Gymfluence

What Gymfluence does

Gymfluence is a Norwegian private company (Gymfluence AS, Oslo) building a SaaS coaching operating system for independent nutrition, lifestyle, and fat-loss coaches. The platform consists of a Coach Web App for managing rosters, reviewing check-ins, adjusting plans, and tracking client adherence, paired with a Client Mobile App where clients access their plan, log daily progress, complete weekly check-ins, and message their coach. The product is unified by a "Behavioral Intelligence" layer that aggregates client activity from Apple Health, Google Health Connect, and thirteen third-party fitness and wearable integrations (MyFitnessPal, MacroFactor, Cronometer, Garmin, Whoop, Oura, Strava, Fitbit, Polar, Withings, Samsung Health) to surface adherence patterns, drift signals, and outcome-linked behavior trends.

The company is in pre-revenue, pre-launch mode, currently running Cohort 01, a 6-month invite-only pilot that is subscription-free for participating coaches. The go-to-market is community-led and cohort-based: coaches apply through the gymfluence.ai website, selected applicants are onboarded in small waves with 90 days of structured support, and participants provide feedback to shape the product. The intended long-term revenue model is a coach-facing subscription fee complemented by a small platform transaction fee on client payments processed through Gymfluence. Post-pilot pricing has not been disclosed. The company self-attests to GDPR compliance, stores data within the EU/EEA, and holds a registered trademark (Gymfluence®). It is privately held by an undisclosed ownership group, has no disclosed funding rounds, no named institutional investors, and a headcount of 1-10.

Name

Gymfluence

Legal name

Gymfluence AS

Website

https://gymfluence.ai

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Norwegian SaaS platform providing nutrition, lifestyle, and fat-loss coaches with an AI-driven coaching operating system that unifies plan building, adherence tracking, weekly check-ins, and client communication, currently in pre-revenue Cohort 01 pilot.

Ownership category

akta.pro rank

Product category

Coaching Practice Management Software

NAICS

Sports and Recreation Instruction (61162), Educational Support Services (61171)

akta.pro primary industry

Wellness Program Design & Accountability Coaching (HSADAGAC)

akta.pro secondary industries

General Nutrition Coaching (HSADAFAA), Weight Loss Coaching (Non-Clinical) (HSADAFAB), General Health Coaching (HSADAGAA)

Keywords

• Coaching software
• Behavioral intelligence platform
• Nutrition coaching tools
• Client adherence tracking
• Wellness coaching SaaS

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Software Fees: Post-pilot subscription model for coaches to access the Gymfluence platform. Currently in free pilot phase with no subscription cost for 6 months.
2. Payment Processing / Platform Fees: Small platform fee applied when coaches choose to receive client payments through Gymfluence. Transaction-based fee on coaching payments processed through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Gymfluence is a SaaS coaching operating system that gives nutrition, lifestyle, and fat-loss coaches one structured system for client onboarding, weekly check-ins, adherence review, progress tracking, and coach feedback. It is delivered as a Coach Web App and a Client Mobile App, powered by a Behavioral Intelligence layer that turns client activity (from Apple Health, Google Health Connect, and third-party trackers) into actionable coaching signals.

Product overview

Gymfluence is a unified coaching operating system designed for nutrition, lifestyle, and fat-loss coaches. The platform consists of a Coach Web App (the coaching command center for managing rosters, reviewing check-ins, adjusting plans, and spotting client signals) and a Client Mobile App (where clients access their plans, logs, check-ins, and weekly reviews). The system is powered by Behavioral Intelligence to turn client activity into readable coaching signals. Key feature modules include: Plan Builder for creating client-specific nutrition and lifestyle plans; Coach Chat for connected communication; Macro Tracking, Weight Tracking, and Step/Activity Tracking for behavior monitoring; Daily Pulse and Weekly Check-ins for consistency visibility; Adherence View and Coach Feedback for coaching responsiveness; Progress Tracking for outcome measurement; and Payment Support for billing management. The platform integrates with third-party fitness apps and wearables (MyFitnessPal, MacroFactor, Cronometer, Apple Health, Garmin, Whoop, Google Health Connect, Strava, Oura, Fitbit, Polar, Samsung Health, Withings) that clients already use. Gymfluence currently offers Cohort 01, a subscription-free 6-month pilot program for early access.

Differentiator

Problem solved

Functional benefit

Products and services

• Gymfluence Coaching Platform SaaS coaching operating system providing nutrition, lifestyle, and fat-loss coaches with one structured system for onboarding, weekly check-ins, adherence review, progress tracking, and coach feedback, powered by a Behavioral Intelligence layer. Comprises a Coach Web App and a Client Mobile App.
• Cohort 01 Early Access Pilot Program Invite-only 6-month early access pilot program for selected nutrition, lifestyle, and fat-loss coaches. Subscription-free with no monthly software fee during the pilot; coaches are onboarded in small cohort waves with 90 days of setup, support, and guidance in exchange for product feedback.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability4 records

Feature14 records

Partnerships

Two partnerships are on record, tiered core.

• Apple HealthcoreTechnology or IntegrationGymfluence integrates with Apple Health, allowing clients to share health and fitness data (steps, weight, activity, workouts, nutrition logs) with permission, without changing their existing tracking habits.
• Google Health ConnectcoreTechnology or IntegrationGymfluence integrates with Google Health Connect as an alternative to Apple Health, enabling data sharing from fitness apps and wearables for clients on Android devices.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Trainerize: Leading coaching platform for personal trainers and nutrition coaches offering client management, workout/nutrition programming, check-ins, messaging, and billing. Highly comparable to Gymfluence's target use cases of online coaching, adherence, and integrated payments.
• TrueCoach: Coach-client platform for personal trainers with program delivery, check-ins, and progress tracking. Directly comparable to Gymfluence's coach web app and weekly check-in workflow for online coaching practices.
• Everfit: Coaching software for fitness and nutrition coaches offering program building, in-app messaging, habit/nutrition tracking, and client engagement tools. Overlaps with Gymfluence on adherence, macros, and chat features.
• CoachAccountable: Coaching management platform with session tracking, accountability tools, check-ins, and client communication. Comparable to Gymfluence's accountability/behavioral-intelligence positioning for coaching practices.
• PT Distinction: Platform for personal trainers delivering workout and nutrition programs with client tracking and check-ins. Comparable to Gymfluence's coach-first model for nutrition and lifestyle coaching.

Broad incumbents

• MyFitnessPal: Largest consumer nutrition tracking app, integrated into Gymfluence via Apple Health/Google Health Connect. Relevant as both a potential competitor (its own coach offering) and a complementary data source.
• Precision Nutrition: Established nutrition coaching certification and program provider serving a similar coach and end-client base. Relevant incumbent in the same nutrition coaching vertical Gymfluence targets.
• Noom: Large-scale behavior-change coaching platform with nutrition, weight management, and coach-led programs. Comparable in the fat-loss and lifestyle coaching category Gymfluence's clients operate in.

Emerging players

• MacroFactor: Nutrition and macro tracking app with strong adherence analytics. Overlaps with Gymfluence's macro tracking and adherence view, often used together via health platform integrations.
• Cronometer: Nutrient- and calorie-tracking app used by serious nutrition clients. Comparable as a data source feeding Gymfluence and as a potential competitor in coaching-augmented nutrition tracking.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gymfluence-ai

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gymfluence