MUD PATCH LIMITED
Mud Patch operates a two-sided circular fashion marketplace enabling apparel brands to list products and outsource post-consumer garment collection, upcycling, and EPR/ESG compliance reporting, while eco-conscious shoppers purchase and return clothing via a digital wardrobe.
- Company typePrivate
- Founded2025
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What MUD PATCH LIMITED does
Mud Patch Limited is a UK-domiciled private company founded in 2025 that operates a two-sided circular fashion marketplace targeting apparel brands and eco-conscious consumers. The brand-facing side of the platform enables apparel companies to list products for sale while Mud Patch handles post-consumer garment collection, upcycling and recycling, and supplies data and compliance insights to support Extended Producer Responsibility (EPR) and ESG reporting requirements. The shopper-facing side allows consumers to discover premium eco-brand apparel, return items after use regardless of condition in exchange for savings, and manage their clothing through a digital wardrobe feature. Revenue is generated through marketplace commissions on transactions between listed brands and consumers, though specific commission rates and pricing tiers are not publicly disclosed and brands must inquire directly to sign up.
The company describes itself in marketing copy as building toward something "bigger, bolder, more circular" and is actively developing a Mud Patch mobile app as part of its product roadmap. Distribution is primarily digital, anchored at mud-patch.co.uk, with marketing presence on LinkedIn and Instagram. The core technology stack and any AI/ML components are not disclosed in available source material despite the firmographic characterization of the business as "AI-driven garment afterlife infrastructure." Geographic scope is described as global, but operations are headquartered in London with no disclosed international offices, distribution partners, or subsidiary entities.
Mud Patch is privately held with no parent company, no disclosed institutional investors, and no publicly listed funding rounds. Headcount is 1-10 employees and the company is at an early operational stage, with the marketplace carrying "Test Mode" markers on the live site. No management team, board, certifications, patents, trademarks, or strategic partnerships are disclosed in the available source material.
MUD PATCH LIMITED firmographics
Firmographics- Name
- MUD PATCH LIMITED
- Legal name
- MUD PATCH LIMITED
- Website
- https://www.mud-patch.co.uk/
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mud Patch operates a two-sided circular fashion marketplace enabling apparel brands to list products and outsource post-consumer garment collection, upcycling, and EPR/ESG compliance reporting, while eco-conscious shoppers purchase and return clothing via a digital wardrobe.
- Ownership category
- akta.pro rank
MUD PATCH LIMITED industry classification
Industry- Product category
- Circular Fashion Marketplace
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Recyclable Material Merchant Wholesalers (42393)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Rental-to-Resale / Circular Fashion Platforms (CRAFAGAK)
- akta.pro secondary industries
- Textile & Apparel Sorting/Recovery Facilities (EUAIADAJ), Apparel Alterations, Repair & Circular Manufacturing (Remake/Upcycle) (CRAAAAAO)
Keywords
Where MUD PATCH LIMITED is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
MUD PATCH LIMITED business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Marketplace Commission: Mud Patch generates revenue by operating a marketplace where brands sell apparel. The platform handles garment collection after use, upcycling/recycling services, and provides data/compliance insights to brands for EPR/ESG goals. The marketplace likely takes a commission on transactions.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels2 records
MUD PATCH LIMITED product offering
Product offeringCore offering
Mud Patch operates a two-sided circular fashion marketplace. Apparel brands list and sell products on the platform while Mud Patch handles post-consumer garment collection, upcycling, and recycling, and provides EPR/ESG compliance data. Eco-conscious shoppers purchase premium sustainable apparel, return items after use for savings, and manage their clothing via a digital wardrobe.
Product overview
Mud Patch operates as a circular economy marketplace with two primary customer segments: a brand-facing marketplace and a shopper-facing platform. The brand marketplace enables apparel brands to sell products while Mud Patch manages post-consumer garment collection, upcycling and recycling, and provides EPR/ESG compliance data insights. The shopper platform allows consumers to purchase premium eco-brands, return items after use regardless of condition for savings, and utilize a digital wardrobe feature for tracking and managing clothing. The company is also developing a mobile app as part of its expansion plans.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketplace for Brands Brand-facing marketplace platform that enables apparel brands to sell products while Mud Patch handles post-consumer garment collection, upcycling and recycling, and delivers data and compliance insights to support EPR/ESG goals.
- Shopper Platform Consumer-facing marketplace that lets eco-conscious shoppers discover and purchase premium eco-brand apparel, return items after use regardless of condition for savings, and manage clothing through a digital wardrobe.
Companies that use MUD PATCH LIMITED
Customer profileSegments2 records
Ideal customer profiles2 records
MUD PATCH LIMITED technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MUD PATCH LIMITED partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights4 records
MUD PATCH LIMITED competitors and assessment
Company assessmentDirect peers
- Trove (Recurate): Trove, now Recurate, is a brand-led circular resale and take-back infrastructure provider. It is a direct peer to Mud Patch, offering brands the ability to launch peer-to-peer or brand-to-brand resale programs with managed logistics — directly comparable to Mud Patch's brand-side marketplace and post-consumer collection offering.
- Archive: Archive operates a resale-as-a-service platform for fashion brands, enabling them to power branded secondhand storefronts with managed reverse logistics. It competes with Mud Patch in providing brands with turnkey circular fashion infrastructure and resale monetization.
- ThredUp: ThredUp is a large-scale online resale marketplace for apparel, also operating a resale-as-a-service offering (Resale-As-A-Service) for brands. It competes with Mud Patch across both the consumer-facing recommerce marketplace and the brand-facing circular infrastructure layer.
- Vestiaire Collective: Vestiaire Collective is a global luxury and premium resale marketplace with authentication and a strong circular fashion narrative. It is comparable to Mud Patch as a marketplace enabling apparel resale with sustainability positioning for eco-conscious shoppers.
- Vinted: Vinted is a major peer-to-peer resale marketplace for apparel and accessories across Europe. It is comparable to Mud Patch's consumer-facing marketplace and circular shopping experience, though Vinted operates at vastly greater scale without a brand-facing layer.
- For Days: For Days operates a take-back and circular fashion platform where consumers can return clothing for store credit, with closed-loop recycling. It is a direct peer to Mud Patch in the swap, return, and recycle model that rewards circular consumer behavior.
- Depop: Depop is a peer-to-peer social resale marketplace focused on fashion, popular with Gen Z and sustainability-minded shoppers. It is comparable to Mud Patch's consumer marketplace serving eco-conscious apparel buyers.
- The Renewal Workshop: The Renewal Workshop partners with apparel brands to take back, clean, repair, and resell or recycle end-of-life garments. It is comparable to Mud Patch's upcycling, recycling, and post-consumer processing layer.
Emerging players
- Eileen Fisher Renew: Eileen Fisher Renew is a circular take-back and resale program from a single apparel brand. It is comparable to Mud Patch as a vertical circular fashion example, though it is brand-operated rather than a multi-brand marketplace.
- Patagonia Worn Wear: Patagonia's Worn Wear program trades in used Patagonia garments through repair, resale, and recycling. It is comparable to Mud Patch as a circular fashion model with garment afterlife infrastructure, though it operates as a single-brand program rather than a multi-brand platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MUD PATCH LIMITED social profiles
Digital presenceMUD PATCH LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
MUD PATCH LIMITED leadership team
Management profileNumber of profiles
MUD PATCH LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MUD PATCH LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MUD PATCH LIMITED
What does MUD PATCH LIMITED do?
Mud Patch operates a two-sided circular fashion marketplace. Apparel brands list and sell products on the platform while Mud Patch handles post-consumer garment collection, upcycling, and recycling, and provides EPR/ESG compliance data. Eco-conscious shoppers purchase premium sustainable apparel, return items after use for savings, and manage their clothing via a digital wardrobe.
Is MUD PATCH LIMITED a public or private company?
MUD PATCH LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MUD PATCH LIMITED founded?
MUD PATCH LIMITED was founded in 2025. It employs 1 to 10 people.
Where is MUD PATCH LIMITED based?
MUD PATCH LIMITED is headquartered in London, United Kingdom, in the Europe region.
How does MUD PATCH LIMITED make money?
One revenue line is on record: marketplace Commission.
Who are MUD PATCH LIMITED's main competitors?
Direct peers on record are Trove (Recurate), Archive, ThredUp, Vestiaire Collective, Vinted, For Days, Depop and The Renewal Workshop. Emerging players are Eileen Fisher Renew and Patagonia Worn Wear.
Does MUD PATCH LIMITED have an API?
No public API is recorded for MUD PATCH LIMITED.
What industry is MUD PATCH LIMITED in?
MUD PATCH LIMITED's product category is Circular Fashion Marketplace. Its primary akta.pro industry code is CRAFAGAK, Rental-to-Resale / Circular Fashion Platforms, with a secondary code of EUAIADAJ, Textile & Apparel Sorting/Recovery Facilities. Its NAICS code is 45811 and its SIC code is 5600.