Ywca Of Asheville And Western North Carolina, Inc.

What Ywca Of Asheville And Western North Carolina, Inc. does

YWCA of Asheville & Western North Carolina, Inc. is a 501(c)(3) social services nonprofit founded in 1907, headquartered at 185 S French Broad Ave, Asheville, NC. It is a local affiliate of YWCA USA and operates as one of the oldest continuously operating social justice organizations in the region, delivering services across four priority areas: Advancing Racial Justice, Empowering Women, Promoting Health, and Nurturing Children. The organization served 2,500–3,000+ community members annually and is governed by a Board of Directors with a paid leadership team including a CEO, CFO, interim COO, and CAO.

The portfolio of programs includes a five-star rated Early Learning Program (childcare for ages 6 weeks to 5 years, with tuition ranging from $1,084 to $1,440 per month by age group), an Empowerment Childcare program for parents in transition, and Pay-by-the-Hour childcare. Health & Wellness offerings include a gender-inclusive fitness center, group fitness classes, personal training (30/60/90-minute packages with tiered pricing), and an indoor heated pool currently closed for renovation. Women's empowerment programs include MotherLove (pregnant/parenting teen support) and Getting Ahead (8-week financial empowerment). Racial justice work includes workshops, the Until Justice Just Is campaign, and a Racial Justice Challenge. Light A Path delivers volunteer-led yoga/fitness instruction to youth, incarcerated, unhoused, and recovery populations. The organization does not develop proprietary technology; its technology stack consists of operational SaaS — Daxko for membership management, class scheduling, payments, and mobile app (launched March 1, 2026), and ProcareConnect for childcare enrollment and waitlist management.

Revenue is generated through a diversified mix: individual/corporate donations and planned giving (donations stream), recurring fitness/gym/pool membership fees (no-join-fee, monthly subscription), childcare tuition, personal training and wellness session sales (pay-as-you-go), event sponsorships (Persimmon Social luncheon with tiers at $1,000/$5,000/$10,000+), and room rentals. Distribution is direct-to-consumer via the single Asheville facility, the Daxko online platform and mobile app, ProcareConnect online enrollment, and community-based delivery at partner locations across Western North Carolina. The organization has no parent company, no private equity or venture backing, no subsidiaries, and no acquisitions.

Name

Ywca Of Asheville And Western North Carolina, Inc.

Legal name

YWCA of Asheville & Western North Carolina, Inc.

Website

https://ywcaofasheville.org

Company type

Private

Founded year

1907

Operating status

Operating

Short description

YWCA of Asheville & WNC is a 501(c)(3) nonprofit founded in 1907 delivering integrated racial justice, women's empowerment, childcare (5-star Early Learning Program), and health/wellness programs to 2,500–3,000+ community members annually in Western North Carolina.

Ownership category

akta.pro rank

Product category

Social Services Nonprofit (community services and childcare)

NAICS

Child Care Services (6244), Educational Services (611), Individual and Family Services (6241)

SIC

Services-Child Day Care Services (8351), Services-Social Services (8300)

akta.pro primary industry

Early Childhood Education & Childcare Nonprofits (BPAGADAA)

Keywords

• Social services nonprofit
• Early childhood education
• Community wellness programs
• Racial justice advocacy
• Women's empowerment programs

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Fundraising: The organization raises funds through individual donations (one-time and recurring), planned giving (bequests, trusts), stock/bond gifts, and corporate sponsorships. This is a primary revenue stream supporting mission operations.
2. Fitness and Wellness Membership: The organization generates revenue through gym and pool membership fees, group fitness classes, and personal training sessions. No-join-fee membership model with monthly billing.
3. Childcare Tuition: Revenue from childcare services including the Early Learning Program (infant through preschool), Pay-by-the-Hour childcare, and Empowerment Childcare. Tuition rates vary by age group and program.
4. Event Sponsorships: Revenue generated through the annual Persimmon Social fundraising luncheon, with sponsorship tiers at $1,000, $5,000, and $10,000+ levels.
5. Planned Giving: Legacy gifts including beneficiary designations in wills and complex trust arrangements that provide lifelong income, securing the organization's long-term financial future.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

YWCA of Asheville and Western North Carolina, Inc. delivers fee-based and subsidized social services through four integrated priority areas: a 5-star rated Early Learning Program (childcare ages 6 weeks to 5 years), a gender-inclusive health and wellness center offering gym access, group fitness classes, personal training, and aquatics, women's empowerment programs (MotherLove, Getting Ahead, Empowerment Childcare), and racial justice advocacy (workshops, Until Justice Just Is campaign, Racial Justice Challenge). Services are delivered through an on-site facility in Asheville, NC and through community-based outreach across Western North Carolina, supported by individual donations, memberships, tuition, and event sponsorships.

Product overview

YWCA of Asheville offers a portfolio of social impact programs organized around four priority areas: Advancing Racial Justice, Empowering Women, Promoting Health, and Nurturing Children. The core offerings include a five-star rated Early Learning Program (childcare for ages 6 weeks to 5 years), Health & Wellness/Fitness Center with group classes and personal training, Aquatics (indoor pool currently under renovation), and various women's empowerment programs (MotherLove, Getting Ahead). Additional services include Empowerment Childcare for parents in transition, Pay-by-the-Hour Childcare, Light A Path yoga/fitness volunteer program, Racial Justice Workshops and Challenge, and room rentals. The organization serves over 2,500-3,000 families annually through these integrated community programs.

Differentiator

Problem solved

Functional benefit

Brands

• Persimmon Social: Annual fundraising event gathering community to support women, families, and a stronger Asheville
• Until Justice Just Is
• MotherLove
• Getting Ahead
• Light A Path

Products and services

• Early Learning Program Five-star rated childcare and early education program for children ages 6 weeks to 5 years, with experienced teachers supporting cognitive, physical, social, and emotional development. Parents enroll through the ProcareConnect online portal and pay age-tiered monthly tuition.
• Empowerment Childcare Free childcare program for parents who are in transition, continuing their education, or seeking employment, designed to remove childcare as a barrier to economic self-sufficiency.
• Pay-by-the-Hour Childcare Affordable, convenient hourly childcare service for busy parents who need short-duration childcare outside of full-time enrollment.
• Health & Wellness / Fitness Center Gender-inclusive fitness facility offering gym equipment, group fitness classes (Strength, Core, Yoga, Dance, Pilates, Myofascial Release, Prenatal, Senior Stretch, Water-based Power Hour), and personal wellness services for YWCA members and the broader community.
• Aquatics Indoor heated pool offering lap lanes, swim lessons for children and adults, water exercise classes, and aquatic programming; currently closed for comprehensive renovation (June 2024 onward) following structural concerns from concrete deterioration.
• Personalized Wellness / Personal Training Personalized wellness packages offering certified personal training with individualized exercise plans, assisted stretching sessions (45 minutes), and small-group classes tailored to individual needs, delivered with a trauma-informed and body-neutral approach for both YWCA members and the general public.
• Gym & Pool Membership Monthly subscription membership to the gender-inclusive gym facility and indoor pool with access to group fitness classes, lap lanes, and water exercise classes, sold on a no-join-fee recurring billing basis.
• MotherLove Program supporting pregnant and parenting teens to graduate high school and reach their goals, providing mentorship, resources, and skill building for young parents.
• Getting Ahead Eight-week cohort program empowering women for social and financial growth, providing financial empowerment for low-income women seeking pathways to economic self-sufficiency.
• Racial Justice Workshops Workshop series exploring racial justice concepts and offering participants the opportunity to develop deeper understanding of institutional and structural racism.
• Racial Justice Challenge Four-week program offering structured activities, reflection, and action against racism, complementing broader racial justice education efforts.
• Light A Path (LAP) Award-winning volunteer-driven program offering yoga and fitness instruction for youth, the incarcerated, the unhoused, and those in recovery at community partner locations across Western North Carolina.
• Until Justice Just Is National YWCA campaign against racism, held traditionally in April, that builds community for justice through local YWCA affiliate participation including YWCA of Asheville.
• Room Rentals Facility room rental services for events and gatherings at the 185 S French Broad Ave headquarters.
• UJJI Youth empowerment and development program serving young people in the YWCA of Asheville service area.
• Persimmon Social Annual Fundraising Luncheon Annual fundraising luncheon held at Renaissance Hotel Downtown Asheville, gathering community supporters around the YWCA mission with sponsorship opportunities at Leadership Gift ($10,000+), Table Sponsorship ($5,000), and Supporter ($1,000+) levels.

Quantifiable outcome

• Serves over 3,000 community members annually in Western North Carolina
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Hood Huggers InternationalminorStrategic or Co-development Partner · 18 February 2026YWCA staff participated in a guided tour of Black Asheville with Hood Huggers International to deepen their understanding of Black history and community resilience. This educational partnership supports the organization's racial justice mission through cultural competency and historical learning.
• YWCA USAcoreStrategic or Co-development PartnerYWCA of Asheville is a local affiliate of YWCA USA, which was established in 1858 as a voice for women's issues. YWCA USA provides national brand identity, advocacy frameworks, programming guidance, and a network of 200+ local affiliates. The national organization focuses on racial justice and civil rights, empowerment and economic advancement of women and girls, and health and safety of women and girls. The local affiliate operates autonomously under the shared mission.
• NC Breastfeeding Coalition (NCBfC)minorStrategic or Co-development PartnerYWCA of Asheville became a Community and Employer Partner for the North Carolina Breastfeeding Coalition, supporting maternal health and family nurturing initiatives. This partnership aligns with the organization's commitment to Black maternal health and family support.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• YWCA of Central Carolinas: Regional YWCA affiliate offering comparable programs (racial justice, women's empowerment, childcare, aquatics) under the same national brand and mission framework. Useful for benchmarking pricing, program design, and capital project execution against a peer North Carolina affiliate.
• YWCA of Greater Charlotte: Another YWCA affiliate in North Carolina with a similar integrated model of childcare, women's empowerment, racial justice advocacy, and wellness programming. Operates in the same state regulatory environment for childcare (5-star rated programs) and shares the same national YWCA programming framework.
• YMCA of Western North Carolina: The closest comparable peer — operates in the same Asheville/Western NC geography with a near-identical multi-program model: childcare, fitness center membership, swim lessons/aquatics, group classes, personal training, youth programming, and community outreach. Both organizations blend facility-based fee services with mission-driven programming and rely on donations.
• Boys & Girls Club of Asheville-Buncombe County: Local youth-serving nonprofit with similar community footprint, donor base overlap, and mission to serve children and families. While focused on youth rather than women's empowerment, both organizations compete for similar community grants, donor dollars, and volunteer capacity in Western NC.

Others

• MAHEC (Mountain Area Health Education Center): Western NC healthcare and community education nonprofit. Adjacent rather than directly competing — both serve community health and workforce development in the same region, and MAHEC's maternal/child health initiatives overlap with YWCA's MotherLove and family support programming.
• YWCA USA National Organization: National umbrella organization for 200+ YWCA affiliates including YWCA of Asheville. Comparable because it shares the same mission framework, advocacy campaigns (Until Justice Just Is, Racial Justice Challenge), and brand identity — provides programming guidance and policy frameworks that shape the Asheville affiliate's offerings.

Regional players

• Children First / Buncombe County Early Childhood Programs: Local early childhood education providers including public pre-K and Smart Start-funded programs. Compete with YWCA's Early Learning Program for the same parent demographic in Asheville, particularly for subsidy-funded slots, and operate under the same NC 5-star quality rating system.
• Asheville Parks & Recreation Department: Municipal provider of fitness facilities, swim lessons, and community programming in Asheville. Competes directly with YWCA's fitness membership and aquatics offerings in the same geography but operates as a public-sector provider with different funding structure and no childcare mandate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ywca-of-asheville-and-wnc

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ywca Of Asheville And Western North Carolina, Inc.