Third Door Insurance

What Third Door Insurance does

Third Door Insurance is an independent insurance agency founded in 2018 and headquartered in Nashville, Tennessee, with a second office in Knoxville operated under the Boruff Insurance Group brand. The firm is privately owned by two partners — Nima Hayati (Nashville) and Chad Boruff (Knoxville) — who together hold 21 years of insurance experience and lead a team of fewer than ten people including commercial account executives and an account manager. The agency distributes personal, commercial, life, health, disability, group benefits, and specialty insurance products as a multi-carrier independent agent, with Erie Insurance serving as its specialty carrier anchor alongside 12+ other carrier partnerships including Nationwide, Progressive, Philadelphia Indemnity, Blue Cross Blue Shield, UnitedHealthcare, Humana, Aetna, Lincoln Financial Group, MassMutual, PennMutual, and North American.

The product portfolio spans more than 50 lines organized across personal insurance (auto, home, life, health, disability, motorcycle, renters, plus specialty lines such as ATV, boat, collector car, flood, earthquake, pet, travel, and high-net-worth coverage), commercial insurance (commercial auto, property, general liability, workers' compensation, cyber liability, D&O, EPLI, professional and product liability, surety bonds, plus industry-specific programs for contractors, manufacturers, distributors, farms, garages, non-profits, and technology), and a dedicated hospitality vertical (restaurants, bars, hotels, food trucks, catering, event venues, microbreweries, distilleries, and wineries). Underlying technology is standard: a WordPress-based marketing site built on the BrightFire insurance-agency web design platform, an online Policy Service Center for billing, claims, ID cards, and certificate requests, and a secure online quote request form.

Revenue is generated almost entirely through carrier commissions on policies placed and renewed across personal, commercial, and group lines, with monthly billing to customers on quote-based pricing rather than published tiers. Go-to-market is hybrid: face-to-face direct sales at the two physical offices, inside sales via phone, and inbound self-serve online quote requests, supported by an active content-marketing blog, social media presence on Facebook/LinkedIn, Yelp, and a Refer-a-Friend program. Customers are individual families and small-to-mid-size Tennessee businesses, with a stated service area covering Nashville, Knoxville, Hendersonville, Murfreesboro, Franklin, Brentwood, Maryville, Sevierville, Morristown, and the Tri-Cities. The company is bootstrapped with no venture or private-equity backing, no parent company, and no disclosed funding rounds.

Name

Third Door Insurance

Legal name

Third Door Insurance

Website

https://thirddoorinsurance.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Third Door Insurance is an independent, multi-carrier insurance agency based in Nashville and Knoxville, Tennessee, serving individual families and small-to-mid-size businesses across the state with personal, commercial, life, health, group benefits, and specialty hospitality coverage.

Ownership category

akta.pro rank

Product category

Insurance Agency Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Public Liability (Premises/Operations) (FSAJADAD)

akta.pro secondary industry

Homeowners Insurance (FSAJACAA)

Keywords

• Independent insurance agency
• Commercial insurance products
• Personal insurance coverage
• Hospitality insurance programs
• Group benefits insurance

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Insurance Commission Revenue: Third Door Insurance operates as an independent insurance agency earning commissions from insurance carriers for policies sold and renewed. Revenue is generated through commissions on personal insurance (auto, home, life, health, disability, motorcycle, renters) and business insurance (commercial auto, property, liability, workers compensation, hospitality).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Third Door Insurance is an independent insurance agency operating two offices in Tennessee (Nashville and Knoxville). The agency sells personal lines (auto, home, life, health, disability, renters, motorcycle), commercial lines (commercial auto, property, general liability, workers' compensation, cyber liability, professional liability), hospitality-specialty coverage (restaurants, bars, hotels, food trucks, caterers, breweries), and group benefits (dental, vision, life, disability, HSAs/FSAs) as an appointed agent for multiple carriers including Erie Insurance, Nationwide, Progressive, Blue Cross Blue Shield, UnitedHealthcare, Humana, Aetna, Lincoln Financial, MassMutual, and PennMutual.

Product overview

Third Door Insurance is an independent insurance agency operating in Tennessee with offices in Nashville and Knoxville. The company offers a comprehensive portfolio of insurance products organized into personal insurance (auto, home, life, health, disability, motorcycle, renters, and specialty items like ATV, boat, collector car, earthquake, flood, pet, and travel insurance), business insurance (commercial auto, property, general liability, workers' compensation, cyber liability, professional liability, and industry-specific hospitality coverage for restaurants, bars, hotels, food trucks, and caterers), and group benefits (dental, vision, disability, life, FSAs, and HSAs). The company acts as an independent agency partner representing multiple insurance carriers including Erie Insurance, Nationwide, Progressive, Blue Cross Blue Shield, UnitedHealthcare, Humana, Aetna, Lincoln Financial Group, MassMutual, and PennMutual. Core products are distributed through their online Policy Service Center for policy management, claims filing, and payments.

Differentiator

Problem solved

Functional benefit

Brands

• Boruff Insurance Group: A Third Door company - Knoxville-based insurance operations

Products and services

• Auto Insurance Personal auto coverage for individuals and families providing financial protection against accidents with options for liability, uninsured motorist, comprehensive, collision, and medical coverage.
• Homeowners Insurance Home insurance protecting property from loss or damage to dwelling and personal assets with liability coverage for accidents on the property.
• Life Insurance Life insurance policies that pay off debts including mortgage, credit cards, car loans, and funeral expenses to protect family and lifestyle.
• Health Insurance Health coverage ensuring appropriate medical care including hospitalization, prescription drugs, pregnancy, vision, and dental benefits.
• Disability Insurance Coverage protecting income if unable to work due to illness or injury, covering short-term and long-term disability with options for different benefit periods and waiting periods.
• Motorcycle Insurance Coverage for motorcycles providing protection against accidents, theft, and damage with options for liability and medical payments.
• Renters Insurance Coverage for renters protecting belongings against loss or damage and providing liability protection for injuries to guests.
• Commercial Auto Insurance Business insurance covering vehicles used for commercial purposes including cars, trucks, vans, or fleet vehicles against damage, injury, or loss.
• Commercial Property Insurance Coverage protecting business property against loss covering buildings and contents owned by the company against fires, explosions, burst pipes, storms, and vandalism.
• General Liability Insurance Coverage helping pay costs of bodily injury, property damage, and advertising injury claims made against the business.
• Workers' Compensation Insurance Coverage protecting employers from claims resulting from injuries to employees, shielding businesses from lawsuits and providing employee compensation for on-the-job injuries.
• Restaurant & Bar Insurance Hospitality-specific coverage for restaurants and bars including restaurant liability, liquor liability, property, business interruption, foodborne illness, and workers' compensation.
• Hotel & Motel Hospitality Insurance Coverage designed for hospitality businesses operating hotels and motels including business property, liability, and guest property coverage.
• Catering Insurance Coverage for catering businesses including business liability, commercial vehicle, product liability, liquor liability, and equipment breakdown.
• Event Space & Venue Insurance Insurance for event spaces and venues including business property, liability, crime, guest property, product liability, and liquor liability coverage.
• Food Truck Insurance Coverage for food trucks including business property, commercial vehicle, liquor liability, and inland marine insurance.
• Microbreweries & Distilleries Insurance Specialized coverage for microbreweries and distilleries including liquor liability, workers' compensation, business interruption, and tank leakage coverage.
• Group Benefits Insurance Group employee benefits including Flexible Spending Accounts, Group Dental, Group Disability, Group Life, Group Vision, Health Reimbursement Arrangement, and Health Savings Accounts.
• Cyber Liability Insurance Coverage helping businesses manage costs associated with data breaches, ransomware attacks, and other cyber incidents.
• Professional Liability (Errors & Omissions) Insurance Coverage protecting professionals against negligence claims for mistakes or failures in professional services.
• Estate Planning Financial planning services helping clients protect assets and plan for future generations.

Quantifiable outcome

• Customer satisfaction rating: 5 out of 5 based on 17 reviews

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and major.

• Erie InsurancecoreChannel Partner/ Reseller/ DistributorPrimary specialty carrier partnership. Third Door Insurance is an Erie Insurance agency offering auto, home, business, and life insurance products. Website features Erie Insurance quote tools, billing, and life insurance calculator links.
• Nationwide InsurancecoreChannel Partner/ Reseller/ DistributorNational insurance carrier providing personal and business insurance products through the agency.
• The Progressive CorporationcoreChannel Partner/ Reseller/ DistributorMajor auto and commercial insurance carrier represented by the agency.
• Philadelphia Indemnity Insurance CompanymajorChannel Partner/ Reseller/ DistributorSpecialty insurance carrier for hospitality and commercial risks.
• Summit HoldingsmajorChannel Partner/ Reseller/ DistributorInsurance carrier represented through the agency.
• Blue Cross Blue ShieldcoreChannel Partner/ Reseller/ DistributorMajor health insurance carrier for group and individual health coverage.
• UnitedHealthcarecoreChannel Partner/ Reseller/ DistributorNational health insurance provider for group benefits and individual health plans.
• Humana, Inc.majorChannel Partner/ Reseller/ DistributorHealth insurance carrier offering Medicare and group health coverage.
• AetnamajorChannel Partner/ Reseller/ DistributorHealth insurance carrier for group benefits and individual plans.
• Lincoln Financial GroupmajorChannel Partner/ Reseller/ DistributorFinancial services and insurance company for life insurance and retirement solutions.
• North American - A Sammons Financial CompanymajorChannel Partner/ Reseller/ DistributorLife insurance and annuity products carrier.
• MassMutual Financial GroupmajorChannel Partner/ Reseller/ DistributorMutual insurance company offering life insurance, disability insurance, and retirement products.
• PennMutualmajorChannel Partner/ Reseller/ DistributorLife insurance carrier specializing in individual life insurance and wealth management.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Goosehead Insurance: Public independent insurance agency franchise representing multiple carriers for personal and commercial lines. Closely comparable multi-carrier agency model with SMB and personal customer focus.
• Brightway Insurance: Franchise-based independent insurance agency offering personal and commercial coverage through multiple carriers. Operates a similar retail agency model with multi-state footprint and carrier choice positioning.
• Leavitt Group: Regional independent insurance agency representing multiple carriers across personal, commercial, life, and health lines, with comparable West/Midwest regional roll-up strategy and SMB focus.
• Higginbotham: Independent insurance and risk management firm with similar multi-carrier representation, broad product mix including employee benefits, and a regional/SMB customer base comparable to Third Door.
• The Hilb Group: Mid-Atlantic and Southeast-focused insurance brokerage with similar carrier representation model, hospitality and SMB concentration, and roll-up acquisition strategy comparable to Third Door's Boruff approach.

Broad incumbents

• HUB International: Large global insurance brokerage offering personal, commercial, life, and benefits across multiple carriers. Competes for the same Tennessee mid-market and hospitality accounts with broader resources and risk engineering.
• Brown & Brown: National insurance brokerage ranked among the largest US intermediaries, providing commercial P&C, employee benefits, and personal lines through multiple carrier partners. Competes for SMB and mid-market Tennessee accounts.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management services firm. Targets the same commercial and hospitality segments in Tennessee with broader carrier access, claims expertise, and consulting capabilities.
• Marsh McLennan: World's largest insurance broker and risk advisor, offering commercial P&C, employee benefits, and risk consulting. Competes with Third Door for mid-market and larger Tennessee accounts across multiple lines.
• Lockton: Largest privately-held independent insurance brokerage globally, providing commercial, personal, and benefits solutions. Competes for Tennessee SMB and hospitality business with broader service capabilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ThirdDoorInsurance
• LinkedInlinkedin.com/company/third-door-insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Third Door Insurance