Tokvila

Name

Tokvila

Legal name

UAB Tokvila

Website

https://tokvila.lt

Company type

Private

Founded year

1994

Operating status

Operating

Ownership category

akta.pro rank

Product category

Toyota Authorized Dealership and Automotive Services

NAICS

New Car Dealers (44111), Used Car Dealers (441120), Passenger Car Rental (532111), Automotive Parts and Accessories Retailers (441330)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Authorized Toyota dealership
• Automotive service and repair
• Vehicle body repair
• Fleet and commercial vehicles
• Used car sales

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Infrastructure, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new Toyota vehicles including passenger cars, hybrids, electric vehicles, and commercial vehicles through authorized dealership showrooms.
2. Used Vehicle Sales: Sale of certified used Toyota and other vehicles with Toyota Approved program (2-year warranty) and up to 10-year Toyota Relax warranty coverage for qualifying vehicles.
3. Service and Maintenance: Authorized Toyota technical service including diagnostics, repairs, maintenance, Express Service, and warranty work.
4. Body Repair: Full body repair services including accident repair, paintwork, and vehicle restoration at modern body repair center.
5. Parts and Accessories: Sale of original Toyota parts, accessories, winter wheel sets, and Toyota genuine products.
6. Car Rental: Short-term and long-term Toyota vehicle rental services from showroom locations.
7. Financing and Insurance: Toyota leasing, insurance products, and financial solutions through partners for vehicle purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Tokvila is Lithuania's first and largest authorized Toyota dealership, selling new Toyota vehicles (passenger cars, SUVs, hybrids, plug-in hybrids, EVs, and hydrogen fuel cell vehicles) and certified used Toyota vehicles (Toyota Approved with minimum 2-year warranty). It also provides authorized technical service, body repair, original Toyota parts and accessories, vehicle rental, financing and insurance via partners, and the MyToyota connected-car app, operating from two facilities in Vilnius.

Product overview

Tokvila operates as Lithuania's largest Toyota dealership and authorized service center, offering a comprehensive automotive ecosystem. The core offering includes new Toyota vehicles (passenger cars, SUVs, hybrids, electric vehicles, and hydrogen vehicles) and certified used vehicles (Toyota Approved program with 24-month warranty). Services encompass vehicle maintenance and repairs at two service centers in Vilnius, body repair services, car rental, vehicle financing through Toyota Financial Services, insurance products, and trade-in programs. The product portfolio includes original Toyota parts and accessories, add-on services such as ceramic coating (Toyota ProTect), sound insulation, wheel alignment, and seasonal tires. Extended warranty coverage is available through the Toyota Relax program. A mobile application (MyToyota) enables digital service registration and vehicle management.

Differentiator

Problem solved

Functional benefit

Products and services

• New Toyota Vehicles Sale of new Toyota automobiles including passenger cars, SUVs, hybrids, plug-in hybrids, electric vehicles, and hydrogen fuel cell vehicles, available across model ranges from Aygo X (from €19,900) to Land Cruiser (from €79,900).
• Used Toyota Vehicles (Toyota Approved) Certified pre-owned Toyota vehicles with a minimum 24-month warranty, inspected up to 50 points, and eligible for the Toyota Relax extended warranty up to 10 years/185,000 km. Over 150 certified models are available at the Savanorių pr. 274 showroom.
• Vehicle Service and Maintenance Authorized Toyota service center offering diagnostics, repairs, scheduled maintenance, oil changes, technical inspections, and warranty work using original Toyota parts across two Vilnius service centers.
• Body Repair Full body repair services including minor damage repair, major repairs, accident reconstruction, paintwork, and vehicle restoration at the largest Toyota body repair center in the Baltic States.
• Car Rental Short-term and long-term Toyota vehicle rental services provided directly from Tokvila showroom locations in Vilnius.
• Toyota Financing and Leasing Vehicle financing and leasing solutions provided through Toyota Financial Services for retail and business vehicle purchases.
• Toyota Insurance Insurance products for Toyota vehicles arranged through insurance partners via Tokvila.
• Car Exchange Program (Trade-in) Trade-in program where Tokvila purchases a customer's existing used vehicle as part of upgrading to a new or used Toyota.
• Original Toyota Parts and Accessories Genuine Toyota replacement parts and accessories with a 12-month warranty, including winter wheel sets, available at Tokvila parts counters.
• Toyota ProTect Ceramic Coating Professional ceramic surface protection for the exterior and interior of new and used Toyota vehicles.
• Toyota Relax Extended Warranty Extended warranty coverage up to 10 years or 185,000 km for Toyota vehicles maintained according to manufacturer requirements at authorized service.
• Toyota Professional Commercial Vehicles Dedicated sales of Toyota Professional commercial vehicles (Proace, Proace City, Proace Max, Proace Verso) for cargo transport, passenger transport, and special-purpose conversions, served by a four-person business sales team.

Quantifiable outcome

• 9 consecutive Toyota Ichiban awards for customer service quality
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Social Taxi (Socialinio taksi)coreStrategic or Co-development Partner · 1 January 2024Charitable partnership supporting social transportation services. Tokvila donated Toyota Proace Verso vehicle for transport services including stair climber for people with mobility difficulties. Partnership initiated in 2023 with 'Bendražygis' (Comrade) campaign converting walked kilometers into financial support.
• Vilnius Rytas Basketball ClubcoreGTM or Marketing PartnerTokvila is the official mobility partner of Vilnius Rytas basketball team. Team members and coaches use new Toyota hybrid vehicles (RAV4, Corolla Cross, Corolla Touring Sports, Yaris Cross) for transportation to trainings and daily activities. Partnership symbolizes the club's commitment to innovation, sustainability, and partnership with an internationally recognized brand.
• POLA (Oncology Patient Support Association)minorStrategic or Co-development PartnerTokvila supports POLA organization helping cancer patients. Exhibited Tauro Žemaitis Toyota MR2 to promote cancer awareness and POLA card initiative that provides financial relief and social participation opportunities for oncology patients.
• First Pancake (Pirmas blynas) Social RestaurantminorStrategic or Co-development PartnerOngoing partnership during major holidays supporting social restaurant initiatives and community welfare programs.
• Hertz LietuvaminorStrategic or Co-development PartnerCar rental partner contributing to Bendražygis campaign and vehicle donation to Social Taxi organization.
• Merko StatybaminorImplementation/ SI/ Consulting PartnerConstruction company that built the new Tokvila center at Savanorių pr. 274. Investment of ~14 million EUR for 11,000+ sqm facility with A+ energy efficiency.
• Toyota Baltic A/ScoreChannel Partner/ Reseller/ DistributorRegional Toyota representative for Baltic countries (Estonia-based). Authorized distributor for Toyota vehicles, parts, and brand representation. Co-data controller for customer data processing.
• Toyota Motor Europe NV/SAcoreChannel Partner/ Reseller/ DistributorToyota Motor Corporation subsidiary for European operations. May act as data controller or processor for certain customer data processing activities.
• Andrius UžkalnisminorGTM or Marketing PartnerAutomotive journalist and content creator who reviewed Tokvila's used car services. Provided testimonial content about Toyota C-HR experience at Tokvila Savanorių center.

Scale indicators10 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Amserv Auto: Major Estonian automotive dealer group operating multiple OEM franchises including Toyota. Comparable full-service retail model (sales, service, parts) in a neighboring Baltic market with similar population scale.
• Moller Auto Baltic: Largest multi-brand automotive dealer group operating across the Baltic States, including dealerships in Lithuania. Directly comparable in scale, full-service model (new/used sales, service, parts, body shop), and regional footprint to Tokvila.

Broad incumbents

• Pendragon plc: UK-based automotive retailer (now part of Lithia) historically operating franchised dealerships plus Pinewood digital dealer software. Comparable franchised retail model with significant used-car and aftersales operations.
• Inchcape plc: Global automotive distributor representing multiple premium and volume OEMs across international markets. Provides a comparable scaled full-service distribution and dealer support operating model.
• Asbury Automotive Group: US-based franchised automotive retailer operating 150+ dealerships across multiple OEMs, with strong Clicklane digital and used-car (Koons) operations. Comparable diversified revenue model across new, used, F&I, parts, and service.
• Lithia Motors, Inc. One of the largest automotive retailer groups globally with hundreds of franchised dealerships across the US and UK. Comparable diversified dealer model with substantial parts/service and F&I revenue.
• Group 1 Automotive: US/UK-based automotive retailer operating 200+ franchised dealerships with new/used vehicle sales, service, and parts operations. Direct comparable in franchise dealership economics and capital intensity.
• Vertu Motors plc: UK-based automotive retailer operating franchised sales and after-sales businesses. Comparable full-service model with substantial parts/service revenue mix and aftersales focus.
• AutoNation Inc. Largest automotive retailer in the United States, operating hundreds of franchised dealerships with new/used vehicle sales, service, parts, and finance. Comparable full-service retail dealership business model at vastly larger scale.

Regional players

• Toyota Baltic A/S: Official Toyota regional distributor for the Baltic States, headquartered in Estonia. Tokvila's principal channel partner and structural counterparty in vehicle, parts, and warranty distribution.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@tokvila
• Facebookfacebook.com/tokvila
• LinkedInlinkedin.com/company/tokvila
• Instagraminstagram.com/tokvila

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tokvila