What HOOBYNOO WORLD LIMITED does

Hoobynoo World Limited is a UK-based, family-run direct-to-consumer e-commerce business founded in 2012 that designs and sells personalised pet ID tags alongside a broader portfolio of pet-themed gifts, apparel, stationery, and seasonal decorations. Its core offering is lightweight metal dog tags featuring hand-drawn breed-specific illustrations (200+ breeds covered), cartoon designs, and themed variants, with free personalisation and two split rings included as standard. The product range has expanded from pet tags into adjacent categories including pet accessories (enamel bowls, collar charms), Christmas decorations, Japanese-inspired stationery, mugs, photo gifts, and clothing, broadening the addressable customer base beyond pet identification.

The company operates exclusively through its Shopify-powered online store, serving customers globally with multi-currency and multi-country shipping — though it currently cannot ship to the EU due to new government legislation. Pricing is unit-based at approximately $11-$18 per tag and $32+ for enamel bowls, with a 10% volume discount on orders of two or more tags. A separate B2B slash wholesale line offers logo tags and white-label products to small businesses. The company has served 100,000+ customers over its 14-year history and holds a 4.9-star Trustpilot rating from 440+ verified reviews, with orders processed within a stated 2 working days. Marketing is concentrated across organic social channels (Facebook, Instagram, TikTok, YouTube, Pinterest, X) targeting pet-owner communities. The firm is bootstrapped, employs 1-10 people, and has no disclosed external funding, acquisitions, or institutional ownership.

Name

HOOBYNOO WORLD LIMITED

Legal name

Hoobynoo World Ltd

Website

https://hoobynoo.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Hoobynoo World Limited is a UK-based, family-run DTC e-commerce business (founded 2012) that designs and sells personalised pet ID tags and pet-themed gifts, apparel, stationery, and seasonal decorations through its Shopify storefront to individual pet owners and small businesses globally.

Ownership category

akta.pro rank

Product category

Pet Accessories & Personalised Gifts

NAICS

Pet and Pet Supplies Retailers (45991), Clothing and Clothing Accessories Retailers (458110), Gift, Novelty, and Souvenir Retailers (45942)

akta.pro primary industry

Pet Supplies Omnichannel (CRAFAEAJ)

akta.pro secondary industry

Pet Apparel & Accessories Retail (Leashes, Collars, Clothing) (CRALAHAM)

Keywords

• Personalised pet ID tags
• Pet accessories retail
• Custom dog collars
• Pet themed gifts
• Wholesale pet products

Headquarters

HQ city

United Kingdom

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time product sales of personalized pet tags, accessories, and gifts through e-commerce. Customers purchase individual items with free personalisation included. Volume discount offered for purchasing 2+ pet tags.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Hoobynoo designs and sells personalised pet ID tags (metal dog tags with hand-drawn breed illustrations and cartoon designs), pet accessories, stationery, mugs, apparel, jewellery, photo gifts, greetings cards, and seasonal/Christmas products through its Shopify e-commerce store. Free personalisation and two split rings are bundled with each dog tag, and the company also offers custom logo tags and white-label products for small businesses. Orders are processed within two working days and shipped globally to the UK, US, Canada, Australia, and New Zealand.

Product overview

Hoobynoo is a UK-based small family-run business (established 2012) that creates unique personalised pet tags and gifts. The core product is lightweight metal dog ID tags featuring realistic breed illustrations and cartoon designs, with free personalisation and split rings included. The company has expanded from pet-specific products to broader gift categories including stationery, clothing, homeware, and accessories. Their offering spans multiple product lines: Pet Tags (the flagship product with breed-specific and themed variations), Pet Accessories (bowls, charms), Christmas products, Stationery, Apparel, and Business/Wholesale solutions. They also offer custom logo tags and white label products for small businesses.

Differentiator

Problem solved

Functional benefit

Brands

• The Yorkshire Dog Collection: Collaboration with The Yorkshire Dog Company featuring pet tags designed to complement their dog harnesses

Products and services

• Personalised Pet ID Tags Lightweight metal dog tags available in personalised realistic breed illustrations, cartoon designs, themed styles, bauble-shaped tags, and silicone silent tags. Each tag includes free personalisation and two split rings. Designed for individual pet owners seeking unique identification for their dogs, cats, guinea pigs, and horses.
• Shop by Dog Breed Collection Personalised dog ID tags and Christmas tree ornaments organised by breed, covering 200+ dog breeds from Affenpinscher to Yorkshire Terrier across A–Z breed groupings. Provides breed-specific portrait designs for individual pet owners.
• Pet Accessories Walking and travel accessories for pet owners including personalised enamel pet bowls, dog bowls with lids, collar charms, and Poop Pal waste bag dispensers.
• The Yorkshire Dog Collection Collaboration product line with The Yorkshire Dog Company featuring 9 pet tag designs including Highland Izzy, Mabel's Star, Supaw Star, DinoStar, and themed tags. Designed to complement Yorkshire Dog harnesses and is purchased via Hoobynoo's website.
• Logo Tags & White Label Products Custom logo tags and white-label pet products designed for small businesses, enabling branded pet tags for resale or corporate branding purposes.
• For Businesses (Wholesale) Wholesale offering for small business owners including bulk ordering of logo tags and white-label pet products for resale.
• Stationery & Washi Tape Japanese-inspired stationery products including washi tape, stickers, and related paper goods for pet lovers and stationery enthusiasts.
• Clothing & Apparel Clothing and apparel items featuring pet-themed designs for pet lovers.
• Mugs Ceramic mugs featuring pet-themed designs, including dog love heart mugs.
• Photo Gifts Personalised photo gift products for pet lovers and gift-givers.
• Greetings Cards Greeting cards for various occasions, including pet-themed designs.
• Jewellery & Accessories Jewellery and accessory items featuring pet-themed designs.
• Hobbies & Self Care Products for hobbies and personal self-care, including microphone holders for content creators and vloggers.
• Christmas Products Christmas-themed products including breed-specific Christmas tree decorations, sacks and stockings, Christmas pet tags, Christmas gifts, and Christmas sweaters/jumpers for pets.

Quantifiable outcome

• 4.9 star Trustpilot rating from 440+ verified reviews
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Yorkshire Dog CompanyminorStrategic or Co-development PartnerHoobynoo collaborated with The Yorkshire Dog Company to provide pet tags that complement their stunning dog harnesses. The pet tags are available through Hoobynoo's website, and customers are directed to The Yorkshire Dog website to purchase matching harnesses.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Etsy: Etsy is a global marketplace where independent makers sell personalized pet ID tags, breed-specific gifts, and pet apparel. It competes for the same end customer and provides a low-friction alternative channel that constrains Hoobynoo's direct-to-consumer pricing power.
• Not On The High Street: Not On The High Street is a UK curated marketplace for personalized and bespoke gifts, including pet-themed products. It is comparable to Hoobynoo as a channel for personalized pet gifts and a competitive source of customer attention for the same buyer.
• Chewy: Chewy is a large US-based online retailer of pet food, accessories, and pet supplies including ID tags. It is a broad incumbent with overlapping SKUs (tags, collars, bowls) that competes for the same pet-owner buyer, particularly in the North American market where Hoobynoo ships.
• Zazzle: Zazzle is an online platform for customized and personalized products including pet tags, mugs, apparel, and stationery. It is comparable to Hoobynoo for the personalized product creation and e-commerce model across overlapping product categories.

Direct peers

• Lords & Labradors: Lords & Labradors is a UK premium pet lifestyle brand selling collars, leads, pet apparel, and personalized accessories. It targets the same UK dog-owner customer as Hoobynoo and competes in the personalized/pet-gifting niche.
• The Yorkshire Dog Company: Yorkshire Dog Company is a UK dog accessories brand specializing in harnesses, collars, and matching lifestyle products. It is an actual partner of Hoobynoo via The Yorkshire Dog Collection, operating in the same UK personalized pet accessory category.
• Red Dingo: Red Dingo is a global brand specializing in personalized pet ID tags, collar accessories, and engraved pet products. It is the closest direct peer to Hoobynoo's core offering of breed-themed and personalized pet tags sold through e-commerce.
• Rosewood Pet Products: Rosewood is a UK-based pet products company designing, manufacturing, and distributing accessories, gifts, and lifestyle products for cats and dogs. It is comparable to Hoobynoo as a UK-headquartered supplier of pet-themed gifts and accessories sold through retail and online channels.
• Ancol Pet Products: Ancol is a long-established UK-based pet products manufacturer and retailer offering collars, leads, harnesses, tags, and pet accessories. It competes in the same UK pet accessories category and serves similar small-business and consumer channels as Hoobynoo.

Emerging players

• Mungo & Maud: Mungo & Maud is a UK-based premium pet accessories and gifts brand offering collars, leads, bowls, and lifestyle products. It targets a similar UK high-end pet-owner segment and overlaps with Hoobynoo's gifting and accessories assortment.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HoobynooWorld
• YouTubeyoutube.com/channel/UCD2tgGTWn-SNeUfvs0vijMA
• Facebookfacebook.com/Hoobynoo
• Instagraminstagram.com/hoobynoo
• Pinterestpinterest.co.uk/hoobynoo
• TikToktiktok.com/hoobynoo
• LinkedInlinkedin.com/company/hoobynoo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOOBYNOO WORLD LIMITED