Woodard Mercantile

What Woodard Mercantile does

Woodard Mercantile is a family-owned farm, ranch, and home supply retailer founded in 1991 by Gerald and Leslye Woodard in Maize, Kansas. The company operates three brick-and-mortar locations across south central Kansas (Maize, Andover, and Eureka) alongside a Shopify-powered e-commerce site that supports shipping, local delivery, and in-store pickup. Its product assortment spans livestock and pet feeds (anchored by an authorized Purina Mills dealership), lawn and garden supplies, outdoor living (YETI drinkware, Traeger grills, chimineas), apparel, home goods, and farm equipment, organized across multiple departments rather than a single category. Authorized dealer positions with Purina, Traeger, and YETI, plus access to discontinued YETI colors, anchor the premium resale mix.

The business generates revenue through one-time retail product sales, gift cards, propane tank refilling, bulk feed delivery, and ancillary services such as U-Haul rentals, special ordering, and store pickup. Customer segments are entirely SMB and consumer — Kansas ranchers, horse owners, pet owners, homeowners, and outdoor enthusiasts — with no enterprise accounts. The go-to-market relies on local community presence, knowledgeable staff who are themselves farmers and animal owners, and grassroots marketing via Facebook, YouTube, an educational blog, and an email newsletter. The Eureka location (opened August 2020 in partnership with Larry Hayes) and a sub-brand called Woodard Cattle Company (BQA-certified, grass-fed, grain-finished Angus beef operated by Grady Woodard) extend the footprint beyond pure retail. No external funding, public ownership, or proprietary technology is associated with the business.

Name

Woodard Mercantile

Legal name

Woodard Mercantile

Website

https://woodardmercantile.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Woodard Mercantile is a family-owned, three-location farm, ranch, and home supply retailer serving south central Kansas with authorized Purina, YETI, and Traeger product lines, complemented by bulk feed delivery, propane refilling, and U-Haul services.

Ownership category

akta.pro rank

Headquarters

HQ city

Maize

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: One-time sale of physical products including animal feed, pet supplies, outdoor living items, clothing, and home goods. Products sold at individual unit prices ranging from under $10 to over $100.
2. Gift Cards: Gift cards available in-store and by phone at all three locations. Cards can be mailed to recipients.
3. Propane Tank Refilling: Propane refilling service at Maize and Andover locations. Fills 20 lb bottles with full 20 lbs of propane (vs. 15 lbs at exchange places). Also fills 30 lb, 40 lb, forklift, RV, and 100 lb tanks.
4. Bulk Feed Delivery: Purina bulk feed delivery service for ranchers and livestock owners in South Central Kansas. Includes Purina Accuration feeding solutions delivered directly to operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Woodard Mercantile is a family-owned farm, ranch, and home supply retailer operating three brick-and-mortar stores across Kansas (Maize, Andover, and Eureka) plus a Shopify-powered e-commerce site. The company sells animal feeds (including Purina as a flagship brand), pet supplies, lawn and garden products, outdoor living items (YETI drinkware, Traeger grills, chimineas), clothing, home goods, and farm equipment. It complements retail with services such as bulk feed delivery, propane tank refilling, U-Haul rentals, gift cards, special ordering, and store pickup.

Product overview

Woodard Mercantile is a family-owned farm, ranch, and home supply retail store operating as a single unified retail operation across three Kansas locations (Maize, Andover, and Eureka). Rather than a platform with modules, the business offers a diverse portfolio of products organized by department: animal feeds (with Purina as a flagship brand), pet supplies, lawn and garden products, outdoor living (YETI, Traeger grills, chimineas), clothing and apparel, food and snacks, home goods, and farm equipment. The product mix includes both national brands (Purina, YETI, Traeger, Weaver Leather, Ferti-lome, Breyer) and private-label offerings (Woodard Mercantile branded feeds and Straw). Services complement the retail offerings, including bulk feed delivery, propane refilling, U-Haul rentals, special ordering, and store pickup. The company operates both physical stores and a Shopify-powered e-commerce website.

Differentiator

Problem solved

Functional benefit

Brands

• Woodard Cattle Company: Provides locally raised Angus beef available by the quarter, half, or whole directly from Grady Woodard. Cattle are BQA-certified, grass-fed, and grain-finished. Individual cuts of beef are sold in Maize and Andover locations.

Products and services

• Purina Feeds

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Purina (Purina Mills)coreChannel Partner/ Reseller/ Distributor · 1 January 1991Authorized Purina Mills dealer since 1991. Woodard Mercantile claims to be the #1 Purina Feed dealer in south central Kansas. Offers full range of Purina feeds for cattle, horses, poultry, goats, sheep, dogs, cats, and wildlife. Also provides Purina bulk feed delivery for ranchers and offers Purina Accuration feeding solutions.
• TraegercoreChannel Partner/ Reseller/ DistributorOfficial Traeger Dealer stocking grills, wood pellets, sauces, rubs, and accessories. Large selection of replacement parts. Authorized Warranty Dealer for Traeger products. Carries extensive Traeger grilling supplies and food/snacks.
• YETIcoreChannel Partner/ Reseller/ DistributorAuthorized YETI retailer carrying full range of YETI drinkware, coolers, and accessories. Also stocks discontinued YETI colors in-store and online. Large selection including seasonal items.
• U-HaulminorChannel Partner/ Reseller/ DistributorAuthorized U-Haul dealer at Maize and Andover locations. Offers full range of U-Haul trucks, trailers, and towing equipment for customers moving across town or across the country.
• Larry HayescoreOthersPartner in the Eureka, KS location. Woodard Mercantile partnered with Larry Hayes in August 2020 when they opened the third location, formerly known as Flint Hills Feed & Supply.
• Maize Career Academy FFAminorOthersCommunity partnership supporting local FFA program through the Maize Career Academy.

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Tractor Supply Co. Largest farm and ranch retail chain in the United States with over 2,000 stores. Directly competes with Woodard Mercantile in farm/ranch supplies, livestock feed, pet products, outdoor living, and rural lifestyle merchandise with overlapping product categories and customer base.
• Atwoods Ranch & Home: Farm and ranch retail chain operating across the south central United States including Kansas. Direct competitor in farm supplies, livestock feed, pet products, and outdoor living with very similar rural community focus and product mix.
• Rural King: Farm and ranch retail chain with over 100 stores across the Midwest and South. Direct competitor in farm supplies, livestock feed, pet products, hardware, and outdoor living merchandise.
• Blain's Farm & Fleet: Family-owned farm and fleet retail chain serving the Midwest. Direct competitor in farm supplies, pet products, automotive, and rural lifestyle merchandise with similar hometown service positioning.
• Runnings: Farm and ranch retail chain with over 70 stores across the Midwest. Direct competitor in farm supplies, livestock feed, workwear, and rural merchandise with similar multi-store regional model.
• Orscheln Farm and Home: Farm and ranch retail chain with over 175 stores across the Midwest and South. Direct competitor in farm supplies, livestock products, pet supplies, and rural lifestyle merchandise.
• Fleet Farm: Midwest farm and fleet retail chain with stores across Minnesota, Iowa, Wisconsin, and surrounding states. Direct competitor in farm supplies, pet products, outdoor living, and rural merchandise.
• Bomgaars: Farm and ranch retail chain with over 70 stores across the Midwest including Iowa, Nebraska, South Dakota, Minnesota, and Kansas. Direct competitor with overlapping geographic presence in Kansas.
• Theisen's: Family-owned farm and ranch retail chain with over 20 stores across Iowa, Minnesota, Wisconsin, Nebraska, and South Dakota. Direct competitor in farm supplies, livestock feed, and rural lifestyle merchandise with similar family-owned positioning.

Broad incumbents

• Southern States Cooperative: Large agricultural cooperative serving farmers and rural homeowners across the Southeast and Mid-Atlantic. Provides farm supplies, feed, and services through retail locations with broader geographic footprint but overlapping product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@WoodardMercantile
• Facebookfacebook.com/WoodardMercantile

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodard Mercantile