Motive Link

What Motive Link does

Motive Link Corporation (모티브링크 주식회사), formerly Yongin Electronics Corporation (용인전자), is a South Korea-based Tier-1/2 automotive electronics supplier founded in 1976 and headquartered in Yongin-si, Gyeonggi-do. The company designs and manufactures four core power-conversion components for electric vehicles: inverters (converting high-voltage DC battery power to AC for motor torque control), on-board chargers (OBC, converting external commercial AC to DC for battery charging), low-voltage DC-DC converters (LDC, stepping down high voltage to power vehicle electronics), and electric power steering (EPS) components used in MDPS systems. Its engineering foundation rests on approximately 20 years of accumulated power-conversion design data, simulation-based predictive design, and a multi-generation technology roadmap spanning first-generation HEV/EV components through second-generation high-efficiency, higher-power-density designs.

The business model is contract-based B2B OEM supply. Motive Link sells directly to major Korean electric-vehicle manufacturers — principally Hyundai Motor Group and Kia Corporation — under design-in arrangements for specific vehicle platforms including IONIQ 5/6, Genesis GV60, EV9, EV6, Niro, IONIQ, and Kona. Revenue is generated through hardware sales, with manufacturing executed across two Vietnam plants (Hai Duong, Hai Duong Province and Hoa Binh Province) operating at 4 million pcs / 12 lines combined, and a third Lac Thinh plant scheduled for December 2025 completion. R&D is anchored in Korea at the Yongin headquarters and the Dongbaek and Uiwang research centers. The company has publicly positioned itself to transition from single-product supply toward a higher-value, module-centered business combining power conversion and circuit design.

Financially, Motive Link reported FY2025 revenue of 67.4 billion KRW (approximately $48 million USD), down from a FY2023 peak of 82.9 billion KRW. The company posted an operating loss of 1.7 billion KRW in FY2025 versus operating profit of 1.7 billion KRW in FY2024 and 4.5 billion KRW in FY2023, indicating margin pressure despite a strengthened balance sheet (debt ratio 74.3%, current ratio 179.8% as of 2025). The company completed its KOSDAQ listing in February 2025 via a public offering of 3,111,208 common shares, with proceeds directed to Vietnam factory expansion, R&D reliability facilities, and headquarters investment. In June 2026, Dongyang ENP announced its acquisition of Motive Link as the strategic entry point into the automotive electronics sector.

Name

Motive Link

Legal name

Motive Link Corporation (모티브링크 주식회사)

Website

https://motivelink.co.kr

Company type

Public

Founded year

1976

Operating status

Operating

Short description

Motive Link Corporation is a South Korea-based Tier 1/2 automotive electronics supplier that designs and manufactures inverters, on-board chargers, low-voltage DC-DC converters, and EPS power-steering components for electric vehicles. The company primarily serves Hyundai Motor Group and Kia Corporation, manufactures in Vietnam, and completed its KOSDAQ listing in February 2025.

Ownership category

akta.pro rank

Product category

Automotive Power Electronics

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Electrical Equipment Manufacturing (33531)

SIC

Electronic Components & Accessories (3670), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Power Electronics Manufacturing (Inverters/DC-DC/Onboard Chargers) (IMACACAD)

akta.pro secondary industries

Automotive Power Electronics & Inverters/Converters Manufacturing (IMACAJAE), Automotive Charging Hardware Manufacturing (On-board Chargers, Charge Inlets, DC-DC) (IMACAJAK)

Keywords

• Automotive power electronics
• EV power conversion systems
• On-board chargers
• Electric vehicle components
• Automotive OEM supplier

Headquarters

HQ city

Gyeongju

HQ country

South Korea

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Automotive Electronics Components Sales: Sale of power conversion and control components to electric vehicle manufacturers, including inverters, OBC, LDC, and EPS parts. Revenue streams from OEM supply contracts with automotive manufacturers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Motive Link designs, manufactures, and supplies essential power conversion and control components for electric vehicles. Its core product lineup consists of four components: Inverters (DC-to-AC conversion for motor torque control), OBC (On-Board Chargers) for converting external AC to DC for battery charging, LDC (Low Voltage DC-DC Converters) that step down high voltage for in-vehicle electronics, and EPS components used in Motor Driven Power Steering systems. The company supplies these as Tier 1/2 OEM components to major Korean electric vehicle manufacturers.

Product overview

Motive Link is an electric vehicle (EV) electronics components company specializing in power conversion systems. The company's core product portfolio consists of four essential components for EV electrification: the Inverter (converts high-voltage DC battery power to AC for motor control), the OBC (On-Board Charger, converts external AC to DC for battery charging), the LDC (Low Voltage DC-DC Converter, steps down high voltage to power vehicle electronics), and EPS Components (used in electric power steering systems). The company positions itself as transitioning from single product manufacturing to a high-value module-centered business, expanding into electronic components, power conversion modules, and circuit modules. Motive Link serves the automotive market with a technology roadmap advancing from first-generation components (applied to HEV/EV platforms like Niro, Ioniq, Kona) through 1.5th generation integrated solutions (IONIQ 5/6, EV6, G80, EV9) to 2nd+ generation technology featuring high-efficiency, lower-cost, higher-power-density designs including winding PFC and active filters.

Differentiator

Problem solved

Functional benefit

Products and services

• Inverter Power conversion component that converts DC power stored in high-voltage EV batteries to AC power to control motor torque in electric vehicles.
• OBC (On-Board Charger) On-board charger that converts external commercial AC power to DC power for charging vehicle batteries in electric vehicles.
• LDC (Low Voltage DC-DC Converter) Converts high voltage in vehicles to low voltage to supply power to in-vehicle electronic components.
• EPS Components (Electric Power Steering Components) Components used in MDPS (Motor Driven Power Steering) systems for steering wheel rotation sensing and electrical signal conversion in vehicles.
• Power Conversion System (Total Solution) Total solution for electrification power conversion and control, combining inverter, OBC, LDC, and filter modules for electric vehicles.

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Denso: Japanese Tier 1 producing power electronics, inverters, and EV components; serves Asian OEMs in similar fashion to Motive Link's Korean OEM focus.
• Hyundai Mobis: Korean automotive Tier 1 and Hyundai Motor Group affiliate supplying power electronics, inverters, and EV modules; a major domestic incumbent competing for the same Hyundai/Kia EV programs.
• BorgWarner: U.S. Tier 1 with a broad EV powertrain portfolio including inverters, DC-DC converters, and onboard chargers; competes with Motive Link in electrified propulsion components serving global OEMs.
• Aptiv: Global automotive electronics supplier with high-voltage power electronics and electrification product lines; competes with Motive Link for OEM design-ins on EV platforms.
• Hitachi Astemo: Japanese Tier 1 supplying EV inverters, motors, and power conversion systems; comparable product portfolio with global OEM reach overlapping Motive Link's Korean EV focus.
• Bosch Mobility Solutions: Global Tier 1 with broad EV power electronics and semiconductor offerings including inverters and DC-DC converters; competes with Motive Link on premium global EV platforms.
• Continental Automotive: German Tier 1 with EV power electronics, inverters, and on-board chargers in its portfolio; comparable to Motive Link's product scope at significantly larger scale.

Emerging players

• Mando: Korean automotive supplier with EPS (Electric Power Steering) and electrified chassis products; overlaps with Motive Link's EPS components line and serves the same Hyundai/Kia customer base.

Direct peers

• Shinry Technologies: Korean supplier of EV power electronics including on-board chargers and DC-DC converters; closest direct peer competing in the same geography for Korean and Chinese OEM programs.
• Vitesco Technologies: German Tier 1 supplier specializing in EV power electronics including inverters, on-board chargers, and DC-DC converters — directly overlapping Motive Link's core product portfolio of inverter/OBC/LDC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motive Link