Ferox Industries Inc.

What Ferox Industries Inc. does

Ferox Industries Inc. is a privately held Indian consumer products company that manufactures and markets household cleaning and hygiene products under the "Ferox" brand, aligned with the "Clean India, Healthy India" positioning. Its five-SKU portfolio comprises a disinfectant toilet cleaner (Better 'n Shiner, 99.9% germ-kill claim), a disinfectant surface cleaner, a dish wash gel (vegetarian formula, "2x more shine"), a white phenyl branded GERM-NAASHAK (pine-based germ-kill and insect-repellent formulation), and a glass cleaner with anti-static, streak-free finish. Core technology is formulation-driven: disinfectant and pine-based chemistries positioned around germ-protection and fragrance outcomes rather than any platform, software, or data layer.

The company is headquartered in Faridabad, Haryana, and operates three additional regional offices in Mumbai (West), Kolkata (East), and Hyderabad (South), giving it a nominal pan-India footprint. Its go-to-market is channel-led: products reach end consumers through a dealer/distributor network supplemented by a dealership inquiry program (Individual and Company forms) on the company website, plus direct customer engagement via a toll-free number, mobile line, and email. Marketing is concentrated on the company website (content/blog, brochure, CSR page) with Google Analytics for traffic measurement.

There is no public revenue disclosure, no headcount figure, no funding history, no patents or trademarks, no executive team roster, and no parent or subsidiary structure. The legal name is "Ferox Industries," the business is commonly referenced as "Ferox," and the company operates as a standalone private entity with no identified institutional investors. Pricing is not publicly disclosed; prospective customers and dealers are directed to contact the company directly.

Name

Ferox Industries Inc.

Legal name

Ferox Industries

Website

https://feroxindustries.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Ferox Industries Inc. is a privately held Indian consumer products company that manufactures and sells household cleaning and hygiene products (toilet cleaner, surface cleaner, dish wash gel, white phenyl, and glass cleaner) through a dealer and distributor network across India.

Ownership category

akta.pro rank

Product category

Household Cleaning Products

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Specialty Household Cleaners (Glass, Oven/Grill, Toilet, Descalers, Disinfectants) (CRADAKAH)

akta.pro secondary industries

Cleaning Chemicals & Disinfectants Distribution (CRAOAGAB), Restroom Hygiene & Odor Control Distribution (CRAOAGAF)

Keywords

• Household cleaning products
• Disinfectant toilet cleaners
• Dish wash gels
• White phenyl disinfectants
• Glass cleaners

Headquarters

HQ city

Faridabad

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Cleaning Products Sales: Revenue generated from manufacturing and selling consumer hygiene and cleaning products including toilet cleaners, surface cleaners, dish wash gels, phenyl, and glass cleaners to end consumers through distributors and retailers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Ferox Industries manufactures and sells a portfolio of consumer cleaning and hygiene products for Indian households and commercial establishments. Its product line includes disinfectant toilet cleaner (Better 'n Shiner), surface cleaner, dish wash gel, white phenyl (GERM-NAASHAK), and glass cleaner, distributed primarily through a dealer/distributor network supported by four regional offices.

Product overview

Ferox Industries is a consumer products company offering a portfolio of cleaning and hygiene products. The product line includes disinfectant toilet cleaner (Better 'n Shiner), disinfectant surface cleaner, dish wash gel, white phenyl (GERM-NAASHAK), and glass cleaner. All products are positioned around germ protection, cleanliness, and hygiene with a focus on the Indian market under the 'Clean India, Healthy India' initiative.

Differentiator

Problem solved

Functional benefit

Products and services

• Better 'n Shiner - Toilet Cleaner A premium disinfectant toilet bowl cleaner that claims to kill 99.9% of germs, remove stains, fight odor, and deliver '10 extra power' for thorough toilet cleaning, targeted at Indian households and commercial restrooms.
• Surface Cleaner An advanced disinfectant surface cleaner that kills germs, removes tough stains, and leaves a pleasant fragrance, designed for household surface cleaning in Indian homes.
• Dish Wash Gel A dish washing gel that removes grease and dirt, provides '2 times more shine', delivers a sparkling finish, is safe for hands, and is formulated as 100% vegetarian, for household kitchen use.
• GERM-NAASHAK - White Phenyl A white phenyl disinfectant with pine power that kills germs (when used undiluted) and repels mosquitoes, insects, and flies, suited for households as well as offices, hotels, and hospitals.
• Glass Cleaner A glass cleaner that provides streak-free cleaning with a high-gloss finish and an anti-static formula for spotless, sparkling glass and mirrors, targeted at household use.

Quantifiable outcome

• Kills 99.9% of germs (toilet cleaner and surface cleaner)
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Marico Limited: Indian FMCG major primarily in hair and edible oils (Parachute, Saffola) with selective forays into cleaning/sanitization. Comparable as a large Indian CPG with national distribution that could expand into Ferox's categories.
• Tata Consumer Products: Large Indian FMCG with Tata-branded hygiene and cleaning products. Broad incumbent with strong distribution and brand trust that competes for similar household cleaning shelf space.
• Godrej Consumer Products: Large Indian CPG with a portfolio including household hygiene and cleaning products. Comparable as a broad incumbent in Indian FMCG with extensive pan-India distribution.
• Patanjali Ayurved: Large Indian FMCG player with cleaning and home hygiene products (including phenyl and toilet cleaners) distributed nationally. Comparable broad incumbent with similar product overlap.
• Reckitt Benckiser (India): Owner of Harpic, Lizol, Colin, and Dettol — directly overlapping with Ferox's toilet cleaner, surface cleaner, and disinfectant positioning. A broad incumbent with established brand equity and a multi-decade distribution moat in India.
• Dabur India: One of India's largest CPG companies with a growing presence in home cleaning (Dabur Sanitize, Odonil). A broad incumbent with vastly larger distribution, marketing budget, and portfolio breadth.
• Hindustan Unilever (HUL): Largest Indian FMCG player with category-leading cleaning brands (Vim, Domex, Cif). Operates in the same household cleaning category at massive scale with national distribution and marketing dominance.

Direct peers

• CavinKare: Indian CPG with brands across personal care and household (Chik, Fairever, Nyle). Comparable as a multi-category Indian CPG operating in similar hygiene and cleaning adjacencies with a national distribution footprint.
• Jyothy Labs: Indian FMCG company behind Pril, Henko, and Exo dishwash/cleaning brands. Directly comparable as an India-focused CPG with mass-market household cleaning products sold via similar distributor-led channels.
• Wipro Consumer Care and Lighting: India-focused CPG with Santoor, Chandrika, and a portfolio that includes hygiene and cleaning products. Comparable mid-size Indian player operating through distributor networks across multiple FMCG categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks1 record

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/feroxindustries

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ferox Industries Inc.