Diamond Designs

What Diamond Designs does

Diamond Designs Unlimited is a privately held, owner-operated jewelry retail business founded in 1997 and headquartered at 6111 100th St SW, Ste A, Lakewood, Washington. The company operates a single physical showroom serving local individual consumers in the Pierce County / Lakewood area through walk-in traffic, word-of-mouth referrals, and a 27-year community reputation under the 'Quality for Less' positioning. It employs 1-10 people and operates Monday-Saturday from 10:00 am to 6:00 pm, with no disclosed e-commerce channel, mobile app, or online ordering capability.

The company generates revenue across four streams: (1) retail jewelry sales including fine jewelry, diamonds, unique gemstone pieces, and specialty designs; (2) custom jewelry design services enabling clients to commission pieces using family diamonds, colored stones, pearls, or gold; (3) jewelry repair services spanning prong work, pearl and bead restringing, and watch repairs, with over 27,000 cumulative repairs completed; and (4) jewelry appraisals typically delivered within five business days. Core technical capability centers on award-winning custom design expertise and accumulated repair craftsmanship rather than any software or platform technology. The store carries the Galatea: Jewelry by Artist artisan line as one of only a few Washington retailers, and sources inventory from major industry suppliers including Stuller, Overnight Mountings, Mac Tippit, Q Gold, and Shopinde.

The business model is direct-to-consumer with quote-based pricing for custom work and repairs and no publicly disclosed price list. Customer acquisition relies on storefront presence, 27 years of brand equity, community referrals, and a basic email newsletter. There are no disclosed institutional investors, no parent company, no subsidiaries, no funding rounds, no leadership changes, and no merger, acquisition, or restructuring activity. The company does not disclose revenue figures, employee count beyond a 1-10 range, or any financial metrics beyond operating hours and cumulative repair count.

Name

Diamond Designs

Legal name

Diamond Designs Unlimited

Website

https://diamonddesignsunlimited.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Diamond Designs Unlimited is a single-location jewelry retailer in Lakewood, Washington, offering custom jewelry design, repair, appraisals, and fine jewelry sales to individual consumers in the Pierce County market.

Ownership category

akta.pro rank

Product category

Fine Jewelry Retail

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Custom/Bespoke Jewelry Retail Studios (CRAKAGAJ)

akta.pro secondary industry

Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)

Keywords

• Custom jewelry design
• Fine jewelry retail
• Jewelry repair services
• Diamond and gemstone sales
• Jewelry appraisal services

Headquarters

HQ city

Lakewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Jewelry Retail Sales: Sale of fine jewelry, diamonds, unique gemstone pieces, and specialty designs. The company positions itself as offering quality jewelry at competitive prices.
2. Custom Jewelry Design Services: Bespoke custom jewelry design service creating unique pieces using family diamonds, colored stones, pearls, or gold. This premium service drives higher transaction values and customer engagement.
3. Jewelry Repair Services: Professional repair services including prong work, pearl/bead restringing, and watch repairs. The company reports completing over 27,000 repairs.
4. Jewelry Appraisals: Honest and accurate jewelry appraisals typically completed within five business days. Appraisals provide valuation documentation for insurance and estate purposes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Diamond Designs Unlimited operates a single-location jewelry retail store in Lakewood, Washington, selling fine jewelry, diamonds, and gemstones while providing custom jewelry design, jewelry repair, and appraisal services. The business offers bespoke custom design using family diamonds, colored stones, pearls, or gold, alongside professional repairs (over 27,000 completed) and accurate appraisals typically delivered within five business days.

Product overview

Diamond Designs Unlimited operates as a single-location retail jewelry store offering three core in-store services — custom jewelry design, jewelry repair, and appraisals — alongside a curated selection of fine jewelry products. The business has been operating for 27 years under the motto 'Quality for Less' and is known for award-winning custom design and repair work (over 27,000 repairs completed). Its product portfolio centers on unique fine jewelry across every gemstone variety and specialty diamond pieces, complemented by the Galatea: Jewelry by Artist line, which it is one of the few retailers in Washington to carry. The company also maintains partnerships with suppliers Stuller, Overnight Mountings, Mac Tippit, Galatea USA, Q Gold, and Shopinde for inventory sourcing.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Jewelry Design Service Bespoke custom jewelry design service enabling customers to create unique pieces using family diamonds, colored stones, pearls, or gold. The store has won jewelry design awards and guides customers through a collaborative design process.
• Jewelry Repair Service Full-service jewelry repair covering prong work, pearl and bead restringing, and watch repairs. Over 27,000 repairs have been completed, and every repair includes complimentary cleaning and prong inspection.
• Jewelry Appraisal Service Professional jewelry appraisal service providing honest and accurate valuations of pieces, typically completed within five business days, covering both current market value and piece history for insurance or estate purposes.
• Galatea: Jewelry by Artist Exclusive handcrafted jewelry line featuring Diamond in a Pearl, Momento Pearls, DaVinci cut settings, and the Blossoming Pearl. Diamond Designs is one of the only jewelry stores in Washington to carry this artisan line.

Quantifiable outcome

• Over 27,000 jewelry repairs completed successfully
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered flagship and minor.

• Galatea USA (Jewelry by Artist)flagshipStrategic or Co-development PartnerDiamond Designs Unlimited is one of only jewelry stores in Washington to carry the Galatea jewelry line, featuring unique handcrafted pieces including Diamond in a Pearl, Momento Pearls, DaVinci cut settings, and the Blossoming Pearl. This exclusive product offering is a significant competitive differentiator for the store.
• StullerminorOthersSupplier partner providing jewelry components and materials. Stuller is a major jewelry supply company.
• Overnight MountingsminorOthersSupplier partner providing jewelry mountings and settings for the store's jewelry creations.
• Mac TippitminorOthersSupplier partner providing jewelry products and components.
• Q GoldminorOthersSupplier partner providing gold jewelry products and components.
• ShopindeminorOthersSupplier partner providing jewelry products and inventory.

Scale indicators2 records

Recent moves4 records

Expansion highlights1 record

Broad incumbents

• Zales: National mall-based fine and bridal jewelry chain competing for the same mid-market diamond and engagement buyer as Diamond Designs; broader assortment and corporate-scale marketing budget make it a mass-market incumbent in the same category.
• Kay Jewelers: Largest US specialty jewelry retailer (Signet), competing directly in bridal/fine jewelry at everyday price points relevant to Diamond Designs' 'Quality for Less' positioning, though at vastly greater scale and with national marketing.
• Helzberg Diamonds: Large national mid-market jewelry chain offering bridal and fine jewelry with in-store design services, serving the same broad customer segment as Diamond Designs but at significantly greater scale across hundreds of locations.

Emerging players

• Brilliant Earth: Online and show-room fine jewelry retailer specializing in ethical/sustainably sourced diamonds, engagement, and bespoke design, sharing the custom-jewelry-and-bridal focus with Diamond Designs while adding a digital-first and ESG positioning.
• Blue Nile: Online-first diamond and fine jewelry retailer with build-your-own and bespoke design tools, representing the digital shift that has expanded the addressable audience for custom jewelry while bypassing local showrooms like Diamond Designs.
• VRAI: Vertically integrated DTC lab-grown diamond and fine jewelry brand with custom design, competing in bridal diamond and custom design categories with a direct-to-consumer digital channel that Diamond Designs does not currently operate.
• James Allen: Online diamond and engagement jewelry retailer (Signet-owned) with extensive custom design and visualization tools, an emerging competitor that competes with Diamond Designs for bridal diamond shoppers who prefer researching online.

Direct peers

• Shane Co. Family-owned direct-to-consumer fine jewelry retailer operating its own stores with in-house custom design, manufacturing, and repair services; comparable business model combining owned-store retail with vertically integrated custom jewelry capabilities.
• Robbins Brothers: Regional bridal-focused jewelry chain specializing in engagement and custom design consultations, directly comparable to Diamond Designs' award-winning custom design and bridal diamond jewelry offerings.
• Ben Bridge Jeweler: Pacific Northwest-based family jewelry chain with multiple stores in Washington, offering custom design, repair, appraisal, and branded fine jewelry lines, closely mirroring Diamond Designs Unlimited's hybrid retail/service model in an overlapping geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/diamond-designs-unlimited-jewelers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diamond Designs