Triunfo do Brasil
Triunfo do Brasil is the largest Brazilian producer of organic yerba mate, supplying leaves and extracts as bulk raw material ingredients to industrial buyers in cosmetics, beverages, food, and pharmaceutical sectors across global markets.
- Company typePrivate
- Founded1970
- HeadquartersCuritiba, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Triunfo do Brasil does
Triunfo do Brasil (legal entity TRIUNFO DO BRASIL INDÚSTRIA E COMÉRCIO LTDA.) is a privately held Brazilian manufacturer of organic yerba mate (Ilex paraguariensis), self-described as the largest Brazilian producer of the category, with production operations based in São João do Triunfo, Paraná, and a commercial headquarters in Curitiba. Founded approximately in 1970 and operating for over 50 years, the company supplies industrial buyers in four verticals — cosmetics, beverages, food, and pharmaceuticals — who use its leaves and extracts as functional and bioactive ingredients in their end products. The company operates within the GGH Administração e Participações Societárias S.A. holding group and has no disclosed outside shareholders or funding rounds.
The product portfolio comprises two core lines: yerba mate leaves (green, aged, and roasted varieties, available in multiple cut sizes from extra-large to powder, including chimarrão and tereré specifications) and yerba mate extracts (liquid and dry forms). Custom leaf blends mixed to customer specifications are offered as an add-on. Underlying production capabilities include proprietary additive-free extract technology, shaded cultivation under native Araucaria forest, biological pest control using proprietary microorganism strains in use since 2013, and an in-house composting system that converts processing residues into plantation fertilizer, forming a closed-loop organic production cycle. Research partnerships with Embrapa and UFPR have identified 190+ compounds absorbed intestinally from yerba mate, part of a broader profile of over 200 bioactive compounds including caffeine, phenolic compounds, minerals, proteins, B vitamins, and dietary fibers.
The revenue model is predominantly B2B, with bulk ingredient sales priced by quote against volume and specification, supported by multi-year contracts and a dedicated commercial team. A secondary direct-to-consumer channel operates through loja.triunfodrasil.com for end consumers and resellers. Distribution is global, with export operations across all continents and products certified organic for Brazil, USA, Canada, Japan, and the European Union. Additional certifications include FSSC 22000, Rainforest Alliance, Fair for Life (since 2006), Kosher (since 2009), the Indicação Geográfica IG-Mathe, and the 2025 Selo ESG recognition from Sistema Fiep/Sesi Paraná. Revenue, headcount split, and ownership percentages are not disclosed in the available sources.
Triunfo do Brasil firmographics
Firmographics- Name
- Triunfo do Brasil
- Legal name
- TRIUNFO DO BRASIL INDÚSTRIA E COMÉRCIO LTDA.
- Website
- https://triunfodobrasil.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Triunfo do Brasil is the largest Brazilian producer of organic yerba mate, supplying leaves and extracts as bulk raw material ingredients to industrial buyers in cosmetics, beverages, food, and pharmaceutical sectors across global markets.
- Ownership category
- akta.pro rank
Where Triunfo do Brasil is headquartered
LocationHeadquarters
- HQ city
- Curitiba
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Triunfo do Brasil business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Others
Revenue model
- Yerba Mate Leaf Sales: Bulk sale of yerba mate leaves in various sizes (green, aged, roasted) and specifications (extra large, large, medium, small, powder, chimarrão, tereré) as raw material ingredients to industrial buyers. Also offers custom leaf blends mixed to different sizes per customer demand.
- Yerba Mate Extract Sales: Sale of yerba mate extracts in dry and liquid forms as industrial ingredients for cosmetics, beverages, food, and pharmaceutical applications. Extracts sold as bulk raw materials without additives.
- Direct-to-Consumer Sales: Online store sales to end consumers and resellers through the company's e-commerce platform, including customer registration, product purchasing, payment processing, and order delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | B2B bulk ingredient pricing by specification |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Triunfo do Brasil product offering
Product offeringCore offering
Triunfo do Brasil is the largest Brazilian producer of organic yerba mate, supplying industrial buyers in the cosmetics, beverages, food, and pharmaceutical sectors. The company cultivates, processes, and exports organic yerba mate leaves (green, aged, and roasted, in multiple size specifications) and produces additive-free dry and liquid yerba mate extracts for use as functional ingredients in finished industrial products.
Product overview
Triunfo do Brasil is the largest Brazilian producer of organic yerba mate, offering a complete portfolio of yerba mate products for industrial applications. The portfolio consists of two core product lines: Yerba Mate Extracts (Liquid Extract and Dry Extract) and Yerba Mate Leaves (in Verde/Green, Estacionada/Aged, and Tostada/Roasted varieties, available in multiple sizes from Extra Grande to Powder). The company also offers custom leaf blends (misturas de diferentes tamanhos) for specific customer requirements. These products serve as raw material ingredients for cosmetics, beverages, food, and pharmaceutical industries, with over 200 bioactive chemical compounds including caffeine, phenolic compounds, minerals, proteins, B-complex vitamins, and dietary fibers.
Differentiator
Problem solved
Functional benefit
Products and services
- Liquid Yerba Mate Extract (Extrato Líquido)
Quantifiable outcome
- Over 200 bioactive chemical compounds identified in yerba mate including caffeine, phenolic compounds (antioxidants), minerals, proteins, B vitamins, and dietary fibers.
- +1 more outcomes
Companies that use Triunfo do Brasil
Customer profileSegments4 records
Ideal customer profiles1 record
Triunfo do Brasil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Triunfo do Brasil partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Triunfo do Brasil competitors and assessment
Company assessmentBroad incumbents
- Givaudan (Naturex): Global flavors and natural ingredients major following the Naturex acquisition. Comparable as a large incumbent offering botanical extracts and plant-based ingredients for food, beverage, and cosmetic customers worldwide.
- Symrise (Diana Foods): Global flavors, fragrances, and natural ingredients company with botanical extract capabilities. Comparable as a broad incumbent serving cosmetic, food, beverage, and nutraceutical industrial buyers with plant-based extracts.
- Martin Bauer Group: Global botanical extracts and tea supplier serving food, beverage, and nutraceutical industries. Comparable as a larger incumbent selling standardized botanical extracts to industrial buyers across Triunfo's target verticals.
- Kemin Industries: Global ingredient manufacturer producing botanical extracts and specialty ingredients for food, beverage, and personal care. Comparable as an incumbent selling certified, traceable plant-based ingredients into overlapping industrial verticals.
- Leão (Coca-Cola FEMSA / Leão Alimentos e Bebidas): Brazilian tea and mate brand owned by Coca-Cola FEMSA producing maté, tea, and other beverages. Comparable as a Brazilian beverage ingredient and brand operator in overlapping yerba mate and tea categories.
Emerging players
- Taiga Yerba Mate: Smaller emerging organic yerba mate brand focused on North American natural retail channels. Comparable as a niche organic yerba mate operator with similar clean-label sourcing story but at a much smaller commercial scale.
Direct peers
- Indústria de Erva-Mate Amanda: Brazilian yerba mate producer headquartered in Venâncio Aires, Rio Grande do Sul. Directly comparable as a Brazilian yerba mate manufacturer selling leaves and processed yerba mate to industrial and consumer markets.
- Rosamonte: Argentine yerba mate producer and exporter with multi-decade history. Directly comparable as a South American yerba mate producer selling processed leaves and blends to domestic and export industrial buyers.
- La Cachuera (Amanda Argentina): Argentine yerba mate producer with established export business. Directly comparable as a South American yerba mate manufacturer competing in similar leaf and processed product categories.
- Guayakí Yerba Mate: US-based yerba mate brand sourcing organic yerba mate and selling ready-to-drink beverages. Directly comparable as another organic-certified yerba mate company targeting health-conscious consumers and beverage manufacturers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Triunfo do Brasil social profiles
Digital presenceTriunfo do Brasil compliance and trust
Trust signalCompliance7 records
Triunfo do Brasil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Triunfo do Brasil leadership team
Management profileNumber of profiles
Profiles2 records
Triunfo do Brasil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Triunfo do Brasil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Triunfo do Brasil
What does Triunfo do Brasil do?
Triunfo do Brasil is the largest Brazilian producer of organic yerba mate, supplying industrial buyers in the cosmetics, beverages, food, and pharmaceutical sectors. The company cultivates, processes, and exports organic yerba mate leaves (green, aged, and roasted, in multiple size specifications) and produces additive-free dry and liquid yerba mate extracts for use as functional ingredients in finished industrial products.
Is Triunfo do Brasil a public or private company?
Triunfo do Brasil is a private company. It is classified as corporate owned and is currently operating.
When was Triunfo do Brasil founded?
Triunfo do Brasil was founded in 1970. It employs 51 to 100 people.
Where is Triunfo do Brasil based?
Triunfo do Brasil is headquartered in Curitiba, Brazil, in the Latin America region.
How does Triunfo do Brasil make money?
Three revenue lines are on record. Yerba Mate Leaf Sales are the primary driver. The others are yerba Mate Extract Sales and direct-to-Consumer Sales.
Who are Triunfo do Brasil's main competitors?
Broad incumbents on record are Givaudan (Naturex), Symrise (Diana Foods), Martin Bauer Group, Kemin Industries and Leão (Coca-Cola FEMSA / Leão Alimentos e Bebidas). Taiga Yerba Mate is listed as an emerging player. Direct peers are Indústria de Erva-Mate Amanda, Rosamonte, La Cachuera (Amanda Argentina) and Guayakí Yerba Mate.
Does Triunfo do Brasil have an API?
No public API is recorded for Triunfo do Brasil.