Woodcock Design

What Woodcock Design does

Woodcock Design, Inc. is a Philadelphia-based full-service architecture, planning, and urban design firm founded and led by Principal Janice Woodcock, AIA. The firm provides architectural design, interior design, master planning, community engagement, historic preservation, graphic design, and construction administration services across four primary project categories: Commercial (entertainment venues, hospitality, retail), Residential (single-family through multi-family), Institutional/Non-Profit (schools, community organizations), and Community Service (shelters, community centers). It serves clients throughout the Philadelphia metropolitan area and adjacent counties in New Jersey and Maryland, with a notable project roster that includes The Fillmore Philadelphia for Live Nation, the Arlen Specter US Squash Center at Drexel University, the 1 Brown Apartments waterfront conversion, and Share Food Program's $30M capital improvement plan.

The firm operates on a project-based professional services revenue model with quote-based fees that vary by project scope, complexity, and duration. Technology stack consists of Autodesk Revit for architectural documentation and coordination, paired with 3D and VR visualization tools (renderings consistent with Enscape-class rendering) used to communicate design intent with clients during the design process. The firm differentiates through deep expertise in adaptive reuse of historic structures, demonstrated fluency with Philadelphia-area permitting and historic preservation commissions (including securing National Park Service historic tax credit approvals), and an embedded community-engagement practice that includes pro bono design charrettes with the Community Design Collaborative.

The go-to-market motion is relationship-driven and referral-based, with a website portfolio serving as the primary top-of-funnel marketing channel. The firm has no disclosed external funding, no parent company pre-acquisition, and operates as a bootstrapped independent practice with a core team of approximately six professionals. In 2025, Michael Graves Architecture announced the acquisition of Woodcock Design, which would integrate the firm into a larger national design platform.

Name

Woodcock Design

Legal name

Woodcock Design, Inc.

Website

https://woodcock-design.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Woodcock Design is a Philadelphia-based full-service architecture firm providing architectural design, master planning, historic preservation, and community engagement services to commercial, residential, institutional, and non-profit clients across the Philadelphia metro and adjacent Mid-Atlantic markets.

Ownership category

akta.pro rank

Product category

Architectural Design Services

NAICS

Architectural Services (54131)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

akta.pro secondary industries

Interior Design Services (BPAHAKAB), Historic Preservation & Conservation Planning (BPAHAKAH)

Keywords

• Architectural design services
• Historic preservation
• Master planning
• Interior design
• Construction administration

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Architectural Design Services: Project-based professional services revenue from architectural design, interior design, master planning, and construction administration. Fees are structured based on project scope, complexity, and phases from concept through completion.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Woodcock Design is a full-service architecture, planning, and urban design firm providing architectural design, interior design, master planning, historic preservation, construction administration, and graphic design services across residential, commercial, institutional, non-profit, and community service projects. The firm specializes in adaptive reuse, historic preservation, and community-engaged design, using Revit and 3D/VR visualization to communicate design intent.

Product overview

Woodcock Design, Inc. is a full-service architecture, planning and urban design firm offering comprehensive design services as a unified practice rather than a platform-plus-modules architecture. The firm provides architectural design, interior design, master planning, community engagement, graphic design, historic preservation, and construction documentation services across multiple project categories: Commercial Projects (entertainment venues, restaurants, hospitality), Residential Projects (single-family to multi-family), Institutional/Non-Profit Projects (schools, shelters, community centers), Community Service Projects, and On the Boards (projects in development). Key service modules include 3D visualization capabilities for client communication, master planning for complex multi-phase developments, historic preservation expertise including adaptive reuse and tax credit projects, and integrated graphic design services. The firm serves clients throughout the Philadelphia region and surrounding areas, with projects ranging from small residential additions to large-scale mixed-use developments.

Differentiator

Problem solved

Functional benefit

Products and services

• Architectural Design Services Full-service architectural design from zoning through construction documents and administration, delivered across residential, commercial, institutional, non-profit, and community service project categories using Revit-based documentation and 3D/VR visualization.
• Interior Design Services Interior design services for commercial, hospitality, entertainment, and residential projects, often coordinated with architectural work.
• Master Planning Services Comprehensive planning services including campus master plans, feasibility studies, and strategic planning for multi-phase construction projects, demonstrated across educational, non-profit, and institutional engagements.
• Historic Preservation Services Adaptive reuse, restoration, and renovation of historic buildings including work with historic commissions, federal and state historic tax credit programs, and preservation standards for projects such as The Cloister Inn and the Cosmopolitan Club.
• Graphic Design Services Interior and exterior graphic design, signage, branding, and wayfinding design services often integrated into architectural projects.

Quantifiable outcome

• Raised $3 million for The Neighborhood Center of Camden improvements
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Foreground DesigncoreStrategic or Co-development PartnerOngoing collaboration with Foreground Design on residential projects including Millman Residence (architectural design collaboration) and Revere Road project (concept and architecture by joint team with design-build delivery). The partnership provides best value to clients by combining strengths in design and delivery.
• Van PottigercoreStrategic or Co-development PartnerCollaboration with Van Pottiger on Friends Central Squash Center design, following previous successful partnership on the Arlen Specter US Squash Center project. Teams combine expertise for racquet sports facility design.
• Joseph K. Oppermann (Preservation Specialists)minorStrategic or Co-development PartnerWoodcock Design supports Joseph K. Oppermann, preservation specialists, on the restoration of The Cloister Inn at Princeton University. Woodcock provides architectural and regulatory document production using Revit technology.
• KMC PartnersminorImplementation/ SI/ Consulting PartnerKMC Partners worked closely with Woodcock Design to coordinate interior space design with lighting for Cannonball Club project.
• Diversified LightingminorImplementation/ SI/ Consulting PartnerCollaborated with Woodcock Design on Cannonball Club interior lighting design to create welcoming and interesting interior spaces.
• Ewing ColeminorImplementation/ SI/ Consulting PartnerEwing Cole provided interior design services for The Fillmore Philadelphia venue, capitalizing on industrial character while introducing Live Nation brand history and culture.
• Bevan Lawson EngineersminorImplementation/ SI/ Consulting PartnerProvided structural engineering for new trusses at The Fillmore, designed to match the original historic trusses.
• Bandit LightingminorImplementation/ SI/ Consulting PartnerBandit provided lighting design for The Fillmore, introducing elements from the original Fillmore in San Francisco while lighting the building's surfaces and structure.
• Hillary JayminorStrategic or Co-development PartnerCollaboration with Hillary Jay on Private Residence in The Barclay project, providing lighting and interior design services.
• Fredda Lippes, RAminorStrategic or Co-development PartnerCollaboration with Fredda Lippes, RA on Honik Residence project to expand an existing mid-century ranch house in Norristown, PA.
• Cooke Brown EngineeringminorImplementation/ SI/ Consulting PartnerProvided structural engineering for Mattock School of Music renovation project, which while small was intricate in design.
• Community Design CollaborativecoreStrategic or Co-development PartnerA design grant from the Community Design Collaborative led to a design charrette for The Neighborhood Center of Camden, boosting community engagement and visibility for the revitalization project.

Recent moves7 records

Expansion highlights4 records

Direct peers

• John Milner Architects: Specialty historic preservation and adaptive reuse architecture practice with deep experience on registered historic structures and tax credit projects — closely aligned with Woodcock's preservation niche.
• DIGSAU: Philadelphia-based small architecture practice with a comparable mix of adaptive reuse, cultural, and civic work; closest peer in scale and typology to Woodcock Design within the same regional market.
• Atkin Olshin Schade Architects: Philadelphia heritage-focused architecture firm specializing in historic preservation, restoration, and adaptive reuse — directly overlapping Woodcock's core niche and regional footprint.
• Archer & Buchanan Architecture: Pennsylvania-based traditional architecture firm specializing in historic restoration, country houses, and adaptive reuse — strong peer in the historic-preservation specialty niche.

Broad incumbents

• WRT (WRT Design): Philadelphia-originated design practice spanning architecture, planning, and landscape; competes for similar institutional, civic, and master planning engagements across the Mid-Atlantic.
• Ewing Cole: Larger Philadelphia-based full-service architecture and engineering firm; already a partner on the Fillmore project and competes for similar commercial, institutional, and entertainment-venue work.
• Gensler: Global architecture and design firm with a large Philadelphia presence; competes broadly for commercial, hospitality, and entertainment venue architecture like the Fillmore/Fabrika segment.
• KieranTimberlake: Philadelphia-headquartered architecture practice with national reach across institutional, cultural, and adaptive reuse projects; operates at a larger scale but in overlapping project categories.
• Perkins&Will: Large international architecture practice with significant institutional and higher-education portfolio; overlaps with Woodcock on university and nonprofit project types at much greater scale.
• Bohlin Cywinski Jackson: Pennsylvania-headquartered architecture firm with strong historic and contextual design portfolio; comparable on craft-driven, site-sensitive projects but at materially larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodcock Design