Name

DREXMA INDUSTRIES INC.

Legal name

Drexma Industries

Website

https://drexma.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Saint-basile-le-grand

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Heating Cable Systems Sales: Drexma manufactures and sells complete heating cable systems including cables, controls, and accessories. Revenue is generated through one-time hardware sales to contractors, distributors, and end customers. Products include Elec-Trace industrial systems, Drypaths snow melting mats, Warmfeet floor heating, and Just Warm It residential solutions.
2. La Shop Retail Locations: Physical retail locations providing contractors and installers direct access to Drexma products along with technical expertise and product selection assistance. Revenue generated from in-person sales at two service points.
3. Technical Consulting and Support: Technical sales support and product selection assistance helping customers identify the right heating cable solutions based on their project requirements, environment, and technical specifications.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels4 records

Core offering

Drexma Industries designs and manufactures electric heat tracing cables, radiant floor heating systems, snow-melting mats, and related control accessories sold as integrated systems. Its portfolio spans industrial freeze protection and process temperature maintenance (Elec-Trace), indoor residential and commercial floor heating (Warmfeet, Just Warm It), and outdoor snow/ice melting (Drypaths). Products are sold to contractors, distributors, industrial operators, and homeowners across North America through direct sales, e-commerce, and physical La Shop retail locations.

Product overview

Drexma Industries is a Canadian manufacturer offering a portfolio of specialized heating cable brands designed as complete systems. The core offering includes heating cables, controls, and accessories engineered to work together as a unified solution. The brand portfolio comprises: Elec-Trace for high-performance freeze protection, roof/gutter de-icing, radiant floor heating, and industrial heat tracing; Drypaths for outdoor snow melting and surface heating; Warmfeet for indoor floor heating comfort; and Just Warm It for simple residential floor heating. The company also operates La Shop retail locations for direct customer access. Drexma serves residential, commercial, and industrial sectors including infrastructure, oil and gas, petrochemical, and cold-climate outdoor applications.

Differentiator

Problem solved

Functional benefit

Brands

• Elec-Trace: High-performance heating cable systems designed for reliable freeze protection, roof and gutter de-icing, radiant floor heating, and industrial heat tracing. Trusted by contractors, engineers, and facility managers for reliable temperature control in demanding environments.
• Warmfeet
• Drypaths
• Just Warm It

Products and services

• Elec-Trace High-performance heating cable systems designed for reliable freeze protection, roof and gutter de-icing, radiant floor heating, and industrial heat tracing. Targeted at contractors, engineers, and facility managers needing temperature control in demanding commercial, residential, and industrial environments.
• Warmfeet Indoor electric floor heating solutions that provide everyday comfort with precise temperature control, designed for energy efficiency and ease of installation. Sold primarily to residential customers and installers through the warmfeet.ca storefront.
• Drypaths Outdoor heating mat systems designed to keep entrances, stairs, and walkways safe and clear by preventing snow and ice accumulation throughout winter. Used by residential, commercial, and light industrial customers.
• Just Warm It Simple, reliable radiant floor heating solutions for residential and commercial spaces, offering comfort without complexity and low energy consumption. Targeted at homeowners and small commercial users.
• Heating Cables, Controls, and Accessories Complete heating cable systems where cables, controls, and accessories are designed together as a unified solution for reliability and long-term performance. Sold to industrial, commercial, and residential customers and installers across North America.
• La Shop Retail Locations Physical retail locations where contractors, installers, and industry professionals can access Drexma heating cable products directly and receive technical expertise and product selection assistance. Two service points currently operated on the South Shore of Montreal.

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• WarmlyYours: Radiant floor heating specialist selling electric heating mats, cables, and controls directly to homeowners and contractors — directly comparable to Drexma's Warmfeet and Just Warm It residential product lines.
• BriskHeat: Manufacturer of heating cables, jackets, and blankets for industrial, commercial, and specialty applications. Comparable to Drexma as a mid-sized heating cable manufacturer serving process heating and freeze protection use cases.
• Schluter Systems: Manufacturer of tile installation systems including DITRA-HEAT electric floor heating membranes and cables — overlapping with Drexma's Warmfeet and Just Warm It radiant floor heating brands in the residential and light commercial segment.
• nVent Electric: Global leader in electric heat tracing and thermal management, owning legacy brands including Raychem and Pyrotenax that compete directly with Drexma's Elec-Trace line across industrial, commercial, and infrastructure applications.
• King Electric: US-based electric heating manufacturer producing heating cables, floor heating systems, and industrial heat trace products for residential, commercial, and industrial applications — overlapping with Drexma's full brand portfolio.
• Thermon Group Holdings: Pure-play heat tracing solutions provider serving oil & gas, chemical, power, and infrastructure customers with self-regulating and constant-watt heating cables, directly overlapping Drexma's industrial process heating and freeze protection offering.
• Chromalox: Electric heating specialist (part of Spirax Group) manufacturing heating cables, comfort heating, and industrial heat trace products — competing with Drexma in industrial process heating and freeze protection segments.
• Heat Trace Limited: UK-based specialist manufacturer of electric heat tracing cables and systems for industrial freeze protection and temperature maintenance — closely comparable to Drexma in product scope and specialty industrial focus.

Broad incumbents

• Emerson Electric (EasyHeat brand): Diversified industrial conglomerate whose EasyHeat product line offers heating cables for pipe freeze protection and roof/gutter de-icing. Competes with Drexma's Drypaths and Elec-Trace lines but as part of Emerson's much broader industrial automation portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/drexma

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DREXMA INDUSTRIES INC.