What POINTTWO LTD does

POINTTWO LTD, operating under the brand name 262, designs and sells technical running apparel and a digital marathon training plan direct-to-consumer through its Shopify storefront at 262clo.com. The company was founded in 2024 by Irish marathon Olympian Stephen Scullion (2:09 marathon personal best) to address the problem runners face in carrying phone, gels, keys and essentials without a separate running belt. The core product architecture is a proprietary 360° mesh waistband storage system integrated into running shorts and tights that distributes weight close to the body and is engineered to hold up to 10–12 gels, a phone, keys and cards with zero bounce at race pace.

The product portfolio spans men's and ladies' pocket shorts (in standard, 2-in-1 liner, and 9-inch longer-cut variants), pocket tights (full-length, ribbed mesh performance, and long compression variants), a race vest, a windproof performance jacket and racing socks, all sharing the same waistband storage platform. A digital 262 Marathon Plan ($55, currently $42) extends the offering into training content. Apparel is priced $17–$86 with bundle promotions (buy 2 save 30%) and ships globally with multi-currency support across 60+ countries.

The business model is direct-to-consumer e-commerce with one-time purchase revenue on both physical apparel and the digital training plan, supported by a 30-day run-test guarantee. Marketing is product-led, leveraging Trustpilot reviews, customer testimonials, and the founder's athlete credentials rather than paid acquisition or wholesale partnerships. The company has reached a cumulative customer base of over 25,000 runners and holds an "Excellent" Trustpilot rating, with no disclosed institutional funding, headcount, or financial figures.

Name

POINTTWO LTD

Legal name

POINTTWO LTD

Website

https://262clo.com

Company type

Private

Founded year

2024

Operating status

Operating

Short description

POINTTWO LTD (DBA 262) is a 2024-founded, direct-to-consumer running apparel brand selling pocket-equipped shorts, tights, vests, jackets, socks and a digital marathon plan globally via Shopify, targeting marathon and long-distance runners seeking belt-free gear storage.

Ownership category

akta.pro rank

Product category

Running Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811), Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Running & Endurance Wear (CRAAAEAD)

akta.pro secondary industry

Performance Running Specialty Retail (CRAMACAA)

Keywords

• Running apparel
• Athletic shorts
• Marathon training
• Running tights
• Running accessories

Headquarters

HQ city

Newtownabbey

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Apparel Sales: Direct consumer sales of running shorts, tights, vests, socks, jackets and accessories through e-commerce. One-time purchase model for individual products with bundle discounts available. Products priced between $17-$86.
2. Digital Product - Marathon Plan: Sale of digital marathon training plan ($55, discounted to $42) as an add-on product for runners using the apparel

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

POINTTWO LTD, operating as the 262 brand, designs and sells technical running apparel featuring a proprietary 360° mesh waistband storage system that allows runners to carry a phone, up to 10-12 gels, keys, and race-day essentials without a separate running belt. The company also sells a digital 262 Marathon Plan training program designed by founder Stephen Scullion, an Irish marathon Olympian. Products are sold directly to consumers through the 262clo.com Shopify e-commerce store with global shipping.

Product overview

POINTTWO LTD operates as a direct-to-consumer running apparel brand under the 262 name, offering a unified product system centered on the 262 Pocket System. The core portfolio consists of pocket running shorts (Mens Pocket Shorts 2.0, Mens Pocket Shorts 2 in 1, Pocket Shorts 2.0 - 9", Ladies Pocket Shorts) and running tights (Mens Pocket Tights, Ribbed Mesh Performance Tights, Mens Long Pocket Tights, Ladies Pocket Tights) all featuring built-in waistband storage for phone, gels and keys without requiring a separate belt. The accessory line includes a 262 Race Vest, Unisex Performance Jacket, and 262 Racing Socks. A digital 262 Marathon Plan training program rounds out the offering. All products are designed by Irish marathon Olympian Stephen Scullion and share the common 'no belt needed' value proposition through the proprietary 360° mesh waistband storage system.

Differentiator

Problem solved

Functional benefit

Products and services

• Mens Pocket Shorts 2.0 Lightweight pocket running shorts with secure 360° mesh waistband storage for phone, gels, keys and race-day essentials. Features split-short design for unrestricted stride and breathable 4-way stretch fabric. Targeted at male marathon and long-distance runners.
• Mens Pocket Shorts 2 in 1 Running shorts with built-in compression liner for added support, combining the 360° mesh pocket system with a locked-in liner feel for long runs, marathon training and race day. Targeted at male runners.
• Pocket Shorts 2.0 - 9" Longer-cut pocket running shorts with 9-inch leg length offering more thigh coverage while maintaining the same 262 Pocket System storage for phone, gels and essentials. Targeted at male runners preferring longer coverage.
• Ladies Pocket Shorts Lightweight running shorts with secure waistband storage for phone, gels, keys and race-day essentials. Designed for training, long runs and race day without needing a belt. Targeted at female runners.
• Mens Pocket Tights Full-length running tights with 360° mesh storage for maximum gear capacity. Designed for cooler runs, long sessions and cold-weather training with supportive compression fit. Targeted at male runners.
• Ribbed Mesh Performance Tights Performance tights with ribbed mesh construction offering breathable, supportive fit for faster sessions, cooler miles and race-day layering with zero-bounce storage. Targeted at male runners.
• Mens Long Pocket Tights Full-length compression running tights with 360° mesh pocket system holding 10-12 gels, phone and essentials without bounce. Features 4-way stretch and lightweight fast-drying fabric. Targeted at male marathon and long-distance runners.
• Ladies Pocket Tights Supportive running tights with 360° waistband pocket storage for phone, fuel and essentials. Built for cooler runs, long sessions and race-day coverage with secure, no-bounce carry. Targeted at female runners.
• 262 Race Vest Feather-light, sweat-wicking race vest designed for training days and race day. Features breathable construction designed to pair with 262 shorts, tights and socks. Targeted at marathon and distance runners.
• Unisex Performance Jacket Windproof running jacket combining lightweight durability with weather protection. Features breathable fabric suited for variable weather running conditions.
• 262 Racing Socks Ultra-light, breathable and moisture-wicking racing socks designed to keep feet cool and comfortable from start to finish. Available in UK sizes 4-7 and 7-11. Targeted at marathon and long-distance runners.
• 262 Marathon Plan Marathon training plan designed by Stephen Scullion, Irish marathon Olympian and 262 founder. Digital training program sold as a one-time purchase ($55, currently discounted to $42) for runners preparing for a marathon.

Quantifiable outcome

• Trusted by over 25,000 runners
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Rabbit: California-based independent running apparel brand offering shorts, tights and accessories for the running community. Competes in the same DTC running-specialty niche with similar price points and community-led storytelling.
• Tracksmith: Premium independent running apparel brand targeting dedicated runners and marathoners with a curated apparel system. Highly comparable niche positioning, community-led marketing, and direct-to-consumer model that mirrors 262's approach.
• Satisfy: Technical running apparel brand known for performance-driven design, proprietary fabrics and storage-pocket systems. Closest direct competitor on product innovation and the marathon/long-run segment.

Broad incumbents

• ASICS: Heritage running brand with strong technical apparel and footwear positioning across performance running. Major incumbent in the marathon and training-runner category that 262 targets.
• Nike Running: Largest global athletic apparel and footwear brand with a dominant running division (Nike Run Club, Pegasus, Vaporfly). Defines the mainstream competitive set 262 must differentiate against.
• On Running: Global premium athletic and running brand with extensive running apparel, footwear and accessories portfolio. Competes for the same runner wallet but at much larger scale and broader assortment.
• Lululemon: Global athleisure and performance apparel leader with a sizable running category. Adjacent incumbent that competes for the same running-and-training customer with much broader assortment and brand reach.

Emerging players

• Bandit Running: Emerging NYC-based running apparel brand with VC backing, focusing on performance running apparel and a community-driven brand model. Comparable DTC positioning with greater capital firepower.
• Soar Running: Independent technical running apparel brand with strong emphasis on lightweight race-day kit and premium fabrics. Comparable specialty running niche with a design-led proposition.
• Runderwear: UK-based specialty running underwear and socks brand focused on chafe-free performance basics. Smaller-scale DTC peer with overlapping marathon-runner customer base and complementary product category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about POINTTWO LTD