Pür & Simple
Pür & Simple is a Canadian breakfast, brunch, and lunch restaurant franchise operating 65+ locations across all ten provinces, with first US sites launched in Texas and more planned in Florida. It serves daytime diners via dine-in, online ordering, and takeout, and earns franchisor revenue from franchise fees, royalties, and advertising fund contributions.
- Company typePrivate
- Founded2016
- HeadquartersMontréal, Canada
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Pür & Simple does
Pür & Simple is a Canadian franchise-based restaurant chain specializing in daytime dining — breakfast, brunch, and lunch — served in a bright, casual environment. The concept operates over 65 franchise locations across all ten Canadian provinces and has launched its first US restaurant in San Antonio, Texas, with additional sites in development in Florida and Texas. The core product is a standardized menu of chef-inspired twists on breakfast classics (eggs Benedict variants, pancakes, waffles, omelettes, crepes), all-day lunch items (burgers, sandwiches, wraps, salads), and a Nespresso-based coffee bar, plus cocktails, mocktails, and smoothies. The "Breakfast Reinvented®" trademark anchors the brand positioning.
The business model is asset-light franchising: franchise partners invest $475K+ CAD (Canada) or $500K+ USD (USA) in unencumbered capital, pay a $40K initial franchise fee, commit to a total development cost of $975K+ CAD / $1.4M+ USD per location, and pay ongoing royalties of 5% of gross sales plus a 3% advertising contribution. Pür & Simple provides the concept, recipes, training, branding, supplier relationships (Nespresso, Biscoff), and centralized marketing. The company also operates a franchise-investor pipeline in addition to end-consumer dining traffic.
Technology is integrated but conventional: online ordering via Deliverect in the US and AnyCommerce in Canada, Waitlist.me for virtual waitlists, AnyCard for gift cards, and a marketing presence across Facebook, Instagram, TikTok, and LinkedIn. The company is privately held under Pür & Simple Restaurants Inc., governed by Quebec law, with headquarters in Montreal and a regional office in Oakville, Ontario. No external funding rounds, M&A, or institutional ownership are disclosed in the available data.
Pür & Simple firmographics
Firmographics- Name
- Pür & Simple
- Legal name
- Pür & Simple Restaurants Inc.
- Website
- https://pursimple.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Pür & Simple is a Canadian breakfast, brunch, and lunch restaurant franchise operating 65+ locations across all ten provinces, with first US sites launched in Texas and more planned in Florida. It serves daytime diners via dine-in, online ordering, and takeout, and earns franchisor revenue from franchise fees, royalties, and advertising fund contributions.
- Ownership category
- akta.pro rank
Pür & Simple industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Food Stores (5400)
- akta.pro primary industry
- Breakfast & Brunch Fast Casual (THAFABAL)
Keywords
Where Pür & Simple is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices5 records
Markets served
Pür & Simple business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Restaurant Food and Beverage Sales: Revenue generated from dine-in, takeout, and delivery orders at franchise restaurant locations. Menu includes breakfast, brunch, and lunch items such as eggs, pancakes, waffles, crepes, omelettes, benedicts, burgers, sandwiches, and beverages including coffee, smoothies, cocktails, and mocktails.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Franchise Initial Investment (Canada) |
| One time/ perpetual license | Multi-year contract | Franchise Initial Investment (USA) |
| Unit Pricing | Pay-as-you-go | Coffee Bar Items |
| Unit Pricing | Pay-as-you-go | Smoothies |
| Unit Pricing | Pay-as-you-go | Classic Breakfast Combos |
| Unit Pricing | Pay-as-you-go | Benedicts |
| Unit Pricing | Pay-as-you-go | Pancakes and Waffles |
| Unit Pricing | Pay-as-you-go | Beverages and Cocktails |
| Unit Pricing | Pay-as-you-go | Lunch Items |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Pür & Simple product offering
Product offeringCore offering
Pür & Simple is a franchise-based breakfast, brunch, and lunch restaurant chain operating 65+ locations across Canada and expanding into the United States. The company serves modern twists on comfort-food classics — including eggs Benedict, pancakes, waffles, crepes, omelettes, French toast, burgers, sandwiches, wraps, and salads — alongside specialty coffee, smoothies, and cocktails in an upscale-casual daytime-dining environment.
Product overview
Pür & Simple is a breakfast and brunch restaurant chain operating as a single unified dining concept with locations across Canadian provinces and expanding into the US market. The core offering is daytime dining featuring creative, modern twists on classic breakfast and comfort food dishes. The product portfolio includes: in-restaurant dining services (breakfast, brunch, lunch), online ordering and delivery via integrated third-party platforms, franchise opportunities with turnkey business model, and gift cards. The company operates over 65 locations in Canada with the first US location launched in San Antonio, Texas, and additional locations under development. Menu offerings are customized by region with items including eggs Benedict variants, French toast, pancakes, waffles, crepes, omelettes, breakfast bowls, and all-day lunch options such as burgers, sandwiches, wraps, and salads, plus specialty beverages including Nespresso coffee, smoothies, cocktails, and mocktails.
Differentiator
Problem solved
Functional benefit
Products and services
- Restaurant Dining (Breakfast, Brunch, Lunch)
Companies that use Pür & Simple
Customer profileSegments2 records
Ideal customer profiles2 records
Pür & Simple technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
Pür & Simple partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- NespressominorNespresso is listed as the coffee supplier for the company's coffee bar offerings. The company proudly serves Nespresso coffee (regular or decaffeinated) across all locations.
- BiscoffminorBiscoff cookies and spread are used as ingredients in the Cookie Butter Waffle menu item.
Scale indicators4 records
Recent moves9 records
Expansion highlights7 records
Pür & Simple competitors and assessment
Company assessmentDirect peers
- First Watch: US-based breakfast, brunch, and lunch chain with a daytime-only operating model and an emphasis on creative, fresh menu items. Closely comparable in daypart focus, menu style (creative twists on classics), and upscale casual positioning.
- Denny's: Iconic American diner franchise serving breakfast, brunch, lunch, and dinner 24/7. Comparable franchise-based model with broad menu of breakfast classics and benedicts, similar customer demographics, and similar franchise development economics.
- Cora's (Chez Cora): Canadian breakfast franchise chain known for fresh fruit-topped breakfast plates. Closely comparable Canadian franchise model, breakfast/brunch focus, and daytime operating hours, with similar customer demographics.
- Another Broken Egg Cafe: US breakfast, brunch, and lunch franchise concept with daytime-only hours and a creative menu positioning. Comparable franchise model, upscale casual dining atmosphere, and creative twists on classic breakfast items.
- Waffle House: Iconic US breakfast chain operating ~2,000 locations focused on breakfast classics 24/7. Comparable franchise-style expansion, breakfast/brunch customer occasion, and emphasis on waffles, eggs, and comfort breakfast favorites.
- Eggspectation: Canadian breakfast and brunch restaurant chain with multiple locations across Canada. Directly comparable in Canadian market presence, breakfast/brunch focus, and franchise-style expansion model.
- Sunset Grill: Canadian all-day breakfast restaurant chain with multiple franchise locations. Directly comparable Canadian breakfast franchise competitor with similar all-day breakfast positioning and franchise expansion model.
- IHOP: One of the largest US breakfast/brunch chain franchises. IHOP is a directly comparable franchise-based restaurant chain focused on breakfast, brunch, and lunch, operating a similar dine-in + takeout model with multi-unit franchised locations across North America.
Broad incumbents
- Cracker Barrel: US family dining chain with a strong breakfast daypart offering across company-owned and franchised locations. Comparable customer occasion (breakfast/brunch/lunch), though Cracker Barrel operates broader menus and gift shop retail alongside restaurants.
Regional players
- The Breakfast Club: Independent and small-chain breakfast/brunch operators in Canada and the US that compete in the same brunch daypart. Comparable Canadian breakfast/brunch restaurant concept serving similar customer segments with similar menu offerings.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Pür & Simple social profiles
Digital presencePür & Simple compliance and trust
Trust signalCompliance2 records
Pür & Simple financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pür & Simple leadership team
Management profileNumber of profiles
Pür & Simple funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pür & Simple M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pür & Simple
What does Pür & Simple do?
Pür & Simple is a franchise-based breakfast, brunch, and lunch restaurant chain operating 65+ locations across Canada and expanding into the United States. The company serves modern twists on comfort-food classics — including eggs Benedict, pancakes, waffles, crepes, omelettes, French toast, burgers, sandwiches, wraps, and salads — alongside specialty coffee, smoothies, and cocktails in an upscale-casual daytime-dining environment.
Is Pür & Simple a public or private company?
Pür & Simple is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pür & Simple founded?
Pür & Simple was founded in 2016. It employs 101 to 250 people.
Where is Pür & Simple based?
Pür & Simple is headquartered in Montréal, Canada, in the North America region.
How does Pür & Simple make money?
One revenue line is on record: restaurant Food and Beverage Sales.
Who are Pür & Simple's main competitors?
Direct peers on record are First Watch, Denny's, Cora's (Chez Cora), Another Broken Egg Cafe, Waffle House, Eggspectation, Sunset Grill and IHOP. Cracker Barrel is listed as a broad incumbent. The Breakfast Club is listed as a regional player.
Does Pür & Simple have an API?
No public API is recorded for Pür & Simple.
What industry is Pür & Simple in?
Pür & Simple's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFABAL, Breakfast & Brunch Fast Casual. Its NAICS code is 722513 and its SIC code is 5400.