Heerlijkheid Marienwaerdt

What Heerlijkheid Marienwaerdt does

Heerlijkheid Mariënwaerdt is a privately held family estate of approximately 900 hectares located in Beesd in the Betuwe region of Gelderland, Netherlands, continuously owned by the same family since 1734. The estate operates as a diversified rural enterprise combining fully biological (Skal-certified) agriculture with hospitality, events, retail, and recreational activities. Its core operating businesses are conducted through three Dutch private limited entities: Mariënwaerdt Exploitatie BV (primary operating entity), Mariënwaerdt Evenementen BV (events), and Stapelbakker BV (restaurant). Headcount is reported at 51–100 employees.

The estate's product portfolio spans a family restaurant (De Stapelbakker) serving dishes from on-site organic produce, an on-site estate shop (Landgoedwinkel) and nationwide webshop selling biological jams, chutneys, juices, cheeses, and cookies, multiple historic event venues (Koetshuis, Nieuwe Refter, Jachtkamer, Hooge Schuur, Abtsbouwing) rented for corporate meetings, weddings, private parties, and funerals, three accommodation options (B&B De Neust in a 1329 monumental farmstead, Vakantiehuisje Buitenleven, and Abtsbouwing), recreational activities including the MTB trail (opened May 2024 with mandatory vignettes), the Aeltje boat tour on the River Linge, and walking and cycling routes, and the annual 4-day Landgoedfair (30th edition in 2026) attracting 24,000+ visitors.

The business model is direct-to-consumer and transaction-based across most revenue streams: unit pricing for retail, accommodation, MTB vignettes (€6 day / €18 annual), and boat tours (€450 flat for up to 40 persons), with quote-based pricing for corporate events and weddings. The Landgoedfair combines transaction fees (entrance tickets and standholder fees) with catering revenue. Marketing is driven by the Landgoedfair flagship event, an owned audience of 30,000+ newsletter subscribers, 12K+ Instagram followers, and 170,000 monthly website visitors. The estate holds Green Key (sustainable tourism), Wildlife Estate Label, and Skal Biocontrol (organic agriculture) certifications, reinforcing its premium lifestyle and sustainability positioning in the Dutch rural hospitality market.

Name

Heerlijkheid Marienwaerdt

Legal name

Mariënwaerdt Exploitatie BV

Website

https://www.marienwaerdt.nl

Company type

Private

Founded year

1129

Operating status

Operating

Headcount range

51–100 employees

Short description

Heerlijkheid Mariënwaerdt is a 900-hectare privately owned Dutch family estate (held since 1734) operating a diversified biological agriculture, hospitality, and events business in Beesd, Betuwe. It serves consumers and corporate clients through a restaurant, estate shop, webshop, historic event venues, three accommodation units, recreational trails, and an annual 24,000-visitor fair.

Ownership category

akta.pro rank

Product category

Estate Hospitality and Agritourism

NAICS

Historical Sites (71212), Nature Parks and Other Similar Institutions (712190)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Country Inns & Rural B&Bs (THAGAHAD)

akta.pro secondary industries

Agritourism Eco-Lodges & Farm Nature Stays (THAAAHAL), Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

Keywords

• Historic estate hospitality
• Biological farm products
• Wedding venue rental
• Corporate event hosting
• Organic agritourism services

Headquarters

HQ city

Beesd

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Restaurant De Stapelbakker: Full-service restaurant serving biological dishes made from estate-grown ingredients. Also serves breakfast, lunch, dinner, and catering for events.
2. Landgoedwinkel & Webshop: On-site shop and online webshop selling biological estate products including jams, chutneys, juices, cheeses, and cookies.
3. Event & Venue Rental: Rental of historic venues for weddings, corporate meetings, conferences, funerals, and private events. Includes locations like the Koetshuis, Jachtkamer, and others.
4. Accommodation: Overnight stays at B&B De Neust, vakantiehuisje Buitenleven, and Abtsbouwing. Bookable per room per night or as entire location.
5. Landgoedfair: Annual 4-day fair attracting 24,000+ visitors. Revenue from stand holder fees, entrance tickets, and catering.
6. Rondvaart Aeltje: Historic boat tours on the Linge river, accommodating up to 40 persons at €450 per tour.
7. MTB Trail Vignettes: Mandatory vignettes for mountain biking on estate trails. Day vignette at €6, annual vignette at €18.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Heerlijkheid Mariënwaerdt is a 900-hectare historic family estate (owned by the same family since 1734) that operates a diversified hospitality, agritourism, and biological food production business. It runs an organic farm-to-table restaurant (De Stapelbakker), an on-site shop and online webshop selling estate-produced biological jams, juices, cheeses, chutneys, and cookies, historic venue rental for weddings, corporate events, conferences, and funerals, three accommodation options (B&B De Neust, Vakantiehuisje Buitenleven, Abtsbouwing), the annual Landgoedfair, boat tours (Rondvaart Aeltje), and an MTB trail.

Product overview

Heerlijkheid Mariënwaerdt is a family country estate of approximately 900 hectares in Beesd, Gelderland (the Betuwe region of the Netherlands), owned by the same family since 1734. The estate operates a diversified hospitality and leisure portfolio consisting of: De Stapelbakker restaurant (using the estate's own organic harvest), the Landgoedwinkel estate shop (selling organic jams, chutneys, juices, cheeses, and cookies), the annual multi-day Landgoedfair (the 30th edition in 2026), event and meeting venues in historic buildings (Koetshuis, Refter, Jachtkamer, Hooge Schuur, Abtsbouwing), a wedding venue, three overnight accommodation options (Vakantiehuisje Buitenleven, Abtsbouwing, B&B De Neust), the Aeltje historic boat tour on the Linge river, an MTB trail requiring purchased vignettes, and self-guided walking and cycling routes. The estate also practices fully organic agriculture, producing delicacies from its kitchen garden and orchards.

Differentiator

Problem solved

Functional benefit

Brands

• De Stapelbakker: Family restaurant on the estate serving dishes made from the estate's organic harvest
• Landgoedfair

Products and services

• De Stapelbakker Restaurant A family restaurant on the estate serving pancakes, sandwiches, salads, and warm dishes made from the estate's own organic harvest, including house-made granola, estate cheeses, and estate juices. Open to walk-in visitors and serves breakfast, lunch, and dinner.
• Landgoedwinkel (Estate Shop) & Webshop An on-site shop at Oude Waag 21 in Beesd and an online webshop selling the estate's organic products including jams, chutneys, juices, cheeses, and cookies, alongside an extended range of organic products, fresh vegetables, and fruit. Orders ship nationwide.
• Landgoedfair An annual multi-day fair held on the estate since 1995, featuring artisanal products, demonstrations, food trucks, children's activities, and exhibitors. The 2026 edition marks the 30th anniversary (20–23 August), attracting over 24,000 visitors across 4 days.
• Event & Meeting Locations Historic estate venues available for corporate meetings, conferences, team-building events, and special occasions. Includes Het Koetshuis, De Nieuwe Refter, De Jachtkamer, De Hooge Schuur, and De Abtsbouwing, with virtual tour options. Pricing is quote-based.
• Wedding Venue A romantic wedding location in the Betuwe region offering French-style ceremonies among orchards or classic ceremonies in the historic Koetshuis (coach house), with on-site accommodation options. Recognized as 'Meest Romantische Landgoed' (Most Romantic Estate).
• Overnight Accommodations Three on-estate accommodation options: Vakantiehuisje Buitenleven (holiday cottage), Abtsbouwing (unique overnight stay), and B&B De Neust (six-room B&B in a monumental farmstead from 1329, accommodating up to 12 guests). Bookable per room per night or as an entire location.
• Rondvaart Aeltje (Aeltje Boat Tour) Guided boat tours aboard Aeltje, a historic boltjalk (sailing barge), on the River Linge. Tours accommodate up to 40 persons, last approximately 1.5 hours, and include commentary on the estate's history and the Betuwe landscape. Flat rate of €450 per tour.
• MTB Trail Mountain bike trail on the estate opened 24 May 2024, with three routes for different skill levels. A mandatory vignette must be purchased online — day vignette at €6 or annual vignette at €18.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Vereniging Vrienden van MariënwaerdtminorOthers · 1 January 2002Friends association established in 2002 to support the maintenance and management of the estate. Members contribute to sustainable stewardship and public engagement with the landgoed.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kasteel de Haar: Largest castle estate in the Netherlands, offering weddings, corporate events, and visitor experiences on a large historic grounds. Directly comparable as a Dutch historic estate monetizing venue rental, F&B, and tourism.
• Landgoed Duin & Kruidberg: Historic Dutch country estate combining a hotel, restaurant, event venues, and surrounding nature. Closely comparable in multi-stream estate hospitality and event-led revenue model.
• Kasteel Ammersoyen: Medieval castle in the Betuwe region offering weddings, corporate events, and visitor tours. Directly comparable as a neighboring Betuwe/River-area historic estate venue.
• Landgoed Twickel: Large historic Dutch family estate offering walking, cycling, hospitality, and event hosting. Comparable as a multi-thousand-hectare family-owned estate with diversified leisure and event revenue.
• Kasteel Engelenburg: Castle hotel and event venue in Gelderland offering weddings, meetings, and restaurant services. Comparable as a regional Dutch castle operator with similar hospitality and event mix.
• Slot Loevestein: Historic fortress/estate in the Betuwe with a museum, tours, and event hosting on the Linge/Waal rivers. Directly comparable as a nearby historic heritage site monetizing tourism, events, and food.

Regional players

• Landgoed Verwold: Estate in Gelderland/Achterhoek offering weddings, meetings, and dining. Comparable as a Dutch country estate venue but located in a different sub-region.

Others

• De Nationale Boomfeestdag / Landgoedfair operators: Other Dutch estate and lifestyle fair operators (e.g., Buitenstate, Landgoedfair Lindenholt). Adjacent participants in the same Landgoedfair category ecosystem rather than direct estate competitors.

Broad incumbents

• Staatsbosbeheer (state forest/estate management): National organization managing Dutch nature areas including recreation, accommodation, and visitor experiences. Comparable as a broader operator of nature-based leisure and estate experiences in the Netherlands.
• Natuurmonumenten: Largest nature conservation organization in the Netherlands, operating estates, hiking routes, B&Bs, and visitor experiences. Comparable as a large-scale operator of nature-based hospitality and recreation in Dutch estates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/marienwaerdt
• Facebookfacebook.com/Marienwaerdt
• LinkedInlinkedin.com/company/landgoed-heerlijkheid-marienwaerdt

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heerlijkheid Marienwaerdt