Secretaria de Estado de Cultura e Economia Criativa do Rio de Janeiro

What Secretaria de Estado de Cultura e Economia Criativa do Rio de Janeiro does

SECEC-RJ is the state-level government department of Rio de Janeiro, Brazil, responsible for designing, funding, and executing public cultural policy across all 92 municipalities of the state. The entity operates under the Governo do Estado do Rio de Janeiro and is led by Secretary Danielle Barros. Its portfolio spans cultural funding administration (Fundo Estadual de Cultura, Lei de Incentivo à Cultura, PNAB/Aldir Blanc, Lei Paulo Gustavo), direct management of 20+ cultural facilities including the Theatro Municipal, MIS, multiple theaters, libraries, and museums, supervision of four linked foundations (FUNARJ, INEPAC, Fundação Teatro Municipal, FMIS), and a community network of 592 Pontos e Pontões de Cultura (Rede Cultura Viva RJ).

The core technological asset is the Sistema Desenvolve Cultura, a proprietary web-based platform managing the full lifecycle of state cultural funding — from project submission through evaluation, monitoring, and accountability. The platform has processed more than 25,000 submissions across over 50 public notices (editais). Supporting programs include Passaporte Cultural (subsidized access to cultural venues, 280,000+ served over five years), Emprega Cultura RJ (creative economy employment matching), Caminhos Criativos (entrepreneur acceleration in partnership with Instituto Futuros), and Escola da Cultura RJ (professional training across all 10 administrative regions). Recent capital deployment includes the R$345 million MIS Copacabana museum (Diller Scofidio + Renfro design), expected to generate R$651 million in annual economic impact.

SECEC-RJ's "business model" is that of a public sector budget allocator rather than a commercial enterprise. Funding flows from four primary streams: (1) ICMS-based fiscal incentives through Lei de Incentivo à Cultura, where sponsoring companies receive tax benefits; (2) the Fundo Estadual de Cultura, capitalized by 1/5 of sponsorship transfers under Law 7035/2015; (3) continuous federal transfers via PNAB/Aldir Blanc (R$104.7M received in 2020 alone); and (4) emergency federal funds via Lei Paulo Gustavo. Distribution reaches end beneficiaries through three channels — state-managed cultural equipment, digital self-serve via Desenvolve Cultura, and the Rede Cultura Viva community network. The entity does not sell products or services; cultural access programs are free or subsidized, and operating expenditures are funded through the state treasury.

Name

Secretaria de Estado de Cultura e Economia Criativa do Rio de Janeiro

Legal name

Secretaria de Estado de Cultura e Economia Criativa do Rio de Janeiro

Website

https://cultura.rj.gov.br

Company type

Public

Operating status

Operating

Headcount range

251–500 employees

Short description

SECEC-RJ is Rio de Janeiro's state cultural ministry, administering public cultural policy, multi-source funding programs (FEC, PNAB, Lei de Incentivo), and 20+ cultural facilities across all 92 municipalities. It serves artists, citizens, municipal governments, and corporate ICMS sponsors.

Ownership category

akta.pro rank

Product category

Public Cultural Services

NAICS

Executive, Legislative, and Other General Government Support (921), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Social Services (8300)

akta.pro primary industry

Parks, Recreation & Cultural Services (BPAIACAI)

akta.pro secondary industry

Digital Development & ICT4D / GovTech Technical Assistance (BPADAEAL)

Keywords

• Public cultural policy
• Cultural funding programs
• Creative economy development
• Cultural heritage preservation
• Government cultural services

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices26 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. ICMS Fiscal Incentive (Lei de Incentivo à Cultura): The State Cultural Incentive Law (Lei 8266/2018) allows companies that are ICMS taxpayers in Rio de Janeiro to sponsor cultural projects in exchange for fiscal benefit. Sponsors receive 100% reimbursement of the project value plus the mandatory 1/5 contribution to the Fundo Estadual de Cultura. The fiscal benefit corresponds to a portion of ICMS due. Project sponsors can be registered at any time through the Desenvolve Cultura system.
2. Fundo Estadual de Cultura (FEC): The State Culture Fund (FEC) is a public financing instrument for cultural policy created by Law 2927/1998. It receives 1/5 of cultural project sponsorships (Law 7035/2015) and is governed by a management committee. Funds are deployed through public notices and direct grant programs, aligned with the State Culture Plan and Multi-Year Plan.
3. Aldir Blanc National Policy Funds (PNAB): Federal funds from the Aldir Blanc National Culture Policy (Lei 14.399/2022) are transferred continuously from the Union to states for strengthening the cultural sector, supporting cultural workers, and democratizing access to artistic expressions. These are distributed through public notices and grant programs in areas such as music, theater, literature, and popular culture.
4. Lei Paulo Gustavo Funds: Federal emergency culture funding directed at post-pandemic cultural recovery, deployed through sector-specific notices covering audiovisual, music, theater, dance, circus, visual arts, literature, and traditional manifestations.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

The Secretaria de Estado de Cultura e Economia Criativa do Rio de Janeiro (SECEC-RJ) is the state government department responsible for designing, funding, and implementing public cultural policy across all 92 municipalities of Rio de Janeiro state. It administers the Sistema Desenvolve Cultura digital platform for cultural project funding management, distributes public financing through the Fundo Estadual de Cultura (FEC) and Lei de Incentivo à Cultura, operates more than 20 state cultural facilities (theaters, museums, libraries, schools), and runs democratization programs such as Passaporte Cultural and Emprega Cultura RJ.

Differentiator

Problem solved

Functional benefit

Brands

• Sistema Desenvolve Cultura: Digital platform for inscription, selection, monitoring, and accountability of cultural project editais
• Emprega Cultura RJ
• Lei de Incentivo à Cultura
• Escola da Cultura RJ
• Passaporte Cultural
• Caminhos Criativos
• Fundo Estadual de Cultura (FEC)

Products and services

• Sistema Desenvolve Cultura Web-based digital platform for the full lifecycle management of cultural project funding — from inscription, evaluation, monitoring, and accountability — supporting cultural projects across all 92 municipalities of Rio de Janeiro state with over 50 published public notices and more than 25,000 submissions processed.
• Lei de Incentivo à Cultura State fiscal incentive mechanism (Lei 8266/2018) allowing ICMS-taxpaying companies in Rio de Janeiro to sponsor approved cultural projects and receive fiscal credit corresponding to a portion of ICMS due, with 100% reimbursement of the project value plus a 1/5 contribution to the Fundo Estadual de Cultura. Open registration through the Desenvolve Cultura system.
• Fundo Estadual de Cultura (FEC) State Culture Fund created by Lei 2927/1998, serving as a public financing instrument for cultural policy. Receives 1/5 of cultural project sponsorships, is governed by a management committee, and deploys funds through public notices and direct grant programs aligned with the State Culture Plan and Multi-Year Plan.
• Passaporte Cultural State program granting free or subsidized access to cultural venues and events for low-income citizens, schools, beneficent social assistance organizations, community associations, and public universities across Rio de Janeiro state. Celebrated its fifth year with over 280,000 people served.
• Emprega Cultura RJ State program to promote job generation opportunities in the cultural and creative sector, with three main fronts: cadastro de profissionais (professional registration), cadastro de vagas (job vacancy registration), and mapping of companies and institutions of the creative economy.
• Escola da Cultura RJ State School of Culture providing free professional development courses for cultural agents, makers, and public servants across all 10 administrative regions of Rio de Janeiro state.
• Caminhos Criativos Acceleration program for cultural entrepreneurs and initiatives, providing 720+ hours of online mentoring, workshops on digital marketing and financial management, and a final pitch competition. Selects 30 cultural initiatives per 5-month acceleration cycle.
• MIS Copacabana New vertical-boulevard museum on Avenida Atlântica in Copacabana, dedicated to Brazilian and Carioca audiovisual culture. The 9,800 square-meter building houses the largest audiovisual collection in the state (300,000+ items), with estimated annual economic impact of R$ 651 million for Rio de Janeiro municipality. Open to visitors on weekends via Sympla scheduling.
• Rede Cultura Viva RJ State network of 592 Pontos e Pontões de Cultura (cultural points and bridges), with 220 under formal agreement with the state. Part of the national Rede Cultura Viva network (5,000+ points across Brazil), encompassing traditional communities, indigenous peoples, quilombola communities, Afro-Brazilian groups, and peripheral urban culture organizations.
• Política Nacional Aldir Blanc (PNAB) - State Distribution Program State-level administration and distribution of federal funds from the Aldir Blanc National Culture Policy (Lei 14.399/2022), deploying continuous federal transfers through public notices and grant programs in areas such as music, theater, literature, and popular culture.
• Theatro Municipal do Rio de Janeiro Historic Brazilian theater founded in 1909, one of South America's most important performance venues, managed through the linked Fundação Teatro Municipal. Offers opera, ballet, and classical music programming to the public.
• Biblioteca Parque Estadual State flagship public library holding approximately 200,000 literary titles, serving as a major reading and knowledge institution offering public access to literature and cultural programming.
• EAV Parque Lage (Escola de Artes Visuais do Parque Lage) Visual arts school located in the Parque Nacional da Tijuca, one of Latin America's leading institutions for art education and creation, offering training programs and cultural programming.

Quantifiable outcome

• Over 280,000 people served by Passaporte Cultural program in five years
• +4 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

13 partnerships are on record, tiered flagship, minor and core.

• Tribunal de Justiça do Rio de Janeiro (TJ-RJ)flagshipStrategic or Co-development Partner · 27 July 2026Protocol of intentions signed between the Government of Rio de Janeiro (via SECEC) and the State Court of Justice (TJ-RJ) for cooperation in developing, supporting, and circulating cultural and heritage initiatives. Includes joint conception, planning, promotion, and circulation of projects of common interest, as well as activities developed by the Centro Cultural do Poder Judiciário. Covers joint actions such as exhibitions, shows, seminars, festivals, spectacles, workshops, courses, artistic residencies, publications, research, and training programs, including interiorization to municipalities.
• Instituto FuturosminorStrategic or Co-development Partner · 23 September 2024Partner organization in the 'Caminhos Criativos' acceleration program for cultural entrepreneurs. SECEC and Instituto Futuros launched an open call selecting 30 cultural initiatives for a 5-month acceleration cycle (January–June 2026) with over 720 hours of online mentoring, workshops, and a final pitch competition.
• Fundação Roberto MarinhoflagshipStrategic or Co-development PartnerPrivate foundation that partnered with the state government for the development of the new MIS Copacabana museum. Contributed to content development, museum design, and private sector fundraising through cultural incentive laws. Part of the R$ 345 million total investment, with 37% from private sector sources including contributions coordinated by Fundação Roberto Marinho.
• Diller Scofidio + Renfro (DS+R)coreTechnology or IntegrationAmerican architecture firm responsible for the architectural design of the new MIS Copacabana, selected through an International Ideas Competition in 2009. Conceived the 'vertical boulevard' architectural concept. Worked with Índio da Costa Arquitetura e Design for local project development and execution.
• FUNARJ (Fundação Anita Mantuano de Arte do Estado do Rio de Janeiro)coreStrategic or Co-development PartnerLinked foundation supervised by SECEC, responsible for arts education and programming across state cultural facilities.
• INEPAC (Instituto Estadual do Patrimônio Cultural)coreStrategic or Co-development PartnerState institute for cultural heritage preservation linked to SECEC, responsible for state-level cultural heritage registration, protection, and management.
• Fundação Teatro Municipal do Rio de JaneirocoreStrategic or Co-development PartnerLinked foundation managing the iconic Theatro Municipal, one of South America's most important performance venues, founded in 1909.
• FMIS (Fundação Museu da Imagem e do Som)coreStrategic or Co-development PartnerLinked foundation managing the Museu da Imagem e do Som, which holds the largest audiovisual collection in the state (300,000+ items) and is expanding with the new MIS Copacabana headquarters.
• Casa BrasilminorStrategic or Co-development PartnerLinked cultural program under SECEC focused on promoting Brazilian cultural identity and unity through cultural programming.
• Parque Lage / EAV Parque LageminorStrategic or Co-development PartnerVisual arts school linked to SECEC, located in the Parque Nacional da Tijuca, one of Latin America's leading institutions for art education and creation.
• Rede Cultura Viva RJ (Forum Cultura Viva RJ)coreStrategic or Co-development PartnerThe State Network of Culture Points and Pontões is jointly managed by the Forum Cultura Viva RJ and the Assessment of Culture and Society of SECEC. The network comprises 592 cultural points, 220 under state agreement, spanning traditional communities, peripheral urban culture, indigenous, quilombola, and Afro-Brazilian groups.
• Governo Federal / Ministério da Cultura (MinC)coreStrategic or Co-development PartnerFederal government through the Ministry of Culture, which provides continuous funding through the Aldir Blanc National Culture Policy (PNAB) and other federal programs. The state participates in national conferences and joint cultural policy frameworks.
• CONVERJ (Plataforma de Convênios do Estado do Rio de Janeiro)coreChannel Partner/ Reseller/ DistributorState agreements platform used for registration and management of civil society organizations (OSCs) participating in SECEC public notices and cultural programs, including the Caminhos Criativos and Feiras Regionais de Artesanato editais.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Secretaria de Cultura, Economia e Indústria Criativas do Estado de São Paulo: State-level cultural secretariat of São Paulo, Brazil's most populous state. Directly comparable as a state government department administering cultural policy, funding mechanisms (including its own Lei de Incentivo equivalent), editais, and a network of state-managed cultural facilities across municipalities.
• Secretaria de Estado de Cultura e Turismo de Minas Gerais: State-level cultural secretariat of Minas Gerais, another major Brazilian state with a similar cultural policy mandate. Operates equivalent Lei Estadual de Incentivo à Cultura mechanisms, editais, state museums, theaters, and cultural programming across its municipalities.
• Secretaria de Cultura do Estado da Bahia: State-level cultural secretariat of Bahia, with comparable mandate over cultural policy, fiscal incentive laws, state-owned cultural facilities (theaters, museums, libraries), and editais across its municipalities. Directly comparable institutional model to SECEC-RJ.
• Secretaria de Estado da Cultura do Paraná: State-level cultural secretariat of Paraná with a comparable institutional mandate to administer cultural policy, fiscal incentive laws, and a network of state cultural facilities across its municipalities.
• Secretaria de Estado da Cultura do Rio Grande do Sul: State-level cultural secretariat of Rio Grande do Sul administering cultural policy, editais, state museums, theaters, and cultural incentive mechanisms across its municipalities—a direct peer in institutional design and mandate.

Broad incumbents

• Ministério da Cultura do Brasil (MinC): Federal-level Ministry of Culture that administers the Aldir Blanc National Culture Policy (PNAB), Paulo Gustavo funds, and broader national cultural policy frameworks that fund SECEC-RJ. Operates at a wider national scale but sets the regulatory and funding context in which state secretariats function.
• Fundação Nacional de Artes (Funarte): Federal foundation under the Ministry of Culture that funds and operates theater, music, visual arts, and dance programs nationally. Comparable as a public cultural funding entity, but operates across all states rather than within a single state jurisdiction.
• SESC - Serviço Social do Comércio: Brazilian private non-profit operating cultural centers, theaters, and cultural programming nationwide, funded by commerce sector payroll contributions. Comparable as a major provider of cultural programming and venues in Rio de Janeiro (including the iconic SESC Copacabana), though not a government entity.
• Centro Cultural Banco do Brasil (CCBB): Major Brazilian cultural institution with multiple branches (Rio, São Paulo, Brasília, Belo Horizonte) operated by Banco do Brasil. Comparable as a publicly accessible cultural venue network offering exhibitions, theater, music, and educational programming—overlapping in audience and cultural policy goals with SECEC facilities.

Others

• British Council: UK's international cultural and educational organization that funds cultural programming, exchange, and capacity building globally. Comparable as a public-purpose cultural agency operating across geographies and partnering with state-level entities—relevant peer for international cooperation and cultural diplomacy activities undertaken by SECEC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SECECRJ
• Xx.com/sececrj
• Facebookfacebook.com/sececrj
• LinkedInlinkedin.com/company/sececrj

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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