Prezero Sverige

What Prezero Sverige does

PreZero Sverige, legally PreZero Recycling AB, is a Swedish waste management and recycling operator headquartered in Ängelholm, founded in 1967 and operating under the PreZero brand of the Schwarz Group. The company provides integrated waste collection, recycling, hazardous materials handling, soil remediation, tank cleaning, and environmental consulting services to businesses, housing cooperatives (BRF), private individuals, the construction sector, industrial facilities, and large events, through a network of more than 60 local offices across Sweden. Revenue is generated through a mix of recurring collection and recycling contracts, pay-as-you-go container and bulk-bag rentals with both fixed-price (5-day) and variable usage-based tiers, specialized Simplex-branded services (EcoSimplex hazardous waste, SafeSimplex confidential destruction, PetroSimplex oil separators), consulting and Zero Waste certification, and digital training.

The company's technology layer is built around a proprietary Zero Waste methodology packaged with several digital tools: the MinaSidor customer portal for service management, invoicing, and CSRD-aligned sustainability reporting; the MittPreZero mobile app for ordering and notifications; GoZero, an AI-driven B2B reuse platform; PreZero SPOT for EU 2030 packaging compliance analysis; and the Zero Waste Scan self-assessment tool. Go-to-market combines direct enterprise sales via regional field representatives, e-commerce self-service for SMB and consumers through the webbshop, and digital self-service for existing customers via portal and app. Notable enterprise relationships include a deepened 2026 partnership with Lidl Sverige covering holistic recycling operations and a 2024 circular-solutions partnership with the Tomorrowland festival. The company is privately held as part of the international PreZero group affiliated with the Schwarz Group.

Name

Prezero Sverige

Legal name

PreZero Recycling AB

Website

https://prezero.se

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Waste Management & Recycling Services

NAICS

Waste Collection (56211), Solid Waste Collection (562111), Hazardous Waste Collection (562112), Remediation Services (562910)

SIC

Refuse Systems (4953), Sanitary Services (4950), Hazardous Waste Management (4955)

akta.pro primary industry

Municipal Solid Waste Collection (Residential/Commercial) (IMAIAFAA)

akta.pro secondary industries

Universal Waste Management (Batteries, Lamps, Mercury Devices, Aerosols) (BPALAFAJ), Multi-Family / HOA MSW Collection (Apartments, Condos) (EUAIAAAJ), Universal Waste Management (Batteries, Lamps, Mercury-Containing) (BPALAHAL)

Keywords

• Waste collection services
• Recycling services
• Circular economy consulting
• Hazardous waste management
• Environmental services

Headquarters

HQ city

Ängelholm

HQ country

Sweden

HQ region

Europe

Offices34 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Container Rental Services: Revenue from renting containers (liftdumper, lastväxlar, vippcontainer, frontlastarcontainer) to businesses and individuals. Both fixed-price (5-day rental) and variable pricing models available.
2. Waste Collection and Recycling Services: Ongoing waste collection, sorting, and recycling services for businesses, properties (BRF), and municipalities across Sweden.
3. Special Services (Hazardous Waste, Sanitation): Specialized services including hazardous waste management (EcoSimplex®), confidentiality destruction (SafeSimplex®), oil separator services (PetroSimplex®), soil remediation, and tank cleaning.
4. Consulting and Advisory Services: Recycling solutions consulting, environmental advisory, and Zero Waste certification services for businesses.
5. Digital Tools and Training: Digital education services (ADR training, waste sorting training, construction sector training) and access to digital tools like GoZero and PreZero SPOT.
6. Equipment Rental (Storsäck, Komprimatorer): Rental of bulk bags (storsäck), compactors, and balers for waste management.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

PreZero Sverige provides comprehensive waste management and recycling services across Sweden, including scheduled waste collection, material sorting and recovery, hazardous waste handling, and circular resource consulting. The company serves businesses, municipalities, property owners, and private households through both contracted service agreements and subscription-style pickups, supported by a network of local offices and digital self-service channels.

Product overview

Prezero Sverige is a comprehensive waste management and recycling company offering an integrated platform of physical services and digital tools. The core offering includes recycling collection and advisory services (Återvinningslösningar & Rådgivning), equipment rental (containers, bulk bags, compactors, bins), and special services (hazardous waste via EcoSimplex/SafeSimplex/PetroSimplex, soil remediation, tank cleaning). The digital portfolio includes customer portal MinaSidor, mobile app MittPreZero, AI-powered reuse tool GoZero, packaging optimization tool PreZero SPOT, assessment tool Zero Waste Scan, e-learning programs, and online ordering web shop. These products connect through the proprietary Zero Waste-metoden framework. With over 60 local offices across Sweden, the company serves both businesses and private customers with circular economy solutions.

Differentiator

Problem solved

Functional benefit

Brands

• MittPreZero: Customer portal and mobile app for waste management services
• Zero Waste Scan
• GoZero
• PreZero SPOT
• EcoSimplex
• SafeSimplex
• PetroSimplex

Products and services

• Waste collection and recycling services Scheduled collection and sorting of mixed waste, recyclables, and organic fractions for Swedish businesses, municipalities, and property owners, with material routed to appropriate recovery or disposal streams.
• Hazardous and special waste handling Specialized collection and handling of hazardous and special waste categories, delivered as part of PreZero Sverige's environmental services portfolio for business and municipal customers in Sweden.
• GoZero sustainability advisory Advisory offering tied to PreZero's circular-economy strategy, supporting customers in advancing toward sustainability and resource-recovery goals.
• Private customer waste and recycling subscription Subscription-based waste and recycling pickup service for Swedish households, priced on a separate private-customer schedule and managed via digital self-service channels.

Quantifiable outcome

• PreZero helps businesses achieve Zero Waste certification through their proven methodology.
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• Lidl SverigecoreStrategic or Co-development Partner · 1 January 2026PreZero has signed a comprehensive agreement with Lidl Sverige to manage Lidls recycling streams holistically. The partnership will be deepened across multiple areas in 2026, making PreZero responsible for Lidls entire recycling operations in Sweden.
• TomorrowlandcoreStrategic or Co-development Partner · 1 January 2024PreZero International and Tomorrowland (world-famous music festival) partnership to drive circular solutions for mega-events. Large events generate significant waste and recyclable materials that have not been fully utilized - PreZero is working to change this.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ragn-Sells: Ragn-Sells is one of the largest waste and recycling companies in the Nordics, offering collection, recycling, and hazardous waste services across Sweden with comparable broad-based operations. It is the most direct Swedish competitor to PreZero Sverige in municipal, commercial, and industrial waste streams.
• Stena Recycling: Stena Recycling is a major Swedish recycling company providing waste collection, material recovery, and circular economy services to businesses and industry. It competes head-to-head with PreZero Sverige in commercial recycling and industrial material recovery across Sweden.
• Sysav: Sysav is a municipally-owned waste company in southern Sweden (Skåne) operating recycling facilities, collection services, and treatment plants. It is a regional direct peer competing with PreZero Sverige for municipal contracts and commercial accounts in southern Sweden.
• Renova: Renova is a Swedish waste management company in western Sweden (Göteborg region) providing collection, recycling, and treatment services. It competes with PreZero Sverige's Göteborg office for commercial and municipal waste contracts in Västra Götaland.

Broad incumbents

• Suez Recycling AB (Sweden): Suez operates globally and in Sweden, offering water, waste, and recycling services as part of a much broader environmental services portfolio. It competes with PreZero Sverige in commercial waste collection and recycling, but as a multi-national incumbent rather than a Sweden-specialist.
• Remondis Sverige: Remondis is a large German-headquartered waste and recycling company with Swedish operations. It competes in commercial and industrial waste collection and recycling as a broad European incumbent with partial overlap to PreZero Sverige's offerings.
• Veolia Sverige: Veolia is a global environmental services giant with Swedish operations spanning waste, water, and energy services. It competes with PreZero Sverige across commercial and industrial waste streams as a broad incumbent rather than a Sweden-dedicated player.

Regional players

• NSR (Nordvästra Skånes Renhållnings AB): NSR is a regional waste company serving northwestern Skåne (including Helsingborg area where PreZero has offices) with municipal collection, recycling, and treatment services. It is a regional peer competing for municipal and commercial accounts in a defined geography overlapping PreZero Sverige's footprint.

Others

• Avfall Sverige: Avfall Sverige is the Swedish Waste Management industry association representing municipal and private waste companies. It is an industry body and ecosystem participant rather than a competitor, but operates in the same Swedish waste policy and standards environment that shapes PreZero Sverige's market.
• PreZero International (Schwarz Group): PreZero International is the parent operating entity of the international PreZero waste and recycling business under Schwarz Group. It is the corporate parent of PreZero Sverige and comparable in offering, providing context for how the Swedish business sits within the broader group strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC7FOYwkmTWH-ROaX6AYy3Fw
• Facebookfacebook.com/PreZeroSverige
• LinkedInlinkedin.com/company/prezero-sverige
• Instagraminstagram.com/prezero_sverige

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prezero Sverige