PAPERPAPER LIMITED

What PAPERPAPER LIMITED does

PAPERPAPER LIMITED is a privately held UK-registered e-commerce company (legal entity PaperPaper Limited) that designs, produces, and sells personalised prints, greeting cards, and digital wall art through its own website (paperpaper.co.uk) and three third-party marketplaces. The business was founded in 2013 by graphic designer Angie Muldowney and operates from her studio on the Southampton waterfront, with a registered office at Kemp House, 160 City Road, London, EC1V 2NX. It functions as a sole-proprietor-style creative business with reported headcount of 1–10 employees and no external funding rounds disclosed.

The product portfolio is anchored by personalisable prints built on three design pillars: Bauhaus-inspired postcode typography, vintage 1930s British telegram replicas, and map-based prints using Ordnance Survey and global map data, with additional coordinate, birthstone, family, and wedding/anniversary typographic pieces. Greetings cards form the second major category and span birthday (marine animal, fairy, phonetic alphabet, milestone age), Mother's/Father's Day, Christmas, wedding, sympathy, and new-baby occasions. Supporting stationery and gifts (coasters, bookmarks, weekly planner pads, a 2026 monthly wall planner, sticker packs) extend the catalogue. A dedicated Etsy shop, PaperPaperPrintables, sells instant-download digital versions of the artwork. Production emphasises UK manufacturing with archival-quality 200/gsm paper, pigment ink printing, and British-made wooden frames.

The business monetises through one-time unit sales at price points from £2.95 (basic cards) to £16.99+ (framed prints) plus bespoke custom orders quoted individually. GTM motion is hybrid: direct-to-consumer via the own-site storefront complemented by curated marketplace listings on Notonthehighstreet (premium gifts), Etsy (craft and digital), and Thortful (greeting cards, including a 4-for-£10 promotion), with a wholesale channel serving independent gift shop stockists. Customer segments centre on gift buyers for personal milestones, home-decor enthusiasts seeking location-specific art, occasion celebrators (retirements, weddings, anniversaries), and greeting-card purchasers seeking design-forward alternatives to traditional cards.

Name

PAPERPAPER LIMITED

Legal name

PaperPaper Limited

Website

https://paperpaper.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

PAPERPAPER LIMITED is a UK-based, founder-operated e-commerce business that designs, produces, and sells personalised prints, greeting cards, stationery, and digital wall art via its own website and the Notonthehighstreet, Etsy, and Thortful marketplaces, targeting UK consumers seeking personalised gifts and home decor.

Ownership category

akta.pro rank

Product category

Personalised Paper Goods & Greeting Cards

NAICS

Stationery Product Manufacturing (32223), Greeting Card Publishers (513191), Office Supplies and Stationery Retailers (45941)

SIC

Greeting Cards (2771), Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670)

akta.pro industry

PRIMARYCRAOALAJ

Greeting Cards, Gift Wrap & Party Paper Goods Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Books, Office Supplies & Stationery Distribution

SECONDARYIMAMAHAG

Stationery & Office Paper Products (notebooks, pads, forms)

Industrials, Manufacturing & Construction/Paper & Forest Products/Converted Paper Products (Corrugated, Bags, Labels, Stationery)

SECONDARYBPAFAMAL

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser)

Business & Public Services/Marketing, Advertising & PR Services/Promotional Products & Sales Promotion Services

Keywords

• Personalised prints
• Greeting cards
• Wall art prints
• Paper stationery
• Digital printables

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Prints and Cards): One-time purchase model for physical paper products including personalised prints, greeting cards, stationery, and gifts. Products are sold at various price points from £2.95 to £16.99+ for prints. Custom orders available at quoted prices.
2. Digital Printables: Digital downloads of wall art available through Etsy shop (PaperPaperPrintables). Customers purchase instant download files for home printing.
3. Wholesale: Bulk orders for retail stockists and gift shops through wholesale channel.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

PaperPaper Limited designs, produces and sells personalised prints, greeting cards and stationery for the gift and home-decor market. The range spans custom postcode and map-based prints, baby, family and wedding prints, greeting cards across multiple occasions, planners, coasters, stickers and bookmarks, plus downloadable digital wall art. Products are finished using archival-quality pigment inks and are offered direct to consumers and through select online marketplaces and wholesale stockists.

Product overview

PaperPaper Limited is a UK-based independent greeting card and print company founded in 2013 by graphic designer Angie Muldowney. The company operates primarily through its e-commerce platform (paperpaper.co.uk) and various marketplace partners (Not on the High Street, Etsy, Thortful). The product portfolio consists of two main categories: (1) Greetings Cards including birthday cards (with themes ranging from fairy princesses and marine animals to modern typography and phonetic alphabet designs), Mother's Day, Father's Day, Christmas, thank you, new baby, sympathy, retirement, and wedding cards; and (2) Personalised Prints including postcode prints, telegram prints, map-based prints, Penguin paperback cover reproductions, birthstone prints, wedding/engagement prints, baby announcement prints, family prints, and inspirational prints. Additionally, the company offers stationery and gifts including weekly planner pads, bookmarks, coasters, and sticker packs. PaperPaper also provides digital printable downloads through its Etsy shop. The company emphasises modern typography, bold colours, and personalised customisation across all products, which are primarily manufactured in the UK with archival quality materials.

Differentiator

Problem solved

Functional benefit

Brands

• PaperPaperPrintables: Digital wall art and printable artwork available for immediate download via Etsy.

Products and services

• Personalised Postcode Prints
• Map-Based Prints (Heart, House, Coordinates)
• Personalised Telegram Prints
• Greeting Cards
• Wedding & Engagement Prints
• Baby & Family Prints
• Birthday & Special-Occasion Prints
• Stationery & Gift Accessories
• Digital Printables
• Wholesale Stockist Range

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Not on the HighstreetcoreChannel Partner/ Reseller/ DistributorPaperPaper is a proud partner on Notonthehighstreet, a premium UK marketplace for independent designers and makers. Products are sold alongside other unique gift items with the Notonthehighstreet brand providing additional credibility and customer trust.
• EtsycoreChannel Partner/ Reseller/ DistributorPaperPaper maintains two Etsy shops: the main PaperPaper shop for physical products and PaperPaperPrintables dedicated to downloadable digital artwork. Etsy was where the business first started according to founder Angie Muldowney.
• ThortfulminorChannel Partner/ Reseller/ DistributorGreeting card platform partnership offering PaperPaper's illustrated and typographic cards. Features promotional pricing (4 FOR £10) and same-day dispatch option before 5pm weekdays.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bold & Noble: UK-based independent design studio producing bold, typography-led screen-printed and digital art prints and greeting cards. Highly comparable to PaperPaper in aesthetic (typographic, illustrative), product mix (prints and cards), and channel mix (own site, Etsy, Notonthehighstreet).
• Thortful: UK greeting card marketplace where PaperPaper already lists products, also serving as a peer: Thortful's creator network consists of independent designers selling illustrated and typographic cards, directly comparable in style, target customer, and price band.
• East End Prints: UK-based independent art print studio and shop selling original illustrations and limited-edition prints. Comparable as a small, design-led UK print brand targeting home decor buyers with a similar product-and-channel profile (own site, stockists, custom orders).

Emerging players

• Fy!: UK-based curated marketplace for independent artists selling prints, greeting cards, and home decor. Comparable as a competitor channel/peer for emerging designers selling illustration-led paper goods directly to consumers.

Broad incumbents

• Posterlounge: European art print and poster retailer with framing options and broad artist catalogue. Overlaps with PaperPaper in personalised and decorative prints category at higher scale and broader geographic reach.
• Moonpig: UK-founded, now public personalised greeting card and gift retailer with broad catalogue and mobile app. Competes with PaperPaper in personalised cards and gift prints but operates at massive scale with proprietary print-on-demand infrastructure.
• King & McGaw: UK art print publisher and retailer offering framing, custom prints, and artist collaborations. Comparable to PaperPaper in art prints and framing offering but at significantly larger scale and broader artist roster.
• Funky Pigeon: UK personalised cards, gifts, and prints retailer (owned by Card Factory). Overlaps directly with PaperPaper in personalised greeting cards and gift prints but operates with a much larger catalogue and infrastructure.
• Desenio: Swedish-founded art print and poster retailer with strong Scandinavian monochrome aesthetic aligned with PaperPaper's Scandinavian-style prints. Comparable in product category (typography and illustrated wall art prints) and target customer (design-conscious home decor buyers).

Others

• Not on the Highstreet: Premium UK curated marketplace of independent designers and makers where PaperPaper is a partner. Comparable as a competitive channel for premium personalised paper gifts, with many partner studios selling adjacent products (personalised prints, greeting cards, stationery).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/paperpaper
• LinkedInlinkedin.com/company/paperpaper-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PAPERPAPER LIMITED