Volusia Flagler Family YMCA

What Volusia Flagler Family YMCA does

Volusia Flagler Family YMCA is a 501(c)(3) non-profit community organization (FEIN: 59-3284968) operating eight facilities across Volusia and Flagler counties in Florida: six family YMCA branches (DeLand, Deltona, Holly Hill, Lydecker/Ormond Beach, Port Orange, Southeast Volusia/Edgewater), Camp Winona (a 68-acre overnight and day camp on Lake Winona in DeLeon Springs), and an Association Office in Deltona. The organization delivers a multi-vertical community wellness portfolio anchored in three program pillars — youth development, healthy living, and social responsibility — under a Christian-principles mission. Core offerings include six membership tiers (Youth, Basic, Plus, Single Parent, Family, Program Member) priced at $15-30/month entry points, aquatics programs following the YMCA of the USA swim curriculum (group and private lessons, swim league, water safety, specialty camps), childcare (after-school enrichment at 25+ partner elementary schools, seasonal day camps, Parents Night Out), LES MILLS group exercise classes (live and virtual), personal training, youth and adult sports leagues, and the Christian Initiative chaplaincy program.

The business model combines subscription recurring revenue from membership dues and program fees, donations channeled through the Strong Families Campaign for scholarships, insurance and employer partnership memberships, and one-time daily guest pass revenue. Financial assistance is available for households earning under $60,000 annually. The organization operates a distributed-to-consumer go-to-market across its physical footprint, complemented by school-site program delivery and third-party partner distribution. Underlying technology is largely off-the-shelf: standard fitness and aquatic facility infrastructure, licensed LES MILLS content, and the Reclique Core platform for program registration and donations. The organization is privately governed by an independent board as part of the YMCA of the USA affiliate network, with no parent company or external investors.

Name

Volusia Flagler Family YMCA

Legal name

Volusia Flagler Family YMCA

Website

https://vfymca.org

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Volusia Flagler Family YMCA is a 501(c)(3) non-profit operating six family YMCA branches, Camp Winona, and an association office across Volusia and Flagler counties in Florida, serving members and families through membership tiers, aquatics, childcare, youth sports, camps, and community wellness programs.

Ownership category

akta.pro rank

Product category

Community Fitness and Wellness Services

NAICS

Fitness and Recreational Sports Centers (713940), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Group Camping & Scout Camps (THAGAOAI)

Keywords

• Community fitness centers
• Swim lessons and aquatics
• After school childcare programs
• Summer camp programs
• Youth sports leagues

Headquarters

HQ city

Deland

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: Monthly and annual membership fees providing access to YMCA facilities including wellness centers, pools, courts, and group exercise classes. Tiers include Youth, Basic, Plus, Single Parent, Family, and Program Member options with pricing ranging from $15-30/month depending on location and tier.
2. Program Fees: Revenue from program registrations including swim lessons, swim league, specialty camps (mermaid camp, swim camp), childcare programs, after school enrichment, day camps, parents night out, personal training, and youth/adult sports programs.
3. Donations & Strong Families Campaign: Charitable donations from individuals and businesses supporting scholarship funding for camp experiences and financial assistance for families unable to afford membership or program fees.
4. Guest Daily Passes: Single-visit passes for non-members: $10 individual, $20 family (3-5 people) with 3% credit card fee. Prospective members may use guest privileges up to three times before being encouraged to join.
5. Third-Party Partnership Memberships: Insurance and employer partner memberships where third-party organizations cover or subsidize membership costs for eligible individuals, with child add-on at $27/month for dependents under 22.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Volusia Flagler Family YMCA operates six family YMCA branches plus Camp Winona in Volusia and Flagler counties, Florida, providing membership-based access to wellness centers, swimming pools, group exercise studios, gymnasiums, and youth programs. Its core sellable offerings include tiered memberships (Youth, Basic, Plus, Single Parent, Family, Program Member), swim lessons following the YMCA National Swim Curriculum, LES MILLS group exercise classes, youth and adult sports leagues, personal training, after school enrichment at partner schools, day/overnight camps, Parents Night Out, financial assistance, and Christian Initiative chaplain services. The organization is a 501(c)(3) non-profit funded through membership dues, program fees, donations, and third-party insurance/employer partnerships.

Product overview

Volusia Flagler Family YMCA is a 501(c)(3) non-profit organization operating 8 facilities across Volusia and Flagler counties, Florida. The organization offers a comprehensive portfolio of health, fitness, and community programs centered around youth development, healthy living, and social responsibility. Core offerings include membership tiers (Youth, Basic, Plus, Single Parent, Family, and Program Member) providing access to wellness centers, pools, and group exercise facilities. The aquatic program encompasses youth group swim lessons (following YMCA of the USA curriculum from Water Discovery through Stroke Mechanics), private swim lessons, competitive swim league, water safety education, and specialty camps including Mermaid Camp and Swim Camp. Childcare services include After School Enrichment at partnered school sites, Day Camps (Spring Break, Summer, Thanksgiving, Winter Break), and Parents Night Out. The fitness portfolio features LES MILLS group exercise classes (live and virtual), personal training, youth sports, and adult sports. Additional support services include Financial Assistance (for households under $60,000 income), Insurance and Employer Partnership Programs, and the Christian Initiative with volunteer chaplain services. The association is committed to accessibility through scholarships and financial aid, operating the Strong Families Campaign to fund partial and full scholarships for summer camp experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Membership Individual membership for youth aged 17 and under providing a safe environment for activities outside of school with access to wellness centers at the designated home YMCA.
• Basic Membership Entry-level individual membership granting access solely to the wellness center at the designated home YMCA, with no guest privileges.
• Plus Membership Membership offering nationwide YMCA access, including group exercise classes and swimming pools at all locations.
• Single Parent Membership Membership covering one adult and unlimited legal dependents aged 22 and under, with discounted access to family-friendly activities and wellness programs.
• Family Membership Membership covering two adults and unlimited legal dependents aged 22 and under, providing access to all family programs and facilities.
• Program Member Flexible option allowing registration for specific programs (aquatics, sports, etc.) without a full membership commitment.
• Youth Group Swim Lessons Group swimming lessons following the YMCA of the USA curriculum with progressive levels from Water Discovery through Stroke Mechanics, teaching water safety and competitive swim strokes to children.
• Private Swim Lessons One-on-one personalized swim instruction for children and adults covering personal water safety and stroke development in 30-minute sessions.
• Youth Swim League Competitive swimming program for youth focusing on four competitive strokes, fundamental techniques, teamwork, and endurance building.
• Water Safety Program Drowning prevention education covering three layers of protection: adult supervision, barriers and alarms, and swim lessons.
• Mermaid Camp Half-day specialty camp where children learn to swim with mermaid tails and monofins, including pool sessions, aquatic crafts, and mermaid games.
• Swim Camp Camp focused on enhancing competitive swimming techniques with certified YMCA coaches providing workouts on proper form and technique.
• After School Enrichment After-school program for children aged 5-12 featuring academic support, character development, physical fitness, and healthy nutrition at partnered school sites.
• Day Camps Day camp programs including Spring Break, Summer, Thanksgiving Break, and Winter Break camps with themed activities, sports, arts and crafts, and pool activities.
• Parents Night Out Evening childcare program offering themed activities, arts and crafts, dinner, and supervised fun for children while parents have time away.
• Camp Winona 68-acre overnight and day camp facility on Lake Winona offering summer camp, school trips, and retreats with team-building activities and scholarships through the Strong Families Campaign.
• LES MILLS Group Exercise Classes Group fitness classes including yoga, cycling, Zumba, water aerobics, both live and virtual, powered by LES MILLS exercise science programs.
• Personal Training Certified personal trainer consultations and training sessions to help members develop customized workout approaches for their wellness goals.
• Youth Sports Programs Youth sports programs improving technical skills and promoting sportsmanship while building confidence through team exercises.
• Adult Sports Programs Adult sports programs providing active lifestyle maintenance, mental well-being enhancement, and community building through favorite sports.
• Financial Assistance Program Scholarship program providing reduced membership or program rates for households with annual income below $60,000, ensuring accessibility regardless of financial circumstances.
• Insurance and Employer Partnership Programs Third-party membership partnerships with insurance providers and employers that may cover membership fees at little to no cost for qualifying individuals, with a $27/month child add-on for dependents under 22.
• Christian Initiative Program putting Christian principles into practice through chaplain services, prayer support, community prayer breakfasts, and volunteer chaplaincy at YMCA locations.

Quantifiable outcome

• Formal water safety and swim lessons can reduce the risk of childhood drowning by 88%
• +2 more outcomes

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Halifax HealthcoreStrategic or Co-development PartnerHalifax Health and the Volusia Flagler Family YMCA partnered to provide the community with free and accessible health education and screening opportunities through the Healthy Living program.
• Local Elementary Schools (Volusia County)coreStrategic or Co-development PartnerPartnership with elementary schools for after school enrichment program sites including Blue Lake Elementary, Citrus Grove Elementary, Freedom Elementary, George Marks Elementary, Champion Elementary, Holly Hill School, Living Faith Academy, West Side Elementary, Cypress Creek Elementary, Horizon Elementary, Port Orange Elementary, South Daytona Elementary, Spruce Creek Elementary, Sugar Mill Elementary, Sweetwater Elementary, Deltona Lakes Elementary, Timbercrest Elementary, Spirit Elementary, Beachside Elementary, Montessori Global Research Institute, Ormond Beach Elementary, Pathways Elementary, Pine Trail Elementary, Edgewater Public Elementary, Indian River Elementary, and Read Patillo Elementary.
• LES MILLScoreTechnology or IntegrationExclusive partnership bringing LES MILLS cutting-edge exercise science programs to YMCA facilities. LES MILLS provides top-tier group fitness classes powered by hottest music and innovative routines including strength, flexibility, and weight loss programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Planet Fitness: National low-cost fitness chain ($10-15/month) operating in the same Florida geography. Competes directly for price-sensitive fitness members but lacks the aquatic, childcare, and youth-development programs that differentiate the YMCA.
• Crunch Fitness: Mid-priced national gym chain with strong Florida presence competing for adult fitness members; differentiated by branded group classes rather than mission-driven community programming.
• Gold's Gym: Established national fitness chain offering comparable group exercise and youth programming; competes for adult wellness members but lacks the overnight-camp and community-outreach pillars of the YMCA model.
• Life Time Fitness: Premium national fitness operator with comparable aquatics, kids programming, and group exercise. Competes in the higher end of the family wellness market where YMCA Plus and Family tiers also play.

Direct peers

• JCC Association (Jewish Community Centers): Network of faith-affiliated community centers offering membership-based fitness, aquatics, childcare, camps, and youth programming — virtually identical operating model with a different faith lens.
• First Coast YMCA: Jacksonville-area regional YMCA association with comparable mission, multi-facility footprint, aquatics emphasis, and youth-development programs. Direct comparability on member pricing and community partnership structure.
• YMCA of Central Florida: Adjacent Florida regional YMCA association serving the Orlando metro area with comparable multi-branch fitness, aquatics, childcare, and youth-development programming. Closest geographic comparable in scale and service mix.
• Tampa Metropolitan Area YMCA: Florida-based regional YMCA association offering similar membership tiers, swim lessons, after-school care, and summer camps across multiple family branches — directly comparable nonprofit community-fitness model.
• Boys & Girls Clubs of America: National nonprofit operating youth-development clubs with similar mission focus (especially for school-age children), comparable after-school and summer programming, and shared reliance on donations and community partnerships.
• Sarasota Family YMCA: Florida coastal YMCA association with similar membership tiers, water-safety programs, and youth-camp offerings in a comparable regional footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/volusia-flagler-ymca

Revenue estimate

Valuation estimate

Number of profiles

Profiles29 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Volusia Flagler Family YMCA