Prentiss Hockey Performance

What Prentiss Hockey Performance does

Bodytuning is a solo-practitioner holistic health practice based in Sebastopol, California, operated by certified massage therapist Douglas Canier. The practice delivers in-person bodywork sessions and remote wellness coaching to individual clients seeking relief from chronic musculoskeletal pain, postural misalignment, stress, and related physical-emotional concerns. Its flagship methodology, Deep Tissue Integration (DTI), is a proprietary ten-session protocol derived from Ida Rolf's Rolfing principles that reorganizes fascia to permanently realign posture in three-dimensional balance with gravity.

The service portfolio spans fifteen modalities organized into four clusters: therapeutic bodywork (Structural/Deep Tissue Integration, BodyTalk, Zen Shiatsu, Shen Therapy, Cranialsacral Therapy, Educational Kinesiology, NLP), movement and exercise (Outdoor Exercise Adventures, Exercise Consulting), wellness support (Wellness Coaching, Food Consultation, Ergonomic Training), and educational offerings (Couples Massage Training, Workshops, Potent People Magazine). Bodytuning monetizes through direct-to-consumer professional services — two-hour in-person sessions priced on a sliding scale of $125-$175 and remote coaching at $65 per hour — with no institutional clients, no distribution partners, and a minimal digital footprint. Distribution runs through direct phone/voicemail contact, a Yelp listing, word-of-mouth referrals, and content published in the practitioner-produced Potent People Magazine. All service delivery depends on Canier personally, making the operation a single-key-person professional services firm with no disclosed employees, revenue, or growth trajectory.

The company operates from a primary office at 7765 Healdsburg Avenue, Suite 19 in Sebastopol, with a shipping/mailing address in Santa Rosa. It is privately held, pre-funding, with no subsidiaries, parent company, patents, partnerships, regulatory actions, or M&A history disclosed.

Name

Prentiss Hockey Performance

Legal name

Bodytuning

Website

https://bodytuning.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Bodytuning is a Sebastopol, California-based solo-practitioner holistic health practice delivering therapeutic bodywork, remote wellness coaching, and nutrition/movement consultations to individual clients seeking chronic pain relief and postural correction via a proprietary Deep Tissue Integration methodology.

Ownership category

akta.pro rank

Product category

Athletic Performance and Holistic Bodywork Services

NAICS

Educational Support Services (61171)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Trigger Point Therapy & Neuromuscular Massage (HSADAHAF)

akta.pro secondary industries

General Health Coaching (HSADAGAA), General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Ice hockey performance training
• Strength and conditioning
• Athlete nutrition consulting
• Holistic wellness coaching
• Therapeutic bodywork services

Headquarters

HQ city

Stamford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Bodywork Sessions: In-person therapeutic bodywork sessions (two hours) using Deep Tissue Integration, structural bodywork, and related modalities. Sliding scale pricing.
2. Online Wellness Coaching: Remote coaching sessions via Skype or phone at $65/hour. Provides ongoing support between in-person sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Prentiss Hockey Performance provides specialized strength, conditioning, nutrition, and training programs for elite ice hockey athletes, offered under its Bodytuning umbrella. The core practice delivers therapeutic bodywork sessions (two-hour sessions using Deep Tissue Integration, BodyTalk, Zen Shiatsu, Shen, Cranialsacral, Educational Kinesiology, and NLP), wellness coaching, and educational content through its Potent People Magazine publication. Services are delivered in-person at its Sebastopol, CA office and remotely via Skype or phone.

Product overview

Bodytuning is a holistic health program offered as a single integrated practice led by Douglas Canier, CMT. The program encompasses therapeutic bodywork services (Structural/Deep Tissue Integration, BodyTalk, Shiatsu, Shen, Cranialsacral Therapy, Educational Kinesiology, NLP), movement and exercise services (Outdoor Exercise Adventures, Exercise Consulting), wellness support (Wellness Coaching, Food Consultation, Ergonomic Training), and educational offerings (Massage Training for Couples, Workshops, Potent People Magazine articles). Culminating four decades of practice, the program aims to provide tools and resources for clients to help themselves be healthy physically, emotionally, mentally, and spiritually.

Differentiator

Problem solved

Functional benefit

Brands

• Potent People: Internet health magazine produced by Bodytuning, featuring articles on health topics including PMS, arthritis, movement, and deep tissue integration.

Products and services

• Strength, Conditioning, Nutrition, and Training Programs for Elite Ice Hockey Athletes Specialized strength, conditioning, nutrition, and training programs tailored for elite ice hockey athletes, delivered as a core offering of the practice.
• Structural / Deep Tissue Bodywork (Deep Tissue Integration) A two-hour bodywork protocol that permanently realigns posture in ten sessions by reorganizing fascial tissue and balancing the muscular-skeletal system three-dimensionally with gravity.
• BodyTalk A modality in which the practitioner facilitates communication with the body's Innate Wisdom using neuromuscular biofeedback to locate imbalances and prioritize healing.
• Zen Shiatsu Energy balancing via acupressure points along meridian lines for holistic health support.
• Shen Therapy A physio-emotional release therapy of the energy fields of the fully clothed body that gently balances physical, emotional, mental, and spiritual planes.
• Cranialsacral Therapy A safe, effective form of physical therapy that balances the musculoskeletal system through gentle cranialsacral techniques.
• Educational Kinesiology The study and application of specific movements that activate the brain for optimal use, re-educating the whole mind, body, and spirit system for greater self-awareness.
• Neuro-Linguistic Programming (NLP) A methodology developed by observing super achievers, used to help clients change behavior, overcome blockages, and lift self-imposed limitations.
• Ergonomic Training / Coaching Body awareness and ergonomic instruction to improve posture and work habits.
• Massage Training for Couples Private training for couples to learn healing massage and hands-on techniques, improve nonverbal communication, relieve stress, and establish harmony through two classes.
• Workshops Group workshops available for various bodywork and wellness topics; details available upon inquiry.
• Outdoor Exercise Adventures Group nature strolls combining spirit exploration with healthful exercise amidst natural surroundings.
• Exercise Consulting Instruction on connecting and cooperating with the body through stretching and toning movements, providing information not commonly found in gyms.
• Food Consultation Diet modification facilitation and healthy meal preparation guidance, leveraging practitioner experience as a chef to streamline healthy cooking for clients.
• Wellness Coaching (Online or In-Person) Coaching services available via Skype/phone ($65/hour) or in-person sessions to support holistic health transformation and ongoing progress between bodywork sessions.
• Potent People Magazine Internet health magazine produced by Bodytuning featuring articles on PMS, arthritis, movement, and deep tissue integration.

Quantifiable outcome

• Posture permanently corrected in ten sessions
• +3 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Emerging players

• Zeel: On-demand massage platform connecting consumers with vetted therapists for in-home sessions. Competes for the same bodywork consumer but with platform-driven discovery and convenience; represents the structural threat to solo local practitioners.
• Soothe: On-demand massage and wellness services marketplace. Comparable to Zeel; competes for the same end consumer seeking convenient, professional bodywork but through digital discovery rather than local storefronts.
• Waking Up (Sam Harris): Subscription app combining meditation, mindfulness, and philosophy-based wellness content. Adjacent competitor for the wellness-coaching consumer, with a more scalable digital model and growing mind-body-spirit positioning.

Broad incumbents

• The Now: Boutique massage brand with multiple locations emphasizing design-forward, premium-priced bodywork. Targets the same premium wellness consumer Bodytuning serves but with scale, brand, and standardized service menus.
• Massage Envy: Largest franchised massage and skincare chain in the U.S. Competes for the same general wellness/bodywork consumer but at a lower price point, membership-driven model, and much broader geographic footprint. Sets the price umbrella and discovery standard Bodytuning must beat on differentiation.
• Hand & Stone Massage and Facial Spa: National membership-based massage and facial services franchise. Comparable business model (recurring sessions, single-specialty practitioner services) and overlapping customer base of wellness-oriented consumers seeking structured bodywork.
• Headspace: Subscription digital wellness and meditation platform. Comparable through its coaching/wellness subscription model and overlap with Bodytuning's online wellness coaching offering, though at vastly larger scale and lower price point.
• Calm: Leading consumer wellness and mental health app. Adjacent competition for the wellness-coaching consumer wallet and a model of how to scale personalized wellness into a subscription SaaS-like offering.
• Equinox: Premium fitness and wellness club operator offering personal training, recovery, and bodywork services. Competes for the affluent holistic-wellness consumer and bundles services Bodytuning offers (bodywork, exercise consulting, coaching) under a single membership.

Direct peers

• The Rolf Institute of Structural Integration: The Rolf Institute trains and certifies practitioners in Rolfing/Structural Integration, the lineage on which Bodytuning's proprietary Deep Tissue Integration protocol is based. Most direct methodological peer, competing for the same posture-alignment and fascia-reorganization clientele.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bodytuning

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prentiss Hockey Performance