What AMPLIFY TECHNOLOGY LIMITED does

Amplify Technology Limited is a UK-based, founder-led technology advisory firm serving C-level technology executives and senior leadership. The company delivers professional services across seven distinct service lines: Technology Strategic Services, Technology Assurance, CIO Advisory Service, Technology Leadership Coaching, Transformation and Innovation, Change and Adoption, and SAP Services. Its primary customer base comprises CIOs, CTOs, IT Directors, and senior technology leaders in housing, local government, and healthcare sectors, alongside organisations running SAP ERP systems seeking S/4HANA migration readiness and broader SAP ecosystem support.

The firm is a consultancy, not a software or product company. Its technical emphasis is on the SAP ecosystem (S/4HANA, SAP Analytics, Datasphere, BTP, Ariba, Concur, SuccessFactors) combined with technology operating model design, change management, and C-suite advisory. Notable subject-matter anchors include a UK-first ERP programme in housing and award-winning Covid-19 analytics and Field Service Management Transformation work attributed to the founder's prior CIO tenure. There is no proprietary technology platform, no patents, no proprietary AI models, and no API or SDK surface; the deliverable is senior advisory hours, workshops, and bespoke consulting engagements priced per engagement scope.

Amplify operates a sales-led, consultative go-to-market model with complimentary initial consultations followed by bespoke advisory engagements. Reach is generated through content marketing on LinkedIn and a company blog, with an email newsletter signup as a mid-funnel capture mechanism. Ownership is founder-controlled and bootstrapped, with no disclosed external funding, no M&A activity, and a single UK headquarters in Bromsgrove (Company No. 14988555). Pricing is custom and not publicly disclosed.

Name

AMPLIFY TECHNOLOGY LIMITED

Legal name

Amplify Technology Limited

Website

https://amplifytechnology.co.uk

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Amplify Technology Limited is a UK-based, founder-led technology advisory firm serving C-level technology executives with strategic advisory, CIO coaching, transformation consulting, change management, and SAP ecosystem services including S/4HANA migration readiness.

Ownership category

akta.pro rank

Product category

Technology Management Consulting

NAICS

All Other Professional, Scientific, and Technical Services (541990), Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Digital & Technology Transformation Consulting (BPAHACAH)

akta.pro secondary industries

Digital Strategy & Transformation (BPAHAEAA), ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)

Keywords

• Technology advisory services
• CIO advisory consulting
• SAP S/4HANA consulting
• Executive technology coaching
• Digital transformation consultancy

Headquarters

HQ city

Bromsgrove

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Technology Advisory and Consultancy Services: Amplify Technology generates revenue through professional services engagements including technology strategic services, CIO advisory, technology assurance, coaching, transformation and innovation consulting, change and adoption services, and SAP services. These are bespoke consulting engagements tailored to client needs, typically sold as ongoing advisory relationships or project-based consulting engagements with C-level technology leaders and executives.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Amplify Technology is a UK-based technology advisory consultancy that delivers bespoke professional services to C-level technology leaders. Its offerings include technology strategy, technology assurance for mergers and acquisitions, CIO advisory, executive coaching, transformation and innovation, change and adoption, and SAP ecosystem advisory covering S/4HANA migrations, Analytics, Datasphere, BTP, Ariba, Concur, and SuccessFactors. Services are sold as tailored consulting engagements, not as software products.

Product overview

Amplify Technology Limited is a technology consulting and advisory services firm, not a software product company. The company offers a unified portfolio of professional services: Technology Strategic Services (core advisory for technology strategy alignment), Technology Assurance (mergers and acquisitions support), CIO Advisory Service (executive-level support), Technology Leadership Coaching (C-level executive development), Transformation and Innovation (strategic change consultancy), Change and Adoption (organisational culture and change management), and SAP Services (SAP ecosystem advisory for implementations, migrations, and new technology adoption including S/4HANA, Analytics, Datasphere, BTP, Ariba, Concur, and SuccessFactors). These services are delivered through consultative partnerships, workshops, coaching sessions, and ongoing advisory engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• Technology Strategic Services Strategic technology advisory helping organisations build technology strategies aligned with corporate objectives, covering operating models, skills, capabilities, culture, data, security, programme delivery, service delivery, financial models, and supplier partnerships. Intended for senior technology leaders and executive teams.
• Technology Assurance Advisory service guiding and supporting organisations through mergers and acquisitions by aligning technology investments and change programmes with business objectives, providing strategic insight across processes, people, and technology. Intended for organisations undergoing M&A technology integration.
• CIO Advisory Service Tailored support for C-level technologists including one-to-one sessions, workshop facilitation, strategic consultations, and executive team updates, specialising in cloud migrations, mergers, restructures, new CIO onboarding, and distressed project recovery. Intended for CIOs and senior technology leaders.
• Technology Leadership Coaching Personalised coaching for C-level executives spanning career development, problem-solving, and leadership enhancement, fostering personal and professional growth while navigating complex technology landscapes. Intended for C-level technology executives.
• Transformation and Innovation Strategic transformation consultancy guiding organisations through change management, culture shifts, new operating models, and alignment of vision and values, including continuous innovation support for emerging technology trends. Intended for senior leadership driving enterprise-wide transformation.
• Change and Adoption Strategic transformation consultancy focused on navigating organisational cultures, driving technology-enabled success, change management, cultural shifts, new operating models, and aligning C-level priorities with transformational goals. Intended for organisations undertaking major technology-enabled change.
• SAP Services Comprehensive SAP advisory services supporting implementations, migrations, and upgrades, including S/4HANA readiness assessment, user experience improvement, and adoption of SAP Analytics, Datasphere, BTP, Ariba, Concur, and SuccessFactors. Intended for organisations running SAP ERP systems.

Quantifiable outcome

• Best Socially Sustainable Project award for lifesaving Covid-19 analytics for care homes
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• PA Consulting: UK-headquartered consultancy combining technology advisory, innovation, and transformation services. Comparable to Amplify in serving C-suite technology leaders with strategic advisory, sector specialisations, and emphasis on outcomes over technology implementation.
• Slalom: Global technology and business consulting firm focused on transformation, with deep SAP, cloud, and digital advisory practices. Closely comparable in offering strategic advisory and transformation consulting to enterprise technology leaders, though at significantly larger scale.
• Whitecap Consulting: UK-based independent strategy and technology consultancy. Comparable in being a founder-led boutique practice offering senior advisory to enterprise and public-sector clients on technology and transformation.
• Baringa Partners: Independent UK-based management and technology consulting firm serving enterprise clients with sector specialisations. Directly comparable to Amplify as a boutique advisory practice competing for senior-level technology and transformation mandates in the UK market.
• Elucidate Consulting: UK-based boutique technology and transformation consultancy. Similar in scale, geographic focus, and advisory-led model serving senior technology leaders with bespoke engagements.

Broad incumbents

• IBM Consulting UK: Global technology consultancy with strong SAP practice and CIO advisory services. Competes for enterprise technology transformation engagements alongside Amplify but with vastly deeper delivery resources and proprietary platforms.
• Capgemini Invent: Digital transformation and innovation consulting arm of Capgemini, offering technology strategy and advisory services alongside its global SAP practice. Competes with Amplify for CIO advisory and SAP transformation mandates, but at vastly greater scale.
• Deloitte UK Technology & Transformation: Major UK consulting practice offering CIO advisory, SAP services, and digital transformation. Overlaps significantly with Amplify's value proposition but serves clients through large integrated teams.
• Accenture UK Technology Consulting: UK arm of global consultancy with extensive SAP and digital transformation practice competing for the same enterprise technology advisory and transformation engagements Amplify targets. Large scale and integrated implementation capability create competitive pressure on boutique advisory positioning.

Regional players

• Sapphire Systems: UK-focused SAP services and consulting firm providing advisory, implementation, and managed services for SAP enterprise customers. Overlaps with Amplify on SAP advisory and S/4HANA transformation, but offers broader implementation capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/amplify-technology-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMPLIFY TECHNOLOGY LIMITED