Tobrix

What Tobrix does

Tobrix B.V. is a privately held, family-owned Dutch medical laser distributor and specialty manufacturer headquartered in Waalre, Netherlands, founded in December 2004. The company distributes medical laser systems and disposables for dermatology, skin therapy, phlebology, urology, gynecology, surgery, and ENT applications across the Benelux market, with a service network able to reach customers within three hours. Its portfolio centers on a long-standing (15+ year) distribution partnership with Quanta System spanning dermatology, urology, and phlebology platforms (Duetto MT EVO, Thunder Series, Q-Plus C EVO, Discovery PICO, Youlaser Series, Cyber Ho, Cyber TM, Fiber Dust, Litho lines), supplemented by Cynosure, Hironic, Lasotronix, Nouvag, SonoScape, DEKA, Zimmer, TBH, and NoIR lines, with proprietary in-house manufactured disposables (Tulip-Tip fiber, Flebotrap, Bare Fiber, 1-2-3 set, urology disposables) introduced since 2007.

Tobrix operates a multi-revenue business model combining capital equipment sales, recurring consumables, and after-sales service. Hardware sales of laser platforms and accessories (cryo cooling, smoke evacuation, safety glasses, ultrasound) are quote-based with optional third-party lease financing via MediLease. Proprietary disposables for endovenous laser ablation and urology generate recurring single-use revenue. The service and maintenance stream is supported by F-Gas certification for in-house Zimmer Cryo repair and an SGS certification under Medical Device Directive 93/42/EEC, while clinical training is delivered through the Tobrix Academy and a dedicated Clinical Trainer on staff. The company targets four primary verticals, dermatologists and skin therapists, urologists and urology clinics, phlebologists and vascular surgeons, and surgeons and ENT specialists, reaching them through a direct field sales team covering defined Benelux territories, professional association memberships (DCOP, DALA, NVCD), and sponsored congresses.

The company's go-to-market is consultative and relationship-driven, with no e-commerce channel; quotes are requested via a dedicated web form and serviced by dedicated account managers. Promotional activity is concentrated in industry events, academy training, and a bilingual Dutch/French website supporting Belgium and the Netherlands. The team of approximately 8-10 employees includes the Stokbroekx family in Director, Operations, and Regulatory roles, supplemented by account managers, a clinical trainer, and a service engineer. Tobrix exhibits no external investment, no parent company, and no disclosed revenue, suggesting a self-funded, cash-generative specialty distribution business.

Name

Tobrix

Legal name

Tobrix B.V.

Website

https://tobrix.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Tobrix B.V. is a family-owned Dutch medical laser distributor and proprietary disposables manufacturer serving dermatology, phlebology, urology, gynecology, surgery, and ENT specialists across the Benelux through direct field sales, clinical training, and same-day service.

Ownership category

akta.pro rank

Product category

Medical Laser Equipment and Disposables

NAICS

Surgical and Medical Instrument Manufacturing (339112), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Surgical Appliance and Supplies Manufacturing (339113)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Laser & Energy-Based Dermatology (HLAKACAF)

Keywords

• Medical laser systems
• Endovenous laser disposables
• Dermatology laser equipment
• Urology laser platforms
• Phlebology treatment devices

Headquarters

HQ city

Waalre

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical laser equipment sales: Tobrix distributes and sells medical laser systems from manufacturers including Quanta System, Cynosure, Hironic, Lasotronix, Nouvag, and SonoScape. Sales are made to healthcare professionals (dermatologists, urologists, phlebologists, skin therapists, hospitals) via direct field sales. Equipment includes Alexandrite lasers, Nd:YAG lasers, CO2 lasers, Thulium lasers, Holmium lasers, picosecond lasers, IPL systems, and HIFU devices.
2. Proprietary disposables and consumables: Tobrix manufactures and sells proprietary disposable products including Bare Fiber endovenous laser sets, 1-2-3 sets, Tulip-Tip fibers, radial fibers (400R, 600), and urology disposables. Also distributes third-party disposables including Veinlite LEDX, Zimmer Cryo units, TBH smoke evacuation systems, and NoIR laser safety glasses.
3. Service, maintenance, and training: Tobrix provides service and maintenance for laser systems including same-day service from their central Netherlands location (reachable within 3 hours). They offer F-Gas certified repair of Zimmer Cryo cooling units. Training and continuing education (Tobrix Academy) is provided as part of laser system purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Tobrix is a Benelux distributor and specialty manufacturer of medical laser systems and disposables for dermatology, skin therapy, phlebology, urology, gynecology, surgery, and ENT (KNO). The company distributes laser platforms from Quanta System, Cynosure, DEKA, Hironic, Lasotronix, Nouvag, and SonoScape, while manufacturing proprietary endovenous laser ablation disposables such as the Tulip-Tip fiber, Radial fiber, Bare Fiber set, and 1-2-3 set, supported by in-house service, maintenance, and clinical training.

Product overview

Tobrix is a 20-year distributor of medical laser systems and disposables serving dermatology, skin therapy, phlebology, urology, gynecology, surgery, and ENT. Their product portfolio centers on Quanta System laser platforms (Duetto MT EVO, Thunder Series, Q-Plus C EVO, Discovery PICO Series, Youlaser Series, Cyber Ho, Cyber TM, and Litho lines) for hair removal, tattoo/pigment removal, vascular treatments, skin rejuvenation, body contouring, and urological procedures. Additional brands include Cynosure (Icon, PicoSure, Elite Plus), Hironic (Doublo Gold HIFU), and Lasotronix. The company also manufactures proprietary disposables (Bare Fiber, Radial Fiber, Flebotrap) and distributes accessories (Zimmer Cryo cooling systems, TBH smoke evacuation, NoIR safety glasses).

Differentiator

Problem solved

Functional benefit

Brands

• Tobrix Professional Medical Equipment: Full company name used historically

Products and services

• Quanta System Duetto MT EVO Dual-wavelength laser platform combining Alexandrite 755nm and Nd:YAG 1064nm with Mixed Technology for hair removal, vascular lesions, and skin rejuvenation across all phototypes, sold to dermatologists and skin therapists in the Benelux.
• Quanta System Suprema 4V MT Mixed Technology laser system combining multiple wavelengths for versatile clinical aesthetic treatments, sold to dermatology and aesthetic practices in the Benelux.
• Quanta System Thunder Series Ultra-fast Alexandrite 755nm and Nd:YAG 1064nm Mixed Technology laser system for rapid hair removal and effective treatment of vascular and pigmented lesions, sold to dermatologists and skin therapists.
• Quanta System Q-Plus C EVO Q-Switched laser platform with built-in Ruby 694nm, Nd:YAG 1064nm, and KTP 532nm sources for tattoo removal and pigment lesion treatment using Mixed Technology.
• Quanta System Discovery PICO Series Picosecond laser with three built-in wavelengths (532nm, 1064nm, 694nm) for multi-color tattoo removal, pigment disorders, and skin rejuvenation with four emission modes.
• Quanta System Diode Series Diode laser series available in 532nm, 585nm, 980nm, and 1470nm wavelengths with up to 30W power for surgical and phlebology applications.
• Quanta System Youlaser Series Dual-wavelength laser combining CO2 10600nm ablative and GaAs 1540nm non-ablative wavelengths with Mixed Technology for skin rejuvenation, surgical, and gynecological indications.
• Quanta System Youlaser Prime MT CO2 laser with Er:GaAs 1550nm Mixed Technology for advanced dermatological treatments combining ablative and non-ablative capabilities.
• Quanta System Delinea Non-invasive body contouring system combining infrared 850nm technology with Electro Muscle Stimulation (EMS) for fat reduction and skin tightening.
• Quanta System Cyber Ho Family Holmium laser platform (60W-150W) for lithotripsy and HoLEP treatments with Virtual Basket, Vapor Tunnel, and Bubble Blast pulse modulation technologies, sold to urology departments.
• Quanta System Cyber Ho Magneto Advanced Holmium laser system for urology applications including lithotripsy and soft tissue surgery.
• Quanta System Cyber TM Family Thulium laser (150W-200W) for BPH treatment and urological procedures including vaporization, ablation, and coagulation of soft tissue.
• Quanta System Fiber Dust PRO Thulium Fiber Laser for efficient kidney stone dusting in urology.
• Quanta System Fiber Dust Thulium Fiber Laser for lithotripsy and stone treatment.
• Quanta System Cyber BLADE First integrated wireless morcellator for BPH surgery - single-use disposable system with rechargeable battery.
• Quanta System Litho EVO 35W Holmium laser with MasterPULSE and Vapor Tunnel technology for lithotripsy and soft tissue surgery.
• Quanta System Litho DK30 30W Holmium laser system for lithotripsy applications.
• Quanta System Litho Holmium Holmium laser system available in 30W-35W configurations for urology applications.
• Quanta System 1470nm EVLA Laser 1470nm diode laser specifically designed for endovenous laser ablation (EVLA) with optimized interface for varicose vein treatment, sold to phlebologists and vascular surgeons.
• Lasotronix SmartM 1470nm Ultra-quiet 1470nm diode laser for phlebology with compact 2.5kg housing designed for endovenous laser ablation (EVLA) procedures.
• Cynosure Icon Aesthetic System Multi-platform laser and IPL system for aesthetic treatments including vascular lesions and skin rejuvenation, distributed in the Benelux by Tobrix.
• Cynosure PicoSure World's first picosecond aesthetic laser with Pressure Wave technology for tattoo removal, pigment treatment, and skin rejuvenation.
• Cynosure Elite Plus Dual-wavelength laser combining Alexandrite 755nm and Nd:YAG 1064nm for hair removal and vascular treatments.
• Hironic Doublo Gold HIFU (High Intensity Focused Ultrasound) system for non-invasive skin lifting and tightening, 3rd generation with 1.5-13mm depth transducers.
• DEKA Aesthetic and Surgical Platforms (Coolwaves, Luxea, SmartXide CO2) DEKA distributed platforms including Onda Coolwaves, the Luxea system, and SmartXide CO2 lasers for aesthetic, gynecological, and ENT (ORL) applications.
• Tobrix Bare Fiber (proprietary endovenous laser ablation set) Tobrix-manufactured endovenous laser ablation set available in classic and 1-2-3 configurations, universally compatible with various laser brands, used for varicose vein treatment.
• Tobrix Radial Fiber (proprietary) Tobrix-manufactured radial fiber for endovenous laser treatment that radiates 1470nm laser light 360 degrees around, available in 400R slim and 600 regular variants, reduces post-operative pain and ecchymosis vs standard bare fibers.
• Tobrix Tulip-Tip Fiber (proprietary) Tobrix-developed proprietary radial fiber design for endovenous laser ablation of varicose veins. Reduces post-operative pain and ecchymosis compared to standard bare fibers.
• Tobrix Flebotrap In-house developed two-step ergonomic phlebology stool with safety rail for patient stability and examiner comfort during standing duplex examinations.
• Tobrix Urology Disposables Package of proprietary disposable products for urology laser procedures.
• Zimmer Cryo 6 air cooling system Air cooling system producing cold air down to -30°C for patient comfort and thermal damage prevention during laser and IPL treatments.
• Zimmer Cryo 7 air cooling system Compact air cooling system with touchscreen interface for skin cooling before, during, and after treatments.
• TBH Health-series Smoke Evacuation System Smoke evacuation system for filtering harmful gases and toxic vapors released during ablative laser treatments.
• NoIR Laser Safety Glasses Safety glasses for practitioners with various fits, suitable for all laser wavelengths and IPL, including RVS IShield for clients.
• Nouvag DP30 Infiltration Pump Tumescence pump for fluid administration during surgical procedures, distributed by Tobrix for phlebology and other laser workflows.
• Veinlite LEDX vein visualization device Vein visualization device for locating veins during venipuncture procedures.
• SonoScape X-series Duplex Ultrasound System Duplex ultrasound system from SonoScape for phlebology imaging and diagnosis.
• Laser system service, maintenance, and repair Service, maintenance, calibration, and F-Gas-certified in-house repair of Zimmer Cryo cooling units for Tobrix-distributed laser systems, delivered from the Waalre headquarters with same-day response across the Benelux within 3 hours.
• Tobrix Academy clinical training and education Clinical training and continuing education programs for customers, delivered by Tobrix's clinical laser specialist in conjunction with laser-system purchases and via dedicated academy events such as those held in Breda and Eindhoven.

Quantifiable outcome

• Average 80% hair reduction after laser hair removal treatments (average across 6 treatments)
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Deka (DEKA Mela s.r.l.)coreTechnology or Integration · 1 January 2020Deka was added as a new partner in 2020. They offer the Coolwaves platform, Luxea platform, and SmartXide CO2 systems. This partnership expands Tobrix's aesthetic and surgical sector offerings, including applications in gynecology and ENT (ORL).
• Quanta System SpAcoreTechnology or IntegrationTobrix has represented Quanta System for 15+ years as a distributor of laser systems including Duetto MT EVO, Thunder Series, Discovery PICO, Q-Plus C EVO, Youlaser MT, Cyber Ho, Cyber TM, Litho EVO, and Diode Series. Quanta System is Tobrix's primary equipment supplier for dermatology, urology, and phlebology applications.
• CynosurecoreTechnology or IntegrationCynosure is a supplier of laser and light-based systems distributed by Tobrix, including PicoSure, Elite Plus, Icon Aesthetic System, and Cellulaze. Key products include picosecond lasers, Alexandrite/Nd:YAG systems, IPL platforms, and minimally invasiveCellulaze for cellulitis treatment.
• DCOP (Dutch Cosmetic Physicians)minorOthersProfessional medical association for cosmetic physicians. Tobrix is a member and sponsor, contributing to knowledge sharing and professional development in the dermatology/aesthetic sector.
• DALA (Dutch Aesthetic Laser Association)minorOthersDutch Aesthetic Laser Association. Tobrix is a member, supporting the advancement of laser safety and standards in the aesthetic laser industry in the Netherlands.
• NVCD (Nederlandse Vereniging van Cosmetische Dermatologie)minorOthersDutch association for cosmetic dermatology. Tobrix is a member and congress sponsor, supporting continuing education and knowledge exchange in dermatology.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• DEKA: Italian medical laser manufacturer (Coolwaves, SmartXide CO2, Luxea platform) and Tobrix's partner since 2020. Direct competitor in dermatology, gynecology, ENT, and aesthetic surgery with overlapping product offerings.
• Lumenis: Global leader in medical lasers for aesthetic, surgical, and ophthalmic applications. Directly competes with Tobrix's distributed brands across dermatology, phlebology, and urology, and serves as a comparable in the medical laser equipment category.
• Cynosure: Major US medical laser manufacturer (PicoSure, Elite Plus, Icon systems) and a current Tobrix distribution partner. Operates in the same product categories Tobrix distributes, with a mix of direct and partner sales models.
• Quanta System: Italian medical laser manufacturer and Tobrix's primary supplier for 15+ years. Competitively comparable through its Duetto MT, Thunder, Discovery PICO, Cyber Ho, and Litho product lines, which compete with Tobrix's distributed portfolio in similar clinical segments.
• Sciton: US medical laser manufacturer offering platforms for aesthetic and surgical dermatology. Direct competitor in skin rejuvenation, resurfacing, and hair removal applications where Tobrix represents competing Quanta and Cynosure systems.
• Candela: Global medical aesthetic device company offering laser and energy-based systems for dermatology and phlebology. Direct competitor to Tobrix's portfolio in hair removal, vascular lesions, and aesthetic dermatology applications.
• Alma Lasers: Global medical laser manufacturer offering platforms for aesthetics, dermatology, surgery, and gynecology. Direct competitor across multiple Tobrix segments, with particular overlap in hair removal, skin rejuvenation, and gynecological indications.
• El.En. Group: Italian laser conglomerate owning multiple medical laser brands (including the DEKA brand historically). Competitively comparable through its portfolio of medical laser systems sold in European markets overlapping with Tobrix's Benelux territory.
• Solta Medical: Aesthetic medical device company offering laser and energy-based systems for dermatology and aesthetics. Direct competitor in skin rejuvenation, resurfacing, and body contouring applications where Tobrix distributes Quanta and Cynosure systems.

Emerging players

• Asclepion Laser Technologies: German medical laser manufacturer focused on aesthetic, dermatology, and surgical lasers. Comparable as a European-based specialized laser manufacturer with overlapping product categories to Tobrix's distribution portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Tobrix
• LinkedInlinkedin.com/company/tobrix-b-v-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tobrix