What Yag does

YAG Stratégie & Finance (also operating as YAG Conseil) is a Paris-headquartered boutique advisory firm founded in 2000 by Yann Genetay. The firm provides M&A advisory, business cession advisory, capital-raise advisory, and strategic development consulting to business owners, executives, and entrepreneurs across France and internationally. It is staffed by three principals — Yann Genetay, Philippe Rouger, and Thierry Hollocou — each with 30+ years of operating and advisory experience at large French and European corporates (Orange, Kertel/PPR-Kering, Deutsche Telekom, Matra Lagardère, Bilendi). YAG's stated track record is 100+ completed operations over 20+ years, spanning cessions, acquisitions, and capital raises for clients ranging from innovative startups to CAC 40 enterprises.

YAG does not develop or sell proprietary technology products; its core 'technology' is senior advisory expertise. Services are delivered through direct, personalized engagements rather than intermediary channels, and the firm relies on relationship-based business development through referrals, professional networks, and a LinkedIn presence anchored by the founder. The website's transaction log shows a recent tilt toward SaaS, ESN, telecoms-reseller, and digital-commerce mandates, including serial bolt-on acquisitions by Jamespot and growth financings for SaaS editors such as Tilkal, Edflex, and Jimmy Fairly.

The business model is professional-services fees — likely a mix of success fees and retainers negotiated case by case, since pricing is not publicly disclosed. Revenue figures are not published. Client logos span enterprise (Bouygues, Chanel, Wendel, NRJ, Boulanger, Darty), private equity (Capza), information services (Cairn Info), and a mid-market and startup tail (Jamespot, ContentSquare, NotifyAI, Proxem, Networth), evidencing reach rather than disclosed revenue concentration. YAG is privately held, with no funding rounds, parent company, subsidiaries, or public regulatory disclosures on record.

Name

Yag

Legal name

YAG Stratégie & Finance

Website

https://yag-conseil.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

YAG Stratégie & Finance is a Paris-based boutique M&A and strategic advisory firm founded in 2000, serving business owners and executives in France and internationally with cessions, acquisitions, capital raises, and development strategy mandates.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Advisory and Consulting Fees: YAG generates revenue through advisory fees for M&A transactions (buy-side and sell-side mandates), capital raise advisory, and strategic development consulting engagements. Fees are likely structured as success fees, retainers, or a combination depending on transaction complexity and client needs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

YAG is a French boutique advisory firm that provides M&A advisory (buy-side and sell-side mandates), capital raising advisory, and strategic development consulting services. The firm guides business owners, executives, and entrepreneurs through business transitions including acquisitions, cessions (business sales), fundraising, and growth strategy development. It serves clients ranging from innovative startups to CAC 40 enterprises across France and internationally.

Product overview

YAG Stratégie & Finance is a consulting firm offering advisory services for business transfers, acquisitions, fundraising, and development strategies. The company does not operate a software product portfolio; it provides professional advisory services to business leaders and entrepreneurs navigating M&A transactions and strategic development initiatives. Services include cessions (business sales), acquisitions, fundraising (levées de fonds), and development strategy consulting.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 100 completed M&A, acquisition, cession, and capital raise operations
• +2 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Lazard: Global financial advisory firm with strong French M&A franchise. Comparable in core M&A advisory services, but operating at a much larger scale and with exclusive focus on larger-ticket transactions.
• Lincoln International: Global mid-market M&A advisory with strong European and French coverage. Overlaps YAG in mid-market M&A mandates, particularly in tech and services, but operates with a far larger bench.
• Rothschild & Co: Global independent advisory firm with deep French roots. Similar advisory mandate set (M&A, strategic), but focused on larger corporate clients and cross-border transactions.
• Eurazeo (mid-market advisory): Listed French investment firm with mid-market advisory and direct investment activities. Comparable in deal-type focus on French mid-market M&A and capital raises, but at significantly larger scale.
• Avignon Capital (now Part of DC Advisory): Originally a French mid-market M&A boutique, now part of global mid-market advisor DC Advisory. Represents the trajectory of a French boutique absorbing institutional scale; comparable service profile to YAG at a larger size.
• KPMG Corporate Finance (France): Big Four advisory arm providing mid-market M&A and capital advisory. Comparable to YAG in serving mid-market and entrepreneur clients, but with broader sector coverage and larger teams.

Direct peers

• Clipperton: Paris-based independent M&A advisory boutique focused on tech and digital businesses in France and Europe. Highly comparable to YAG in client segment (SaaS, digital, growth-stage) and boutique model, though more specifically tech-focused.
• Cambon Partners: French mid-market M&A advisory firm working with entrepreneurs, family-owned businesses, and corporates. Closely comparable to YAG in deal size, sector breadth, and relationship-driven approach.
• Capitalmind: European mid-market corporate finance advisory with a Paris presence, advising on M&A transactions across sectors. Comparable to YAG in target client (mid-market businesses, founders) and service mix.

Emerging players

• Raise Conseil (now Hyland Capital): French independent M&A advisory firm focused on mid-market and growth-stage deals, with strong tech and digital sector exposure. Comparable to YAG in mandate profile and client segment, but recently scaled through consolidation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/yann-genetay-2165a81

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yag