MOTHER AND BABY COACH LIMITED
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
MOTHER AND BABY COACH LIMITED firmographics
Firmographics- Name
- MOTHER AND BABY COACH LIMITED
- Legal name
- Mother and Baby Coach Limited
- Website
- https://motherandbabycoach.co.uk
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Ownership category
- akta.pro rank
MOTHER AND BABY COACH LIMITED industry classification
Industry- Product category
- Parenting and Infant Care Consulting
- NAICS
- Other Individual and Family Services (624190), Other Individual and Family Services (62419)
- SIC
- Services-Educational Services (8200), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)
- akta.pro secondary industries
- Postpartum Newborn Care & Parent Education (NCS) (HSAAACAA), Newborn Developmental Support & Soothing Techniques (NCS) (HSAAACAJ), Pre/Postnatal Group Fitness (HSADABAJ)
Keywords
Where MOTHER AND BABY COACH LIMITED is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
MOTHER AND BABY COACH LIMITED business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Professional Consulting Services: One-to-one parenting support at home, online postnatal consulting, and development follow-up services provided directly to parents until baby is 2 years old.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
MOTHER AND BABY COACH LIMITED product offering
Product offeringCore offering
Mother and Baby Coach Limited provides personalized antenatal and postnatal consulting to expectant and new parents, covering pregnancy and birth planning, baby care education, breastfeeding and mastitis support, attachment-focused sleep training, monthly baby development follow-up until age 2, solid food introduction, and antenatal/postnatal yoga classes. Services are delivered via one-to-one home visits in London, online Zoom consultations, and group workshops, with contact and bookings facilitated through the company website, email, and WhatsApp.
Product overview
Mother and Baby Coach Limited offers a comprehensive service-based portfolio focused on the entire perinatal journey from pregnancy through the first two years of the baby's life. The core offering consists of antenatal services (pregnancy and birth consulting, baby care education, breathing and labour positions classes) and postnatal services (online postnatal consulting, one-to-one parenting support at home, baby development follow-up, sleep training, and solid food introduction support). Additional services include antenatal and postnatal yoga classes, online baby care courses, and specialized training sessions on topics such as baby body care for sensitive skin and breastfeeding support. The company operates as a coach and consultant rather than a software product, providing personalized one-to-one support alongside group training events.
Differentiator
Problem solved
Functional benefit
Products and services
- Pregnancy and Birth Consulting Antenatal consulting service providing guidance on pregnancy and birth planning for expectant parents.
- Baby Care Education for Expectant Parents Educational service teaching expectant parents how to care for their newborn baby.
- Baby Care Education for Grandparents & Babysitters Training program designed to update grandparents and babysitters on current baby care practices.
- Breathing and Labour Positions Class Antenatal class teaching breathing techniques and optimal labour positions for childbirth.
- Newborn Baby Shopping Consultancy service assisting parents with newborn baby shopping needs and recommendations.
- Online Postnatal Consulting Remote consulting service providing postpartum support and guidance to new parents.
- One to One Parenting Support at Home In-person parenting support delivered in the family's home environment within the London area.
- Following the Baby's Development Monthly development follow-up consultancy service covering game, activity, sleep, and supplementary nutrition for babies up to 2 years old.
- Support in Introducing Solid Foods Guidance service helping parents introduce solid foods to their baby's diet.
- Attachment Focused Sleep Training Sleep training program based on attachment theory principles for babies and young children.
- Antenatal & Postnatal Yoga Class Yoga instruction tailored for pregnant women during the antenatal period and new mothers during postnatal recovery.
- Online Baby Care Course Virtual workshop teaching baby care, breastfeeding, and sleep management from birth onward, delivered online.
- Baby Body Care Training Training addressing atopic dermatitis and sensitive skin conditions in babies, sponsored by Mustela.
- Breastfeeding, Nipple Problems and Mastitis Training Training covering common breastfeeding challenges including nipple problems and mastitis, sponsored by Mustela.
- Attachment Focused Sleep Seminar Seminar covering baby developmental stages from 0 to 1 year old and sleep routines, delivered via Zoom.
Companies that use MOTHER AND BABY COACH LIMITED
Customer profileSegments2 records
Ideal customer profiles2 records
MOTHER AND BABY COACH LIMITED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MOTHER AND BABY COACH LIMITED partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MustelaminorMustela sponsors events hosted by Mother and Baby Coach Limited, including Baby Body Care for Allergies and Atopic/Sensitive Skin training (July 2025) and Breastfeeding, Nipple Problems and Mastitis training (October 2025). Sponsor provides promotional support for educational events targeting parents.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
MOTHER AND BABY COACH LIMITED competitors and assessment
Company assessmentBroad incumbents
- Emma's Diary: Major UK pregnancy and parenting platform offering free antenatal information, week-by-week pregnancy content, and brand-partnered offers. Comparable as a destination UK resource for expectant parents competing for the same top-of-funnel attention, though it is content-led rather than service-led.
- Mumsnet: UK's largest online forum and parenting information platform, providing advice, product reviews, and community for parents. Comparable as a default UK destination for new parents seeking baby care guidance, though as a content/community platform rather than a paid service.
- NCT (National Childbirth Trust): UK's largest charity for parents, offering antenatal classes, postnatal support, and breastfeeding help. Compares as the dominant incumbent in the same UK perinatal education and support category where Mother and Baby Coach operates, though NCT is charity-subsidized and far broader in scope.
Emerging players
- Mush: UK-based app connecting new mothers for peer support and hosting expert-led content on baby care and postpartum wellbeing. Comparable as a UK-targeted digital community for new mothers addressing overlapping needs (peer support, baby care tips, postnatal mental health).
- Wonder Weeks: Global app/content product for tracking baby developmental leaps from 0–20 months, with associated books and tools. Comparable in targeting the baby developmental-follow-up niche that Mother and Baby Coach serves via its monthly follow-up service, but Wonder Weeks operates at significantly larger digital scale.
Others
- Health Visitor services (NHS): UK NHS-provided universal health visiting service and Start4Life portal offering free baby care, feeding, and development guidance to all new parents. Comparable as the free, publicly funded alternative addressing much of the same educational surface area as Mother and Baby Coach's paid services.
- Fridababy (Frida): US-based parenting brand offering baby care products and parenting content, with growing UK market presence. Comparable as a brand using sponsored educational content and partnerships to reach new parents in adjacent commercial categories, with overlap in sponsor/partner ecosystem dynamics.
Direct peers
- Baby Sensory: UK-originated franchise offering structured baby development classes (0–13 months) covering sensory, language, and physical development. Comparable as a UK-based, founder-led baby development class operator targeting similar developmental-stage customer segments.
- The Baby Academy: Online-first provider of antenatal and postnatal classes, baby care courses, and sleep/breastfeeding workshops delivered live and on-demand. Directly comparable in product format (online baby care courses, workshops, specialist speakers) and target customer (expectant and new parents in the UK/Ireland).
- The Sleep Nanny: UK sleep consultancy offering attachment-focused sleep training for babies and toddlers, delivered via packages and one-to-one support. Highly comparable in core specialty (attachment-focused sleep training for babies), delivery mode (1:1 and remote), and customer profile.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
MOTHER AND BABY COACH LIMITED social profiles
Digital presenceMOTHER AND BABY COACH LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
MOTHER AND BABY COACH LIMITED leadership team
Management profileNumber of profiles
MOTHER AND BABY COACH LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MOTHER AND BABY COACH LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MOTHER AND BABY COACH LIMITED
What does MOTHER AND BABY COACH LIMITED do?
Mother and Baby Coach Limited provides personalized antenatal and postnatal consulting to expectant and new parents, covering pregnancy and birth planning, baby care education, breastfeeding and mastitis support, attachment-focused sleep training, monthly baby development follow-up until age 2, solid food introduction, and antenatal/postnatal yoga classes. Services are delivered via one-to-one home visits in London, online Zoom consultations, and group workshops, with contact and bookings facilitated through the company website, email, and WhatsApp.
Is MOTHER AND BABY COACH LIMITED a public or private company?
MOTHER AND BABY COACH LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MOTHER AND BABY COACH LIMITED founded?
MOTHER AND BABY COACH LIMITED was founded in 2020.
Where is MOTHER AND BABY COACH LIMITED based?
MOTHER AND BABY COACH LIMITED is headquartered in London, United Kingdom, in the Europe region.
How does MOTHER AND BABY COACH LIMITED make money?
One revenue line is on record: professional Consulting Services.
Who are MOTHER AND BABY COACH LIMITED's main competitors?
Broad incumbents on record are Emma's Diary, Mumsnet and NCT (National Childbirth Trust). Emerging players are Mush and Wonder Weeks. Others are Health Visitor services (NHS) and Fridababy (Frida). Direct peers are Baby Sensory, The Baby Academy and The Sleep Nanny.
Does MOTHER AND BABY COACH LIMITED have an API?
No public API is recorded for MOTHER AND BABY COACH LIMITED.
What industry is MOTHER AND BABY COACH LIMITED in?
MOTHER AND BABY COACH LIMITED's product category is Parenting and Infant Care Consulting. Its primary akta.pro industry code is HLAFAJAN, Lactation, Postpartum & Perinatal Support Services, with a secondary code of HSAAACAA, Postpartum Newborn Care & Parent Education (NCS). Its NAICS code is 624190 and its SIC code is 8200.