Primat Curtis

What Primat Curtis does

Primat Curtis is an international industrial services group providing fully integrated metal finishing solutions for the industrial fastening industry, formed in 2023 through Primat Group's strategic acquisition of Curtis Metal Finishing and Vi.Pi.EFFE PEN. The group unifies six subsidiaries (Primat S.p.A., Curtis Metal Finishing, Vi.Pi.Effe PEN, I.E.B., Coating Tech R.E., and Prosdac LTDA) operating 12 production plants across Italy, the United States, and Brazil, with approximately 650 employees and a combined daily processing capacity of 1,000 tons. Its customer base centers on automotive OEMs and Tier 1 suppliers, with secondary exposure to heavy truck, construction, agricultural, alternative energy, appliance, and recreational vehicle segments.

The company delivers five interconnected service lines: coating (zinc, zinc-nickel, zinc flake, electrophoretic coating applied via barrel, dip-spin, rack, and reel-to-reel technologies), patching (Precote microencapsulated adhesive, Tuflok nylon inserts, Molykote, Xylan, Gleitmo, Microgleit, and Torque 'n Tension lubricants), heat treatment (continuous belt hardening and induction hardening through Curtis Thermal Processing), sorting (optical inspection at 400 rounds per minute with 360-degree capability), and packaging. Notable technical capabilities include CO2-emission-free induction hardening powered by green electricity and a reel-to-reel coating line processing 10 meters of material per minute. The group maintains IATF 16949:2016 automotive quality certification alongside ISO 9001, 14001, 50001, and 45001 across its facilities.

Revenue is generated through B2B contract manufacturing services priced on volume, processing complexity, and technical specifications, with long-term relationships established through an enterprise field sales motion. Jeff Wilson serves as CEO. The group was formed from entities with operating histories dating to 1927 (Curtis Metal), and Primat S.p.A. itself was established in 1972 in Olginate, Italy. Primat S.p.A. is the parent holding entity, and the group operates as a privately held company with no public listing.

Name

Primat Curtis

Legal name

Primat s.p.a

Website

https://primatcurtis.com

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Primat Curtis is an international industrial services group providing fully integrated metal finishing — coating, patching, heat treatment, sorting, and packaging — for industrial fasteners, primarily serving automotive OEMs and Tier 1 suppliers across 12 plants in Europe, North America, and Brazil.

Ownership category

akta.pro rank

Product category

Industrial Metal Finishing Services

NAICS

Metal Coating, Engraving (except Jewelry and Silverware), and Allied Services to Manufacturers (332812), Coating, Engraving, Heat Treating, and Allied Activities (33281)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Surface Treatment & Finishing Equipment (Coating, Plating, Deburring, Shot Blasting) (IMAHADAJ)

Keywords

• Metal finishing services
• Industrial fastener coatings
• Zinc flake coatings
• Industrial heat treatment
• Surface treatment services

Headquarters

HQ city

Airuno

HQ country

Italy

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Metal Finishing Services: B2B contract manufacturing services for industrial fasteners including coating, patching, heat treatment, sorting, and packaging. Revenue generated through long-term contracts with automotive and industrial customers. Services priced based on volume, complexity, and processing requirements.
2. Specialized Surface Treatments: Premium surface treatment services including zinc-nickel alloys, zinc flake, electrophoretic coating, and induction hardening. Higher-value-add services with premium pricing based on technical specifications and performance requirements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Primat Curtis provides contract metal finishing services for industrial fasteners, offering coating (zinc, zinc-nickel, zinc flake, electrophoretic, reel-to-reel), patching (pre-applied adhesives and lubricated coatings), heat treatment (belt hardening and induction hardening), optical sorting, and custom packaging. Services are delivered through 12 production plants in Italy, the United States, and Brazil, serving primarily automotive OEMs and Tier 1 suppliers along with heavy truck, construction, agricultural, appliance, alternative energy, and off-road/recreational vehicle manufacturers.

Product overview

Primat Curtis is an international industrial services company offering a fully integrated service model for the industrial fastening industry. The company operates as a unified group comprising six subsidiaries (Primat S.p.A., Curtis Metal Finishing, Vi.Pi.Effe PEN, I.E.B., Coating Tech R.E., and Prosdac LTDA) across Europe, North America, and Brazil. Its core service portfolio includes five interconnected offerings: Coating Services (zinc, zinc flake, zinc-nickel via barrel, dip-spin, rack, and reel-to-reel technologies), Patching Services (Precote, Tuflok, Molykote, Xylan, Gleitmo, Microgleit, Torque 'n Tension), Heat Treatment Services (belt and induction hardening via Curtis Thermal Processing), Sorting Services (optical and eddy current quality control), and Packaging Services. The company processes approximately 1,000 tons daily across 12 production plants with 650 employees, serving primarily automotive, agricultural, construction, appliance, energy, and heavy equipment sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Coating Services Metal surface coating services for industrial fasteners, including zinc, zinc flake, and zinc-nickel coatings, delivered through barrel/rotary coating, dip-spin immersion-centrifugation, rack systems, and reel-to-reel lines. Targeted at automotive OEMs, Tier 1 suppliers, and industrial fastener manufacturers requiring corrosion-resistant finishes.
• Patching Services Surface coating repair and enhancement services for fasteners, including Precote microencapsulated adhesive, Tuflok nylon inserts, Molykote, Xylan, Gleitmo, Microgleit, and Torque 'n Tension lubricants. Targeted at automotive and industrial fastener applications requiring thread locking, sealing, and controlled friction.
• Heat Treatment Services Thermal processing services for industrial fasteners, including continuous belt hardening for neutral hardening and induction hardening, delivered through Curtis Thermal Processing (CTP) facilities. Targeted at automotive and industrial manufacturers requiring enhanced material properties and precision heat treatment.
• Sorting Services Quality control sorting services for fasteners, performing 400 rounds per minute through optical checks with 360-degree inspection at approximately 60 rounds per minute. Includes optical dimensional, eddy current, socket functionality, foreign body, and grayscale controls. Targeted at automotive and industrial fastener customers requiring high-volume quality assurance.
• Packaging Services Custom packaging with proper labeling and customer-specific delivery instructions for fasteners, including transportation facilitation services to final destinations. Targeted at industrial fastener manufacturers requiring ready-to-use delivery of finished components.

Quantifiable outcome

• CO2 emission-free production possible through green electricity-powered induction hardening
• +2 more outcomes

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered minor and core.

• HubnetminorGTM or Marketing PartnerHubnet serves as the Marketing and Communication Partner for Primat Curtis Group, responsible for digital presence and marketing communications including website development and brand representation.
• RandstadcoreStrategic or Co-development PartnerRandstad is the HR Partner for Italian companies within Primat Curtis Group, collaborating on the HR Academy initiative to attract, develop, and relocate personnel within corporate and production operations. The partnership focuses on training programs including 120 hours of production training with mandatory, technical, and specific modules.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bodycote: Global provider of heat treatment and surface treatment services with hundreds of plants worldwide. Closely comparable in contract metal finishing, particularly in heat treatment (induction and belt hardening), serving automotive and industrial fastener customers.
• HEF Group: France-based specialist in surface treatments and tribology with operations across Europe and globally. Comparable as a contract applicator offering coatings, heat treatment, and lubrication treatments for fastener and automotive markets.
• Wallwork Group: UK-based heat treatment and surface engineering group operating multiple UK sites serving aerospace, automotive, and general engineering. Comparable as a contract metal finisher with overlapping automotive fastener and industrial customer base.
• NOF Metal Coatings: Specialty applicator of zinc flake and functional coatings for fasteners and automotive components with global operations. Closely comparable in coating chemistry portfolio (including GEOMET-equivalent products) and fastener OEM customer base.
• Paulo Products: U.S.-based contract heat treater and metal finisher serving automotive and industrial OEMs from multiple plant locations. Directly comparable as a U.S. metal finishing applicator, particularly for heat treatment and coating of fasteners and small parts.
• Curtiss-Wright Surface Technologies: Division of Curtiss-Wright providing specialty metal finishing, heat treatment, and coating services for aerospace, defense, and industrial customers across North America and Europe. Comparable in integrated metal finishing service model and certification depth.
• Aalberts Surface Technologies: European-headquartered contract surface treatment and heat treatment provider serving automotive and industrial customers across multiple continents. Directly comparable as a multi-site metal finishing applicator with similar OEM customer base and integrated service model.

Broad incumbents

• Element Solutions (MacDermid Enthone): Specialty chemicals platform including MacDermid Enthone Electronics Solutions and Industrial Solutions serving automotive and industrial surface finishing. Comparable as a broad incumbent in metal finishing chemistry with overlapping automotive fastener customers.
• Henkel (Adhesive Technologies): Global leader in industrial adhesives, sealants, and functional coatings including threadlocking and pre-applied adhesive technologies (e.g., Loctite equivalents). Comparable as a broad incumbent supplying chemistries that Primat Curtis applies, and as an integrated solutions provider to automotive OEMs.
• Atotech (MKS Instruments): Global supplier of chemistry, equipment, and services for surface finishing, now part of MKS Instruments. Comparable as the dominant supplier of zinc-nickel and zinc flake chemistry that Primat Curtis applies; competes indirectly through chemistry/license models and captive applicator relationships.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Primat Curtis