Zoetis Africa

What Zoetis Africa does

Zoetis South Africa (Pty) Ltd. is the South African subsidiary of Zoetis Inc., the world's leading publicly listed animal health company, incorporated in South Africa in 2012 (Co. Reg. No.: 2012/001825/07) with its head office in Sandton, Johannesburg. The subsidiary markets and distributes a comprehensive animal health portfolio across eight core species — beef cattle, dairy cattle, sheep and goats, pigs, poultry, horses, dogs, and cats — spanning veterinary pharmaceuticals (vaccines such as Bovi-Shield Gold, Inforce 3, Poulvac Magniplex, Enviracor J-5), parasiticides (Simparica, Revolution Plus, Cydectin, Dectomax), reproductive technologies (CIDR B/G), antibiotics, and teat sealants (Orbeseal). It is also a significant diagnostics and genomics operator in the country, offering the VETSCAN point-of-care family (VS2 chemistry, HM5 hematology, i-STAT Alinity v, HDmicroscope digital imaging, UA/SA urinalysis, VSpro coagulation, VUE rapid-test reader, AlphaTRAK glucometer) connected via the VETSCAN FUSE integration platform, plus Clarifide and Clarifide Plus genomic testing services backed by the SearchPoint data platform.

The business operates an enterprise field-sales go-to-market, with field representatives and species-specific technical and veterinary specialists deployed throughout South Africa, supplemented by a customer-service contact center (0800 998 969), an online shop (shop.zoetis.co.za), dedicated pharmacovigilance, an Agribonus loyalty program, and the CPD-accredited Zoetis Learning Academy e-learning platform. Revenue is generated through one-time sales of medicines, vaccines and parasiticide products, hardware-plus-consumables sales of diagnostic analyzers and test cartridges, and professional-service fees from genomic testing. The company is privately held at the South African subsidiary level but is an indirectly held subsidiary of NYSE-listed Zoetis Inc., which reported global revenue of $9.3 billion in 2024 across 100+ countries, ~13,800 colleagues, 23 manufacturing sites, and approximately 300 product lines. Leadership comprises CEO Magda Lindeque and Managing Director Adrian Pratt (the latter designated for Promotion of Access to Information Act requests).

Name

Zoetis Africa

Legal name

Zoetis South Africa (Pty) Ltd.

Website

https://zoetis.co.za

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Zoetis South Africa (Pty) Ltd., the local subsidiary of NYSE-listed Zoetis Inc., markets and distributes animal health pharmaceuticals, the VETSCAN point-of-care diagnostics line, and Clarifide genomic testing services to veterinarians, livestock producers, and companion animal owners across South Africa.

Ownership category

akta.pro rank

Product category

Animal Health Pharmaceuticals and Diagnostics

NAICS

Veterinary Services (54194), Veterinary Services (541940)

SIC

Biological Products, (No Disgnostic Substances) (2836), Surgical & Medical Instruments & Apparatus (3841), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Pharmacy, Biologics & Veterinary Supply Dispensing (Farm Animal) (AFACADAM)

akta.pro secondary industries

Vaccination, Parasite Control & Immunization Programs (AFACADAG), Veterinary Vaccine & Biologics Distributors (HLAMAIAC), Livestock & Production Animal Therapeutics (Rx) (HLAMAEAB), Reproductive Health & Herd Fertility Programs (Preg Checks, Calving/Lambing Support) (AFACALAG), Diagnostics & Laboratory Coordination (Sample Collection, Lab Liaison, Interpretation) (AFACALAE)

Keywords

• Veterinary pharmaceuticals
• Animal health diagnostics
• Livestock vaccines
• Companion animal parasiticides
• Livestock genomic testing

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Animal Health Products: Zoetis generates revenue through the sale of animal health medicines, vaccines, diagnostics, parasiticides, antibiotics, and genetic testing services. Products are sold to veterinarians, livestock producers, and companion animal owners through field sales representatives and an online shop.
2. Diagnostic Instruments and Consumables: Revenue from point-of-care diagnostic equipment (VETSCAN analyzers) and consumable test cartridges/rotors for chemistry, hematology, urinalysis, and rapid testing.
3. Genomic Testing Services: Revenue from genomic testing services including CLARIFIDE and CLARIFIDE PLUS for dairy herd genetic evaluation, providing genomic predictions for cow and calf wellness traits.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Zoetis Africa manufactures, distributes, and sells a comprehensive portfolio of animal health products including veterinary medicines, vaccines, parasiticides, antibiotics, point-of-care diagnostic instruments and consumables, and genomic testing services. The company serves veterinarians, livestock producers (cattle, sheep, goats, pigs, poultry), companion animal owners (dogs, cats), and equine professionals across South Africa. Products address the full continuum of animal care - prediction, prevention, detection, and treatment - for 8 core animal species.

Product overview

Zoetis is a global animal health company operating in South Africa with nearly 70 years of experience. The company's South African operations offer a comprehensive portfolio spanning veterinary diagnostics, genomics, and pharmaceuticals. The diagnostics portfolio includes point-of-care instruments: VETSCAN VS2 (chemistry), VETSCAN HM5 (hematology), i-STAT Alinity v (handheld blood gas/electrolyte), VETSCAN HDmicroscope (digital imaging), VETSCAN UA/SA (urinalysis), VETSCAN VSpro (coagulation), VETSCAN Rapid Tests with VUE reader, and AlphaTRAK (species-specific glucometer). These are integrated via VETSCAN FUSE connectivity platform with Practice Management Systems. The genomics division offers Clarifide and Clarifide Plus genomic testing services for dairy herd genetic evaluation, supported by SearchPoint data management platform. Pharmaceutical products include vaccines (Bovi-Shield, Inforce 3, Poulvac Magniplex), parasiticide products (Simparica, Revolution Plus, Cydectin, Dectomax), antibiotics, reproductive technologies (CIDR B/G), and dairy health products (Enviracor J-5, Orbeseal). The company also provides Zoetis Learning Academy for CPD-accredited veterinary education. Products serve beef cattle, dairy cattle, sheep and goats, pigs, poultry, dogs, cats, and horses.

Differentiator

Problem solved

Functional benefit

Brands

• Clarifide: Genomic selection tool for dairy herd genetic potential - assists in detection of superior dairy heifers from birth with CLARIFIDE PLUS offering cow and calf wellness trait information.
• Clarifide Plus
• VETSCAN
• Zoetis Learning Academy
• Agribonus Program
• SearchPoint
• Revolution
• Revolution Plus
• Simparica

Products and services

• VETSCAN VS2 Chemistry Analyzer Point-of-care chemistry analyzer providing reference laboratory-quality results in 12 minutes from 100µL of whole blood, serum, or plasma. Features intelligent Quality Control (iQC) and 13 profile options covering comprehensive diagnostics, electrolytes, organ-specific panels, and species-specific testing for canine, avian, reptilian, and equine patients.
• VETSCAN HM5 Hematology Analyzer Fully automated 5-part cell counter delivering a 22-parameter Complete Blood Count (CBC) with cellular histograms in 3-4 minutes. Validated for 15 species including dogs, cats, horses, cattle, pigs, goats, sheep, and exotic animals. Offers direct eosinophil measurements and integrates with VETSCAN VS2.
• i-STAT Alinity v Handheld Analyzer Portable point-of-care analyzer delivering real-time results from 2-3 drops of whole blood in 2-3 minutes. Tests blood gases, acid-base, electrolytes, chemistries, and hematology via disposable cartridges. Features large color touchscreen and rechargeable battery for critical care, emergency, and field use.
• VETSCAN HDmicroscope Digital Imaging Multi-mode digital microscope combining lab bench microscopy, client consultation imaging, digital image capture for patient files, and real-time pathology imaging. Features Full 1080p 60fps video preview, built-in software for HDMI output without a computer, and LED illumination with fluorescent imaging capability.
• VETSCAN UA Urine Analyzer Automated urine chemistry analyzer providing semi-quantitative results in 60 seconds. Offers 14-parameter testing including UPC (Urine Protein-Creatinine) ratio and Microalbumin. First component of a two-part urinalysis solution.
• VETSCAN SA Sediment Analyzer Automated urine microscopy system providing high-resolution sediment imaging at point-of-care. Classifies 10 urinary elements including blood cells, bacteria, epithelial cells, casts, and crystals. Up to 96 images per sample stored for trending. Integrates with VETSCAN UA.
• VETSCAN FUSE Connectivity Solution Bi-directional integration platform connecting VETSCAN analyzers with Practice Management Systems. Enables automated worklist population, eliminates manual data entry, prevents lost billing charges, and provides integrated patient result displays with built-in trending.
• VETSCAN VSpro Specialty Analyzer Point-of-care coagulation and specialty analyzer offering PT/aPTT testing for canine and feline patients and fibrinogen testing (equine validated). Delivers quantitative results from less than 100µL sample size in minutes for pre-surgical and critical care applications.
• VETSCAN Rapid Tests Lateral flow rapid diagnostic tests including FLEX4 (4-in-1 canine tick-borne disease panel), Heartworm antigen test, Anaplasma, Lyme, Ehrlichia antibody tests, FeLV/FIV combination test, Canine Parvovirus antigen test, Giardia antigen test, and Canine Pancreatic Lipase (cPL) test.
• AlphaTRAK Blood Glucose Monitoring System Species-specific blood glucose meter calibrated and validated for dogs, cats, horses, mice, and rats. Requires only 0.3µL blood sample via capillary sampling. Features bilateral test strip sampling, 250-test memory with date/time, and extended measurement range.
• Clarifide Genomic selection tool for early detection of superior dairy heifers from birth. Delivers 60-70% reliability in Genomic Predicted Transmitting Ability (GPTA) values versus 20-30% for parent average. Enables informed selection and breeding decisions using USDA-CDCB dairy genetic evaluation data.
• Clarifide Plus Enhanced genomic test providing 8 cow wellness traits (mastitis, lameness, metritis, retained placenta, displaced abomasum, ketosis, milk fever, respiratory disease), 3 fertility traits (cystic ovary, abortion, twinning), and 3 calf wellness traits (calf liveability, respiratory disease, scours). Includes Dairy Wellness Profit Index (DWP$).
• Simparica Monthly flea and tick protection product for dogs. Part of Zoetis companion animal parasiticide portfolio.
• Revolution Plus Dual-action parasite control product for cats providing protection against multiple parasites.
• CIDR B Controlled Internal Drug Release device for cattle reproductive synchronization.
• CIDR G Controlled Internal Drug Release device for sheep and goat reproductive management.
• Bovi-Shield Gold One Shot Single-dose cattle vaccine for respiratory disease protection.
• Inforce 3 Intra-nasal respiratory vaccine for cattle.
• Enviracor J-5 Mastitis vaccine for dairy cattle.
• Orbeseal Teat sealant used as part of dry cow therapy for mastitis prevention.
• Poulvac Magniplex Poultry vaccine for comprehensive respiratory disease protection.
• Cydectin Pour-on parasiticide for cattle providing internal and external parasite control.
• Dectomax Injectable and pour-on parasiticide for sheep, goats, and cattle.
• Zoetis Learning Academy CPD-accredited e-learning platform offering educational courses covering companion animal, equine, and livestock topics. Provides training for veterinary professionals on disease management and product usage.

Quantifiable outcome

• 60% to 70% reliability for genomic predictions vs 20% to 30% for parent average in dairy herd genetic testing
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

One partnership is on record.

• SearchPoint (mysearchpoint.co.za)coreTechnology or IntegrationSearchPoint is an online genetic information management system associated with Zoetis Clarifide genomic testing services. It enables customers to access their genetic data and turn it into information that drives better decisions for dairy herd management.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Elanco Animal Health: Global pure-play animal health company with a portfolio spanning companion animal parasiticides, livestock vaccines, and pharmaceuticals. Direct competitor across Zoetis's core categories in South Africa.
• MSD Animal Health (Merck Animal Health): Animal health division of Merck & Co., one of the top two global animal health companies alongside Zoetis. Competes directly with Zoetis across vaccines, parasiticides, and diagnostics for livestock and companion animals in South Africa.
• Boehringer Ingelheim Animal Health: Top global animal health player following the acquisition of Merial, with a broad portfolio in vaccines, parasiticides, and pharmaceuticals for companion and production animals. Direct competitor to Zoetis across species in the South African market.

Direct peers

• Phibro Animal Health: Global animal health and nutrition company specializing in livestock pharmaceuticals, vaccines, and nutritional specialties. Competes with Zoetis in South African livestock health and mineral/nutritional categories.
• Dechra Pharmaceuticals: Specialty veterinary pharmaceuticals company with strong positions in companion animal endocrinology, dermatology, and analgesics. Competes with Zoetis's companion animal portfolio in the South African veterinary channel.
• Vetoquinol: Independent global animal health company focused on livestock and companion animal pharmaceuticals. Overlaps with Zoetis in parasiticides, anti-infectives, and supportive care products marketed to South African veterinarians.
• Ceva Santé Animale: Global animal health company specializing in vaccines, pharmaceuticals, and companion animal products. Direct competitor to Zoetis in South African livestock and poultry vaccine markets.
• Virbac: France-based global animal health company focused on companion animal and livestock pharmaceuticals, biologicals, and diagnostics. Competes head-to-head with Zoetis in South African veterinary clinics and livestock segments.

Regional players

• Afrivet: South African animal health company providing pharmaceuticals, nutritional products, and biosecurity solutions for livestock producers. Regional competitor to Zoetis in South African production animal segments.

Emerging players

• IDEXX Laboratories: Global leader in veterinary diagnostics with companion animal and livestock testing platforms. Competes with Zoetis's VETSCAN diagnostics line in the South African veterinary clinic segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCqz8VS-TAM-CaA2W8dOZVAw
• Facebookfacebook.com/Revolution-South-Africa-111554450190903
• LinkedInlinkedin.com/company/zoetis-south-africa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zoetis Africa