Whole Kids Outreach

Name

Whole Kids Outreach

Legal name

Whole Kids Outreach, Inc.

Website

https://wholekidsoutreach.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Family and children social services

NAICS

Other Individual and Family Services (624190), Child Care Services (62441), Child and Youth Services (624110)

SIC

Services-Social Services (8300), Services-Home Health Care Services (8082), Services-Educational Services (8200)

akta.pro primary industry

Home Visiting & Parent Coaching Programs (EDACALAC)

akta.pro secondary industries

Family Coaching, Parent-Mediated & Home Visiting EI Services (EDACAFAJ), Family Resource Centers & Wraparound Support Services (EDACALAH)

Keywords

• Home visiting programs
• Family support services
• Maternal child health
• Community youth programs
• Nonprofit social services

Headquarters

HQ city

Ellington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations and Grants: 85% of WKO budget comes from donations and grants from individuals, corporations, and foundations. Major funding sources include Missouri Department of Economic Development, Missouri Children's Trust Fund, Missouri Foundation for Health, and various private foundations.
2. Tax Credit Programs: Missouri state tax credit programs allowing donors to direct tax dollars: Youth Opportunity Program (YOP) offers 50% tax credits for donations of $250+, and Neighborhood Assistance Program (NAP) offers 70% tax credits for donations of $10,000+.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Whole Kids Outreach delivers free home visiting programs (Healthy Families America, Parents as Teachers, and a Maternal-Child Nursing Program) staffed by Outreach Specialists and Registered Nurses, complemented by center-based programs on a 10-acre campus in Ellington, Missouri including Camp Whole Kids, Children's Weekends, a Horse Riding Program, and the annual Christmas Store. Services are aimed at pregnant women, teens, families with infants and young children, and at-risk children ages 4-12 in a 10-county rural southeast Missouri service area, with referral access through the Missouri Home Visiting Collective Impact network.

Product overview

Whole Kids Outreach is a nonprofit social services organization (not a technology product company) offering a portfolio of integrated programs for families in the Missouri Ozarks. The core offerings include three home visiting programs (Healthy Families America, Maternal-Child Nursing, and Parents as Teachers) that bring services directly to families' homes. Center-based programs include Camp Whole Kids (summer day camp), Children's Weekends, Horse Riding lessons, and the annual Christmas Store. Community programs encompass Family Community Days, Parent Cafés, and Moms Day Out events. The Missouri Collective Impact Services coordinate a statewide referral system for home visiting. Education Corner provides online parenting resources on childcare topics.

Differentiator

Problem solved

Functional benefit

Products and services

• Healthy Families America (HFA) A nationally recognized free home visiting program staffed by Outreach Specialists that supports pregnant women and teens and families with infants up to 6 months old, continuing support until the youngest child is 3 years old, to help parents ensure children receive nurturing care.
• Maternal-Child Nursing Program A free home visiting program staffed by Registered Nurses using the Nurses for Newborns model to provide a safety net for families, helping prevent infant mortality, child abuse, and neglect by serving pregnant women and parents in their homes.

Quantifiable outcome

• Pre-term birth rate reduced from 15 per 100 to 2 per 100 for program participants
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Healthy Families AmericacoreStrategic or Co-development PartnerWKO has been an affiliate of Healthy Families America since 2014, providing access to the signature home visiting program of Prevent Child Abuse America. This affiliation has had an enormous impact on the quality of service and number of families supported.
• School Sisters of Notre Dame Central Pacific ProvincecoreStrategic or Co-development PartnerIn November 2022, WKO was named Affiliate Ministry of the Central Pacific Province of the School Sisters of Notre Dame. The organization is honored by this affiliation and grateful for support from the SSND Central Pacific Province CP Fund, Alms Committee, and Province Subsidy.
• Nurses for NewbornscoreStrategic or Co-development PartnerNFN provides critical healthcare services through WKO's Nurse Home Visiting Program to infants and prenatal mothers experiencing medical, economic, environmental, and social risks. Services provided at NO COST and are VOLUNTARY.
• Saint Louis UniversityminorStrategic or Co-development PartnerSLU's College for Public Health and Social Justice contributes to research and technical support. WKO maintains partnerships with universities for research and technical support.
• MBCh Children and Family MinistriescoreStrategic or Co-development PartnerPartner in the Missouri Home Visiting Collective Impact network, part of the coordinated referral-intake system for home visiting services statewide.
• Nurse-Family Partnership of SEMOcoreStrategic or Co-development PartnerPartner in the Missouri Home Visiting Collective Impact network serving southeast Missouri.
• New Madrid Family Resource Center HFAcoreStrategic or Co-development PartnerPartner in the Missouri Home Visiting Collective Impact network providing HFA services.
• Good ShepherdminorStrategic or Co-development PartnerPartner in the Missouri Home Visiting Collective Impact network.
• Bringing Families TogetherminorStrategic or Co-development PartnerPartner in the Missouri Home Visiting Collective Impact network.
• Lutheran Family and Children's Services of MissouriminorStrategic or Co-development PartnerPartner in the Missouri Home Visiting Collective Impact network.
• South Central Missouri Community Action AgencyminorStrategic or Co-development PartnerPartner in the Missouri Home Visiting Collective Impact network.
• Parents as Teachers (Multiple School Districts)coreChannel Partner/ Reseller/ DistributorWKO partners with numerous school districts to provide Parents as Teachers programs including Dexter, Richland, Ste. Genevieve County, Southern Reynolds, Couch, Bernie, South Pemiscot, Pemiscot, Puxico, Bloomfield, Twin Rivers, Advance, Cape Girardeau, Hayti, Delta C-7, and North Pemiscot School Districts.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Parents as Teachers: National parent education and early childhood home visiting program that WKO delivers through multiple Missouri school districts. Comparable as the parent curriculum framework underlying WKO's PAT services.
• Prevent Child Abuse America: National umbrella organization that houses the Healthy Families America program which WKO delivers. Comparable as the national body supporting WKO's primary home visiting affiliation and child abuse prevention mission.
• Healthy Families America: The national signature home visiting program of Prevent Child Abuse America that WKO has been affiliated with since 2014. It is comparable because it sets the program model and quality standards that WKO delivers locally.

Direct peers

• Nurse-Family Partnership: National evidence-based nurse home visiting program serving low-income first-time mothers. Directly comparable to WKO's Maternal-Child Nursing program in target population, clinical model, and outcome focus.
• Nurses for Newborns: St. Louis-based nonprofit providing nurse home visiting to at-risk infants and prenatal mothers — the very model WKO's Maternal-Child Nursing program follows. Direct peer in service model, geography (Missouri), and target population.

Regional players

• Lutheran Family and Children's Services of Missouri: Faith-based Missouri child and family services organization partnering with WKO in the Collective Impact network. Comparable in faith affiliation, family-centered services, and Missouri geography.
• Bringing Families Together: Missouri-based family services organization and Collective Impact network partner with WKO. Comparable in providing home visiting and family support services in rural Missouri.
• Nurse-Family Partnership of SEMO: Regional implementation of the Nurse-Family Partnership model serving southeast Missouri. Direct peer in service area, target population, and home visiting model.
• Catholic Charities of Southern Missouri: Faith-based social services organization in WKO's service geography providing family support services. Comparable in faith affiliation, southern Missouri footprint, and family-stabilization focus.
• MBCh Children and Family Ministries: Missouri-based faith-affiliated child and family services organization and partner in the Missouri Home Visiting Collective Impact network alongside WKO. Comparable in faith-based identity, home visiting delivery, and rural Missouri footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wholekidsoutreach
• Xx.com/wko_missouri
• LinkedInlinkedin.com/company/whole-kids-outreach-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whole Kids Outreach