What QSTA LTD does

QSTA LTD, trading as QSTA Labs, is a UK-incorporated nutraceutical company operating a direct-to-consumer e-commerce business from Godalming. It sells branded dietary supplements across four product sub-brands — CNC (fat-burning/lean muscle), FEM (women's health including PCOS and menopause support), KETO (ketogenic formulations), and SMRT (nootropics and general wellness) — targeting consumers in 35+ countries via a Shopify storefront with no third-party marketplace listings.

The product line spans fat-burning agents (CUT, LEAN, BLOCK+), women's health formulations (INOSITOL FEM, MENOSITOL FEM), and general wellness supplements (NOOTROPIC, ASHWAGHANDA, LAX+, DETOX, BRNR21). QSTA positions SMRT NanoLiquid Technology as a proprietary bioavailability-enhancing delivery system and incorporates branded, clinically-trademarked ingredients such as KSM-66 and Sensoril (ashwagandha), CARNIPURE (carnitine), and Bioperine (piperine) to differentiate from white-label competitors.

The business model is DTC e-commerce with products priced between €22.88 and €38.31, complemented by a 10% subscription discount via SealSubscription and a 20%-plus-5%-override affiliate program. Revenue mechanics rest on one-time purchases, recurring subscriptions, and distributed affiliate acquisition. The company operates with 1–10 employees and has not disclosed external funding, revenue, or partnership arrangements.

Name

QSTA LTD

Legal name

QSTA LTD

Website

https://qstalabs.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

QSTA LTD is a UK-based DTC nutraceutical company selling branded supplements across four sub-brands (CNC, FEM, KETO, SMRT) to consumers in 35+ countries via Shopify, with proprietary SMRT NanoLiquid delivery and subscription/affiliate go-to-market.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191), Other Health and Personal Care Retailers (45619)

akta.pro primary industry

Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK)

Keywords

• Nutritional supplements
• Weight management supplements
• Women's health supplements
• Direct-to-consumer e-commerce
• Fat burning supplements

Headquarters

HQ city

Godalming

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct e-commerce sales of nutritional supplements through the company's website. Both one-time purchases and subscription models available with 10% subscription discount.
2. Affiliate Program Commission: Affiliates earn 20% commission on sales generated through unique referral links, plus an additional 5% commission on sales made by referred affiliates. Payment threshold is $100 minimum balance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

QSTA Labs (QSTA LTD) is a UK-based direct-to-consumer nutritional supplements brand selling physician-designed products across women's health (PCOS, preconception, menopause), fat-burning, cognitive support, digestion, and general wellness categories. The range is organized under four branded sub-portfolios (CNC®, FEM®, KETO®, SMRT®) and sold via a Shopify-powered e-commerce storefront with monthly subscription options. The company ships to 35+ countries and provides free OB-GYN expert consultations with women's health products via QR-coded packaging.

Product overview

QSTA Labs operates as an e-commerce dietary supplements brand organized into four branded sub-portfolios: CNC® Supplements (general health and wellness), FEM® Supplements (women's health including PCOS, preconception, menopause), KETO® Supplements (ketogenic diet support), and SMRT® Supplements (patented nano-liquid delivery technology). The core product portfolio spans fat-burning (CUT®, BLOCK+®, LEAN®), women's health (INOSITOL FEM®, MENOSITOL FEM®), general wellness (NOOTROPIC®, ASHWAGHANDA, LAX+®, DETOX®, BRNR21®), and pre-workout supplements. Products are sold via a Shopify-powered online store with subscription options through SealSubscription. The company offers an affiliate program and provides personalized support including OB-GYN consultations for select products.

Differentiator

Problem solved

Functional benefit

Brands

• CNC® Supplements: High quality and efficiency supplements that promote health & boost your life.
• FEM® Supplements
• KETO® Supplements
• SMRT® Supplements

Products and services

• INOSITOL FEM® 4100mg 9-in-1 | PCOS, Preconception & Hormonal Control Complete female balancing supplement providing 4100mg Myo-Inositol and D-Chiro Inositol in a 40:1 ratio, designed for women with PCOS, preconception, pregnancy, and hormone balancing. Physician-designed with unlimited OB-GYN expert consultation included.
• CUT® | Daytime Potent Fat Burner Daytime fat burner supplement featuring L-Carnitine CARNIPURE® with Garcinia, Bioperine, Turmeric, Green Tea, and Yerba Mate. Designed to support healthy energy balance and complement an active lifestyle for adults seeking weight management support. 32-day supply.
• MENOSITOL FEM® 19-in-1 | Perimenopause & Menopause Control Perimenopause and menopause supplement combining Myo-Inositol, D-Chiro Inositol, and Isoflavones to support metabolic health and silhouette control. Natural, hormone-free, soy-free formulation aimed at women experiencing perimenopause and menopause transitions.
• BLOCK+® | Fat Burner & Carb Blocker Weight loss supplement combining a fat burner with a carb blocker, with antioxidant and gastrointestinal protective properties. Suitable for both women and men seeking weight management support.
• BRNR21® | Controls Sugar Cravings Sweetener and sugar-craving control drops containing 1550+ drops of ultrafiltrate of organic stevia and pure erythritol. Designed to reduce the body's ability to absorb sugar, support sugar metabolism, and reduce desire for sweets with zero calories and zero glycemic index.
• NOOTROPIC® 7-in-1 | Energy, Focus & Brain Function High-potency nootropic supplement combining Ginkgo biloba, Tyrosine, Theanine, Bacopa monnieri, Caffeine, B6, and B12 to support energy, focus, brain function, mental agility, and memory in adults.
• ASHWAGHANDA KSM-66® + Sensoril® High-potency Ashwagandha supplement combining KSM-66® and Sensoril® extracts standardized to 15% Withanolides (20mg per capsule). Promotes a healthy response to stress, improves energy and focus, and supports restorative sleep.
• LAX+® 7-in-1 | Natural Laxative & Stool Softener Natural laxative and stool softener with a 7-in-1 botanical blend including Papaya, Plantain, Cardamom, Fennel, Senna, Aloe, and Plantago. Designed to support weight loss, colon detoxification, and relief from bloating and gas in adults. Awarded Best Digestive Health Product 2021.
• LEAN® 7-in-1 | Night time Potent Fat Burner Caffeine-free nighttime fat burner combining L-Carnitine CARNIPURE®, Garcinia, Bioperine, Valerian, Turmeric, Magnesium, and Dandelion. Formulated for weight loss, muscle recovery, and REM sleep support across 32 nights.
• DETOX® | 45-Nights Detox 45-night detox supplement providing colon cleansing, intestinal protection, and regeneration, including 100 billion probiotics for healthy gut flora. Promotes effective digestion, toxin elimination, and quality REM sleep, with one-on-one personalized support included.

Quantifiable outcome

• BRNR21 reduces body's ability to absorb sugar and assists with sugar metabolism
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• AG1 (Athletic Greens): Flagship DTC daily-nutrition brand with strong social and affiliate acquisition. Comparable in e-commerce-only distribution, subscription offering, and premium positioning on clinically-studied ingredients.
• Seed Health: Premium DTC synbiotic/probiotic brand with clinically-validated strains and a Subscribe & Save model. Comparable to QSTA's DETOX and LAX+ products on scientific storytelling and subscription-led economics.
• HUM Nutrition: DTC beauty-from-within supplement brand targeting women via Instagram-heavy social marketing and subscription. Comparable customer persona, social-led GTM, and women's wellness positioning.
• The Nue Co. Premium DTC wellness brand spanning digestion, stress, sleep, and nootropics with a clinical-ingredient story. Directly comparable product mix to QSTA's NOOTROPIC, ASHWAGHANDA, and DETOX lines, with similar price band.
• Ritual: US-based DTC supplement brand with a strong women's health positioning (Essential for Women, prenatal). Direct overlap with QSTA's FEM® line in DTC mechanics, price band, and clinical-ingredient storytelling.
• O Positiv: DTC brand focused specifically on women's hormonal health (PCOS, perimenopause, menopause). Closest comparable to QSTA's INOSITOL FEM and MENOSITOL FEM products in target customer, claims, and channel strategy.
• Care/of: Personalized DTC vitamin/supplement brand operating on a subscription model via its own e-commerce store. Highly comparable subscription mechanics, DTC execution, and ingredient-transparency positioning.
• Hims & Hers Health: Public DTC health brand selling supplements alongside other wellness verticals, with physician-led consultation as a core differentiator. Overlaps with QSTA on consultation-bundled supplements and DTC acquisition playbook.

Regional players

• Equi London: UK-based women's hormonal health supplement brand with a similar premium, evidence-led positioning around perimenopause and cycle health. Comparable regional positioning and target segment to QSTA's FEM line.

Broad incumbents

• Myprotein: Large UK-based sports nutrition and supplements brand with a broad SKU portfolio including fat-burners and wellness lines. Comparable to QSTA's CNC, CUT, and LEAN categories as a broader incumbent with overlapping audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/qstalabs
• Instagraminstagram.com/qstalabs
• TikToktiktok.com/@qstalabs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QSTA LTD