MIYOO LIMITED
Miyoo Limited is a UK-based direct-to-consumer e-commerce company that designs and sells Linux-based retro handheld gaming consoles (Mini Plus, Mini Flip, Flip V2, Mini V4, A30) worldwide, serving nostalgic gaming enthusiasts and hobbyists with proprietary firmware, 20,000+ pre-installed games, and an official accessories catalog.
- Company typePrivate
- Founded-
- HeadquartersSheffield, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What MIYOO LIMITED does
Miyoo Limited is a privately held UK-registered company (Company No. 16523622, headquartered in Sheffield) that designs, markets, and sells retro handheld gaming consoles direct-to-consumers worldwide. Its product line consists of compact Linux-based handhelds — including the Miyoo Mini Plus, Mini V4, Mini Flip, Flip V2, and A30 — powered by ARM processors (e.g., RK3566/Cortex-A55 at 1.8GHz), featuring 3.5-inch 640x480 IPS displays in a 4:3 aspect ratio, 3000mAh batteries, Wi-Fi and HDMI connectivity, and proprietary closed-source firmware (Onion OS, Miyoo OS). Devices ship pre-installed with 20,000+ games spanning 30+ emulators covering NES, SNES, GBA, N64, and PS1. Miyoo also sells a catalog of official replacement parts and accessories (hinges, shells, screens, batteries, motherboards) supporting the installed base.
The company operates a direct-to-consumer e-commerce model through a Shopify-powered storefront at lomiyoo.com, with multi-currency support and worldwide shipping to 40+ countries; a secondary channel exists via third-party marketplaces (Amazon, AliExpress) where after-sales support is handled by the marketplace seller. Pricing is one-time perpetual, with flagship consoles at $56.99-$69.99 promotional ($79.99-$89.99 MSRP) and accessories at $7-$25. The company offers a 1-year warranty, 30-day returns, and a "Miyoo Promise" free hinge replacement program. Customer acquisition is primarily product-led, driven by word-of-mouth in the retro gaming community, verified customer reviews (601+ reviews, 4.7-4.9 star ratings), an affiliate program, and a multi-language site (English, German, Japanese, Spanish, French, Simplified Chinese).
Miyoo's target segments are retro gaming enthusiasts and nostalgic millennial/Gen Z consumers seeking portable, plug-and-play access to classic console libraries, supplemented by tech-savvy hobbyists who customize devices with community-developed firmware (KNULLI, Onion OS, Allium, MinUI, Spruce OS, CarlOS, Surwish OS, GammaOS, PyUI, NextUI). The company is bootstrapped with no disclosed external funding, M&A activity, patents, or public management team.
MIYOO LIMITED firmographics
Firmographics- Name
- MIYOO LIMITED
- Legal name
- Miyoo
- Website
- https://lomiyoo.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Miyoo Limited is a UK-based direct-to-consumer e-commerce company that designs and sells Linux-based retro handheld gaming consoles (Mini Plus, Mini Flip, Flip V2, Mini V4, A30) worldwide, serving nostalgic gaming enthusiasts and hobbyists with proprietary firmware, 20,000+ pre-installed games, and an official accessories catalog.
- Ownership category
- akta.pro rank
MIYOO LIMITED industry classification
Industry- Product category
- Consumer Electronics / Handheld Gaming Consoles
- NAICS
- Hobby, Toy, and Game Retailers (45912), Electronics and Appliance Retailers (4492), Doll, Toy, and Game Manufacturing (33993)
- SIC
- Retail-Hobby, Toy & Game Shops (5945), Retail-Computer & Computer Software Stores (5734), Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Retro Gaming Hardware (Mini Consoles, Emulation Handhelds) (CRACAOAL)
- akta.pro secondary industries
- Handheld Gaming Consoles (HDACANAB), Handheld Gaming Devices (CRACAOAB), Handheld & Mobile Gaming Hardware (Dedicated Handhelds, Accessories) (MPAFAGAB)
Keywords
Where MIYOO LIMITED is headquartered
LocationHeadquarters
- HQ city
- Sheffield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
MIYOO LIMITED business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Console Sales: Primary revenue stream from selling handheld gaming consoles including Miyoo Mini Flip, Miyoo Flip V2, Miyoo Mini Plus, Miyoo Mini V4, and Miyoo A30. Products are sold as one-time purchases with 64GB storage configurations.
- Accessories and Replacement Parts: Secondary revenue from selling accessories including shell replacements, screen replacements, battery replacements, motherboard replacements, hinge replacements, and complete shell kits. These provide recurring revenue opportunities from existing customer base.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Miyoo Mini Flip - Portable clamshell handheld console |
| One time/ perpetual license | Pay-as-you-go | Miyoo Flip V2 - Upgraded clamshell handheld with improved hinge |
| One time/ perpetual license | Pay-as-you-go | Miyoo Mini Plus - Vertical form factor retro handheld |
| Unit Pricing | Pay-as-you-go | Miyoo Flip Quiet Hinge Replacement |
| Unit Pricing | Pay-as-you-go | Miyoo Screen Replacement |
| Unit Pricing | Pay-as-you-go | Miyoo Battery Replacement |
| Unit Pricing | Pay-as-you-go | Miyoo Motherboard Replacement |
| Unit Pricing | Pay-as-you-go | Miyoo Flip Complete Shell Kit |
| Unit Pricing | Pay-as-you-go | Miyoo Mini Plus Shell Replacement |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
MIYOO LIMITED product offering
Product offeringCore offering
Miyoo Limited designs and sells compact retro handheld gaming consoles and replacement parts through its direct-to-consumer e-commerce store (lomiyoo.com). The flagship product line includes the Miyoo Mini Flip, Miyoo Flip V2, Miyoo Mini Plus, Miyoo Mini V4, and Miyoo A30 — Linux-based clamshell and vertical-form-factor devices featuring IPS displays, proprietary firmware, and 20,000+ pre-installed classic games across 30+ emulators. A secondary revenue stream comes from official replacement parts and accessories (hinges, shells, screens, batteries, motherboards).
Product overview
Miyoo LIMITED offers a portfolio of retro handheld gaming consoles and accessories. The core product line includes the Miyoo Flip V2 (flip-style with upgraded quiet hinge, dual joysticks, RK3566 processor), Miyoo Mini Flip (original clamshell design), Miyoo Mini Plus (vertical form factor with 3.5-inch screen and Wi-Fi multiplayer), Miyoo Mini V4 (compact Game Boy Advance-inspired design with fully laminated screen), and Miyoo A30 (horizontal form factor for 8-bit era gaming). The company also sells replacement parts and accessories including screens, shells, batteries, motherboards, and hinge kits. All consoles run Linux-based firmware and support multiple retro game emulators with thousands of pre-installed games. Products are sold exclusively through the official e-commerce store at lomiyoo.com with worldwide shipping.
Differentiator
Problem solved
Functional benefit
Products and services
- Miyoo Mini Flip Compact retro handheld gaming console with a clamshell (flip) design and three-stage hinge, featuring a 3.5-inch 640x480 screen and comfortable quiet buttons, designed as a portable everyday carry device for retro gaming.
- Miyoo Flip V2 Upgraded clamshell handheld console with redesigned quieter hinge, dual joysticks, upgraded all-metal hinges, RK3566/Cortex-A55 1.8GHz processor, 3.5-inch 640x480 IPS screen, Wi-Fi, Bluetooth 4.2, HDMI output, and 3000mAh battery.
- Miyoo Mini Plus Vertical-form-factor retro handheld console with 3.5-inch 640x480 IPS display, ARM Cortex-A7 processor, Linux-based Onion OS, Wi-Fi connectivity for multiplayer, 3000mAh battery, and expandable microSD storage; ships with 20,000+ games pre-installed.
- Miyoo Mini V4 Compact retro handheld with nostalgic Game Boy Advance-inspired design, featuring the first fully laminated screen in a Linux retro console and proprietary closed-source operating system.
- Miyoo A30 Horizontally-scrolling handheld game console designed for 8-bit era gaming with ergonomic button feel and signature Miyoo design aesthetic.
- Miyoo Flip Quiet Hinge Replacement (Latest Version) Official replacement hinge kit for Miyoo Flip with redesigned quieter, smoother mechanism and enhanced durability, including hinge, B Shell, C Shell, and Wi-Fi Module.
- Miyoo Screen Replacement Official replacement screen for Miyoo handheld gaming consoles.
- Miyoo Mini Plus Shell Replacement Official replacement shell for the Miyoo Mini Plus device, available in multiple colors.
- Miyoo Battery Replacement Official replacement battery for Miyoo handheld gaming consoles.
- Miyoo Motherboard Replacement Official replacement motherboard for Miyoo handheld gaming consoles.
- Miyoo Flip Complete Shell Kit Official complete shell replacement kit for the Miyoo Flip V2 console.
Quantifiable outcome
- 4.7-4.9 star average rating across 400+ verified customer reviews
- +2 more outcomes
Companies that use MIYOO LIMITED
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
MIYOO LIMITED technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MIYOO LIMITED partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
MIYOO LIMITED competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
MIYOO LIMITED social profiles
Digital presenceMIYOO LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
MIYOO LIMITED leadership team
Management profileNumber of profiles
MIYOO LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MIYOO LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MIYOO LIMITED
What does MIYOO LIMITED do?
Miyoo Limited designs and sells compact retro handheld gaming consoles and replacement parts through its direct-to-consumer e-commerce store (lomiyoo.com). The flagship product line includes the Miyoo Mini Flip, Miyoo Flip V2, Miyoo Mini Plus, Miyoo Mini V4, and Miyoo A30 — Linux-based clamshell and vertical-form-factor devices featuring IPS displays, proprietary firmware, and 20,000+ pre-installed classic games across 30+ emulators. A secondary revenue stream comes from official replacement parts and accessories (hinges, shells, screens, batteries, motherboards).
Is MIYOO LIMITED a public or private company?
MIYOO LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MIYOO LIMITED founded?
MIYOO LIMITED was founded in -1.
Where is MIYOO LIMITED based?
MIYOO LIMITED is headquartered in Sheffield, United Kingdom, in the Europe region.
How does MIYOO LIMITED make money?
Two revenue lines are on record. Hardware Console Sales are the primary driver. The others are accessories and Replacement Parts.
Does MIYOO LIMITED have an API?
No public API is recorded for MIYOO LIMITED.
What industry is MIYOO LIMITED in?
MIYOO LIMITED's product category is Consumer Electronics / Handheld Gaming Consoles. Its primary akta.pro industry code is CRACAOAL, Retro Gaming Hardware (Mini Consoles, Emulation Handhelds), with a secondary code of HDACANAB, Handheld Gaming Consoles. Its NAICS code is 45912 and its SIC code is 5945.