ACTION DAYCARE INC.

What ACTION DAYCARE INC. does

Action Day Schools (ACTION DAYCARE INC.) operates a family-owned network of 14 private K-8 campuses spread across Silicon Valley, with locations in San Jose, Campbell, Morgan Hill, Mountain View, Santa Clara, and Saratoga. Founded in 1968 by the late Carole Freitas, the school has operated continuously for over 55 years and remains under family ownership with no external institutional investors identified. The institution holds Western Association of Schools and Colleges (WASC) accreditation and serves students from birth through 8th grade. Its middle school program alone enrolls approximately 130 students, suggesting aggregate enrollment materially higher when infant, preschool, and elementary cohorts are included.

The school's core product is its proprietary "Action Star Learning" curriculum, augmented by adjunct programs including West Valley Dance Company (operated as a subsidiary), a Spanish Immersion Global Schools program, and the iCode computer science curriculum covering Python, JavaScript, and AI/AR concepts. Technology infrastructure is built on third-party platforms rather than proprietary systems: QuickSchools handles student information, Preschool2Me and EZ Schools App manage parent communications, Calendly supports scheduling, Active Network runs program registration, and Jackrabbit Class administers class management. The school operates a direct-to-consumer tuition subscription model with monthly billing to families.

The business runs as a multi-site private education provider with a predominantly consumer customer base. The most recent strategic activity centers on organic footprint and product-line expansion, including the June 2024 opening of a Morgan Hill campus, the 2025 launch of the Spanish Immersion Global Schools offering, and the planned July 2026 opening of a Blossom Hill campus. Geographic operations are concentrated entirely within the San Francisco Bay Area, which both leverages the high-tolerance market for premium private education pricing and concentrates exposure to a single regional economy.

Name

ACTION DAYCARE INC.

Legal name

Action Day School

Website

https://actiondayschools.com

Company type

Private

Founded year

1968

Operating status

Operating

Short description

Action Day Schools operates a family-owned network of 14 WASC-accredited private K-8 campuses across Silicon Valley, serving infants through 8th grade with proprietary curriculum, Spanish immersion, dance, and computer science programs on a tuition subscription model.

Ownership category

akta.pro rank

Product category

Private Early Childhood Education and K-8 Schools

NAICS

Child Care Services (624410), Child Care Services (62441), Child Care Services (6244), Elementary and Secondary Schools (6111)

SIC

Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro primary industry

Full-Day Childcare Centers (EDACAAAA)

akta.pro secondary industries

General Preschools (Play-Based) (EDACABAA), Extended Day Programs at Preschools & Childcare Centers (EDACAHAB), Part-Day Childcare Centers (EDACAAAB)

Keywords

• Private early childhood education
• Childcare services
• K-8 private schooling
• Preschool programs
• After-school enrichment

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Tuition and Childcare Fees: Action Day Schools generates revenue through tuition fees charged for childcare and education programs. The school offers full-day and half-day programs for infant care, with overtime charges assessed at 15-minute intervals. Additional charges apply for hot lunch programs. Extended day programs are available at additional cost. Specialty camps and enrichment programs such as dance, sports, and robotics carry separate fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Action Day Schools operates a network of 14 private school campuses across Silicon Valley providing continuous education from infancy through 8th grade. The core offerings include infant care, toddler, preschool, transitional kindergarten, elementary school (K-4), and middle school (5-8), supplemented by Spanish immersion, extended day, summer camps, and enrichment programs such as dance and sports.

Product overview

Action Day Schools is a private school network offering continuous education from infancy through 8th grade across 14 campuses in the San Jose area. The core portfolio includes Infant Care (birth-24 months), Toddler Program (2-3 years), Preschool (3-5 years), Transitional Kindergarten, Elementary School (TK-4th grade), and Middle School (5th-8th grade). Supplementary programs include the Spanish Immersion Global Schools program, Extended Day before/after-school care, Summer at Action Day seasonal camps, and enrichment programs through West Valley Dance Company and Action Sports Bay Area. The organization uses third-party platforms including QuickSchools for parent communication, Preschool2Me for daily updates, EZ Schools App for lunch ordering, Calendly for enrollment consultations, and Active Network/Jackrabbit Class for program registrations.

Differentiator

Problem solved

Functional benefit

Brands

• Action Day Global Schools: Full-day Spanish Immersion preschool program serving children ages 2.5 through Kindergarten, featuring native Spanish-speaking teachers and experiential learning.

Products and services

• Infant Care Program Childcare and early education program for infants from birth to 24 months featuring dedicated primary caregivers, age-appropriate sensory experiences, and three room types (Non-Mobile, Mobile, Walking) designed for developmental stages.
• Toddler Program Early childhood program for 2 to 3 year-olds focusing on sensory-rich activities that build motor skills, language, and problem-solving abilities through hands-on exploration.
• Preschool Program Early education program for 3 to 5 year-olds blending hands-on exploration, foundational academics, and creative expression in a semi-structured environment that prepares children for kindergarten readiness.
• Transitional Kindergarten Bridge program between preschool and kindergarten for 4 to 5 year-olds emphasizing hands-on academics, social-emotional learning, outdoor education, and specialty classes including Spanish, Music, Computer Science, and Physical Education.
• Kindergarten Program Full-day kindergarten for 5 to 6 year-olds focusing on literacy and math skill development through phonics practice, shared reading, hands-on math lessons, and specialty classes in Computer Science, Expressive Arts, and Physical Education.
• Elementary School (Grades 1-4) Private elementary education combining academic excellence with innovation and arts for students in Grades 1-4, featuring specialty classes in Spanish, Music, Computer Science, and Physical Education twice weekly.
• Middle School Program Private middle school for 5th through 8th grade students featuring a rotating schedule with subject-specific teachers, comprehensive curriculum including honors Algebra 1 and Geometry, athletics, electives, and a 95%+ high school acceptance rate.
• Action Day Global Schools - Spanish Immersion Full-day Spanish Immersion preschool program for children ages 2.5 through Kindergarten featuring 100% Spanish instruction with native Spanish-speaking teachers, hands-on experiential learning, and whole-child development.
• Extended Day Program Before and after school program combining academics through homework centers with social and recreational activities, offering enrichment classes including Art, Sports, Lego Robotics, Glee Club, Mad Science, Chess, Spanish, and VEX Robotics.
• Summer at Action Day Summer camp program running June 1st through August 7th featuring weekly themes, specialty camps and workshops including robotics, engineering, creative arts, and sports for students from TK through 8th grade.
• West Valley Dance Company Award-winning dance program for students 18 months and older offering weekly instruction in ballet, tap, jazz, hip-hop, tumbling, gymnastics, ballroom, and parent-child classes at all Action Day Schools locations.
• Action Sports Bay Area Official sports enrichment program offering skill-building activities in soccer, flag football, basketball, and more for all skill levels, emphasizing teamwork, confidence, and healthy habits.
• Middle School Electives After-school elective courses including Advanced Computer Science (Python, JavaScript, AI/AR), High School Prep, Yearbook/Journalism, 3D Pen, Screen Acting, Visual Art, Dance, Musical Theater, Guitar, Choir, Speech and Debate, Gardening, and Capstone Innovation/Entrepreneurship.
• Middle School Athletics Sports program featuring flag football, girls volleyball, basketball (girls and boys), and intramural sports with a 'no cuts' philosophy, competing in local sports leagues throughout fall, winter, and spring seasons.
• Hot Lunch Program Daily hot lunch service featuring seasonal fruits and vegetables, balanced entrees, and milk or water, available for order through the EZ Schools App with daily, weekly, or monthly ordering options.

Quantifiable outcome

• 95%+ high school acceptance rate for middle school graduates
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Scale indicators6 records

Recent moves15 records

Expansion highlights5 records

Peers

• Primrose Schools:

Direct peers

• Stratford School: Stratford School is a Bay Area-based private K-8 school network with multiple campuses offering preschool through middle school, closely matching Action Day Schools in geography, age span served, and academic-plus-enrichment positioning.
• Challenger School: Challenger School operates private preschool-through-8th-grade campuses across the Bay Area and other Western US metros, with a comparable academic-focused curriculum and tuition-driven model directly competing for the same Silicon Valley families.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCTGBUbeWIrloMPdgxZf35lg/featured
• Facebookfacebook.com/ActionDaySchools
• LinkedInlinkedin.com/company/action-day-schools
• Instagraminstagram.com/actiondayschools?igshid=MzRlODBiNWFlZA==
• TikToktiktok.com/@actiondayschools

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACTION DAYCARE INC.