PUTALI UK LTD

What PUTALI UK LTD does

PUTALI UK LTD is a private limited company incorporated in 2023 and registered in London, United Kingdom. It operates a single direct-to-consumer e-commerce storefront at putali.co.uk, built on WordPress with WooCommerce as the commerce layer. The business retails mobile phone accessories and refurbished consumer electronics to UK individual consumers, with no evidence of B2B contracts, wholesale distribution, or marketplace listings.

The product catalog is narrow and centered on two adjacent categories: wired and wireless charging accessories (USB-C and USB-A data cables, a 10W Cygnet wireless charger, Samsung Buds charging cases) and Samsung-branded replacement parts and refurbished devices. Listed Samsung back covers include the Galaxy S22 Ultra, S21 Ultra, and Note 9 at £14.99; refurbished smartphones span older Samsung flagships (S III, S4, S4 Mini, S6). Pricing on accessories is low-single-digit to mid-double-digit pounds, implying a low average order value and a high dependence on accessory attach-rate volume rather than hardware margin.

The business model is straightforward transactional retail: unit sales to anonymous online shoppers, paid at checkout, shipped within the UK. There is no disclosed subscription, recurring revenue, service tier, or aftermarket product. No funding rounds, debt instruments, partnerships, M&A, or senior hires are documented in the input data. Brand positioning emphasizes a butterfly ("Putali") motif and themes of elegance and transformation, but no trademark filings, brand-equity data, or customer-acquisition channels are visible.

Name

PUTALI UK LTD

Legal name

PUTALI UK Ltd

Website

https://putali.co.uk

Company type

Private

Founded year

2023

Operating status

Operating

Short description

PUTALI UK LTD is a London-based, bootstrapped e-commerce retailer operating putali.co.uk (WordPress/WooCommerce), selling mobile phone accessories, Samsung back covers, and refurbished Samsung smartphones to UK consumers via direct-to-consumer transactions.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (44921)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Pre-Owned Electronics Buyback/Trade-In & Resale (CRACAJAE)

Keywords

• Mobile phone accessories
• Data cables
• Refurbished smartphones
• Wireless chargers
• Phone replacement parts

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Electronics Accessories Sales: PUTALI generates revenue through direct-to-consumer sales of mobile phone accessories and electronics via its e-commerce platform. The product portfolio includes data cables, wireless chargers, phone back covers, and select Samsung mobile devices. Sales appear to be one-time transactional purchases with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

PUTALI UK Ltd operates a UK-based direct-to-consumer e-commerce storefront at putali.co.uk selling mobile phone accessories (USB-C and USB-A fast-charging cables, wireless chargers, earbud charging cases, and smartphone back covers) alongside refurbished and Grade A/B used Samsung Galaxy smartphones. The platform is built on WooCommerce/WordPress and handles product display, shopping cart, checkout, customer accounts, and direct shipping to UK consumers on a one-time transactional basis.

Product overview

PUTALI UK Ltd is a UK-based e-commerce retailer specializing in mobile phone accessories and used/refurbished Samsung smartphones. Their product portfolio consists of three main categories: (1) mobile accessories including data cables (USB-C and USB-A fast charging cables), power accessories (Cygnet 10W wireless charger), and earbud charging cases (Samsung Buds Pro 2 and Buds 2); (2) back covers and replacement parts for Samsung devices (Galaxy S22 Ultra, S21 Ultra, Note 9); and (3) used/refurbished Samsung smartphones across the Galaxy S series (S III, S4, S4 Mini, S6) available in Grade A and Grade B conditions. The company operates as a single-brand e-commerce platform without additional modules or add-on services.

Differentiator

Problem solved

Functional benefit

Brands

• Putali Electronics: Mobile accessories sub-brand offering data cables and electronic accessories

Products and services

• PUTALI USB C to USB A fast charging cable 1.2m 1.2-meter USB Type-C to USB-A fast charging cable for mobile devices, sold to individual consumers through the PUTALI storefront.
• PUTALI Fast Charger Cable for Samsung S24 FE S23 S22 S21 A25 USB to Type C Fast charger cable compatible with Samsung Galaxy S24 FE, S23, S22, S21, and A25 devices using a USB to Type-C connector.
• USB C To USB C Fast Charging Lead 2M For iPhone 15 Pro/Max/Plus Samsung Galaxy 2-meter USB-C to USB-C fast charging lead priced at £4.99 per unit, compatible with iPhone 15 Pro/Max/Plus and Samsung Galaxy devices.
• Cygnet 10W Wireless Charger 10W wireless fast charger in white, compatible with Samsung, Android, and Apple devices.
• Samsung Galaxy Buds Pro 2 SM-R510 Wireless Bluetooth Earbuds Charging Case Only Replacement charging case (white) for Samsung Galaxy Buds Pro 2 SM-R510 wireless Bluetooth earbuds.
• Samsung Buds 2 Earbud SM-R177 Original Genuine Charging Case Only Original genuine replacement charging case for Samsung Buds 2 earbuds (model SM-R177).
• Genuine Samsung S22 ULTRA S908 Rear Back Battery Cover Camera Lens Genuine rear back battery cover with camera lens for Samsung Galaxy S22 Ultra (model S908), priced at £14.99 reduced from £19.99.
• ORIGINAL SAMSUNG GALAXY S21 ULTRA USED REAR BACK GLASS COVER GRADE B Used original rear back glass cover for Samsung Galaxy S21 Ultra in Grade B condition.
• ORIGINAL SAMSUNG GALAXY NOTE 9 USED REAR BACK GLASS COVER GRADE A Used original rear back glass cover for Samsung Galaxy Note 9 in Grade A condition.
• Samsung Galaxy S4 Mini GT-I9195 Unlocked Smartphone Grade A Unlocked Samsung Galaxy S4 Mini (GT-I9195) smartphone in Grade A condition.
• Samsung Galaxy S4 GT-I9505 Unlocked Android Smart Phone Grade A Unlocked Samsung Galaxy S4 (GT-I9505) Android smartphone in Grade A condition.
• Samsung Galaxy S III GT-I9300 16GB Unlocked Sim Free Android Smart Phone Unlocked, sim-free Samsung Galaxy S III (GT-I9300) Android smartphone with 16GB storage.
• Samsung Galaxy S III Mini GT-I8190 8GB Unlocked Sim Free Smartphone Unlocked, sim-free Samsung Galaxy S III Mini (GT-I8190) smartphone with 8GB storage.
• Samsung Galaxy S6 32GB SM-G920F Unlocked Sim Free Android Smart Phone Unlocked, sim-free Samsung Galaxy S6 (SM-G920F) Android smartphone with 32GB storage.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Emerging players

• OtterBox: Premium protective-case brand with a UK storefront selling Samsung-compatible covers and back covers. Comparable on the back-cover replacement-parts category that Putali competes in with its genuine Samsung covers.

Direct peers

• musicMagpie: UK-listed refurbished electronics recommerce platform selling used smartphones, tablets, and accessories with a circular-economy trade-in model. Directly comparable on refurbished mobile device retail and sustainability positioning.
• Back Market: Online marketplace for refurbished smartphones and consumer electronics operating in the UK. Comparable on the refurbished-phone retail model and sustainability narrative, though at much larger scale.
• Belkin: Established accessories brand retailing charging cables, wireless chargers, and phone cases through its own UK storefront. Overlaps directly on cables, chargers, and protection SKUs.
• CeX: UK high-street and online retailer for second-hand and refurbished consumer electronics, including smartphones, with an active buyback/trade-in engine. Comparable on the refurbished-Samsung and pre-owned device retail axis.
• MobileFun: UK-headquartered direct-to-consumer retailer specializing in mobile phone accessories, cases, chargers, and cables across all major brands. Closest like-for-like competitor given shared UK market, Samsung/Android focus, and DTC accessories model.
• Anker (AnkerDirect UK): Global brand and direct retailer of charging cables, wireless chargers, and power accessories compatible with Samsung, Apple, and Android devices. Competes head-to-head in Putali's data-cable and wireless-charger categories.

Regional players

• Envirofone: UK-based phone recycling and refurbished-device reseller with both trade-in and resale operations. Comparable on the used Samsung device side of Putali's catalog.

Broad incumbents

• eBay UK (Mobile Phones & Accessories): Major UK C2C and B2C marketplace with extensive listings of used Samsung phones, replacement parts, and accessories. Functions both as a competitor and as a potential distribution channel for Putali.
• Amazon UK (Mobile Accessories category): Dominant UK e-commerce marketplace hosting thousands of mobile accessory sellers and Anker/Belkin direct listings. Sets price benchmarks and traffic gravity that any small accessories DTC must compete against.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PUTALI UK LTD