ROCO PROPERTY GROUP LTD

What ROCO PROPERTY GROUP LTD does

ROCO Property Group Ltd trades as KIPZ and operates a short-term rental and serviced-accommodation business based in Chester, United Kingdom. The company was founded by James and Sophie, who bought their first Chester property in 2016 and have since built a small portfolio of centrally located furnished homes (including South View, Watergate St Penthouse, and Churton St Canal-side) marketed to leisure guests, contractors, relocating tenants, and business travellers. KIPZ sells stays through three channels: its own direct booking platform (kipz.bookeddirectly.com) supported by a Best Price Guarantee, plus listings on Airbnb and Booking.com, with the KIPZ Club email loyalty program offering 10% off first bookings and early access to rates.

The underlying technology stack is minimal: KIPZ relies on the third-party Booked Directly booking engine rather than proprietary software, has no disclosed mobile application, and has no API, SDK, or integration partnerships. In 2025 the company expanded its offering to include a hands-off property management service for landlords, handling pricing, bookings, cleaning, guest communication, and maintenance in exchange for an implied management fee on rental income; the scale of the landlord portfolio is not disclosed. The business model is therefore a hybrid of (a) transactional short-stay revenue on owned inventory and (b) managed services on third-party landlord inventory, distributed direct-to-consumer with no external funding or institutional investors, operating entirely within a single UK city.

Name

ROCO PROPERTY GROUP LTD

Legal name

ROCO Property Group Ltd

Website

https://kipz.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Short description

ROCO Property Group Ltd, trading as KIPZ, is a Chester, UK-based operator of serviced short-term rental properties and a landlord property management service, serving leisure and business guests plus local property owners.

Ownership category

akta.pro rank

Product category

Serviced Accommodation

NAICS

Rental and Leasing Services (532), Lessors of Real Estate (5311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Full-Service Vacation Rental Property Management (THAMAKAA)

akta.pro secondary industries

Full-Service Vacation Rental Property Management (BPAJAIAA), Vacation & Short-Term Rental Management (BPAJAFAI), Co-Host / On-the-Ground Operations & Guest Services (BPAJAIAI), Owner Services, Reporting & Portfolio Administration (THAMAKAI)

Keywords

• Short-term rentals
• Serviced accommodation
• Property management
• Vacation rentals
• Airbnb management

Headquarters

HQ city

Chester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Short-term rental revenue: Revenue generated from hosting guests in managed properties across Chester for short and long-term stays including weekend getaways, contractor stays, relocation, and business stays.
2. Property management services: Hands-off fully managed service for landlords including pricing, bookings, cleaning, guest communication and maintenance. Revenue likely generated as a percentage of rental income or management fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

ROCO Property Group Ltd (trading as KIPZ) operates a portfolio of serviced apartments and short-term rentals in the Chester area, hosting leisure and business travellers. The company also provides full-service Airbnb and short-let property management for landlords and property owners, handling listings, guest communication, cleaning, maintenance, and pricing. A free loyalty programme, KIPZ Club, offers repeat-guest benefits including discounts and early access to new properties.

Product overview

KIPZ is a unified short-term rental management platform operated by ROCO Property Group Ltd. The offering consists of two core services: (1) KIPZ Short-Term Accommodation — providing fully furnished serviced properties for short and long stays across Chester for business and leisure guests; and (2) KIPZ Airbnb/Property Management — a hands-off management service for landlords that handles pricing, bookings, cleaning, guest communication, and maintenance. Properties are distributed through the KIPZ website using BookedDirectly booking engine, as well as Airbnb and Booking.com channels. The KIPZ Club loyalty program provides member discounts and perks as an add-on to the core accommodation service. The company is a local family-run business founded by James and Sophie who have been in Chester for over 16 years.

Differentiator

Problem solved

Functional benefit

Products and services

• KIPZ Short-Term Accommodation Serviced apartments and short-term rental homes in Chester and surrounding areas, offered to leisure travellers, business travellers, contractors, and relocating professionals for nightly and short-stay bookings.
• KIPZ Property Management Full-service short-let and Airbnb management for landlords and property owners, covering listing creation and optimisation, dynamic pricing, guest communication, check-in, professional cleaning, linen, maintenance, and compliance with short-term let regulations.
• KIPZ Club Free membership programme for returning guests that provides a 10% discount on future stays, priority booking access to newly released properties, and direct-booking perks bypassing third-party platforms.

Quantifiable outcome

• Properties achieve projected monthly earnings for landlords (specific figures not disclosed)

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Houst: UK-based Airbnb and short-term rental management company offering full-service hosting and landlord services across multiple UK cities. Directly comparable in product offering (managed short-let, pricing optimization, cleaning logistics) and target customer (urban property owners).
• Airsorted: UK-headquartered short-term rental management firm (now operating under the Houst brand in many markets) that provides full-service Airbnb management to landlords. Closely comparable in operating model and customer base to KIPZ's landlord services.
• Pass the Keys: UK-based full-service short-term rental management company offering hands-off landlord services (pricing, cleaning, guest communication) similar to KIPZ's Airbnb/Property Management product. Pass the Keys operates a franchise model across multiple UK cities, making it the closest scale-comparable peer.
• Host & Stay: UK-based short-term rental and serviced accommodation management company operating primarily in northern England and coastal towns. Directly comparable in offering full-service property management for holiday-let owners and operating its own guest-facing portfolio.
• GuestReady: UK-and-Europe-focused short-term rental management company providing end-to-end services for Airbnb and Booking.com hosts. Directly comparable to KIPZ's dual offering of own-property hosting plus landlord management, with broader geographic reach.

Broad incumbents

• Vrbo (Expedia Group): Major global short-term rental marketplace and alternative distribution channel to Airbnb. Comparable as part of KIPZ's broader competitive set in the UK vacation rental category, particularly for whole-home leisure bookings.
• Sykes Holiday Cottages: One of the largest UK holiday rental agencies managing thousands of properties across the country. Comparable as a vacation rental manager and distribution channel for UK short-stay properties, though at vastly larger scale and with a self-catering cottage focus.
• Airbnb: Global short-term rental marketplace on which KIPZ lists its properties. While primarily a distribution channel rather than a manager, Airbnb's competing 'Airbnb-friendly apartments' and co-host programs overlap with KIPZ's landlord-management offering.
• Booking.com: Global OTA on which KIPZ distributes its properties and through which it has accumulated hundreds of reviews. Overlaps with KIPZ's accommodation offering at the marketplace level, though Booking.com also connects to professional property managers at scale.

Regional players

• StayCumbria: Regional UK short-term rental management and letting agency focused on Cumbria and the Lake District. Comparable in offering full-service vacation rental management to property owners in a single UK region, illustrating the type of regional player KIPZ could face if it expands beyond Chester.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROCO PROPERTY GROUP LTD