XR Marketing & Design

What XR Marketing & Design does

XR Marketing & Design is a privately held Mexican creative and digital marketing agency operating as XR MARKETING SAPI DE CV, headquartered in Polanco, Mexico City. The company delivers four core professional service lines to primarily Spanish-speaking SMB clients in Mexico and, increasingly, international markets: Branding (visual identity, logos, brand books, rebranding), Social Media Management (content creation, scheduling, copywriting, community management, advertising across Instagram, Facebook, TikTok, LinkedIn, Pinterest), Web Design and Development (custom sites and e-commerce on WordPress, WooCommerce, Shopify, Wix, Squarespace), and Digital Marketing (Google/Meta paid campaigns, SEO, SEM, email and inbound marketing). It also offers photography, videography, graphic design add-ons, and an educational product (Canva Bootcamp courses) sold online. The underlying technology stack is conventional — Adobe Creative Suite for design and standard CMS/ecommerce platforms for web — with no proprietary software, APIs, or AI capabilities disclosed.

The business model is professional services, billed through one-time project fees (e.g., branding from MX$5,000 with 50/50 payment terms), recurring monthly social media subscriptions at three tiers (Design, Standard, Premium), and education/course sales. Go-to-market is sales-led via a website quote form, direct office consultation, and inbound content marketing (an extensive bilingual blog, active multi-platform social presence, and an email newsletter). The client base is overwhelmingly micro/SMB with one nonprofit and one larger-bracket "enterprise" label (Lawer Up); no customer count or revenue is disclosed. The company holds Meta, Google, Metricool, and Communication Manager certifications and is recognized by DesignRush as a Top Small Business Branding Agency. Ownership, founding date, funding history, and headcount are not publicly disclosed; the agency appears to be founder-led and bootstrapped with a distributed team operating under a #DreamTeam banner.

Name

XR Marketing & Design

Legal name

XR MARKETING SAPI DE CV

Website

https://xr-marketing.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

XR Marketing & Design is a Mexico City-based creative and digital marketing agency offering branding, social media management, web development, and digital advertising services to primarily Spanish-speaking SMB clients in Mexico and international markets, supplemented by online Canva courses.

Ownership category

akta.pro rank

Product category

Digital Marketing and Design Services

NAICS

Graphic Design Services (54143), Custom Computer Programming Services (541511)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Branding services
• Social media management
• Web design development
• Digital marketing agency
• Graphic design services

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Branding Services: Brand identity creation and visual identity development services including logo design, rebranding, and brand strategy. Packages include three rounds of design adjustments.
2. Social Media Management: Content design, scheduling, copywriting, monthly reporting, and optional advertising campaign management. Three package tiers: Design, Standard, and Premium.
3. Web Design & Development: Custom website and e-commerce development including WordPress, WooCommerce, Shopify, Wix, and Squarespace platforms. Includes video tutorials for client administration.
4. Digital Marketing Campaigns: SEM and SEO campaign management including account setup fees and monthly administration. Minimum 3-month commitment for advertising campaigns.
5. Educational Courses: Canva Bootcamp and other online courses for marketing and design education.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

XR Marketing & Design is a Polanco, Mexico City-based bilingual (Spanish/English) digital marketing and design agency that delivers end-to-end creative services for businesses. Its core offerings span brand identity and strategy, social media management (organic and paid), web design and development, performance digital marketing, photography/videography, graphic design, and online educational courses such as the Canva Bootcamp.

Product overview

XR Marketing & Design is a full-service marketing and design agency that operates as a service-based business rather than a software platform. The company offers four core service lines: Branding (brand identity and visual design), Social Media Management (content creation and platform management), Web Design and Development (websites and e-commerce using WordPress, WooCommerce, Shopify, Wix, Squarespace), and Digital Marketing (paid advertising, SEO, SEM, email marketing). Additional services include photography, videography, and graphic design materials. The agency also provides online education through Canva Bootcamp courses. The service portfolio is unified under the XR Marketing & Design brand, with no modular product architecture—clients engage for specific services or comprehensive marketing packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Grupo W (Mexican creative agency): Mexico-based creative and digital agency offering branding, advertising, and digital marketing services to regional clients. Closely comparable to XR in geography, customer segment (SMB/mid-market), and service mix.
• Brandignity: Boutique branding and web design agency offering brand identity, web development, and digital marketing services. Comparable to XR in its SMB focus and bundled service offering, though primarily serving the US market.

Broad incumbents

• DDB Mexico: International creative agency network with Mexican operations providing branding, advertising, digital, and social media services. Direct overlap with XR's service stack, though at much larger scale and with global brand clients.
• Ogilvy Mexico: Major global advertising network with a strong Mexico presence offering branding, creative, social media, and digital marketing services to enterprise clients. Overlaps with XR's full-service agency model but serves a larger customer base and broader portfolio.
• McCann Mexico: Global creative agency network with deep operations in Mexico offering branding, advertising, digital, and content services. Comparable service mix to XR, but at significantly larger scale and enterprise-grade client base.
• BBDO Mexico: Global advertising network operating in Mexico with full-service capabilities including brand strategy, creative, digital, and social. Comparable to XR in the breadth of services offered, but with significantly larger scale and enterprise client roster.
• Publicis Mexico: Global communications group with substantial Mexican operations covering advertising, digital, social, and brand design. A scaled competitor to XR across most of its service lines.
• VMLY&R Mexico: Global brand and customer experience agency with Mexican operations covering branding, digital, social, and commerce. Overlaps with XR across most service lines, particularly web/e-commerce and brand identity work.

Emerging players

• Shopify Partner Agencies: Shopify's certified agency ecosystem provides e-commerce builds and digital marketing for merchants — competing directly with XR's Shopify-based e-commerce development and digital marketing service lines.
• Wix Partners / Wix Agencies: Wix's partner/agency program enables agencies to build sites on its platform — directly competing with XR's web design and development offering that includes Wix as a supported CMS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/XR.MarketingandDesign
• LinkedInlinkedin.com/company/xrmarketingdesign
• Instagraminstagram.com/xr.marketing
• Pinterestpinterest.com.mx/XRMarketingandDesign/_created
• TikToktiktok.com/@xr.marketing

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XR Marketing & Design