Whitney Heritage Plantation Corporation

Name

Whitney Heritage Plantation Corporation

Legal name

The Whitney Institute

Website

https://www.whitneyplantation.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Historic Site Museum

NAICS

Museums, Historical Sites, and Similar Institutions (712), Museums (712110), Historical Sites (712120)

akta.pro primary industry

Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA)

akta.pro secondary industries

Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI), Historic Sites, Heritage Landmarks & Archaeological Sites (THAJACAC), Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC)

Keywords

• Historic site museum
• Slavery history education
• Heritage tourism
• Museum educational tours
• Cultural preservation museum

Headquarters

HQ city

Edgard

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tour Admissions: Visitors purchase tickets for guided or self-guided tours of the plantation museum. Tour booking is handled through FareHarbor online platform.
2. Museum Store: The museum operates a gift store offering books, jewelry, and items made by Black artists and artisans. Items are sourced as Fair Trade or made in the USA.
3. Donations: As a nonprofit 501(c)(3) organization, Whitney Plantation relies on donations from supporters worldwide to fund operations, educational programs, and historic preservation.
4. Grants and Government Funding: The museum receives grant funding from organizations including the Louisiana Endowment for the Humanities and the Institute of Museum and Library Services to support operations and specific initiatives.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Whitney Plantation operates a 200-acre nonprofit historic site museum in Wallace, Louisiana, dedicated exclusively to interpreting the history and legacies of American slavery from the perspective of enslaved people. The core offering is on-site guided and self-guided audio tours of preserved 18th–20th century plantation structures, supplemented by school educational tours, annual cultural events, and memorial exhibits such as the Wall of Honor.

Product overview

Whitney Plantation (legal name: The Whitney Institute) is a 501(c)(3) nonprofit museum that operates as a single integrated offering—a historic site museum dedicated exclusively to telling the history of slavery from the perspective of enslaved people. The core experience consists of guided and self-guided audio tours of the 200-acre plantation grounds. Supporting offerings include educational group tours for grades 5-12 with curriculum materials, the 'Tilling the Soil' podcast, the 'Fawohodie Files' blog, 'San Chenn' monthly newsletter, virtual book clubs and documentary screenings, a mobile app, and the museum gift store. Major exhibits such as 'Amongst Ourselves' are presented as distinct programming events. The site also hosts annual events including the Juneteenth Freedom Festival and Ancestral Blessing Ceremony. Since opening in 2014, the museum has welcomed over 700,000 visitors.

Differentiator

Problem solved

Functional benefit

Brands

• Tilling the Soil: Whitney Plantation's podcast hosted by Dr. Joy Banner and Amber Mitchell discussing history, preservation, race, and storytelling

Products and services

• Whitney Plantation Museum A 501(c)(3) nonprofit museum on a 200-acre former sugar, indigo, and rice plantation (1752-1975) that preserves 13 historical structures, many on the National Register of Historic Places as the Whitney Plantation Historic District, and interprets 250+ years of history through immersive exhibits, memorials, and educational programs.
• Guided Tours

Quantifiable outcome

• Over 700,000 visitors welcomed since opening in 2014
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• University of New Orleans - Midlo Center for New Orleans StudiescoreStrategic or Co-development Partner · 21 March 2026Co-developed the 'Amongst Ourselves: Resisting Slavery at Whitney Plantation' exhibit opening March 21, 2026. UNO students and faculty contributed research to the exhibit exploring enslaved and indigenous people's resistance. The Midlo Center, directed by Professor Mary Niall Mitchell, provided scholarly expertise and student involvement.
• Cornell University - Freedom on the MoveminorStrategic or Co-development Partner · 21 March 2026Freedom on the Move, a digital database of fugitivity housed at Cornell University, is featured in the 'Amongst Ourselves' exhibit as a resource for understanding enslaved people's resistance.
• National Park ServiceminorStrategic or Co-development PartnerCollaborated on the 'Shouters & Rockers' short documentary showing at the New Orleans Jazz National Historical Park. The documentary follows the Gullah Geechee Ring Shouters and the Winnsboro Easter Rock Ensemble.
• Descendants ProjectminorGTM or Marketing PartnerSponsor of the 4th Annual Juneteenth Freedom Festival, supporting the museum's signature freedom celebration event.
• REVminorGTM or Marketing PartnerSponsor of the 4th Annual Juneteenth Freedom Festival, supporting community engagement and celebration programming.
• Next Gen Talk TV Inc.minorGTM or Marketing PartnerCommunity partner for the Juneteenth Freedom Festival panel discussion 'Let Freedom Reign,' helping bring visibility and youth engagement to voting rights and civic responsibility programming.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• McLeod Plantation Historic Site: Charleston County-run historic plantation site focused on telling the stories of enslaved people and the African American experience on a former sea island cotton plantation. Direct peer because it shares Whitney's slavery-focused interpretive mission, original historic structures, and guided tour model on a comparable scale.
• Laura Plantation: Louisiana River Road Creole plantation museum offering guided tours of restored historic structures and interpreting the lives of enslaved people, free people of color, and plantation owners. Closest geographic and thematic peer to Whitney Plantation as a competing Louisiana plantation museum with a slavery-focused interpretive lens.
• Evergreen Plantation: Louisiana sugarcane plantation on the National Register of Historic Places with 22+ original slave cabins and self-guided tours that emphasize the lives of enslaved people. Direct peer because it shares Whitney's interpretive focus on slavery from the perspective of the enslaved and operates in the same River Road heritage tourism corridor.
• Oak Alley Plantation: Iconic Louisiana River Road plantation featuring the famous alley of live oaks, restored historic structures, and tours that include slavery exhibits and a reconstructed slave quarters row. Direct competitor for heritage tourism dollars in the same Louisiana plantation corridor, with overlapping tour programming and visitor demographics.
• Magnolia Plantation and Gardens: Charleston, South Carolina plantation heritage site with original slave cabins, a slavery-focused exhibit, and guided tours of historic structures and grounds. Comparable as a heritage tourism site preserving original plantation structures and offering guided interpretation of slavery history alongside broader plantation history.

Broad incumbents

• Thomas Jefferson Foundation at Monticello: Major National Historic Landmark site with extensive exhibits, scholarship (including the Getting Word oral history project on enslaved people), and educational programming about slavery at Jefferson's plantation. Broad incumbent peer because it operates slavery-focused interpretation at a much larger scale and brand recognition, with a similar mission pillar of telling slavery history from the perspective of enslaved people.
• Colonial Williamsburg: Largest living-history museum in the U.S., featuring substantial interpretation of slavery through reconstructed sites, programs, and archaeological work. Comparable as a large-scale historic site museum with immersive guided interpretation, original structures, and educational programming, though at vastly greater scale than Whitney.
• The National WWII Museum: New Orleans-based museum and education complex combining immersive exhibits, oral histories, and educational programming on a major historical subject. Comparable as a Louisiana-based nonprofit museum operating at much larger scale, with multi-channel education programming and visitor services that benchmark Whitney's potential scale ceiling.
• National Museum of African American History and Culture: Smithsonian museum dedicated to documenting African American life, history, and culture, with substantial exhibits on slavery including original artifacts from plantations. Broad incumbent peer because it shares Whitney's interpretive mission centered on slavery and African American history, though it operates at national scale and as part of the Smithsonian system.

Regional players

• The Historic New Orleans Collection: Louisiana-based museum and research center preserving the history of New Orleans and the Gulf South, with significant holdings on slavery, the African diaspora, and plantation records. Regional peer because of geographic overlap and shared mission of preserving and interpreting slavery history through original archives and exhibits.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@story-of-slavery
• Facebookfacebook.com/whitneyplantation
• LinkedInlinkedin.com/company/whitney-plantation
• Instagraminstagram.com/whitneyplantation
• TikToktiktok.com/@whitney.plantation

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whitney Heritage Plantation Corporation