Reedin surfivarustuse müük

What Reedin surfivarustuse müük does

Reedin Baltics (REEDIN BALTICS OÜ) is the official authorized reseller of Reedin-brand kitesurfing and wing surfing equipment in the Baltic states, operating from Tallinn, Estonia, with company records indicating a 2024 founding. The company runs a direct-to-consumer e-commerce storefront at reedinbaltics.com, localized in Estonian, English, Latvian, and Lithuanian, selling new and used kites, kite bars, twintip boards, wave boards, foil boards, hydrofoil systems, wings, spare parts, and accessories. Prices span from ~€26 (footstraps) to €2,457 (complete wing packages). Alongside retail, the company delivers kitesurfing and wing surfing training in Tallinn, Pärnu, Haapsalu, and Hiiumaa (€50–€70/hour) and offers surf-travel packages, creating a hardware-plus-experience model.

The business model is straightforward retail: one-time product sales of Reedin-branded SKUs plus hourly training services, with no subscription, licensing, or recurring revenue component, and no proprietary technology beyond standard e-commerce tooling. Delivery is handled by DPD (1–3 business days in Estonia, 5–7 in Latvia/Lithuania, 5–14 elsewhere), and payments are routed through Montonio bank links (Estonia, Latvia, Lithuania, Finland, Poland) and Inbank installment plans. The company has no disclosed headcount, no funding rounds, no parent company, no subsidiaries, and no regulatory, M&A, or leadership disclosure in the source data, indicating a small founder/e-commerce-operator profile rather than a scaled enterprise.

Name

Reedin surfivarustuse müük

Legal name

REEDIN BALTICS OÜ

Website

https://reedinbaltics.com

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Reedin Baltics is the official authorized Reedin reseller in Estonia, Latvia, and Lithuania, selling kitesurfing and wing surfing equipment, accessories, and training services directly to consumers via its four-language e-commerce storefront.

Ownership category

akta.pro rank

Product category

Watersports Equipment Retail

NAICS

Boat Dealers (441222)

akta.pro primary industry

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)

akta.pro secondary industries

Surfing & Kitesurfing Experiences (Lessons, Camps) (THAJAJAJ), Surf, Kitesurf & Wind Sports Adventures (THAJABAK)

Keywords

• Kitesurfing equipment retail
• Wing surfing gear
• Hydrofoil equipment sales
• Watersports retail
• Surf equipment distribution

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Retail product sales: Reedin Baltics generates revenue through direct retail sales of Reedin brand kitesurfing, wing surfing, and foil equipment. Products include kites, boards, foils, wings, accessories, clothing, and spare parts. Both new and used/pre-owned equipment is sold. The company also sells training services for kitesurfing and wing surfing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Reedin Baltics (REEDIN BALTICS OÜ) is the official authorized reseller of Reedin brand kitesurfing, wing surfing, and hydrofoil equipment in the Baltic region, operating a direct-to-consumer e-commerce store at reedinbaltics.com. The company sells new and pre-owned kites, wings, boards, foils, accessories, clothing, and spare parts, and complements equipment sales with professional kitesurfing and wing surfing training services.

Product overview

Reedin Baltics is an official reseller of Reedin watersports equipment operating in the Baltics (Estonia, Latvia, Lithuania). The company offers a comprehensive portfolio of kitesurfing and wing surfing equipment organized into three main categories: Kite Collection (kites, bars, twintip boards, wave boards), Wing Collection (wings, foil boards), and Foil Systems (complete foil setups including Flight Attendant and ElCapitano systems). The product lineup includes complete boards like the Supermodel, Feather, Good Day, SuperNatural, and various foil components. Beyond equipment sales, the company provides professional training services for both kitesurfing and wing surfing, along with surf travel packages. All products are distributed through their e-commerce platform with DPD logistics and multiple payment options including Montonio bank links and Inbank installment payments.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitesurfing Equipment Collection (Lohed, Poomid, Twintip lauad, Lainelauad) Complete range of Reedin brand kitesurfing equipment including kites, control bars/lines, twintip (twin-tip) directional boards for freestride and all-around riding, and specialized wave boards for wave riding. Available in multiple sizes and models for different wind conditions and rider levels.
• Wing Surfing Collection (Tiivad, Foililauad) Complete range of inflatable wing surfing wings (tiivad) and hydrofoil-capable foil boards for wing surfing, designed for lift and glide above water. Wings available in various sizes for different wind conditions.
• Hydrofoil Systems (Foilid) Complete hydrofoil systems for wing and kite foiling, including front wings, stabilizers, masts, and fuselages. Includes Flight Attendant and ElCapitano performance foil systems with multiple configuration options.
• Reedin FLIGHT ATTENDANT 2026 Foil Set Complete carbon hydrofoil system for wing and kite foiling, configurable with multiple mast and wing options.
• Reedin EL CAPITANO 2026 Foil Performance hydrofoil system with front wings and stabilizers, price range €199-€769.
• Reedin FEATHER 2026 Wing Foilboard Lightweight wing foilboard with soft deck, designed for schools and beginners. Available in multiple sizes (20L-138L).
• REEDIN SPACE AGENCY 2026 Wing Board Performance wing board for advanced wing foiling.
• Wing Surfing Training (Tiivasurfi koolitus) Professional wing surfing lessons taught by certified instructors in Tallinn, Pärnu, Haapsalu, and Hiiumaa. Individual and group training available with flexible scheduling. Price range €210-€1,620 depending on duration and group size.
• Kitesurfing Training (Lohesurfi koolitus) Professional kitesurfing lessons following IKO standards, covering kite control, water practice, and first rides/maneuvers. Available in Tallinn, Pärnu, Haapsalu, and Hiiumaa. Rates: €70/hour individual, €50/hour for two persons, €60/hour for experienced riders; course durations of 3h, 6h, or 9h.
• Surf Travel Packages (Surfireisid) Surf travel packages offered to customers seeking surf-focused trip experiences.
• Accessories and Spare Parts (Aksessuaarid, Varuosad) Watersports clothing, boardbags, pumps (including Reedin Super Pump €49.95), leashes, footstraps (including SuperBinding with Spinner technology €199), and replacement parts including screw sets (€33.00) for Reedin equipment.

Quantifiable outcome

• 1-3 business day delivery within Estonia for in-stock items
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Reedin (parent brand)coreChannel Partner/ Reseller/ DistributorReedin Baltics is the official authorized reseller of Reedin brand kitesurfing, wing surfing, and hydrofoil equipment in the Baltic states (Estonia, Latvia, Lithuania). The company stocks the full Reedin product range including kites, boards, foils, wings, accessories, and offers warranty support for all products.
• DPDminorOthersDPD is the logistics and delivery partner for Reedin Baltics. All orders are shipped via DPD courier service (door-to-door) or DPD parcel lockers. Delivery within Estonia takes 1-3 business days, Latvia/Lithuania 5-7 business days, and other European countries 5-14 business days.
• Inbank (Maksa hiljem)minorChannel Partner/ Reseller/ DistributorInbank provides installment payment solutions for Reedin Baltics customers, allowing them to pay for products in multiple parts (Pay later, pay in 2 parts, pay in 3 parts) with no additional fees.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kitemana: European online kitesurfing and wing foiling specialist retailer. Direct peer in the same product category with similar target market of kiters and wing foilers, similar SKU mix, and pan-European shipping.
• Surfdome: UK-based online water sports retailer selling surfing, kitesurfing, and wing foiling equipment across Europe. Directly comparable as a multi-brand e-commerce retailer serving European customers with similar product categories.
• Real Watersports: US-based kitesurfing, surfing, and wing foiling retailer with online store and training school. Comparable as a combined retail-plus-school operation selling the same product categories with hands-on customer support.
• Kiteworldshop: European online retailer specializing in kitesurfing, wing foiling, and foil equipment. Operates with a similar DTC e-commerce model, multi-brand assortment, and European delivery footprint to Reedin Baltics.

Broad incumbents

• North Kiteboarding: Major kitesurfing and wing foil brand that also operates direct-to-consumer sales across Europe. Comparable as a competing distribution channel for the same products, with broader brand portfolio and global scale.
• Duotone Pro Center / Boards & More: Kite/wing foil brand (Duotone, Fanatic) owned by Boards & More with direct European sales and pro center network. Comparable as a brand-side DTC competitor offering the same product categories.
• Goya Kiteboarding: Kite and wing foil brand with direct-to-consumer sales across Europe. Comparable as an alternative brand supplier competing for the same end customer purchasing kitesurfing and wing foiling equipment.

Emerging players

• Prolimit: Watersports equipment and accessories brand (wetsuits, harnesses, board accessories) with European retail and DTC presence. Comparable as an adjacent watersports equipment supplier targeting the same kite and wing surfing customer base.
• Mystic Kiteboarding / Mystic Boarding: Kiteboarding and watersports accessories brand with growing European retail presence. Comparable as a brand-side competitor operating in the same equipment categories (kites, boards, foils) with a broader accessory focus.

Regional players

• Kitesurfing.eu: European regional kitesurfing retailer focused on the Eastern/Central European market. Comparable as a peer operating in overlapping European geographies with multi-brand assortment in the same product categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/reedinbaltics
• Instagraminstagram.com/reedin.baltics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reedin surfivarustuse müük