BodyBlueprint Limited

What BodyBlueprint Limited does

Body Blueprint Limited, doing business as Body Blueprint Fitness Education, is a Canadian privately-held fitness education company founded in 1985 and headquartered in Victoria, British Columbia. The company provides certification courses and continuing education for fitness professionals across six core verticals: Fitness Theory, Weight Training, Personal Training, Group Fitness, Aqua Fitness, and Older Adult Fitness. It also offers 80+ Continuing Education Credit (CEC) workshops approved by multiple Canadian and international governing bodies including BCRPA, canfitpro, CFES, NSFA, FNB, ACE, and ISSA. The technology stack consists of a Shopify-powered e-commerce website for self-serve course purchasing, with course content delivered digitally through videos and PDFs. In-class training is conducted at the Victoria, BC training academy with evenings and weekends scheduling, and a blended Group Fitness course is available at a North Vancouver location.

The company monetizes primarily through one-time course purchases, with prices ranging from $15 for a 1-hour CEC workshop to $823 for the bundled PT Online Package. Course bundles, standalone manuals (digital and printed), exam prep materials, Instructor Competency Evaluations (ICE), customizable workout cards, and branded apparel provide supplementary revenue streams. The go-to-market motion is self-serve product-led growth via the Shopify storefront, supported by Instagram organic social, email newsletter marketing with a 10% welcome discount, and SEO-optimized course category pages. Body Blueprint's primary customer segments are aspiring fitness professionals seeking accredited certification and already-certified trainers maintaining credentials through CEC workshops.

The company operates without external funding, has no disclosed parent or subsidiary entities, and appears to be founder-operated with Christina Truscott serving as the long-tenured instructor and evaluator. Courses are accredited coast-to-coast across Canada, and the company claims thousands of certified alumni across five continents. A partnership with PowerMusic extends the value proposition for group fitness alumni through discounted music subscription access. No patents, trademarks, regulatory actions, or merger and acquisition activity are disclosed.

Name

BodyBlueprint Limited

Legal name

Body Blueprint Limited

Website

https://bodyblueprint.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Body Blueprint Fitness Education is a Canadian private company founded in 1985 that provides accredited fitness certification courses and 80+ continuing education workshops to aspiring and certified fitness professionals globally, delivered online and in-class via a Shopify storefront.

Ownership category

akta.pro rank

Product category

Fitness Education and Certification

NAICS

Sports and Recreation Instruction (61162), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Fitness & Exercise Training Education (Strength, Cardio, Mobility) (EDAAAHAB)

akta.pro secondary industries

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Continuing Education (CE/CPD) & Provider Accreditation Bodies (EDADACAF)

Keywords

• Fitness certification courses
• Personal training education
• Continuing education credits
• Group fitness instructor training
• Fitness professional credentials

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Course Sales: Sale of certification courses including Fitness Theory, Weight Training, Personal Training, Group Fitness, Aqua Fitness, and Older Adult Fitness. Courses available in online, in-class, and hybrid formats with varying price points from $253 to $588.
2. CEC Workshops: Continuing Education Credit workshops for fitness professionals seeking to maintain certifications. Workshops range from 1-hour to 32+ hours and are approved by multiple governing bodies across Canada. Prices range from $15 to $217.
3. Apparel Sales: Sale of Body Blueprint branded merchandise including T-shirts and crewneck sweatshirts.
4. Resources and Manuals: Sale of standalone course manuals, exam prep materials, workout cards, and mentoring/tutoring services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Body Blueprint Fitness Education sells accredited fitness certification courses (Fitness Theory, Weight Training, Personal Training, Group Fitness, Aqua Fitness, and Older Adult Fitness) to individuals pursuing careers as fitness professionals. The company also delivers 80+ Continuing Education Credit (CEC) workshops, Instructor Competency Evaluation (ICE) services, course manuals, exam prep materials, and branded apparel, offered in online, in-class, and hybrid formats. Courses are accredited by fitness governing bodies across Canada (BCRPA, canfitpro, CFES, NSFA, FNB, MFC, MTAS, CMTNL, SPRA).

Product overview

Body Blueprint Fitness Education is a Canadian fitness certification provider offering comprehensive training programs for aspiring fitness professionals. The company operates a platform-plus-courses architecture consisting of core certification courses (Fitness Theory, Weight Training, Personal Training, Group Fitness, Aqua Fitness, and Older Adult Fitness), a portfolio of 86+ Continuing Education Credit (CEC) workshops, assessment services (Instructor Competency Evaluation), and supplementary resources (manuals, exam prep materials, business forms, and apparel). All courses are available both online and in-class in Victoria, BC, and are accredited by fitness governing bodies across Canada including BCRPA, canfitpro, CFES, NSFA, FNB, and others. The company also provides Instructor Competency Evaluations for certification and sells bundled course packages at discounted rates.

Differentiator

Problem solved

Functional benefit

Products and services

• Fitness Theory Course Foundational course teaching how the body functions and responds to exercise, covering history of fitness, workout programs, cardio-respiratory physiology, anatomy, strength, flexibility, nutrition, stress management, and injury. Prerequisite for specialty module courses. Offered in online and in-class formats.
• Weight Training Course BCRPA-approved certification enabling professionals to work in weight rooms and design weight programs. Covers anatomy, muscles and function, strength training, program planning, nutrition, warm-up and cardio, weight room exercises, flexibility, and exercise risks.
• Personal Training Course Final certification course in the Personal Trainer pathway. Covers cardio exercise, strength training, flexibility, client assessment, program design, anatomy, biomechanics, kinesiology, posture, nutrition, health screening, testing and evaluation, special populations, injury, and legal topics.
• Group Fitness Course Certification for teaching group fitness on land, including classic aerobics, boot camp, group strength training, and specialty classes like Spin and Zumba. Available in-class or online with video submissions required.
• Aqua Fitness Course Certification for teaching fitness in water. Designed for instructors working with people with injuries, seniors, and pregnant clients, and taught at resorts worldwide. Covers water-based exercises and low-impact training techniques.
• Older Adult Fitness Course Specialty module for training seniors. Covers aging theories, body changes, physical fitness strategies, health screening, fitness testing, balance and coordination, strength, flexibility, and mental health for older adults.
• CEC Workshops Continuing Education Credit workshops providing professional fitness credits across various topics including anatomy, specialized training techniques, business development, and special populations. Approved by BCRPA, canfitpro, CFES, NSFA, FNB and other governing bodies.
• Instructor Competency Evaluation (ICE) Evaluation service required for BCRPA certification. Available for Weight Training, Personal Training, Group/Aqua Fitness, and Older Adult specializations. Conducted via video or in-person by experienced evaluators.
• Course Manuals Comprehensive manuals for each course (Fitness Theory, Weight Training, Personal Training, Group Fitness, Aqua Fitness, Older Adult Fitness). Available in digital or printed versions.
• Exam Prep Materials Preparation materials including Fitness Theory Practice Exam, Fitness Theory Registration Exam, and Older Adult Exam Prep to help students prepare for certification exams.
• Supervisors Course Course for fitness professionals looking to supervise other trainers or instructors.
• Pre and Post Natal Specialty Course Specialized training for fitness professionals working with pregnant and postpartum clients.
• Body Blueprint Apparel Branded clothing items including T-shirts and crewneck sweatshirts for students and alumni.

Quantifiable outcome

• Thousands of certified trainers practicing across five continents
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PowerMusicminorGTM or Marketing PartnerBody Blueprint has partnered with PowerMusic, the #1 provider of music for group fitness instructors. Body Blueprint students and alumni can join PowerMusic's unlimited music subscription to access all of their 32-count cover music as well as Royalty Free music offerings. Contact Body Blueprint for discount code.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Council on Exercise (ACE): Major US-headquartered fitness certification organization offering Personal Trainer, Group Fitness, Health Coach, and Medical Exercise Specialist credentials. Body Blueprint is explicitly listed as an ACE-approved CEC provider, indicating direct curriculum overlap.
• National Federation of Professional Trainers (NFPT): US-based personal training certification body with strong online and continuing education offerings. Comparable to Body Blueprint in its mix of core certification plus CEC programs aimed at working trainers.
• canfitpro: Canada's largest fitness certification body, offering personal training, group fitness, and specialty certifications. Direct competitor to Body Blueprint across the same Canadian accreditations and target audience of aspiring fitness professionals.
• National Strength and Conditioning Association (NSCA): Globally recognized certification body for strength and conditioning specialists and personal trainers. Overlaps with Body Blueprint's Weight Training and Personal Training courses on curriculum and target audience.
• International Sports Sciences Association (ISSA): Online-first personal training certification provider with global reach and a heavy direct-to-consumer digital marketing model. Directly competes with Body Blueprint's online Personal Training Course.
• National Academy of Sports Medicine (NASM): Globally recognized personal training and fitness nutrition certification provider. Competes with Body Blueprint for aspiring PTs globally, especially in the online/self-study segment where Body Blueprint's digital courses overlap.
• Athletics and Fitness Association of America (AFAA): Major group fitness and personal training certification provider. Directly competes with Body Blueprint's Group Fitness and Personal Training certifications, particularly for instructors and trainers targeting US and global markets.

Regional players

• BCRPA (British Columbia Recreation and Parks Association): Provincial recreation and fitness certification authority in British Columbia. Acts as both an accreditor for Body Blueprint courses and a competitor pathway for fitness professionals in BC.
• Canadian Society for Exercise Physiology (CSEP): Canadian national body for exercise science credentials (CSEP-CPT, CSEP-CEP). Functions as both an adjacent competitor and an alternative accreditation pathway in Canada for personal trainers.

Emerging players

• NESTA (National Exercise & Sports Trainers Association): Online-focused personal training, nutrition, and specialty fitness certifications. Competes in the same online self-study segment as Body Blueprint's online courses, particularly for specialty niches like corrective exercise and sports nutrition.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bodyblueprintfitness
• LinkedInlinkedin.com/company/body-blueprint-fitness-education

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BodyBlueprint Limited