Name

I AM CURIOUS LIMITED

Legal name

Curious Web Ltd

Website

https://iamcurious.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Web Design and Digital Marketing Services

NAICS

Advertising Agencies (541810), Software Publishers (5132)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)

akta.pro primary industry

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

akta.pro secondary industry

Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)

Keywords

• Web design services
• Digital marketing agency
• Conversion rate optimisation
• Search engine optimisation
• WordPress plugin development

Headquarters

HQ city

Newport

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Web Design & Development Services: Custom website design and development services including ecommerce websites, responsive design, and website redesign projects. Revenue generated through project-based engagements.
2. Digital Marketing Services: Ongoing digital marketing services including PPC advertising management (Google Ads, Bing), Search Engine Optimisation, and Content Marketing. Services billed on a monthly retainer or project basis.
3. Training Courses: In-person and classroom training courses on Google Analytics GA4, Conversion Rate Optimisation, Social Media Marketing, and SEO. Course-based revenue with individual seat pricing.
4. WordPress Plugins: Sale of premium WordPress plugins including JobAdder Job Board plugin at £199/year with support and updates. Plugin sales through their own e-commerce store with annual licensing model.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

I AM CURIOUS LIMITED (operating as Curious / Curious Web Ltd) is a Carmarthenshire-based digital agency that designs and builds WordPress websites (including ecommerce and bilingual sites), delivers conversion rate optimisation and ongoing digital marketing services (PPC, SEO, content marketing), and runs in-person training courses. The company also develops and sells proprietary WordPress plugins — notably the JobAdder Job Board plugin — through its own e-commerce store, with Google Certified Partner status underpinning its paid media work.

Product overview

I AM CURIOUS LIMITED is a web design and digital marketing agency based in Carmarthen, Wales, offering a portfolio of services and products. The core offering consists of web design services (including ecommerce, conversion rate optimisation, and website support), online marketing (content marketing, PPC advertising, and SEO), digital transformation consulting, and training courses. The product portfolio includes three WordPress plugins: JobAdder Job Board for WordPress (a commercial plugin connecting WordPress to JobAdder ATS), Website Lookup for Gravity Forms, and ClickUp Integration for Gravity Forms (both in development). The company is a Google Certified Partner.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design Services Custom website design and development services including ecommerce websites, responsive design, conversion rate optimisation, and website redesign projects, delivered to small and medium businesses in South Wales and beyond.
• Online Marketing Services Digital marketing services including Google Ads and Bing PPC management, search engine optimisation, and content marketing, billed on monthly retainer or project basis with management fees starting from around £200 per month.
• Digital Transformation Services Digital transformation consulting services to help businesses modernise their online presence, operations, and customer engagement approaches.
• Training Courses In-person and classroom training courses on Google Analytics GA4, conversion rate optimisation, social media marketing, and SEO, delivered at venues in Carmarthen and Llanelli with per-seat pricing.
• JobAdder Job Board for WordPress A commercial WordPress plugin that connects a WordPress website to JobAdder via API, importing advertised jobs and displaying them as SEO-friendly custom posts, priced at £199/year with support and updates; targeted at recruitment agencies and employers using JobAdder ATS with WordPress sites.

Quantifiable outcome

• Bounce rate reduction of over 25% year on year
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• JobAddercoreTechnology or IntegrationCurious has developed a WordPress plugin that integrates with JobAdder's API. The plugin allows WordPress sites to import job listings from JobAdder and display them as custom posts, improving website SEO and eliminating manual duplication or iFrame use. Plugin requires JobAdder account for API access.
• GooglecoreStrategic or Co-development PartnerGoogle Certified Partner status awarded to Curious. Provides exclusive access to Google trend reports, market intelligence, and specialist insights. Also provides access to exclusive offers and vouchers for clients. Team members hold Google Advanced Ads Certification and Bing Search Certification.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Velocity Digital: UK digital marketing agency focused on PPC, SEO, and paid social for SMEs. Directly comparable on SEM/PPC specialisation and customer size.
• Bolland Page Digital Marketing: South Wales-based digital marketing and web design agency serving local SMBs with similar service offerings (web design, SEO, PPC, content). Most directly comparable on geography, size, and customer profile to Curious.
• Bronco Digital: UK digital agency offering web design, development, SEO, and PPC services. Comparable full-service offering targeting SMB and mid-market clients.
• Xanthos Digital: Cardiff/Wales-based digital agency offering web design, SEO, PPC, and digital strategy to Welsh businesses. Comparable regional positioning and SMB focus.
• Equator: UK full-service digital agency providing web design, development, and digital marketing to mid-market clients. Comparable service portfolio and agency model though typically larger engagements.
• Pixated: London-based PPC and paid social agency serving SMBs and DTC brands. Comparable on PPC-led service model and Google Ads expertise, though typically larger client budgets.

Broad incumbents

• Squarespace: Website builder platform targeting SMBs and creatives with design-forward templates and built-in marketing features. Represents the DIY alternative that threatens traditional web design agency revenue.
• GoDaddy: Global SMB-focused platform offering domains, hosting, website builders, and digital marketing services. Represents a scaled, commoditised alternative to the bespoke agency services Curious provides.
• Web.com: Large US-based SMB digital services platform offering website builders, hosting, SEO, and marketing services. Broad incumbent competing for the same SMB customer that Curious targets, but at greater scale and lower price points.
• Wix.com: Global DIY website builder serving SMBs with templated design, ecommerce, and basic marketing tools. Competes with Curious's web design service at the lower end of the market by enabling self-service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/-curious

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I AM CURIOUS LIMITED