Heat Treat Today

What Heat Treat Today does

Heat Treat Today is a B2B trade media company serving the industrial heat treating sector. Operated by the family-owned Doug Glenn Company and headquartered in Western Pennsylvania, the brand has operated for over ten years, with its ten-year anniversary imagery publicly displayed on the company homepage. The publication targets heat treating professionals and the broader supplier ecosystem (equipment manufacturers, service providers, consultants) across five vertical markets: aerospace, automotive, medical, energy, and manufacturing heat treatment. Coverage spans seventeen process categories including annealing, brazing, carburizing, induction heating, nitriding, sintering, and titanium processing, as well as a deep equipment taxonomy covering vacuum furnaces, atmosphere/air furnaces, induction heating equipment, and accessories such as burners, controls, cooling systems, hardness testers, and thermocouples.

The product portfolio is built on a multi-format digital media publishing platform. Core offerings are twelve annual print magazines with digital editions, six targeted email newsletters (Heat Treat Daily weekdays, Heat Treat Shop monthly, Heat Treat Green quarterly, plus four vertical-specific editions), Heat Treat Radio podcast distributed on SoundCloud and Apple Podcasts, Heat Treat TV video content, Heat Treat Commentary editorial platform, and Heat Treat Webinars. Adjacent services and sub-brands include the Heat Treat Buyers Guide directory, Heat Treat Consultants referral service, Heat Treat Store e-commerce, Heat Treat ebooks, Heat Treat Economic Data market intelligence, the Furnaces North America (FNA) trade show, Heat Treat Boot Camp training program, Helium Leak Detection quarterly seminars, the AI in Heat Treat Executive Seminar, and recognition programs (40 Under 40, Heat Treat Veterans). The proprietary 'Ask The Heat Treat Doctor®' column, anchored by industry expert Dan Herring, represents a registered trademark and the company's primary editorial IP.

Heat Treat Today's business model is an advertising- and sponsorship-led B2B media operation with diversified adjacent revenue streams. Primary monetization comes from advertising sold to heat treating equipment manufacturers and industry suppliers, supplemented by annual print and digital subscription revenue, event registration fees and sponsorships for Boot Camp, FNA, quarterly seminars, and the AI executive seminar, e-commerce sales through the Heat Treat Store, and buyers guide/listings revenue. Go-to-market is sales-led across a global audience with a stated North America base, distributed through self-serve (website, newsletters, podcast platforms, buyers guide) and direct sales (subscriptions, events) channels. Ownership is wholly family-held under Doug Glenn Company, with no external investors, funding rounds, or M&A activity disclosed.

Name

Heat Treat Today

Legal name

Heat Treat Today (owned by Doug Glenn Company, a family-owned business)

Website

https://heattreattoday.com

Company type

Private

Operating status

Operating

Short description

Heat Treat Today is a B2B trade media company serving the industrial heat treating sector through twelve annual print magazines, multiple targeted email newsletters, podcasts, video, webinars, and live events. Owned by the family-held Doug Glenn Company, it monetizes primarily via advertising, subscriptions, and event sponsorship across aerospace, automotive, medical, energy, and manufacturing verticals.

Ownership category

akta.pro rank

Product category

Trade Media & Industry Publications

NAICS

Directory and Mailing List Publishers (51314)

SIC

Services-Advertising (7310)

akta.pro primary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

Keywords

• Trade media publishing
• Industry publications
• Heat treatment news
• Technical magazines
• Industry events

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising & Sponsorships: Primary revenue stream from advertising sold to industry suppliers, equipment manufacturers, and service providers in the heat treating sector. The site displays various advertiser banners and sponsored content sections.
2. Print Magazine Subscriptions: Revenue from annual subscriptions to twelve print magazines published per year, covering various industry verticals including aerospace, automotive, medical, energy, and manufacturing heat treat.
3. Event Registration & Sponsorship: Revenue from industry events including Heat Treat Boot Camp, sponsorship of events like FNA, and quarterly seminars such as Helium Leak Detection seminars and AI in Heat Treat Executive Seminar.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

Heat Treat Today is a B2B trade media company that publishes twelve annual print and digital magazines covering the heat treatment industry across aerospace, automotive, medical, energy, and manufacturing verticals. It distributes targeted email newsletters (Heat Treat Daily, Heat Treat Shop, Heat Treat Green, and vertical-specific editions), a podcast series (Heat Treat Radio), video content (Heat Treat TV), webinars, and commentary, and runs industry events including Heat Treat Boot Camp and Furnaces North America. Revenue is generated primarily through advertising sales to industry suppliers and equipment manufacturers, print and newsletter subscriptions, and event registration/sponsorship fees.

Product overview

Heat Treat Today is a comprehensive B2B media company serving the heat treatment industry through a multi-platform content portfolio. The core offering consists of twelve annual print magazines combined with digital editions, complemented by six targeted email newsletters (Heat Treat Daily, Heat Treat Shop, Heat Treat Green, and four industry-specific editions), the Heat Treat Radio podcast series, Heat Treat TV video content, and Heat Treat Commentary editorial content. The company extends its reach through event properties including the Heat Treat Boot Camp training program, Furnaces North America (FNA) trade show, AI in Heat Treat Executive Seminar, and Helium Leak Detection Seminars. Additional services include the Heat Treat Buyers Guide directory, Heat Treat Store e-commerce platform, Heat Treat Economic Data market intelligence, Heat Treat ebooks, Heat Treat Consultants directory, and recognition programs HTT's 40 Under 40 and Heat Treat Veterans. The portfolio is organized around five industry verticals (Aerospace, Automotive, Medical, Energy, Manufacturing) and seventeen process categories covering the full heat treatment value chain.

Differentiator

Problem solved

Functional benefit

Brands

• Heat Treat Boot Camp: Training program for heat treat industry professionals
• Heat Treat Buyers Guide
• Heat Treat Store
• Heat Treat Radio
• Heat Treat TV
• Heat Treat Commentary
• 40 Under 40
• Heat Treat Veterans

Products and services

• Heat Treat Digital Magazines Twelve annual print and digital magazine editions covering heat treatment industry news, technical content, and market developments across aerospace, automotive, medical, energy, and manufacturing sectors, distributed via subscription to industry professionals.
• Heat Treat Today E-Newsletters Portfolio of six targeted email newsletters including Heat Treat Daily (weekday news), Heat Treat Shop (monthly components/supplies), Heat Treat Green (sustainable technologies quarterly), and four industry-specific editions covering aerospace, automotive, medical, and energy heat treatment.
• Heat Treat Radio Podcast series featuring industry expert interviews and technical discussions on heat treatment processes, equipment, and best practices, available on SoundCloud and Apple Podcasts platforms with over 130 episodes covering technical subjects.
• Heat Treat TV Video content platform delivering visual coverage of industry events, technical demonstrations, and expert interviews in the heat treatment sector.
• Heat Treat Webinars Online educational seminars featuring industry experts covering technical heat treatment topics, equipment, processes, and best practices.
• Heat Treat Boot Camp Intensive industry training and education program for heat treatment professionals, featuring comprehensive curriculum and record attendance events.
• Furnaces North America (FNA) Industry trade show and conference focused on furnace technology and thermal processing equipment.
• Heat Treat Buyers Guide Online industry directory connecting buyers with heat treatment equipment suppliers, service providers, consultants, and manufacturers.
• Heat Treat Store E-commerce platform for purchasing heat treatment books, technical publications, and industry resources.
• AI in Heat Treat Executive Seminar Executive-level seminar focused on artificial intelligence applications in heat treatment manufacturing and processing.
• Helium Leak Detection Seminars Quarterly technical seminars covering helium leak detection techniques and applications in heat treatment equipment quality control.

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor.

• International Titanium AssociationminorStrategic or Co-development PartnerHeat Treat Today covers Titanium Achievement Award announcements and collaborates on industry coverage related to titanium processing in the heat treat industry
• American Ceramic Society (ACerS)minorStrategic or Co-development PartnerHeat Treat Today has permission to reprint content from ACerS publications, including articles originally published in ACerS Bulletin on topics such as hypersonic materials and vacuum furnaces
• Purdue University (PHTC)minorStrategic or Co-development PartnerPartnership with Purdue University's Heat Processing Technology Center for industry-academia content and mutual promotion
• IHEA (Industrial Heating Equipment Association)minorStrategic or Co-development PartnerHeat Treat Today partners with IHEA for membership promotion and industry coverage
• THERMPROCESS 2027minorGTM or Marketing PartnerHeat Treat Today has a pavilion partnership for THERMPROCESS 2027, promoting the international trade fair to its audience
• DSH TechnologiesminorOthersFeatured customer case study on DSH Technologies' consolidation of debinding and sintering operations, with press release sourced from the company
• Elnik SystemsminorOthersSister company to DSH Technologies, featured in consolidated operations coverage, headquartered in Pineville, North Carolina

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Gear Technology: Specializes in gear design, manufacturing, and heat treatment processes (carburizing, induction hardening, nitriding). Shares HTT's process-category coverage and intersects on the automotive and aerospace gear heat-treat vertical.
• Industrial Heating Magazine: The most direct competitor — a BNP Media publication covering the heat treating industry with overlapping advertiser base (furnace OEMs, gas suppliers, instrumentation vendors) and editorial coverage of processes like vacuum, induction, and atmosphere heat treating.
• Aerospace Manufacturing & Design: Covers aerospace manufacturing including heat treatment processes (HIP, vacuum, brazing). Overlaps directly with HTT's aerospace heat-treat vertical and shares an advertiser base of aerospace-qualified furnace and material suppliers.
• Thermal Processing Magazine: Trade publication dedicated to thermal processing and heat treatment with overlapping process coverage (annealing, brazing, induction heating). Competes for similar advertiser mindshare within the same heat-treat supplier ecosystem.
• Process Heating: CFE Media's flagship covering process heating, thermal processing, and combustion. Overlaps significantly with Heat Treat Today on process coverage, advertiser pool, and audience of thermal-processing engineers.

Broad incumbents

• Modern Machine Shop: Gardner Business Media's flagship covering metalworking and manufacturing broadly. Larger portfolio and resources than HTT, with overlap on industrial advertiser pool and complementary rather than direct competition on process coverage.
• Informa Markets: Global media conglomerate operating industrial trade events including Heat Treat Show and AM&P Exposition. Competes with HTT's FNA trade show via larger resources and is also a likely strategic-acquiror profile for the niche.
• The FABRICATOR: FMA's flagship metalforming/manufacturing publication with broader scope than HTT but overlapping advertiser base across fabrication, cutting, and heat-treating equipment suppliers serving shared end markets.

Others

• ASM International: Professional society for materials scientists and heat treaters producing journals (e.g., Journal of Materials Engineering and Performance), conferences, and courses. Audience overlap with HTT but operates as a non-profit association rather than commercial media.

Emerging players

• Foundry Management & Technology: Penton/Endeavor publication covering metal casting, foundry operations, and adjacent heat treatment. Overlaps on casting/forging heat-treat processes and shares a portion of the metals-processing advertiser base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heat Treat Today