What Zitara does

Zitara Technologies develops on-premise battery intelligence software that optimizes control, balancing, and analysis for battery energy storage systems (BESS). The company's four products — Zitara Power, Zitara Balance, Zitara Insights, and Zitara Live — collectively replace error-prone factory battery management system (BMS) signals with accurate real-time control signals (State of Power, State of Energy, HSL, MXDP, State of Charge), deliver rack-level imbalance detection for targeted balancing, run historical data analysis to surface revenue and safety opportunities, and operate directly on BESS hardware without network dependency. The underlying technology ingests voltage, current, and temperature sensor data already present on the asset, applying cell-level characterization that accounts for age, chemistry, and spatial position within the system. The platform is OEM-agnostic, enabling cross-fleet comparison and procurement simulation for operators managing heterogeneous assets.

Zitara serves three primary verticals: utilities operating BESS assets, independent power producers (IPPs) requiring reliable trading signals for profitable dispatch, and battery storage operators managing multi-OEM fleets with safety and reliability concerns. The company generates revenue through software subscriptions for its on-premise algorithms and a paid Zitara Insights analysis service. Pricing is not publicly disclosed; sales are conducted through a consultative enterprise field-sales motion with "Talk to an expert" calls to action, supplemented by content marketing (technical white papers, blog, glossary, newsletter) and direct industry engagement such as Battery Show 2024.

In 2024, Zitara was acquired by Elysia, the battery intelligence subsidiary of Fortescue. The Emerson partnership — combining Zitara's algorithms with industrial automation and control systems — extends distribution into broader energy management platforms. Operating geographies, headcount, customer logos, revenue, and funding history are not disclosed in the available source material.

Name

Zitara

Legal name

Zitara Technologies

Website

https://zitara.io

Company type

Private

Founded year

2019

Operating status

Acquired

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Battery Energy Storage Software

NAICS

Other Measuring and Controlling Device Manufacturing (334519)

SIC

Instruments For Meas & Testing Of Electricity & Elec Signals (3825)

akta.pro primary industry

Battery Management Systems (BMS) & Safety Controls (EUAFAAAD)

akta.pro secondary industries

Battery Management Systems (BMS) & Pack Electronics Manufacturing (EUAFABAJ), Battery Management Systems (BMS) & Battery Electronics (IMAGAHAC), Energy Storage Systems (BESS, Flywheels, Batteries) (HDABAKAC)

Keywords

• Battery management software
• Energy storage analytics
• Battery intelligence platform
• Battery optimization algorithms
• Energy storage monitoring

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software/SaaS Subscriptions: Zitara generates revenue through software subscriptions for their on-premise algorithms. Their three products (Zitara Power, Zitara Balance, Zitara Insights) are deployed on battery energy storage systems, suggesting an enterprise software licensing model with potential recurring subscription components for software updates and support services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Zitara develops on-premise battery intelligence software that ingests raw cell-level sensor data (voltage, current, temperature) from battery energy storage systems and produces accurate real-time control signals, including State of Power, State of Energy, HSL, MXDP, and State of Charge. Its algorithms characterize each cell by age, chemistry, and location to replace the compounding errors of factory battery management systems, and provide rack-level imbalance visibility plus historical analytics to enable continuous balancing, risk detection, and vendor negotiations for utilities, IPPs, and BESS operators.

Product overview

Zitara offers a unified platform of battery intelligence products for battery energy storage systems: Zitara Power provides accurate real-time control signals (State of Power, State of Energy, State of Charge); Zitara Balance delivers rack-level balance/imbalance signals for optimized balancing; Zitara Insights analyzes historical data to identify operational deficiencies and revenue optimization opportunities; and Zitara Live runs on-premise directly on BESS hardware for real-time operations without network dependency. The products work together to replace unreliable onboard BMS signals, providing accurate visibility into energy availability, enabling continuous balancing, and identifying risks before they become incidents.

Differentiator

Problem solved

Functional benefit

Brands

• Zitara Power: On-premise algorithm that monitors cell-level raw data inputs (voltage, current, temperature) and produces accurate real-time control signals like State of Power, State of Energy, HSL, MXDP, and State of Charge.
• Zitara Balance
• Zitara Insights
• Zitara Live

Products and services

• Zitara Power

Quantifiable outcome

• Up to 15% additional capacity unlocked through accurate power and balance algorithms
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

One partnership is on record.

• EmersoncoreTechnology or IntegrationEmerson and Zitara partnered to enhance battery management solutions. The partnership combines Zitara's battery intelligence algorithms with Emerson's industrial automation and control systems, likely enabling deeper integration of Zitara's accuracy optimization into broader energy management platforms.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wärtsilä Energy Storage: Wärtsilä's GridSolv and GEMS digital energy platform provide integrated BESS hardware with proprietary battery management and energy optimization software, representing an incumbent alternative to deploying a third-party intelligence layer like Zitara.
• Fluence: Fluence is one of the largest BESS integrators globally and bundles its own battery management and optimization software with its hardware offerings. As a broad incumbent with embedded intelligence, it competes with and could substitute for Zitara's third-party layer.
• Honeywell: Honeywell provides process control, asset performance, and battery analytics capabilities through its Forge and Experion platforms, serving utilities and industrial operators with overlapping BESS monitoring and optimization functionality.
• Tesla Energy (Autobidder): Tesla's Autobidder platform provides real-time trading and optimization for Megapack and Powerwall BESS assets, functioning as native battery intelligence software that competes with Zitara at the trading signal and dispatch optimization layer.

Direct peers

• Stem Inc: Stem (now part of IPG Photonics via subsidiary Constellation) provides AI-driven energy storage optimization and trading software for commercial and utility-scale BESS assets, overlapping with Zitara's dispatch optimization and trading signal value proposition.
• Voltaiq: Voltaiq provides enterprise battery intelligence software that analyzes cell-level data to optimize performance and lifetime across manufacturing, storage, and mobility use cases. It overlaps with Zitara in stationary storage analytics.
• Accure Battery Intelligence: Accure offers cloud-based battery analytics and safety monitoring software for energy storage systems and EVs. Like Zitara, it serves utility-scale BESS operators with state-of-health, degradation, and safety analytics.
• TWAICE: TWAICE provides battery analytics software for stationary energy storage systems and electric vehicles, directly competing with Zitara in the BESS intelligence space. Both target utilities and operators with predictive analytics and state-of-charge optimization.

Others

• Emerson: Emerson is a partner of Zitara and a broad industrial automation incumbent with energy management platforms. Relevant as both a distribution channel for Zitara and as a potential competitive incumbent with adjacent BESS control capabilities.

Emerging players

• BattGenie: BattGenie develops battery management software focused on fast-charging optimization and cell-level modeling for energy storage. It overlaps with Zitara in BMS algorithm accuracy and cell-aware control signal generation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/zitara-technologies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds4 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zitara