PPC CONSULTING (UK) LIMITED

What PPC CONSULTING (UK) LIMITED does

PPC Consulting (UK) Limited, trading as Aaron Elahi Company, operates aaronelahi.com — a product-led digital platform serving independent traders and capital allocators with institutional-grade risk management tools. Founded in 2021 by Aaron Elahi and registered in England and Wales, the company is structured as a bootstrapped, founder-led private limited entity with offices in London (client meetings) and Coventry (registered correspondence). Core products comprise four JavaScript-based web calculators: stock, forex, and crypto position-size calculators plus a risk-of-ruin calculator. These are wrapped by a proprietary "Capital Governance Thesis" framework that translates Basel III NSFR-style decision architectures into a retail-accessible methodology, drawing on Elahi's prior institutional work at Deutsche Bank (€2.2 trillion NSFR programme), UBS, Barclays, National Grid ESO, and Nationwide Building Society.

The platform monetises through subscription-based access to digital educational content, training materials, webinars, and a Telegram community, complemented by founder-led professional advisory services marketed as research-based informational analysis. Go-to-market is content-driven and product-led: free calculators and educational articles on capital governance, market structure, portfolio risk, and trading psychology serve as top-of-funnel acquisition, with email newsletter and Telegram community channels handling mid-funnel engagement and conversion to subscription. Distribution is entirely self-serve, direct-to-consumer via the website on a global basis (with the UK as primary served market), and pricing is not publicly disclosed. The business operates without disclosed headcount, external funding, named customers, or partnerships, and maintains GDPR, WCAG 2.1 AA, and Equality Act 2010 compliance postures.

Name

PPC CONSULTING (UK) LIMITED

Legal name

PPC (UK) Consulting Ltd

Website

https://aaronelahi.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

PPC Consulting (UK) Limited, trading as Aaron Elahi Company, operates aaronelahi.com — a content-and-tools platform serving independent traders with institutional-grade risk calculators and capital governance education delivered via subscription, community, and founder-led advisory services.

Ownership category

akta.pro rank

Product category

Trading Risk Management Consulting

NAICS

Management Consulting Services (54161), Portfolio Management and Investment Advice (523940)

SIC

Services-Management Consulting Services (8742), Investment Advice (6282)

akta.pro primary industry

Risk Management Consulting (Enterprise & Operational Risk) (FSAEADAG)

akta.pro secondary industries

Investor Education, Research & Portfolio Analytics Services (Retail) (FSAAAAAO), Risk, Compliance & Internal Controls Consulting (BPAHACAJ), Compliance Technology, GRC Platforms & Controls Automation Advisory (BPAHAFAO)

Keywords

• Trading risk management
• Position sizing tools
• Capital governance consulting
• Financial education services
• Independent trader advisory

Headquarters

HQ city

Coventry

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Educational Content Subscriptions: Subscription-based access to digital educational materials, online training content, webinars, and community/membership access. Digital products and services sold through the website including digital downloads and training content. Refund policy includes 14-day money-back guarantee for eligible subscriptions.
2. Professional Advisory Services: Institutional advisory services offered by Aaron Elahi based on his 20+ years of institutional market experience. Content marketed as research-based informational analysis only, not financial advice.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

PPC Consulting (UK) Limited operates the aaronelahi.com platform, offering web-based institutional-grade risk management calculators (position sizing for stocks, forex, and crypto, plus a risk of ruin calculator) and a Capital Governance Thesis that translates Tier-1 investment bank decision frameworks into practical tools for independent traders. The firm also sells subscription-based digital educational content, training, and community access, and offers professional advisory services drawing on the founder's 20+ years of institutional experience at Deutsche Bank, UBS, Barclays, National Grid ESO, and Nationwide Building Society.

Product overview

PPC CONSULTING (UK) LIMITED operates AaronElahi.com as a platform offering educational trading risk management tools. The core products consist of four interactive web-based calculators: Stock Position Size Calculator, Forex Position Size Calculator, Crypto Position Size Calculator, and Risk of Ruin Calculator. These are complemented by the Capital Governance Thesis framework, which translates institutional risk disciplines from Tier-1 investment banks into practical tools for independent traders. The platform also provides educational content including Market Structure, Portfolio Risk, Risk Management, and Why Traders Lose Money frameworks. Research offerings cover Digital Monetary Infrastructure and Tokenised Economy Governance topics. All content is strictly educational and informational, not financial advice.

Differentiator

Problem solved

Functional benefit

Products and services

• Stock Position Size Calculator A web-based calculator that determines exact position size for stock trades based on account equity, risk percentage, entry price, and stop loss distance. Built using institutional risk disciplines informed by 20+ years of institutional experience. Targets independent traders managing their own capital.
• Forex Position Size Calculator A web-based calculator that determines exact position size for forex trades based on account equity, risk percentage, currency pair, and stop loss in pips. Built using institutional risk disciplines. Targets independent forex traders.
• Crypto Position Size Calculator A web-based calculator that determines exact position size for cryptocurrency trades based on account equity, risk percentage, selected cryptocurrency, entry price, and stop loss. Built using institutional risk disciplines. Targets independent cryptocurrency traders.
• Risk of Ruin Calculator A calculator that measures the probability that a trading account survives a sequence of decisions. Evaluates whether a capital structure can absorb being wrong, measuring system survivability rather than strategy quality. Targets independent traders and capital allocators.
• Capital Governance Thesis A theoretical framework that defines how capital survives under uncertainty, based on over two decades of institutional experience. Translates decision structures used inside Tier-1 investment banks into practical tools for independent traders and capital allocators. Targets experienced traders seeking institutional-grade governance.
• Digital Educational Content Subscription Subscription-based access to digital educational materials, online training content, webinars, and community/membership access. Includes digital downloads and training content. Targets independent traders and capital allocators seeking ongoing education.
• Professional Advisory Services Institutional advisory services offered by Aaron Elahi based on his 20+ years of institutional market experience. Content is marketed as research-based informational analysis only, not financial advice. Targets traders and capital allocators seeking institutional-grade guidance.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• MyFxBook: Forex analytics and risk-management platform providing position size calculators, equity simulators, and performance analytics. Comparable because it offers free, self-serve risk and position-sizing calculators to retail forex traders and competes directly for the same organic search traffic.
• BabyPips: Major forex education and community platform offering free tutorials, tools (including position size calculators), and a school-style curriculum. Comparable as a content- and tool-driven retail trading education platform with global SEO reach and a community layer, targeting the same independent trader audience.
• DailyFX: FX and CFD-focused market analysis and education site owned by IG Group, offering educational content, risk tools, and market commentary. Comparable as a content- and education-led retail trading platform with overlapping audience and similar product-led monetization model.
• Van Tharp Institute: Long-established trading education and methodology firm focused on position sizing, system quality, and trader psychology. Comparable because both sell structured trading risk frameworks and education to independent traders rather than signals, and compete for the same high-intent risk-aware trader segment.
• FXStreet: Long-running forex education, news, and analysis portal offering educational content and trading tools. Comparable as a global, content-driven forex trader education and tooling platform targeting independent traders.
• Riskalyze: Risk tolerance and portfolio risk assessment platform serving financial advisors and end investors. Directly comparable because both translate risk-management theory into practical, decision-support tools, with similar positioning around applying institutional risk disciplines to non-institutional capital allocators.

Emerging players

• QuantConnect: Open-source algorithmic trading platform and community with research and education components. Comparable as a self-serve, community-driven platform for sophisticated retail traders, with adjacent positioning around structured decision-making and quantitative risk.

Broad incumbents

• Investopedia: Large-scale financial education and reference platform for retail investors and traders. Comparable as a content-led financial education destination targeting self-directed investors, though much broader and less specialized in trading risk management.
• TradingView: Dominant global charting, analytics, and social-trading platform serving retail traders across multiple asset classes. Comparable as a self-serve retail trading tools platform, though much broader in scope and embedding many overlapping risk/position-sizing utilities as a free feature.
• Investor's Business Daily (IBD): Long-running investor education and market analysis subscription service. Comparable as a subscription-based retail investor/trader education and research platform with content plus tools, though focused on equity investing rather than cross-asset trading.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/in/aaron-elahi-7329a7114

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PPC CONSULTING (UK) LIMITED