Trustlocal.de

What Trustlocal.de does

Trustlocal.de operates an online marketplace headquartered in Berlin that connects German consumers seeking local services with small and medium-sized service providers. The platform lists more than 198,000 verified companies across 47 service categories spanning construction and trades, home and garden, consulting and finance, and creative services, and is available across all 16 German states. Consumers use the platform free of charge to describe their need, receive AI-powered smart matching to suitable providers, and compare up to four companies simultaneously using the proprietary Trustlocal-Score, which aggregates the platform's 6.1M+ reviews.

The core product is a web-based comparison and matching platform built around text-based AI recommendation. Users can search by category and location or describe their request in natural language; the system routes them to ranked providers with profile pages, contact options, and review histories. The product portfolio includes the core Trustlocal platform, a free firm profile offering, the Trustlocal Top Pro paid membership for premium placement and ranking, cost overview guides (Kostenaufstellungen), and expert blog content. Integrations include Google/Apple/Microsoft social login and PayPal, credit card, and Sofortüberweisung payment options. The platform is part of a broader Trustlocal/Trustoo brand with country-specific sites in the Netherlands, Belgium, Germany, and Spain.

The business operates a two-sided model. Consumers access the platform free and without obligation, while service providers pay per lead or inquiry received through the platform, with per-lead pricing varying by category and not publicly disclosed. Customer acquisition on the consumer side is product-led, driven by SEO across category-and-location pages and content marketing through expert blogs. On the supply side, the company employs a sales-led motion with direct outreach, a published phone support line, and online registration pages to convert SMB providers. Scale indicators include 198,000+ verified providers, 6.1M+ aggregated reviews, 100,000+ monthly active users, 2,573+ Trustpilot reviews rated 'Excellent', and a stated 90% provider recommendation rate.

Name

Trustlocal.de

Legal name

Trustlocal

Website

https://trustlocal.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Trustlocal.de is a Berlin-based online marketplace that uses AI-powered matching to connect German consumers with 198,000+ verified local service providers across 47 categories, monetizing via per-lead fees from SMB businesses while remaining free for consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Lead/Inquiry Fees: Service providers pay for each lead/inquiry received through the platform. The price per inquiry varies by sector/service category. Businesses can control their inquiry volume and pause availability when busy. The platform acts as a marketplace connecting consumers with businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Trustlocal operates an online marketplace that connects private consumers with 198,000+ verified local service providers across 47 categories (construction, home & garden, consulting & finance, creative services) in Germany. Consumers search, compare up to 4 providers simultaneously, and contact them directly free of charge, while local service businesses pay per lead/inquiry received and can upgrade to premium Top Pro membership for enhanced visibility.

Product overview

Trustlocal operates as a unified local service provider comparison and matching platform that connects consumers with 198,000+ verified businesses across 47 service categories in Germany. The core platform enables smart AI-powered matching between user requests and appropriate service providers, supported by 6.1 million+ reviews and ratings. The product portfolio includes the core Trustlocal platform, the premium Top Pro membership add-on for enhanced business visibility, free and premium firm profiles for service providers, cost overview guides, and expert blog content. The platform serves both private consumers seeking local services and businesses looking to acquire new customers, operating across multiple European markets including Germany, Netherlands, Belgium, and Spain.

Differentiator

Problem solved

Functional benefit

Brands

• Trustlocal: Smart matching platform for local service providers with AI-powered matching technology

Products and services

• Trustlocal Platform A comparison and AI-powered matching marketplace that connects German consumers with 198,000+ verified local service providers across 47 service categories. Consumers describe their needs in text, receive matched provider suggestions, and can compare up to 4 providers simultaneously at no cost.
• Trustlocal Top Pro Premium membership program enabling local businesses to feature in Top 10 rankings, gain profile optimization, and obtain premium positioning in search results across the Trustlocal platform. Targeted at SMB service providers seeking enhanced visibility.
• Firmenprofil (Business Profile) Free business profile listing for local service providers to showcase services, collect customer reviews, gain online visibility, and receive qualified consumer inquiries from the Trustlocal platform.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature3 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/trustlocal-de

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trustlocal.de