Treasure House Fair Limited

What Treasure House Fair Limited does

Treasure House Fair Limited is a UK-incorporated, privately held event company that produces The Treasure House Fair, an annual multidisciplinary art, antiques and design fair held over approximately one week each June at the Royal Hospital Chelsea in London. The fair brings together international dealers spanning fine art, jewellery, antiques, furniture, design, clocks and watches, rare books, sculpture and ceramics, with every exhibited piece vetted by independent experts for authenticity, provenance, condition and restoration, and cross-checked against the Art Loss Register database. Its commercial model is event-driven, monetised through two streams: tiered ticket sales (Preview Day at £100, General Admission at £25, free for accompanied children under 12) and exhibitor booth fees paid by participating galleries and dealers. The company also operates a year-round Digital Magazine, Virtual Tour and downloadable Floorplan to extend engagement beyond the physical fair window.

The company serves a two-sided audience of B2B exhibitors — international galleries and specialist dealers seeking a curated, high-credibility London summer venue — and B2C visitors, split between wealthy collectors (Preview Day) and general art enthusiasts (General Admission). Key partners include Firmdale Hotels (hospitality), Art Loss Register (security vetting), Southampton City Art Gallery (2026 Special Exhibition on British Surrealism), and MasterArt (website platform). Operational signals point to a small, bootstrapped organisation with 1–10 employees, no disclosed external funding, and a fourth consecutive annual edition in 2026, leveraging institutional brand association with a 'decade-long tradition' of summer fairs at the Royal Hospital Chelsea venue as its primary differentiator in a competitive London art fair calendar.

Name

Treasure House Fair Limited

Legal name

The Treasure House Fair Limited

Website

https://treasurehousefair.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Treasure House Fair Limited operates an annual multidisciplinary art, antiques and design fair at London's Royal Hospital Chelsea, serving international dealers (exhibitors) and wealthy collectors and art enthusiasts (visitors) through vetted, curated events plus a year-round digital magazine and virtual tour.

Ownership category

akta.pro rank

Product category

Art Fair & Live Events

NAICS

Museums (712110)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Wedding & Bridal Shows (MPAGAFAK)

Keywords

• Art fair
• Antiques exhibition
• Design fair
• Collectibles market
• Luxury art events

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Ticket Sales: The fair generates revenue through ticket sales with tiered pricing including Preview Day tickets at £100 and General Admission tickets at £25. Additional revenue comes from exhibitor booth/stand fees paid by dealers participating in the fair.
2. Exhibitor Fees: Art and antique dealers pay to exhibit at the fair, with booth assignments such as 'Stand 322' for Stone gallery. Exhibitor applications are managed by the Exhibitor Manager.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Treasure House Fair Limited organises an annual multidisciplinary art, antiques and design fair at the Royal Hospital Chelsea, London, showcasing vetted fine art, jewellery, furniture, design, clocks and watches, manuscripts and rare books from international dealers. Revenue is generated through consumer ticket sales (Preview Day and General Admission) and B2B exhibitor booth/stand fees, supported by a companion digital magazine covering exhibitor stories and editorial content.

Product overview

The Treasure House Fair operates as a single unified event product — an annual multidisciplinary art, antiques and design fair at the Royal Hospital Chelsea. The core offering is the fair itself, complemented by a digital magazine with art world content and visitor tools including a virtual tour and floorplan. The fair brings together international dealers across multiple collecting disciplines including fine art, antiques, jewellery, silver, rare books, sculpture, ceramics, clocks and watches, with all pieces independently vetted.

Differentiator

Problem solved

Functional benefit

Products and services

• Treasure House Fair (Annual Fair) An annual, vetted multidisciplinary art, antiques and design fair held at the Royal Hospital Chelsea in London, featuring international dealers across fine art, jewellery, furniture, design, clocks and watches, manuscripts and rare books. Open to paying visitors (Preview Day and General Admission tickets) and to vetted exhibitors paying booth/stand fees.
• Treasure House Fair Digital Magazine An online editorial magazine covering exhibitor profiles, object highlights and editorial features, extending visibility for the fair and its exhibitors beyond the live event window.

Quantifiable outcome

• Every piece at the fair is vetted by independent experts for authenticity, provenance, condition, restoration and alterations

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Firmdale HotelscoreStrategic or Co-development PartnerFirmdale Hotels provides dining and refreshment options at the fair. Oscar's Bar by Firmdale serves champagne paired with seafood and varied vegetarian and vegan refreshments. The Refuel Café, designed by Kit Kemp Design Studio, overlooks the Royal Hospital Chelsea gardens. Willow Kemp serves as Art Ambassador for Firmdale Hotels and Design Director at Kit Kemp Design Studio.
• Art Loss RegistercoreOthersAll works at the fair are checked against the Art Loss Register's database of stolen or missing items. Any object found to be subject to a claim is removed from the Fair as part of the vetting process.
• Southampton City Art GallerycoreStrategic or Co-development PartnerThe 2026 Special Exhibition features British Surrealist works from the gallery's permanent collection, including works by Roland Penrose, Paul Nash, Eileen Agar, Ithell Colquhoun, Edith Rimmington, and Paul Delvaux. This marks a celebration of the 90th anniversary of the original 1936 International Surrealist Exhibition.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Olympia Art & Antiques Fair: London-based art and antiques fair held at Olympia, targeting dealers and collectors in similar categories to Treasure House Fair. Direct competitor for exhibitor booth commitments and collector visits in the UK market.
• Frieze London: Major contemporary art fair held in London's Regent's Park each October, drawing leading international galleries. While more contemporary-focused than Treasure House Fair, it competes for the same international dealer pool and collector attention during the London art calendar.
• TEFAF Maastricht: European Fine Art Fair, the leading global art and antiques fair with rigorous vetting standards. Operates with the same multidisciplinary model (fine art, antiques, design) and similar provenance-checking approach, though at much larger scale.
• PAD London: 20th-century art and design fair held annually in London's Berkeley Square, focusing on modern design, decorative arts and gallery pieces. Operates in the same London summer window targeting overlapping collector demographics with similar vetting standards.
• The BADA Fair: British Antique Dealers' Association fair in London featuring vetted member dealers across fine art, antiques, jewellery and silver. Competes directly with Treasure House Fair for the same UK-based vetted dealer exhibitor base.
• LAPADA Art & Antiques Fair: Annual fair organized by the Association of Art & Antiques Dealers, showcasing LAPADA member dealers in Berkeley Square, London. Direct competitor in the vetted antiques space with comparable exhibitor profiles.
• Masterpiece London: Multidisciplinary art, antiques and design fair held at Royal Hospital Chelsea — historically Treasure House Fair's direct predecessor venue competitor. Both serve the same exhibitor and collector base across fine art, jewellery and design with similar London summer positioning.

Broad incumbents

• Art Basel: The dominant global art-fair brand operating Basel, Miami Beach, Hong Kong and Paris editions. A scaled incumbent whose brand recognition and gallery relationships set the benchmark Treasure House Fair competes against for international exhibitors.
• Sotheby's: Global auction house operating live and online sales of fine art, jewellery, watches and collectibles. A broad incumbent whose dealer network and collector client relationships compete with fairs for primary inventory and buyers.
• Christie's: Major global auction house with comparable category coverage (fine art, decorative arts, jewellery, watches). Competitor at the broader market level for high-net-worth collectors and consignors who might otherwise transact at fairs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/treasurehousefair?igshid=YmMyMTA2M2Y=
• Xx.com/treasurehfair
• Facebookfacebook.com/treasurehousefair
• LinkedInlinkedin.com/company/treasure-house-fair

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treasure House Fair Limited