Peipsimaa as a sub-destination of the same national tourism market, with overlapping marketing channels, trade show participation, and multilingual content strategy.
• Lauku ceļotājs: Latvian Country Tourism Association, listed as lead partner in the Forest Trail cross-border project. Both organizations develop rural tourism products, hiking trails, and operate as DMOs in adjacent Baltic countries serving the same Rural development target segments.
• Visit Pärnu: Regional DMO for Pärnu, Estonia's flagship summer resort destination. Both operate as Estonian regional DMOs with similar services (multilingual information platforms, event promotion, accommodation listings) and compete for the same international tourist segments.
• Visit Põlva: Regional DMO for Põlva County in southeastern Estonia, geographically adjacent to Peipsimaa. Both serve as regional DMOs promoting nature tourism, hiking, and cultural heritage in the same southeastern Estonian cluster with overlapping visitor segments.
• Setomaa Turism MTÜ: Regional tourism organization for Setomaa, listed as a direct partner in the Forest Trail project. Both serve as regional DMOs for adjacent Estonian regions, coordinate tourism development across multiple municipalities, and share cultural heritage promotion (Seto culture is one of the three cultures promoted by Visitpeipsi).

Regional players

• Visit Latvia: Latvia's national DMO, connected to Visitpeipsi through the cross-border Forest Trail project. Both serve as DMOs targeting European tourist segments in the Baltic region with overlapping content marketing and multilingual visitor information.
• Visit Finland: Finland's national DMO. Both organizations serve as DMOs targeting overlapping European source markets (Finland, Russia, Germany, Scandinavia) and target Estonian/Finnish cross-border tourism, though Visit Finland operates at national scale in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/visitpeipsi

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visitpeipsi