Woodbury
Woodbury is a privately-held, New Delhi-based designer and manufacturer of modular kitchens, wardrobes, vanities, and doors for residential homeowners in Delhi/NCR. Founded in 2010, it sells directly via showroom consultations and project-based custom pricing.
- Company typePrivate
- Founded2010
- HeadquartersNew Delhi, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Woodbury does
Woodbury is a privately-held, New Delhi-based designer and manufacturer of modular interior furniture for residential customers, founded in 2010 by Sandeep Vashney and Kamal Choudhary. The company offers four core product lines — modular kitchens, wardrobes, vanities, and door and door frames — under a "Modern Millennium" design aesthetic that emphasizes minimalist, space-efficient configurations. Operations are anchored by a design studio and experience center in Okhla Industrial Area, New Delhi, and a manufacturing facility in Sikandrabad, Uttar Pradesh, enabling in-house control of design and fabrication.
The business runs a direct-to-consumer, consultative sales model: customers receive a free in-home measurement, preliminary computer-aided designs, and detailed design development before fabrication. Revenue is generated on a project-based, one-time purchase basis with custom quote-based pricing that varies by scope, materials, and design complexity; no pricing is publicly disclosed and no tiered structure exists. There is no recurring revenue, no subscription, and no enterprise channel.
Woodbury targets a single customer persona — residential homeowners — and a single geography — Delhi/NCR. Marketing is limited to organic social media (LinkedIn, Facebook, Instagram) and a downloadable brochure. No funding rounds, technology partnerships, AI capabilities, patents, awards, distributor networks, or named enterprise customers are disclosed, indicating a small, self-funded operator with limited public financial visibility.
Woodbury firmographics
Firmographics- Name
- Woodbury
- Legal name
- Woodbury
- Website
- https://woodbury.co.in
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Woodbury is a privately-held, New Delhi-based designer and manufacturer of modular kitchens, wardrobes, vanities, and doors for residential homeowners in Delhi/NCR. Founded in 2010, it sells directly via showroom consultations and project-based custom pricing.
- Ownership category
- akta.pro rank
Woodbury industry classification
Industry- Product category
- Modular Furniture (Residential Interiors)
- NAICS
- Wood Kitchen Cabinet and Countertop Manufacturing (33711), Custom Architectural Woodwork and Millwork Manufacturing (337212), Nonupholstered Wood Household Furniture Manufacturing (337122)
- SIC
- Wood Household Furniture, (No Upholstered) (2511)
- akta.pro primary industry
- Custom Cabinet Design & Build (HSAPAIAA)
- akta.pro secondary industries
- Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA), Kitchen Permitting, Design & Project Management (HSAPAAAK)
Keywords
Where Woodbury is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Woodbury business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Modular Furniture Sales: Woodbury generates revenue through the design, manufacturing, and installation of custom modular furniture including kitchens, wardrobes, vanities, and doors. This is a project-based, one-time purchase model with custom pricing based on scope and materials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Project-Based Pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Woodbury product offering
Product offeringCore offering
Woodbury designs, manufactures, and installs custom modular kitchens, wardrobes, vanities, and door/door frames for residential interiors. The company follows a three-step process — on-site home visit for measurement, preliminary computer-aided design, and detailed design — and delivers the finished, installed product to homeowners in the Delhi/NCR region from its New Delhi design studio and Sikandrabad manufacturing facility.
Product overview
Woodbury offers a portfolio of modular interior solutions consisting of four core product lines: Modern Millennium Modular Kitchens, Wardrobes, Vanities, and Door and Door Frames. The company provides end-to-end interior design services including home visits for measurements, preliminary computer designs, and detailed design processes. All products feature minimalist yet eye-satisfying designs offered at reasonable and affordable prices. The company operates from New Delhi with a design studio and manufacturing facility in Uttar Pradesh.
Differentiator
Problem solved
Functional benefit
Products and services
- Modern Millennium Modular Kitchens Custom-designed modular kitchens for residential homeowners in Delhi/NCR. Delivered through Woodbury's three-step process: on-site home visit for measurement and consultation, preliminary computer-aided designs, and detailed design development, followed by custom manufacturing and installation.
- Wardrobes Storage-efficient custom wardrobes for residential homeowners, designed with minimalist aesthetics intended to organize fashion and household essentials within bedroom interiors.
- Vanities Custom vanities intended for bathrooms and bedrooms in residential homes, combining aesthetic finishes with storage efficiency for compact interior spaces.
- Door and Door Frames Custom interior doors and matching door frames designed to complete residential interior spaces with consistent aesthetic elements alongside Woodbury's kitchens, wardrobes, and vanities.
Quantifiable outcome
- 100% Customer Satisfaction
Companies that use Woodbury
Customer profileSegments2 records
Ideal customer profiles1 record
Woodbury technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Woodbury partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Woodbury competitors and assessment
Company assessmentDirect peers
- DesignCafe: Bengaluru-headquartered modular kitchen and interior solutions brand with expanding NCR presence; competes on similar custom modular offerings and homeowner-focused consultative design model.
- HomeLane: Full-service modular home interiors company specializing in kitchens, wardrobes, and storage; overlaps directly with Woodbury's product portfolio and customer segment in Indian metros.
- Sleek (Asian Paints Sleek): One of India's largest modular kitchen brands, directly competing with Woodbury on custom modular kitchens, wardrobes, and home interiors for residential customers across metros including Delhi/NCR.
- Livspace: Tech-enabled home interiors marketplace offering modular kitchens, wardrobes, and full-home design services; competes head-to-head with Woodbury for middle and upper-middle-class residential renovation budgets in NCR.
Others
- Hettich India: Leading furniture fittings and hardware supplier serving modular kitchen and wardrobe manufacturers across India; comparable as an ecosystem enabler to Woodbury's custom modular manufacturing business.
- Häcker Küchen: German premium modular kitchen manufacturer with a global dealer network including India; comparable to Woodbury in product category (custom modular kitchens) and consultative design-to-install service model.
Broad incumbents
- Pepperfry: Online furniture and home décor marketplace with an expanding modular furniture category; competes with Woodbury for residential customers seeking kitchen and storage solutions.
- IKEA India: Global home furnishings giant with India retail presence; offers modular kitchen systems and storage solutions at scale, representing an alternative for price-conscious Delhi/NCR customers.
- Godrej Interio: Established Indian furniture and home interiors brand under Godrej Group; offers modular kitchens, wardrobes, and storage alongside a much broader furniture portfolio, competing for the same residential customer wallet.
- Urban Ladder: Indian home furniture and interiors retailer offering modular wardrobes and storage; overlaps with Woodbury's wardrobe and vanity lines for urban residential buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Woodbury social profiles
Digital presenceWoodbury financial estimates
Financial estimateRevenue estimate
Valuation estimate
Woodbury leadership team
Management profileNumber of profiles
Profiles2 records
Woodbury funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Woodbury M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Woodbury
What does Woodbury do?
Woodbury designs, manufactures, and installs custom modular kitchens, wardrobes, vanities, and door/door frames for residential interiors. The company follows a three-step process — on-site home visit for measurement, preliminary computer-aided design, and detailed design — and delivers the finished, installed product to homeowners in the Delhi/NCR region from its New Delhi design studio and Sikandrabad manufacturing facility.
Is Woodbury a public or private company?
Woodbury is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Woodbury founded?
Woodbury was founded in 2010. It employs 11 to 50 people.
Where is Woodbury based?
Woodbury is headquartered in New Delhi, India, in the Asia region.
How does Woodbury make money?
One revenue line is on record: custom Modular Furniture Sales.
Who are Woodbury's main competitors?
Direct peers on record are DesignCafe, HomeLane, Sleek (Asian Paints Sleek) and Livspace. Others are Hettich India and Häcker Küchen. Broad incumbents are Pepperfry, IKEA India, Godrej Interio and Urban Ladder.
Does Woodbury have an API?
No public API is recorded for Woodbury.
What industry is Woodbury in?
Woodbury's product category is Modular Furniture (Residential Interiors). Its primary akta.pro industry code is HSAPAIAA, Custom Cabinet Design & Build, with a secondary code of CRAIAFAA, Kitchen Cabinets & Custom Millwork Showrooms. Its NAICS code is 33711 and its SIC code is 2511.