The Edward Thomas Hospitality Corp

What The Edward Thomas Hospitality Corp does

The Edward Thomas Hospitality Corp (ETC Hotels) is a privately held, family-owned operator of two luxury beachfront hotels in Santa Monica, California: Shutters on the Beach (198 rooms, opened 1993) and Hotel Casa del Mar (129 rooms, a restored 1926 Renaissance Revival landmark). Collectively known as The Collection, the two adjacent properties offer 326 rooms, 28 suites, 12 event venues with up to 360 seated banquet capacity, six ocean-view dining outlets, two full-service spas (ONE the Spa and Sea Wellness Spa), and an exclusive beach concierge. The business model is primarily room revenue supplemented by F&B, spa, meetings and events (12 venues), and bundled packages such as Stay More Save More, Cruise the Coast, Weekend Revival, A Suite Escape, and Park and Play, with cross-property charging enabling guests to use amenities and charge across both properties.

The company is led by third-generation hoteliers Thomas and Edward Slatkin, who acquired One Pico Boulevard in 1991; no external institutional investors or parent companies are disclosed. Distribution runs through direct hotel websites, phone reservations, on-site walk-ins, online travel agencies, and a Givex-powered gift card program, supported by marketing via the corporate site, the Waves blog, dedicated events marketing, and the ETC Cares community engagement program (long-standing partnerships with Chrysalis, Heal the Bay, Boys & Girls Club of Santa Monica, and Schmidt Ocean Institute). Recent product activity includes the 2023 opening of The Conservatory at Hotel Casa del Mar and a Shutters lobby redesign by Nickey + Kehoe, signaling a capital reinvestment cycle focused on experience refresh and pricing power rather than footprint expansion.

Name

The Edward Thomas Hospitality Corp

Legal name

The Edward Thomas Hospitality Corp

Website

https://edwardthomasco.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

The Edward Thomas Hospitality Corp (ETC Hotels) is a family-owned, privately held operator of two adjacent luxury beachfront hotels in Santa Monica — Shutters on the Beach (198 rooms) and Hotel Casa del Mar (129 rooms) — serving affluent leisure travelers, corporate event clients, and wedding guests with rooms, six dining outlets, two spas, and event venues.

Ownership category

akta.pro rank

Product category

Luxury Beachfront Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Beachfront & Coastal Full-Service Hotels (THAGAAAI), Hotel & Resort Restaurants (THAFACAH), Resort Convention Hotels (THAGALAC)

Keywords

• Luxury beachfront hotels
• Hospitality services
• Hotel dining
• Spa services
• Event venues

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Room Revenue: Primary revenue from 326 luxury guest rooms and suites across two properties. Shutters on the Beach offers 198 rooms while Hotel Casa del Mar offers 129 rooms including 28 suites and three two-story penthouses. Revenue driven by nightly rates, seasonal demand, and occupancy levels.
2. Food & Beverage: Six ocean-view dining destinations including restaurants, bars, and lounges across both properties. Shutters features 1 Pico Restaurant, Living Room, and Coast Beach Café and Bar. Casa del Mar features Terrazza, Lobby Lounge, and Patio del Mar. In-room dining and special event catering also contribute revenue.
3. Spa Services: Two luxury spas generating revenue from treatments including massages, facials, skin and nail care, wet room treatments, salon services, and couples massages. ONE the Spa at Shutters and Sea Wellness Spa at Casa del Mar offer ocean-inspired wellness experiences.
4. Meetings & Events: Revenue from hosting corporate events, weddings, and social gatherings across 12 venues with capacity for up to 360 seated banquet guests. Venues include ballrooms, boardrooms, terraces, and beachside spaces. Professional events team handles sales and execution.
5. Special Packages & Promotions: Themed travel packages including Stay More Save More (up to 25-35% off), Weekend Revival, Cruise the Coast, A Suite Escape, Park and Play, and Coastal Concierge. Packages bundle accommodations with dining credits, spa treatments, activities, and amenities.
6. Gift Cards: Redemption of ETC Hotels gift cards for any services across both properties including rooms, dining, spa treatments, and amenities. Sold through Givex platform.
7. Pet Services: Pet-friendly accommodations with dedicated services including pet beds, bowls, complimentary stuffed toys, and concierge arrangements for sitting, grooming, or walking services for a $125 per stay fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

The Edward Thomas Hospitality Corp (ETC Hotels) operates and manages two adjacent luxury beachfront hotels in Santa Monica, California—Shutters on the Beach (198 rooms) and Hotel Casa del Mar (129 rooms)—offering accommodations, six ocean-view dining destinations, two full-service spas, 12 meeting and event venues, beach concierge services, and themed vacation packages. The Collection provides a combined 326 guest rooms and 28 suites with cross-property charging between the two properties.

Product overview

The Edward Thomas Hospitality Corp (ETC Hotels) operates two luxury beachfront hotels in Santa Monica: Shutters on the Beach (198 rooms) and Hotel Casa del Mar (129 rooms), collectively known as The Collection. These complementary properties offer a total of 326 rooms, 28 suites, and 12 event venues, with six ocean-view dining destinations, two full-service spas (ONE the Spa and Sea Wellness Spa), beach concierge services, and various vacation packages. The properties share cross-charging capabilities, allowing guests to enjoy amenities at both hotels. The portfolio includes both individual hotel accommodations and bundled vacation packages such as Cruise the Coast, Weekend Revival, Park and Play, and A Suite Escape.

Differentiator

Problem solved

Functional benefit

Brands

• Shutters on the Beach: Luxury beachfront hotel featuring 198 guest rooms, Coast Beach Café and Bar, 1 Pico Restaurant, ONE Spa, and 10,000+ sq ft of meeting/event spaces. Beach House Chic design aesthetic.
• Hotel Casa del Mar
• ONE the Spa at Shutters
• Sea Wellness Spa
• ETC Cares

Products and services

• Shutters on the Beach A 198-room luxury beachfront hotel featuring Southern California coastal design with Hamptons/Cape Cod aesthetics, dining at Coast Beach Café and Bar and 1 Pico Restaurant, spa services at ONE the Spa, and over 10,000 square feet of meeting and event space.
• Hotel Casa del Mar A 129-room historic luxury hotel originally built in 1926 as Club Casa del Mar, featuring Mediterranean-style Renaissance Revival architecture, three two-story penthouses, Sea Wellness Spa, Terrazza Restaurant, Lobby Lounge, and meeting/event venues.
• Meeting & Event Venues Twelve event venues across both properties including Colonnade Ballroom, Grand Salon, Crimson Room, Pacific Terrace, Beachside, Boardroom, and private dining rooms, accommodating up to 360 seated banquet guests for corporate events, weddings, and social gatherings.
• Dining Venues (Six Ocean View Restaurants) Six ocean-view dining destinations across both properties: 1 Pico, Living Room, Coast at Shutters on the Beach; and Terrazza, Lobby Lounge, Patio del Mar at Hotel Casa del Mar, including in-room dining and special event catering.
• ONE the Spa at Shutters Full-service spa at Shutters on the Beach offering expert skin and nail care, healing massages, wet room treatments, ocean-inspired facials, salon services, couples massage, and private fitness studio access.
• Sea Wellness Spa at Casa del Mar Spa at Hotel Casa del Mar featuring ocean-inspired facials and massages for deep rejuvenation, salon services, and couples treatments.
• Stay More, Save More Package Extended stay discount package offering up to 15% off for 3 nights, 20% off for 4 nights, 25-35% off for 5+ nights, plus a one-time $100 hotel credit per stay at both Shutters on the Beach and Hotel Casa del Mar.
• Weekend Revival Package Two-night weekend stay at Hotel Casa del Mar including cocktails and charcuterie on arrival, complimentary bike rentals, breakfast credits, spa credits at Sea Wellness Spa, and 4pm late checkout Sunday.
• Cruise the Coast Package Luxury car and getaway package along Pacific Coast Highway including 2-night stay in Partial Ocean View King or higher, two 60-minute signature massages, complimentary vehicle (Ford Mustang Convertible, Mercedes-Benz SUV, or Luxury Sedan), valet parking, and sunset dinner at Terrazza.
• A Suite Escape Package Michael S. Smith designed suite stay at Hotel Casa del Mar with 20% off best available rate for 2-night minimum stays.
• Park and Play Package Package including complimentary valet parking and $50 daily food and beverage credit for guests at Shutters on the Beach.
• Coastal Concierge Package Beach concierge service package providing bikes and beach chairs and umbrellas for guests of Shutters on the Beach.
• Room with a View Package Summer accommodation package at Hotel Casa del Mar with ocean views and up to 10% discount.
• ETC Hotels Gift Cards Gift cards redeemable for all services at Shutters on the Beach and Hotel Casa del Mar, available for purchase through the Givex platform.
• Pet-Friendly Accommodations Pet-friendly accommodations with dedicated services including pet beds, bowls, complimentary stuffed toys, and concierge arrangements for sitting, grooming, or walking services for a $125 per stay fee for dogs up to 25 lbs.
• Beach Concierge Services Exclusive beach concierge service for ETC Hotels guests providing towels, chairs, umbrellas, bicycles, and expert tips for exploring oceanside paths from Palos Verdes to Malibu.

Quantifiable outcome

• Up to 25-35% savings on extended stays through Stay More Save More packages
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Schmidt Ocean InstitutecoreStrategic or Co-development Partner · 1 January 2023Established ongoing collaboration with the opening of The Conservatory at Hotel Casa del Mar in 2023. Schmidt Ocean Institute works to advance global marine research by providing state-of-the-art operational, technological, and informational support to ocean science and technology development projects at sea.
• The Ellison InstituteminorStrategic or Co-development PartnerShutters on the Beach and Hotel Casa del Mar hosted a virtual Q&A with Dr. David Agus of The Ellison Institute, launching a partnership covering cancer research discussions, post-pandemic travel trends, and community health initiatives.
• ChrysalisminorStrategic or Co-development PartnerNonprofit partnership empowering homeless and low-income individuals through job training and support. ETC has sponsored forums for over 30 years and offers employment opportunities to Chrysalis workers, fostering meaningful community change.
• Providence St. John's Health CenterminorStrategic or Co-development PartnerBreast Cancer Awareness Month partnership supporting Providence Saint John's Breast Cancer Programs. Shutters and Casa add special offerings around properties with proceeds and donations supporting vital research.
• Heal the BayminorStrategic or Co-development PartnerEnvironmental protection nonprofit dedicated to protecting rivers, beaches, and oceanfront of Santa Monica area. Fights against wastewater dumping, plastic pollution, and urban storm water contamination.
• Santa Monica Cares (Santa MoniCARES)minorStrategic or Co-development PartnerEngages employees of hotels, restaurants, attractions, and retailers to provide volunteer hours, funding, and in-kind support to community organizations tackling homelessness, environmental protection, hunger, workforce development, cultural programming, at-risk youth and elderly assistance.
• Boys & Girls Club of Santa MonicaminorStrategic or Co-development PartnerYouth organization inspiring and enabling young people to reach their full potential as caring, responsible citizens. Serves over 9,000 youngsters ages 6-18 in the greater Los Angeles area.
• Santa Monica High School OrchestrasminorStrategic or Co-development PartnerCollection of ensembles including over 300 young musicians. First orchestra founded in 1913 with continued national accolades, representing a long-standing educational partnership.
• UCLA-Santa Monica Rape Treatment CenterminorStrategic or Co-development PartnerNationally recognized prevention, education and treatment program combating sexual assault. Provides comprehensive free treatment including 24-hour emergency care and forensic evidence services.
• St. Monica's ChurchminorStrategic or Co-development PartnerDiverse and vibrant Catholic faith community that shapes loving disciples. ETC supports through community engagement and charitable initiatives.
• Canyon Charter SchoolminorStrategic or Co-development PartnerChild-centered educational institution founded in 1894 as a one-room schoolhouse, evolved into a nurturing campus focused on educating the whole person in Santa Monica Canyon.
• Mt. Olive Lutheran PreschoolminorStrategic or Co-development PartnerPreschool operating on philosophy that early childhood should be a time of fun, warmth, security, and exploration with hands-on play and structured learning environments.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ritz-Carlton, Laguna Niguel: Iconic cliffside luxury resort on the Southern California coast. Brand-flag competitor serving the same affluent leisure, corporate group, and wedding clientele as ETC Hotels in the destination luxury beach market.
• Montage Laguna Beach: Luxury oceanfront resort in Southern California with comparable Forbes-level service, multiple F&B outlets, spa, and event venues. Direct competitor for destination luxury coastal getaways and weddings in the broader SoCal market.
• Terranea Resort: Large-scale luxury oceanfront resort on the Palos Verdes Peninsula in Southern California. Comparable luxury F&B, spa, golf, and event positioning; serves the same affluent Southern California leisure and corporate group demand as ETC properties.
• Hotel del Coronado: Iconic historic beachfront luxury resort in Southern California with similar heritage (built 1888, vs. Casa del Mar's 1926), comparable scale of F&B and event venues, and overlapping leisure and group clientele seeking a destination beachfront luxury experience.
• Fairmont Miramar Hotel & Bungalows: Luxury beachfront-adjacent hotel located directly across from Shutters and Casa del Mar in Santa Monica. Same micro-market, similar guest profile, and competing for the same leisure and corporate demand on the same beachfront block.
• JW Marriott Santa Monica Le Merigot: Beach-adjacent full-service luxury property in Santa Monica. Flag-branded competitor with larger loyalty distribution that competes head-to-head for corporate RFPs and group business in the same micro-market.
• Loews Santa Monica Beach Hotel: Direct beachfront luxury competitor on Santa Monica Beach. National luxury chain operating in the same beachfront corridor with similar ocean-view rooms, F&B outlets, and event space targeting overlapping leisure and corporate guests.
• Viceroy Santa Monica: Boutique luxury hotel in the same Santa Monica market with comparable room count and lifestyle positioning. Competes for design-conscious luxury leisure travelers and small-event clientele.
• Rosewood Miramar Beach: Newly built luxury beachfront resort in Santa Barbara serving the same Southern California coastal luxury leisure market. Comparable pricing positioning, design-forward suites, and event venue mix.

Broad incumbents

• The Beverly Hills Hotel: Iconic Los Angeles luxury hotel operating as part of Dorchester Collection's broader luxury portfolio. Overlapping guest base of high-net-worth leisure and entertainment industry travelers, and a benchmark for luxury ADR and brand prestige in the LA market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/edward-thomas-collection

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Edward Thomas Hospitality Corp