Roots & Bloom
- Company typePrivate
- Founded2020
- HeadquartersFulton, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Roots & Bloom firmographics
Firmographics- Name
- Roots & Bloom
- Legal name
- Roots and Bloom Skin Care
- Website
- https://shoprootsandbloom.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Roots & Bloom industry classification
Industry- Product category
- Foot Care Products
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Hand & Foot Care (CRABAAAE)
- akta.pro secondary industry
- Foot Care (Deodorizing, Anti-chafe, Callus Care) (CRADANAK)
Keywords
Where Roots & Bloom is headquartered
LocationHeadquarters
- HQ city
- Fulton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Roots & Bloom business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Direct Product Sales: Roots & Bloom generates revenue through direct-to-consumer sales of their foot therapy product line via their e-commerce website. Products are sold as one-time purchases with no subscription requirement. The company offers a 3-step regimen bundle at $120 (regularly $160) as a flagship offering, along with individual products ranging from $28-$48.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Ultra Foot Therapy Regimen - Complete 3-step bundle |
| One time/ perpetual license | Pay-as-you-go | B3 Foot Repair Serum |
| One time/ perpetual license | Pay-as-you-go | Moisturizing Fizzy Foot Soak - 6-Pack |
| One time/ perpetual license | Pay-as-you-go | Ultra Hydration Foot Oil |
| One time/ perpetual license | Pay-as-you-go | Moisturizing Foot Balm |
| One time/ perpetual license | Pay-as-you-go | Lavender Patchouli Foot Scrub |
| One time/ perpetual license | Pay-as-you-go | Lemon Sage Exfoliating Foot Scrub |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Roots & Bloom product offering
Product offeringCore offering
Roots & Bloom develops and sells a focused line of at-home foot therapy products built around a proprietary 3-step regimen (Multi-Acid Exfoliating Treatment Pads, BHA Resurfacing Toner Pads, and Ultra Hydration Oil). The portfolio also includes B3 Foot Repair Serum, two exfoliating foot scrubs, fizzy foot soak bombs, and a moisturizing foot balm, all formulated with natural and organic ingredients and sold direct-to-consumer through a Shopify e-commerce storefront.
Product overview
Roots & Bloom is a foot therapy brand offering a focused portfolio of seven organic, dermatologist-tested foot care products centered around their core 3-step Ultra Foot Therapy Regimen system. The product line includes treatment products (B3 Foot Repair Serum, Ultra Hydration Foot Oil), exfoliating scrubs (Lavender Patchouli and Lemon Sage Foot Scrubs), foot soaks (Moisturizing Fizzy Foot Soak in multiple scents), and moisturizing balms. All products are cruelty-free, non-toxic, and formulated with natural ingredients like Shea Butter, essential oils, hyaluronic acid, and vitamin B3. The company sells direct-to-consumer through their Shopify e-commerce platform, with pricing ranging from $28-$120 per product.
Differentiator
Problem solved
Functional benefit
Products and services
- Ultra Foot Therapy Regimen Complete at-home foot care system that exfoliates, repairs, and deeply hydrates dry, rough, and cracked feet, including Multi-Acid Exfoliating Treatment Pads, BHA Resurfacing Toner Pads, Ultra Hydration Oil, and an optional volcanic pumice stone. Priced at $120 sale / $160 regular.
- B3 Foot Repair Serum Concentrated foot serum with Hyaluronic Acid, Niacinamide (B3 at 5%), and Jojoba Oil formulated to penetrate deeply and hydrate or repair dry, cracked feet. Priced at $38 per bottle.
- Ultra Hydration Foot Oil Lightweight, fast-absorbing foot moisturizer blending Sweet Almond, Rice Bran, Olive, Avocado, Sunflower Seed, Jojoba, and Meadowfoam Seed Oils with essential oils, offered in Peppermint, Jasmine, and White Tea & Ginger scents. Priced at $30.
- Lavender Patchouli Foot Scrub All-natural sugar scrub for feet made with sugar crystals, Shea Butter, Sweet Almond Oil, and Rice Bran Oil, infused with lavender and patchouli essential oils. Priced at $48.
- Lemon Sage Exfoliating Foot Scrub Sea salt-based exfoliating foot scrub that removes dead skin while nourishing with Sweet Almond, Jojoba Seed, and Rice Bran Oils, featuring lemon and sage essential oil scents. Priced at $48.
- Moisturizing Fizzy Foot Soak Handcrafted 6-pack of 2 oz foot bath fizzies made with Sodium Bicarbonate, Citric Acid, Cornstarch, Shea Butter, and Coconut Oil, offered in five signature scents (Jasmine, Gardenia Mint, Chamomile & Cream, Hibiscus Sorbet, Mescla). Priced at $31 per 6-pack.
- Moisturizing Foot Balm Balm stick for feet formulated with Shea Butter, Sunflower Seed Oil, Jojoba Oil, Blackseed Oil, Calendula Extract, and Comfrey Extract, offering mess-free application with deep hydration. Offered in Spearmint, Lemon Sage, Gardenia, Watermelon, and Peach variants. Priced at $28 USD.
Quantifiable outcome
- Visible improvement in foot softness within first few uses, with continued improvement over 7 days of consistent use
- +3 more outcomes
Companies that use Roots & Bloom
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Roots & Bloom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Roots & Bloom partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Roots & Bloom competitors and assessment
Company assessmentDirect peers
- O'Keeffe's: O'Keeffe's is a direct competitor in cracked-heel and dry-skin foot/body moisturization, with concentrated moisturizing creams designed for severely dry skin — the same core use case as Roots & Bloom's regimen and serums.
- Flexitol: Flexitol sells foot creams and heel balms specifically formulated for cracked heels and calluses, putting it in direct overlap with Roots & Bloom's callus- and dryness-focused regimen.
- Footlogix: Footlogix offers a professional/salon-channel foot care line for dry, cracked heels and calluses — a direct product-overlap comparable whose regime-style positioning mirrors Roots & Bloom's 3-step approach.
Broad incumbents
- Amopé (Pedi): Amopé is a global foot care brand offering foot creams, peels, and electronic pedicure devices, competing for the same at-home foot beauty occasion that Roots & Bloom targets.
- Burt's Bees: Burt's Bees is a natural-ingredient mass beauty brand with body butters and skin treatments; it competes in the broader natural skincare adjacency where Roots & Bloom's "organic, natural ingredients" positioning sits.
- Gold Bond: Gold Bond's foot and body lotions (including dedicated foot skincare SKUs) compete for the same cracked-heel and dry-foot purchase occasion as Roots & Bloom.
- The Body Shop: The Body Shop offers natural-ingredient body care and foot-focused lines globally, making it a relevant comparable on premium natural body care distribution and pricing.
- Dr. Scholl's: Dr. Scholl's is the established incumbent across foot care, spanning insoles, foot creams, and callus treatments; a key competitor anchoring the mass-market side of the same category that Roots & Bloom premiumizes.
- Aesop: Aesop is a premium botanical skincare and body care brand; its body care assortment (including foot-focused products) maps to Roots & Bloom's premium natural positioning and DTC-retail hybrid model.
- L'Occitane en Provence: L'Occitane is a premium botanical body and foot care brand with dedicated foot creams and shea-based treatments, giving Roots & Bloom an upscale comparable for brand and price architecture.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Roots & Bloom social profiles
Digital presenceRoots & Bloom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roots & Bloom leadership team
Management profileNumber of profiles
Profiles1 record
Roots & Bloom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roots & Bloom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roots & Bloom
What does Roots & Bloom do?
Roots & Bloom develops and sells a focused line of at-home foot therapy products built around a proprietary 3-step regimen (Multi-Acid Exfoliating Treatment Pads, BHA Resurfacing Toner Pads, and Ultra Hydration Oil). The portfolio also includes B3 Foot Repair Serum, two exfoliating foot scrubs, fizzy foot soak bombs, and a moisturizing foot balm, all formulated with natural and organic ingredients and sold direct-to-consumer through a Shopify e-commerce storefront.
Is Roots & Bloom a public or private company?
Roots & Bloom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Roots & Bloom founded?
Roots & Bloom was founded in 2020. It employs 1 to 10 people.
Where is Roots & Bloom based?
Roots & Bloom is headquartered in Fulton, United States, in the North America region.
How does Roots & Bloom make money?
One revenue line is on record: direct Product Sales.
Who are Roots & Bloom's main competitors?
Direct peers on record are O'Keeffe's, Flexitol and Footlogix. Broad incumbents are Amopé (Pedi), Burt's Bees, Gold Bond, The Body Shop, Dr. Scholl's, Aesop and L'Occitane en Provence.
Does Roots & Bloom have an API?
No public API is recorded for Roots & Bloom.
What industry is Roots & Bloom in?
Roots & Bloom's product category is Foot Care Products. Its primary akta.pro industry code is CRABAAAE, Hand & Foot Care, with a secondary code of CRADANAK, Foot Care (Deodorizing, Anti-chafe, Callus Care). Its SIC code is 2844.