JON PARKER CONSULTANCY LTD

What JON PARKER CONSULTANCY LTD does

Jon Parker Consultancy Ltd (JPC) is a UK-registered private limited freelance consultancy founded in 2024 by Jon Parker, the long-standing former Managing Director of ITP Ltd and a Visiting Professor at the University of West of England. Operating from Watnall, Nottinghamshire, the firm offers six advisory service lines: Sustainable Transport Planning, Vision-led Development, Transport Strategy, Sustainable Transport Research, Partnership Building, and Business Advisory/Coaching/Mentoring. Methodology is grounded in proprietary vision-led development and behavioural science techniques that move away from traditional traffic forecasting toward community-engaged sustainable transport planning, with the principal acting as lead author on multiple DfT national best-practice publications.

The business model is direct-engagement professional services. JPC does not operate a proprietary technology platform, software product, or app; its differentiating 'technology' is the consultant's own methodology, reputation, and academic credentials rather than licensable code or data assets. Client acquisition relies on personal reputation built over 30 years in UK sustainable transport planning, referrals from an extensive professional network, conference speaking, DfT/CIHT/UWE research output, and a basic informational website (jonparkerconsultancy.co.uk). Pricing is per-engagement and not publicly disclosed.

Customer concentration is heavily skewed to UK public sector bodies — Department for Transport, Transport for London, Scottish Government, Transport for West Midlands, Leicestershire County Council, Black Country Authorities — supplemented by private sector developers and SMEs. As a one-person practice, capacity-constrained scaling is a structural feature, not a transitional phase. Marketing is conducted exclusively through the principal's professional network, academic appointments (CIHT Council Member/Trustee/Fellow; UWE Visiting Professor), and policy advisory roles (Nottingham Enhanced Bus Partnership chair; DfT Bus Centre of Excellence Advisory Board).

Name

JON PARKER CONSULTANCY LTD

Legal name

Jon Parker Consultancy Ltd

Website

https://jonparkerconsultancy.co.uk

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Jon Parker Consultancy Ltd is a UK-based freelance consultancy founded in 2024 by Jon Parker, providing sustainable transport planning, vision-led development, transport strategy, research, partnership building, and business advisory services to public sector bodies, private developers, and SMEs.

Ownership category

akta.pro rank

Product category

Sustainable Transport Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro industry

PRIMARYBPAHACAN

Public Sector & Policy Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

SECONDARYBPAHACAA

Strategy & Corporate Development Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

SECONDARYBPAHACAM

Innovation, Product & R&D Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

SECONDARYBPAJANAC

Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Advisory & Consulting (Investment, Strategy)

Keywords

• Sustainable transport consulting
• Transport strategy advisory
• Travel planning services
• Behaviour change research
• Vision-led development

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Freelance Consulting Services: Provides high-level advisory support for sustainable transport programmes, business coaching and mentoring, transport strategy development, research, and partnership building. Revenue generated through professional consulting engagements with public and private sector clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Jon Parker Consultancy Ltd is a freelance, founder-led consultancy founded in 2024 that provides advisory services in sustainable transport planning and business development. It delivers high-level consulting across sustainable transport planning, transport strategy development, travel behaviour change research, partnership building, and vision-led development planning to public and private sector clients across the UK. The practice combines 30 years of transport planning expertise with business advisory, coaching, and mentoring services.

Product overview

Jon Parker Consultancy is a freelance consultancy offering a unified portfolio of six advisory services focused on sustainable transport planning and business development. The services include Business Advisory/Coaching/Mentoring, Sustainable Transport Planning, Partnership Building, Transport Strategy, Sustainable Transport Research, and Vision-led Development. These services are delivered by a single consultant combining expertise in transport planning and sustainable business practices, targeting both public and private sector clients across the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Sustainable Transport Planning High-level advisory support for area-wide or local programmes encouraging walking, cycling, public transport use, and car sharing, based on a vision-led approach to maximise return on sustainable transport programmes.
• Transport Strategy Leading award-winning transport strategies, from Local Transport Plans and Bus Service Improvement Plans through to National and Regional Strategy development.
• Sustainable Transport Research Research services with expertise in evaluation of travel behaviour change programmes, including quantitative and qualitative approaches, with lead authorship of Department for Transport research.
• Vision-led Development Professional services promoting vision-led development planning, engaging communities in shaping local area functions through sustainable place-making approaches rather than traditional traffic forecasting.
• Partnership Building

Quantifiable outcome

• ITP included as leading case study in Government's 'Help to Grow' programme in 2020
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Royal HaskoningDHVminorStrategic or Co-development PartnerJon successfully led the integration of ITP with Royal HaskoningDHV through a reverse merger process while serving as Managing Director of ITP. ITP became part of Royal HaskoningDHV portfolio following the transaction.
• Nottingham Enhanced Bus PartnershipcoreStrategic or Co-development PartnerJon was appointed as the independently appointed chair of the Nottingham Bus Partnership, which evolved into the Nottingham Enhanced Bus Partnership. He has galvanised support of stakeholders across public and private sectors to improve local bus services.
• DfT Bus Centre of ExcellencecoreStrategic or Co-development PartnerJon is appointed to the Advisory Board of the Department for Transport Bus Centre of Excellence, providing expert guidance on bus sector development and sustainable transport policy.
• University of West of England (UWE) - Centre for Transport and SocietycoreStrategic or Co-development PartnerJon serves as a Visiting Professor at UWE Bristol, conducting transport research and sharing knowledge between academia and industry practice. He leads research projects including AI application studies for transport decarbonisation.
• Chartered Institute of Highways and Transportation (CIHT)coreStrategic or Co-development PartnerJon is an Elected Council Member, Trustee and Fellow of CIHT, serving on the sustainable transport panel. He led a notable study into AI application on behalf of CIHT regarding data and artificial intelligence in transport decarbonisation.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• SLR Consulting: Environmental and advisory consultancy with a UK sustainable transport and mobility practice. Comparable to JPC on planning, environmental assessment, and sustainable transport strategy work for developers and public sector clients.
• Sustrans: UK charity focused on walking and cycling that increasingly delivers behaviour change, active travel planning, and sustainable transport consultancy services to local authorities. Comparable to JPC's behaviour change and active travel specialism but operating as a non-profit with a different commercial structure.

Broad incumbents

• Mott MacDonald: Global engineering, management, and development consultancy with an established UK transport planning and policy practice. Active across DfT, combined authorities, and local council sustainable transport and bus improvement programmes where JPC also competes.
• Stantec: Global design and engineering firm with a UK transport planning practice covering sustainable transport, active travel, and local transport plans. Competes with JPC on local authority frameworks but offers a much broader environmental and infrastructure portfolio.
• WSP: Global professional services firm with a major UK transport planning practice covering sustainable transport, active travel, public transport strategy, and behaviour change. Competes with JPC for large local authority and DfT framework commissions, but as part of a much broader engineering and environmental portfolio.
• AtkinsRéalis (formerly Atkins / SNC-Lavalin): Major infrastructure consultancy with a UK transport strategy and active travel practice. Bids for many of the same local authority and combined authority sustainable transport programmes as JPC, including Local Transport Plans and BSIP work.
• AECOM: Global infrastructure consultancy with a substantial UK transport planning and sustainable mobility team. Bids for many of the same local sustainable transport fund, bus service improvement plan, and active travel commissions that JPC targets, but offers multidisciplinary engineering alongside advisory.
• Arup: Global design and engineering firm with a UK transport planning and cities practice focused on sustainable mobility, place-making, and decarbonisation. Comparable to JPC on vision-led and place-based transport advisory work for cities and developers.

Direct peers

• Steer (Steer Group): Independent specialist transport consultancy with deep UK public sector practice in transport strategy, behaviour change, and policy evaluation. Closely comparable to JPC in specialism and client base, particularly on DfT and local authority sustainable transport and travel planning work.
• Integrated Transport Planning (ITP) - now part of Royal HaskoningDHV: Former employer of Jon Parker and the UK's most prominent 'purpose-led' transport planning consultancy. Now integrated into Royal HaskoningDHV, ITP competes directly with JPC on UK sustainable transport and behaviour change programmes, including DfT, TfL, and local authority work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JON PARKER CONSULTANCY LTD