Inshape

What Inshape does

Inshape OÜ is a privately held, single-location fitness studio operating from the 3rd floor of Auriga Center at Tallinna tn. 88 in Kuressaare, Saaremaa, Estonia. Founded in 2011, the studio delivers in-person group fitness classes and personal training services to local residents, with secondary offerings for corporate groups, youth, and event-based private bookings. The class portfolio spans ~12 recurring formats including FIT, FIT 45, BALLFIT 45, CARDIOFIT, BODY/STEP, ABS 45, RINGTREENING, BODYART (with Recovery and Strength sub-variants), PILATES, KÕHT/SELG 45, and the beginner/recovery-oriented HEA ALGUS! program. Sessions range from 45 to 60 minutes and are scheduled in published morning and evening slots across the week.

The studio is built around the personal brand of trainer Liili Varvas, who holds 25 years of experience and a stack of certifications including Estonian Olympic Committee Level 5, EEVL and EFTE aerobic trainer licenses, bodyART, Pilates Foundation Levels 1–3, Yogafunc, and SaunaYoga. Service delivery is direct-to-consumer: customers book via phone, email, or the website timetable, with no app, no API, and no digital product layer. Technology is limited to a content-managed marketing site. The studio has no disclosed external investors, parent company, subsidiaries, or partnerships.

Revenue is generated across multiple streams: single-visit drop-ins (€8 youth / €12 adult), multi-visit class cards (8x at €70/30 days, 10x at €100/45 days), a summer monthly pass (€85), individual personal training (€40), pair training (€55), corporate personal training (€80), 7-session PT packages (€220 student / €260 standard), private group events (€80/hour up to 12 participants), and €20 gift cards. Pricing was last updated effective 01.09.2025. Payment is by bank transfer to the studio's Swedbank account. With a single trainer, single location, and small island market, the studio operates as a bootstrapped micro-business with no disclosed financial metrics.

Name

Inshape

Legal name

Inshape OÜ

Website

https://inshape.ee

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Inshape OÜ is a single-location, single-trainer fitness studio in Kuressaare, Saaremaa, Estonia, offering group classes (FIT, Pilates, BODYART, etc.), personal training, and corporate group sessions to local consumers and small businesses. Founded 2011, bootstrapped, no external funding.

Ownership category

akta.pro rank

Product category

Fitness Training Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Small-Group Personal Training (Semi-Private) (HSADAAAN)

Keywords

• Group fitness classes
• Personal training
• Pilates training
• Wellness programs
• Fitness studio

Headquarters

HQ city

Kuressaare

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Group Class Passes: Sale of visit-based cards (8x, 10x) and monthly passes for access to scheduled group fitness classes including FIT, Pilates, BodyART, BallFit, CardioFit, and others. Cards have expiration periods.
2. Drop-in Class Visits: Single-visit pricing for both youth (under 18) and adult customers attending group fitness classes.
3. Personal Training Sessions: One-on-one and small group personal training sessions (for 2 people, corporate groups). Sold as individual sessions or in packages of 7 sessions for students and general customers.
4. Corporate/Group Event Training: Private group training sessions for birthdays, corporate events, and health days. Priced at 80€ for up to 12 participants per 1-hour session.
5. Gift Cards: Gift cards available for purchase at the studio, valid for 3 months.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Inshape OÜ is a single-location fitness training studio in Kuressaare, Estonia, that sells access to scheduled group fitness classes (e.g., FIT, Pilates, BODYART, BALLFIT, CARDIOFIT, Ring Training, STEP/TONE, ABS, beginner-oriented HEA ALGUS) and one-on-one, pair, and corporate personal training sessions. Customers pay via per-visit tickets, multi-visit class cards (8x, 10x), a summer monthly pass, personal training packages, corporate group sessions, or gift cards.

Product overview

Inshape is a fitness studio (Inshape OÜ) based in Kuressaare, Estonia, offering a unified suite of group fitness classes and personal training services. The core offering consists of group exercise classes including FIT, FIT 45, BALLFIT 45, CARDIOFIT, BODY/STEP, ABS 45, RINGTREENING, BODYART (with Recovery and Strength variants), PILATES, KÕHT/SELG 45, and HEA ALGUS! — each with defined durations (45-60 minutes) and fitness focuses (cardio, strength, flexibility, core training). These group classes form the primary product portfolio. The studio supplements group offerings with personal training services (individual, for two, and corporate), private group sessions for events, and various pricing packages including single visits, multi-visit cards (8x, 10x), summer monthly cards, student packages, and gift cards. The studio is located at Auriga Center, 3rd floor, Tallinna tn. 88, Kudjape küla, Kaarma vald, Kuressaare.

Differentiator

Problem solved

Functional benefit

Products and services

• FIT A 55-minute muscle endurance training session using equipment such as steps, dumbbells, balls, and tubes, for adult members of the Inshape studio.
• FIT 45 A 45-minute lower-intensity muscle endurance training session ideal for beginners attending group fitness classes at the studio.
• BALLFIT 45 A 45-minute workout using large fit balls to train inner muscles and balance, with additional weights; suitable for all levels of group class attendees.
• CARDIOFIT A 45-minute straightforward combination of cardio and muscle training offered as a scheduled group class.
• BODY/STEP A 50-minute session combining full-body muscle training with simple step cardio, suitable for those with prior group training experience.
• STEP/TONE Group step/tone class listed on the Inshape class schedule, combining step movement with strength work.
• ABS 45 A 45-minute session focusing solely on torso and corset muscle training offered as a scheduled group class.
• RINGTREENING (Ring Training) A 55-minute circuit training session using multiple exercise stations to build cardiac endurance; the circuit is completed 2-3 times per session.
• BODYART A 55-minute functional body-and-mind training combining yoga, physiotherapy, Eastern martial arts, and conventional strength elements; delivered in standard, Recovery, and Strength variants.
• PILATES A classic 55-minute Pilates training program focused on deep core muscle strengthening, spinal stabilization, and physical/mental balance.
• KÕHT/SELG 45 A 45-minute session focused solely on abdominal muscle strengthening using equipment such as balls and weights.
• HEA ALGUS! (Good Start) A 60-minute calm-pace general training class using various equipment, designed for users without prior training experience, those returning after a long break, post-injury recovery, and women who find standard workouts too intensive.
• Personaaltreening (Personal Training) One-on-one personal training session, personalized to the client's needs; non-transferable, purchased before the first session.
• Personaaltreening kahele (Personal Training for Two) Personal training session delivered to two participants together.
• Personaaltreening ettevõttele (Corporate Personal Training) Personal training services delivered to corporate clients / companies as a paid offering.
• Gruppidele (Private Group Sessions) Private 1-hour group training sessions for birthdays, company parties, health days, or other occasions, priced at 80 EUR for up to 12 participants.
• Kinkekaart (Gift Card) Gift card valid for 3 months, priced at 20 EUR, available for purchase at the studio.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Inshapetreeningud

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inshape