HAPPAH LTD

What HAPPAH LTD does

HAPPAH LTD, trading as Happah Home, is a UK-based direct-to-consumer e-commerce retailer operating a Shopify storefront at happah.co.uk from Crewe, United Kingdom. The company sells a long-tail catalog of approximately 61 SKUs organized into four collections — Cleaning-Tidy Up, Home Pieces, Traveling-Storage Items, and Beauty-Self Care — spanning cleaning gadgets, kitchen and bathroom tools, beauty and skincare, pet care, travel accessories, and low-priced consumer technology. Its spotlight line is the Emotif sub-brand of handmade scented drawer fresheners, decorative marble pyramids, and fragrance diffusers in proprietary fragrance profiles (Aphrodite, Black Iris, Sea Lily), which is the only own-manufactured/handmade element in an otherwise predominantly third-party-sourced novelty assortment.

The business operates on a pure one-time-purchase, pay-as-you-go model with unit prices ranging from £2.99 to £42.40, occasional bundle offers, and free postage on all UK orders; PayPal is the disclosed payment processor. Go-to-market is entirely organic-social, anchored on an 'As seen on Insta' positioning that leverages Instagram influencer product features alongside Facebook, Twitter, and Pinterest sharing — there is no evidence of paid acquisition, marketplace listings, wholesale accounts, or international shipping. The company is privately held, has no disclosed investors, no funding rounds, no executive team beyond a single contact ([email protected]), no patents or trademarks on file, and no partnerships or awards documented in available sources. Operationally it reads as a small, owner-operated lifestyle retail business rather than a venture-backed growth company.

Name

HAPPAH LTD

Legal name

Happah Home

Website

https://happah.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Short description

HAPPAH LTD (Happah Home) is a UK-based direct-to-consumer e-commerce retailer selling novelty home, cleaning, beauty, travel, and pet products through its own Shopify storefront, with a handmade Emotif scented-product sub-brand and Instagram influencer-led marketing.

Ownership category

akta.pro rank

Product category

Online Home & Lifestyle Retail

NAICS

Furniture and Home Furnishings Retailers (4491), All Other Miscellaneous Retailers (459999)

SIC

Retail-Misc General Merchandise Stores (5399), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro industry

PRIMARYCRAEACAD

Off-Price Kitchenware, Tabletop & Housewares Retail

Consumer Products & Retail/Discount, Club & Value Retail/Off-Price Home & General Merchandise Retail

SECONDARYCRAIAJAG

Laundry & Cleaning Storage Organization Retail (Hampers, Caddies, Utility Shelving)

Consumer Products & Retail/Home & Furniture Retail/Home Organization & Storage Retail (Closets, Shelving, Containers)

Keywords

• Home goods retail
• Household cleaning supplies
• Beauty self-care products
• Home fragrance accessories
• Travel lifestyle accessories

Headquarters

HQ city

Nantwich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase model for physical products sold directly through their e-commerce website. Products range from £2.99 to £42.40, with bundle discounts available. No subscription or recurring revenue streams observed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

HAPPAH LTD (Happah Home) is a UK-based direct-to-consumer e-commerce retailer selling mail-order home, cleaning, beauty, travel and novelty products through a Shopify-powered online storefront. The catalogue spans four themed collections (Cleaning-Tidy Up, Home Pieces, Traveling-Storage Items, Beauty-Self Care) and features the handmade Emotif range of scented drawer fresheners, marble pyramids and fragrance diffusers as its spotlight product line. Products are sold as one-off purchases in GBP (£2.99 to £42.40) with free UK postage and bundle discounts.

Product overview

HAPPAH LTD (trading as Happah Home) is a UK-based e-commerce retailer selling home products, beauty tools, and lifestyle items through its Shopify-powered online store. The company offers a diverse portfolio of products organized into collections including Cleaning-Tidy Up, Home Pieces, Traveling-Storage Items, Beauty-Self Care, and Emotif. The spotlight product is the handmade Emotif range of scented drawer fresheners and decorative items featuring Aphrodite, Black Iris, and Sea Lily fragrances. Additionally, the company sells As Seen on TV products and trending items featured by Instagram influencers. Products span home organization, kitchen tools, bathroom accessories, beauty and skincare, pet care, travel accessories, and technology gadgets. Payment is processed via PayPal. The company is headquartered at Coppenhall House Stables, Groby Road, Crewe, CW1 4PE.

Differentiator

Problem solved

Functional benefit

Brands

• Emotif: Handmade range of scented items - the company's spotlight product line featuring scented drawer fresheners, decorative marble pyramids, and fragrance diffusers in various scents including Aphrodite, Black Iris, and Sea Lily.

Products and services

• Emotif Handmade Scented Range Handmade range of scented drawer fresheners, decorative marble pyramids and 85ml heart-shaped fragrance diffusers offered in three signature scents: Aphrodite (light unisex musk with bergamot, lemon, basil, black pepper top notes), Black Iris (sweet unisex musk with floral notes) and Sea Lily (aquatic lily of the valley fragrance). Sold to UK consumers for placement in wardrobes, drawers, cupboards, cars, vanity units and other small spaces.
• Aphrodite Scented Drawer Freshener 6 Pack

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Strengths3 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/happahhome

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HAPPAH LTD